Nov. 25, 2025

Holiday Foods For Your Pet & Drip Campaigns For Your Business

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Season 19

Season 19, Episode 71 of The Adventures of Pipeman.

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.

Chapter 1: Holiday Foods? What’s The Best Choice For Your Pet? Bill, The Pet Health Guru will help you choose the safest and most beneficial leftovers for your pet.

Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Drip Campaigns and why they are still the most effective tool to use while prospects are on the buyer’s journey.

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WEBVTT

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Hi, you have done to censure.

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For Wow crazy you Wake up America.

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It's time for the Adventures of Pipeman on W four

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cy dot com.

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Wes ponkats is number one Internet radio station.

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Here's your host, the pipe Man.

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This is the pipe Man here on the Adventures of

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pipe Man W four CY Radio. And this is positively

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pipe Man, a segment of the Adventures of pipe Man

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here on W four c Y Radio. And it's Thanksgiving week,

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so this is the Thanksgiving Positively pipe Man. With we

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have a couple segments today. We have our Powerful Business

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Strategy segment coming at the end of the show, but

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we have with this in the beginning of the show,

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the Pet Health Guru, and well we're going to talk

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about well Thanksgiving, of course we're going to talk about

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holiday foods. So with no further ado, the Guru of

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all gurus, Bill Pachaki, the Pet Health Guru, How are you?

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I'm doing pretty well. How are you doing? Are you

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giving already?

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I listen? Nowadays, Thanksgiving is not my favorite holiday because

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I have to either cheat or eat nothing because I

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eat so healthy and there is nothing healthy to eat

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a Thanksgiving, especially things I love the most Okay, So

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stuffing I love not good for me. Uh, cranberry sauce,

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real cranberry sauce with the whole cranberries. As long as

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it's not made with sugar, it's for me. Otherwise not

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for me, because a lot if you buy the canned

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crap has so much sugar, you might as well not

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be eating cranberries. Green bean casts roll, well, the green beans,

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they're good. That's about it. And then mashed potatoes also

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not good for me. It used to be one of

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my favorite things to eat, believe it or not, though

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I prefer the fake ones, Okay, it's weird. I always

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preferred what where they call potato buds or what I

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forget the name of it. The boxed mashed potatoes that

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were flakes. Okay, I like those better than actual. I

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don't like mashed potatoes if it still has pieces of potato.

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If you're gonna make real mashed potatoes, you better mash

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that crap down till it's not clumpy. People like clumpy.

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They're gonna hate me for saying that I don't like

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clumpy mashed potatoes. I don't like sweet potatoes. So sweet

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potatoes had a question, although well, sometimes when I get

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them at Bullet, they're not bad. Okay, so it's weird,

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like I think. Sometimes it depends on the snarrow, but

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I can only take so many. And then of course

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that makes sweepytao pie. A had a question because I

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don't like it and it's not good for me either

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one of them. Okay, the turkey is good for me. Actually, uh,

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you know our friend doctor Jafari, she when she was

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reversing my diabetes and I was on like total vegan,

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she said it was okay to eat turkey breasts because

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the trip to Fane's actually good for you. See I

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thought the opposite, because the trip to Fane is what

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makes you tired, but it's actually good for you.

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So there's that.

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And then my favorite part of Thanksgiving, because it's my

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favorite part of everything is the desserts. And there's way

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too many implement Thanksgiving that I would probably die. Okay.

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I love pumpkin pie, I love peak com pie. Those

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are probably my two favorite Thanksgiving desserts. You know, I

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wouldn't say they're my two favorite desserts, they're my two

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favorite Thanksgiving desserts. And so and then there's the earth thing.

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It's like, when you have dogs, they're gonna end up

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eating all this crap too, because nobody's paying attention. They're eating,

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they're getting drunk, and the dogs are having a field

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day with all the food dropping and the tables not

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that aren't attended to and all that. So, yeah, there's

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a lot wrong for humans and animals absolutely. So what's

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your take, Well.

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You know, on what we normally you know, uses as

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ingredients for that Thanksgiving dinner is exactly what you describe.

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Are those Are any of those acceptable for your dog,

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for your pet? Probably the last one just a turkey. Yeah,

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the turkey you have to be very very careful, you know,

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if it's you know, the supermarket brands and that sort

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of thing. Those are loaded with all kinds of sugars

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and salts and and you know basically you know, even

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if they're naturally raised, but generally most of them are

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again GMO corn, GMO soy.

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That's in the you.

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Know, that stuff is in the meat itself, that's what

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formed it. So that's not normally good unless you're getting

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a good, fresh killed, you know, naturally raised turkey.

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A little bit of that would be fine.

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And I was just watching them by the way, Sorry

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to interrupt, I was what's watching a TikTok the other

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day of somebody who has like a pet turkey that

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the turkey she was talking to turkey turkey was talking

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about the turkey was she was feeding the turkey food,

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Like they went to mc donalds and and we're both

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eating the food, and and I just think to myself, like,

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I could never eat that for dinner. I'd feel like

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what's his name from Silums of the Lambs?

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Absolutely?

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Yeah, But you know, the other items are basically inappropriate

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for an animal anyway. I mean obviously nothing is you know,

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contains usually bread, you know, some sort of bread, you know,

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crumbs or cube breads, you know, something of that nature.

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That's absolutely horrible for both people and pets. The other

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items you mentioned, of course, everything else is you know,

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the only other item that somebody might question me on

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would be the sweet potatoes. But then again, you know,

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a small amount of that would probably be okay, but

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as far as you know part of the meal, that's

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no good.

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Okay.

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So I have to stop you there again because I've

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literally been in the grocery store where now they're starting

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to do the things like you started years ago, And

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like you go into Whole Foods and they'll have the

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raw food for pets type of scenario. And I've seen

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packaging that includes sweet potato in it. So what's your

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take on that, Well.

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The sweet potatoes. Basically they use them for two things.

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One of course is the sugar content. You know, our

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dogs and cats can get hooked on sugars just as

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these as we can, right because it's the same problems.

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You know, it does cause diabetes. We've seen such an

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uptick in diabetes and dogs and cats that it's just insane.

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And of course the other thing was all those sugary

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foods they actually feed cancers.

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And that's another thing. Yeah, you know, if.

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Your dog has got lumps and bumps, they shouldn't have

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anything carbohydrate basically, so narrows it down to the turkey.

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And like I say, if it's naturally raised, you know,

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you do have to pay attention to the amount of

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seasoning that you would put on it, but generally with

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a natural bird you wouldn't need very much as florative

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because it's got real flavor. The reason they enhance all

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this stuff is to make it taste better for you,

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and of course also it's done by injection, you know,

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liquid forms of salt, water and flavor additive to it,

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and it adds as much as five or six percent

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under the weight of that turkey when they're selling it

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to you, because it's done after after they're slaughtered, obviously,

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and it's just to get a few more pennies of

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your dollar.

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Yeah, and you know you made me think of years ago,

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I think the April's favorite food of yours was the

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ground turkey.

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Yeah, it's one of it's one of the cleanest meats

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out there. It does have a little bit different profile

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than does beef or even chicken. Turkey does contain vitamons

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small amount, which is fine and that's also essential for

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them as well.

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On the other side of that, too.

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Is when we get down to that cleaned carcass, basically

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down to the bones. Most of those bones will be

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okay for your your animal to eat. I stay away

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from the leg bones because they're hollow. And it's not

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because they'll rip up their stomache and their intestine. It's

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basically those hollow bones. When they bite into it, they

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get stuck on their teeth and then you have to

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try them top of it. But you know, slow roasted

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turkey bones. I don't have very much of a problem

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with it. You have to use your own discretion. If

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your dog is on a natural diet, a raw food diet,

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especially those.

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Few would won't make any difference.

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If they're on kibble, they'll probably try to gorge themselves

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on it because they're laughing on so many nutrients. And

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that's where it becomes a problem. If they do get

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too much, you'll just have a little bit extra to

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clean up. You'll get a vomit, you'll get a some diarrhea,

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loose stools, that.

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Sort of thing. That's all natural. It's not.

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Essential to rush through the emergency room and spend a

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ton of money because the body is just cleansing out

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what it doesn't need and get into some of the

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other things. It's the same thing the body's going to purge,

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especially if they're healthy. You eating healthy and clean, Me

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eating healthy and clean. I can't go to most restaurants

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anymore because of all the additives, and you know, it's

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it's one of those things that you know, you finish,

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that was a great dinner, Okay, we're leaving the restaurant.

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It takes me ten minutes to get home. Do I

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use the bathroom here or use it? Well, I make

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it home, you know, because the body's gonna start purging

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right away. And you know that's just the fact of life.

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I mean, the body does what it's supposed to do.

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Yeah, it doesn't. And you know.

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The thing is too, it is like what you're talking

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about with the bones. I just have a question, like,

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why my whole life if I heard, oh, don't give

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your dog a chicken bone, they'll die? Now is the

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turkey bone different?

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Well, actually all the bones are okay, it doesn't matter

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what chicken, turkey, poor beef bones, all of those. In fact,

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eating bones like that helps clean their teeth, which is

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important part of that as well. Raw bones are obviously

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a lot better. But again, if you have to, you know,

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just just be just use your discretion and make sure

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you're just you know, not overdoing it. You know, a

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couple and of course you can sworm a refrigerator, so

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a couple, you know, pieces are part of a meal.

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Is fine. But on the other side of that too,

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one of the other things that we have to take

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a good look at is all the other stuff that's

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going on in the household. You know, the kids screaming

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and running around, and you know, the poor pet is

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thrusted out to the mats. You know, you get you know,

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family members that are I'm going to put this very

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loosely discussing politics, you know, without killing each other.

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That you know that's.

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Stressed even happened today, by the way, Okay, yeah.

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But that's but that's all stresses the animal as well.

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And even if they don't get into the food, you

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may still see that vomit of the diarrhea in the

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next twenty four to forty hours because they're just stressed out.

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That sets their stomach as well. And you know this

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is you know, part of that whole holidays season thing

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that we're stressed out. They're stressed out. And as we

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discussed on a previous show, you know, it's not flu season.

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It's poisonous season.

216
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No doubt. And you know they are stressed out because

217
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there's ten million people coming over the house and a

218
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lot of pets. They get stressed out when you have

219
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like dinner parties and like people over like And I

220
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don't blame them because I don't want people over either,

221
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I know, you.

222
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Know, I unfortunately I get several invitations, and it's like.

223
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Do I really want to go? You know, it's like

224
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I could be recluse, no problem with that.

225
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Right, We were just talking about that one and I

226
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were just talking about that before the show. I am

227
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and I'm perfectly. We're talking about people with social awkwardness,

228
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and we're talking about different things. And you know, when

229
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it's my domain, like my radio shows my domain. When

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I do a speaking engagements my domain. When I was

231
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in the retail business, the store was my domain. When

232
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I go to a music festival, that's my domain. Even

233
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though people could argue that's not your domain, No, it is,

234
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because that's my environment.

235
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Okay.

236
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If I would have family get togethers or even any kind,

237
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even while in high school, I didn't like going to

238
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part the high school parties, I usually had them at

239
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my house because it was my domain, you know. And

240
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same with you know, family get togethers and or parties.

241
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Like if somebody invites me over to a house party,

242
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most of the time, I really really don't want to go.

243
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And I'm an extreme extrovert. So it has nothing to

244
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do with being introverted, has nothing to do with you know,

245
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social you know, awkwardness. It's just it's not my viot,

246
00:14:32.320 --> 00:14:37.120
it's not my domain. So it's like you go somewhere

247
00:14:37.159 --> 00:14:39.399
where you don't know anybody, Like if I go somewhere

248
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like a restaurant, I don't know anybody, I have no

249
00:14:44.679 --> 00:14:47.679
problem with that. But when I'm going in somebody else's

250
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domain and I don't know anybody, like, I don't feel comfortable.

251
00:14:54.399 --> 00:14:56.519
Let's put it that way. But if you were in

252
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my house and I didn't know you, I would feel

253
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totally comfortable. My domain, and you know, it's my show,

254
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you're all living in it, opposed to me living in

255
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somebody else's show.

256
00:15:07.200 --> 00:15:13.720
Yeah, it's it's that way, you know, because you're you're

257
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always being set up. It seems like that there's always

258
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going to be somebody there that's gonna be And of

259
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course you and I are in specialty type of domains,

260
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if you will, And you know, when somebody asks you

261
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what you do what I do, it's like.

262
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How can you do that?

263
00:15:31.559 --> 00:15:34.440
You know, you know, especially like on my stuff with

264
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health and everything else, Well, I'm against every doctor, every

265
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every vax, every you know drug, and it's like there

266
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we go down the road. I just you know, I

267
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would rather avoid that unless you truly want to know

268
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how to fix your health and the health of your

269
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pat and that's the important part, you know. Yeah, it's

270
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like me doing speaking engagement like you and like you

271
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know the show.

272
00:16:00.840 --> 00:16:04.080
It's so easy. But because it is my domain, you're.

273
00:16:04.000 --> 00:16:09.200
Right exactly, and you know what interesting. I just thought

274
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of something right now, Thing two. You know that I

275
00:16:14.080 --> 00:16:17.759
refer to the ex Wives as thing one and thing two. Okay,

276
00:16:17.759 --> 00:16:22.120
Thing two is exactly what you described. It was Thanksgiving.

277
00:16:23.919 --> 00:16:29.240
I was single, she was single, and Heather Briquette invited

278
00:16:29.360 --> 00:16:33.039
both of us to her parents' house for Thanksgiving dinner

279
00:16:33.080 --> 00:16:38.320
and that's how we met. So I don't like Heather

280
00:16:38.320 --> 00:16:47.200
Burnett anymore because that there you go, just kidding, but uh, yeah,

281
00:16:48.039 --> 00:16:49.840
you made me think of it because you're getting set

282
00:16:49.919 --> 00:16:52.799
up because she didn't tell either one of us that's

283
00:16:52.799 --> 00:16:53.679
what she was doing.

284
00:16:54.200 --> 00:16:57.440
Yeah, yeah, I know.

285
00:16:58.080 --> 00:17:01.440
That's uh, you know, it's full time for all of us,

286
00:17:01.440 --> 00:17:03.519
and especially for our pets as well. And that's the

287
00:17:04.039 --> 00:17:06.839
that's the one thing we have to understand that we

288
00:17:07.000 --> 00:17:11.680
have to consider what's going on with them. You know

289
00:17:11.720 --> 00:17:13.160
a lot of people will turn around and lock them

290
00:17:13.160 --> 00:17:16.519
in the bathroom or in a bedroom that's worse. And

291
00:17:16.559 --> 00:17:19.200
that's the actually it is actually worse because they are

292
00:17:19.599 --> 00:17:22.759
part of our family but just don't want to be

293
00:17:22.799 --> 00:17:23.599
around the other people.

294
00:17:23.680 --> 00:17:25.880
Well there's parents that do that to their kids and

295
00:17:25.920 --> 00:17:28.759
the same thing like that. That's why kids lash out,

296
00:17:28.839 --> 00:17:30.319
like they want to be part of it. They don't

297
00:17:30.319 --> 00:17:32.599
want to be locked in the room, you know, and

298
00:17:32.680 --> 00:17:36.200
the dogs or cats don't either. You know, it's their home.

299
00:17:36.319 --> 00:17:37.799
Why are they being locked up?

300
00:17:38.240 --> 00:17:41.240
Right, that's exactly right, You've got that one.

301
00:17:43.279 --> 00:17:46.039
I'd rather lock up the people coming over, to be honest,

302
00:17:50.119 --> 00:17:51.640
put them all in the bathroom.

303
00:17:52.079 --> 00:17:53.160
Yeah, exactly.

304
00:17:55.440 --> 00:18:01.680
So yeah, yeah, Holidays, like what I was just gonna say,

305
00:18:01.759 --> 00:18:04.680
it's just a recipe for disaster for health and for

306
00:18:04.799 --> 00:18:08.640
humans and animals. You got the stress plus the poison,

307
00:18:09.200 --> 00:18:13.519
Like you couldn't have a worse combination, and nobody's ever happy.

308
00:18:13.799 --> 00:18:18.640
There's always arguments, there's always toxicity. Like you see some

309
00:18:18.839 --> 00:18:21.319
people you haven't seen in the year and now and

310
00:18:21.359 --> 00:18:23.200
you know why you haven't seen them in the year,

311
00:18:23.559 --> 00:18:28.000
And you know, I just think they should eliminate the holidays.

312
00:18:28.039 --> 00:18:35.359
Personally, it's uh, yeah, it's too commercial. You know, everybody's

313
00:18:35.400 --> 00:18:38.920
comparing it to everybody else in the room, you know,

314
00:18:39.000 --> 00:18:44.480
their clothes, their gifts. Even if you're bringing a part

315
00:18:44.519 --> 00:18:47.039
of the dinner, you know, well, I don't like Aunt

316
00:18:47.079 --> 00:18:50.720
Mary's uh, you know pie, but I prefer Aunt Joyce's

317
00:18:50.720 --> 00:18:51.599
pie instead.

318
00:18:51.759 --> 00:18:54.960
You know, it's like or you have to eat stuff

319
00:18:55.039 --> 00:18:58.119
like I remember being at Thanksgiving dinner at my sister

320
00:18:58.160 --> 00:19:02.880
in law's house and I hate ham. Forget being kosher,

321
00:19:03.000 --> 00:19:06.680
that's not why, I just hate it. And I had

322
00:19:06.720 --> 00:19:10.000
to choke down some ham at that Thanksgiving dinner because

323
00:19:10.039 --> 00:19:12.119
I didn't want to make anybody feel bad.

324
00:19:12.480 --> 00:19:16.079
Yes, yeah, so there's a lot of negatives to all

325
00:19:16.119 --> 00:19:17.160
of that. You know.

326
00:19:17.480 --> 00:19:20.680
We don't have to have big celebrations, you know, and

327
00:19:20.759 --> 00:19:23.640
if you want to have guests over that sort of thing,

328
00:19:24.119 --> 00:19:27.000
you know, I prefer to have like minded and you know,

329
00:19:27.119 --> 00:19:33.720
and possibly get into some good intellectual conversations discussions. And

330
00:19:33.799 --> 00:19:36.759
of course when you have that and you're gonna pat

331
00:19:36.960 --> 00:19:40.599
especially dogs but cats as well, they generally want to

332
00:19:40.680 --> 00:19:42.480
join in and they're gonna be right there with you

333
00:19:42.559 --> 00:19:46.400
because you're feeling good about yourself and that stress is gone.

334
00:19:47.079 --> 00:19:53.359
Yeah. Well, I can also tell you that it's kind

335
00:19:53.359 --> 00:19:58.000
of you're talking about the commercialization it's kind of ridiculous

336
00:19:59.759 --> 00:20:08.039
that there is, uh, you know, Thanksgiving, because I just

337
00:20:08.079 --> 00:20:11.759
found out recently Canada has a Thanksgiving and I said

338
00:20:11.759 --> 00:20:14.759
to my friend, like, why do you have Thanksgiving?

339
00:20:15.160 --> 00:20:15.400
It? What?

340
00:20:16.200 --> 00:20:19.279
It didn't happen where you are, So it just me

341
00:20:19.559 --> 00:20:21.240
and not that they didn't have their own thing, but

342
00:20:21.279 --> 00:20:23.519
it just makes me believe, you know, they just make

343
00:20:23.599 --> 00:20:27.079
up these stupid holidays for retail companies, grocery stores and

344
00:20:27.119 --> 00:20:29.359
all this stuff, and it's all about money. It's not

345
00:20:29.400 --> 00:20:33.200
about what really happened, because you know, US Americans were

346
00:20:33.279 --> 00:20:37.200
very sheltered. We think, oh, Thanksgivings only for us because

347
00:20:37.799 --> 00:20:41.000
you know we did this and blah blah blah blah blah.

348
00:20:41.000 --> 00:20:43.559
But no other countries have it. So now it doesn't

349
00:20:43.559 --> 00:20:44.640
make any sense anymore.

350
00:20:45.359 --> 00:20:48.599
Well to you being, you know, you're being fed has

351
00:20:48.680 --> 00:20:53.720
poisonous food basically, and who's selling the poisons to the

352
00:20:53.759 --> 00:20:57.759
food companies are the drug companies a chemical companies. So

353
00:20:57.839 --> 00:21:01.440
it's it's just well, career eating a problem because half

354
00:21:01.480 --> 00:21:04.839
the people that had Thanksgiving dinner are going to regret

355
00:21:04.920 --> 00:21:08.960
it the next day and if not that night, and

356
00:21:09.200 --> 00:21:14.160
you know they we over over stuff ourselves, if you will,

357
00:21:14.680 --> 00:21:18.119
just trying to sample a little bit of everything and

358
00:21:18.400 --> 00:21:20.359
the stomach just can't handle it.

359
00:21:20.400 --> 00:21:24.319
That intentional trap is very programs.

360
00:21:23.880 --> 00:21:26.880
For specific things, and when you give it all that junk,

361
00:21:27.640 --> 00:21:29.759
you know, and again same thing with our pets. You

362
00:21:29.759 --> 00:21:31.960
know they're going to get into it. The flavors are there,

363
00:21:32.039 --> 00:21:35.400
the smells are there, and you know they're sitting there

364
00:21:35.440 --> 00:21:38.279
at the table begging, and so somebody's going to start giving.

365
00:21:38.119 --> 00:21:41.440
Something, yeah, or stuff's gonna drop on.

366
00:21:41.400 --> 00:21:44.599
The floor, yeah, exactly.

367
00:21:45.839 --> 00:21:50.160
So what are your recommendations of what people should do?

368
00:21:50.519 --> 00:21:52.519
We know, what we shouldn't do. What should we do

369
00:21:52.680 --> 00:21:55.039
during the holidays for our pets.

370
00:21:55.559 --> 00:22:00.079
They basically you know, surround yourself with again people that

371
00:22:00.079 --> 00:22:02.119
that aren't going to stress you out and aren't going

372
00:22:02.119 --> 00:22:05.559
to stress out the pets. You know, keep your regular routine,

373
00:22:05.640 --> 00:22:10.680
you know, feeding a good, good species appropriate diet. Sometimes

374
00:22:10.720 --> 00:22:13.039
you may have to tune up the training a little

375
00:22:13.079 --> 00:22:16.079
bit so that you know, we don't have behavioral issues

376
00:22:16.160 --> 00:22:16.599
going on.

377
00:22:16.799 --> 00:22:19.400
You know, we don't need anybody getting bit or scratched.

378
00:22:21.000 --> 00:22:24.640
And you know, maintain your life basically like you do

379
00:22:25.559 --> 00:22:28.559
the whole rest of the year as long as as

380
00:22:28.640 --> 00:22:31.400
long as you know you're content and peaceful.

381
00:22:33.079 --> 00:22:38.200
And so how can people reach out to you to

382
00:22:38.359 --> 00:22:45.880
get more information not only about this, you know, not

383
00:22:45.920 --> 00:22:50.759
only about the holidays, but all year round, how to

384
00:22:50.839 --> 00:22:56.400
keep your pets healthy and happy with proper diet and

385
00:22:56.920 --> 00:22:59.519
proper parenting. I'll even call it.

386
00:23:00.759 --> 00:23:03.720
Yes, well, of course I'm I'm on the Pet Health

387
00:23:03.759 --> 00:23:09.519
Cafe on your network every Thursday night, eight o'clock, so

388
00:23:09.599 --> 00:23:12.119
we'll be able to jump on and answer a lot

389
00:23:12.160 --> 00:23:14.720
of questions there. Go back through the archives as well,

390
00:23:14.759 --> 00:23:17.880
because a lot of the stuff is cataloged by issues,

391
00:23:18.720 --> 00:23:21.799
you know, by problems. So you know, if your dog

392
00:23:21.960 --> 00:23:24.759
is suffering from cancer, you can'ts got diabetes.

393
00:23:25.160 --> 00:23:26.720
There's gonna be several.

394
00:23:26.839 --> 00:23:30.039
Probably multiple hours of discussion on that with a lot

395
00:23:30.039 --> 00:23:33.599
of experts. Of course, I can be reached at my

396
00:23:33.759 --> 00:23:37.319
Palaeo Pet and where we do consultation.

397
00:23:37.839 --> 00:23:39.920
We actually make foods for your animals.

398
00:23:39.920 --> 00:23:42.839
We can sit down with all the herbs and botanicals

399
00:23:43.400 --> 00:23:45.240
and formulate what would be best for your.

400
00:23:45.160 --> 00:23:47.400
Animal to get them back in at optimal health state.

401
00:23:48.039 --> 00:23:51.559
And along with that, of course our farm to table

402
00:23:52.759 --> 00:23:56.799
philosophy for people that we have the proteins that you need,

403
00:23:56.839 --> 00:24:00.559
we have the pasture raised eggs, raw dare and things

404
00:24:00.599 --> 00:24:02.759
of that nature that go along with it. And essentially

405
00:24:02.759 --> 00:24:07.640
every product that's in my palaeo pet today is also

406
00:24:07.920 --> 00:24:08.960
good for people.

407
00:24:09.640 --> 00:24:12.319
There is no animal feed grade anything.

408
00:24:12.880 --> 00:24:16.319
So and like on the proteins we we use, we

409
00:24:16.440 --> 00:24:19.720
use you know, basically a high choice or better. You

410
00:24:19.720 --> 00:24:24.799
can't even buy that most of the supermarkets anymore. Yeah, so, yeah,

411
00:24:25.079 --> 00:24:27.279
I can be reached there. We'll be glad to help

412
00:24:27.279 --> 00:24:31.039
out anyone. If you've got serious problems on the website,

413
00:24:31.079 --> 00:24:33.559
you can also go on and book a consultation.

414
00:24:36.000 --> 00:24:39.319
Then that way I can explain in you know, basically.

415
00:24:38.839 --> 00:24:42.839
In great detail, not only what foods are best or

416
00:24:42.880 --> 00:24:44.960
that sort of thing which you know, you're so called

417
00:24:45.079 --> 00:24:47.440
other stories will say it doing, but I'll tell you

418
00:24:47.519 --> 00:24:50.279
how the body works and why it needs it. And

419
00:24:50.319 --> 00:24:53.880
it's very specific, but we keep it as simple as possible.

420
00:24:54.559 --> 00:24:56.839
You know, none of this doctor talk. That's just you know,

421
00:24:56.960 --> 00:24:57.920
this is what you need to do.

422
00:24:59.359 --> 00:24:59.640
Well.

423
00:25:00.160 --> 00:25:02.960
You are definitely a wealth of knowledge. As we've talked

424
00:25:02.960 --> 00:25:06.200
about for many, many years. There's nobody I've ever met

425
00:25:06.240 --> 00:25:09.400
that knows more about how you can have a healthier

426
00:25:09.440 --> 00:25:13.920
and happier pet. And frankly, if you don't want a

427
00:25:13.960 --> 00:25:16.920
healthier and happier pet, you should not be a pet owner.

428
00:25:17.400 --> 00:25:20.880
That's right, you know, you know one of the things

429
00:25:20.880 --> 00:25:23.400
that that's a pet peeve that I begin to show

430
00:25:23.440 --> 00:25:24.799
here I can help people with.

431
00:25:25.119 --> 00:25:29.319
But if you're going to adopt or.

432
00:25:30.960 --> 00:25:33.240
You know, trying to think that you're going to rescue,

433
00:25:33.440 --> 00:25:36.119
if you will, make sure you know what to do,

434
00:25:36.640 --> 00:25:39.160
because so many times these animals that are in the shelters,

435
00:25:39.279 --> 00:25:40.839
you think you're doing a good thing and then you

436
00:25:40.920 --> 00:25:43.519
throw down a inappropriate diet.

437
00:25:44.480 --> 00:25:45.519
You know, you listen to.

438
00:25:47.720 --> 00:25:52.359
That white coat community that just loading you up with

439
00:25:52.440 --> 00:25:55.799
all kinds of drugs and other poisons, and at some

440
00:25:55.880 --> 00:25:57.480
point in time you're going to run out of money.

441
00:25:58.039 --> 00:25:59.279
And we don't want that to happen.

442
00:25:59.279 --> 00:26:02.640
We want the animal be healthy, healthy and happy and

443
00:26:03.599 --> 00:26:05.759
you know, keep them that way. So make sure you

444
00:26:05.799 --> 00:26:08.200
do your homework before before you do anything like that.

445
00:26:09.200 --> 00:26:11.519
And part of that homework, I say, is to reach

446
00:26:11.559 --> 00:26:14.000
out to the Pet health Guru and to watch Pet

447
00:26:14.000 --> 00:26:19.759
Health Cafe. That's definitely part of it, for sure. Any

448
00:26:19.839 --> 00:26:22.960
final tips you have for the holidays, for well at

449
00:26:23.079 --> 00:26:29.759
least Thanksgiving holiday that pen owners should know in order

450
00:26:29.799 --> 00:26:34.279
to make sure it's the least stressful and happiest time.

451
00:26:34.079 --> 00:26:38.640
For your pet exactly. You got it all right.

452
00:26:38.559 --> 00:26:42.079
Well, thank you very much. Pet Health Guru, you rock

453
00:26:42.640 --> 00:26:45.799
and everybody make sure to watch the show. Go to

454
00:26:45.839 --> 00:26:49.200
my Pellio Pet. I mean it'll change your life. If

455
00:26:49.240 --> 00:26:52.559
you're a pet person, the Pet Health gurul change your

456
00:26:52.559 --> 00:26:56.400
life and you can check out more tips from the

457
00:26:56.400 --> 00:27:00.400
Pet Health Guru every week here on the pods Latively

458
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Pipeman segment of the Adventures of pipe Man right here

459
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on W four CY Radio. And thanks Bill for once

460
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again helping all the pet people in the world.

461
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Thank you Dean for having me on. I always enjoy it.

462
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488
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Welcome to Rockville returns to Daytona International Speedway May seven

489
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through tenth with food Fighters.

490
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496
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497
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down at Welcome to Rockville dot com. The Sonic Temple

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Seventeen with my Chemical Romance too, Bring Me the Horizon

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and Shine Down, plus the Charlotte, the Offspring.

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Sonic Temple in Columbus, Ohio, May fourteen to seventeen. Passes

503
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504
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Sonic Temple Festival dot com.

505
00:30:24.440 --> 00:30:26.680
This is the Pipe Man here on the Inventor's Pipe

506
00:30:26.720 --> 00:30:30.359
Man W four CY Radio, and we have another great

507
00:30:30.440 --> 00:30:35.119
positively pipe Man segment with some powerful business strategies from

508
00:30:35.200 --> 00:30:40.079
resident expert Michael Barberita from Next Step CFO. How are

509
00:30:40.119 --> 00:30:41.000
you to have nicol?

510
00:30:41.319 --> 00:30:43.640
Fantastic? Thank you again for having me, Tane. It's a

511
00:30:43.640 --> 00:30:48.200
pleasure to be here. So one of the things that

512
00:30:48.319 --> 00:30:53.319
happens just this week, three of my clients got a

513
00:30:53.359 --> 00:30:58.440
customer because of their dript campaign and I guess what

514
00:30:58.960 --> 00:31:03.519
SO did I because of my drip campaign. So what

515
00:31:04.200 --> 00:31:08.119
people don't understands. It's amazing the goal mine that is

516
00:31:08.200 --> 00:31:13.039
in your existing customer database. Uh this this could be

517
00:31:13.079 --> 00:31:16.440
former customers and in the case of the three clients

518
00:31:16.559 --> 00:31:21.119
that and me in that case they were former clients,

519
00:31:21.359 --> 00:31:24.880
but they could also be current customers as well as prospects.

520
00:31:26.039 --> 00:31:28.559
One particular client is in the roofing business, but in

521
00:31:28.599 --> 00:31:31.440
the roof you know, the name of his company has

522
00:31:31.440 --> 00:31:36.680
the word roofing in it, and but what he also

523
00:31:36.839 --> 00:31:42.000
sold was, in addition to roofs, he sold gutters and sighting.

524
00:31:42.960 --> 00:31:46.079
And so we started to do a drip campaign to

525
00:31:46.200 --> 00:31:50.160
keep customers aware that the roofing company that he has

526
00:31:50.279 --> 00:31:53.559
roofing in the name also does gutters and signing. So

527
00:31:53.640 --> 00:31:57.480
he got a call for some gutters this week from

528
00:31:57.519 --> 00:32:00.240
the drip campaign because the customers didn't know, oh he

529
00:32:00.319 --> 00:32:03.160
did gutters, or other customers that didn't know they did

530
00:32:03.240 --> 00:32:03.640
cite it.

531
00:32:03.759 --> 00:32:05.759
So it's incredible.

532
00:32:05.839 --> 00:32:10.960
How just communicating to your former customers and the and

533
00:32:11.000 --> 00:32:15.079
the resistance business owners have for doing that, and one

534
00:32:15.119 --> 00:32:16.920
of the reasons why they don't do it is in

535
00:32:16.960 --> 00:32:19.200
the old days and I'm talking about just take two

536
00:32:19.240 --> 00:32:22.839
years ago as being the old days, they.

537
00:32:22.680 --> 00:32:24.400
Had to do the drip campaign manually.

538
00:32:25.799 --> 00:32:28.480
Now you have AI that can help you with it,

539
00:32:28.720 --> 00:32:31.720
and it makes it so much easier. We show our

540
00:32:31.720 --> 00:32:33.960
clients how to do that. We have the right prompts

541
00:32:33.960 --> 00:32:38.279
to give AI. In our case, we use Claude and

542
00:32:39.759 --> 00:32:43.880
they they they they type out the whole campaign and

543
00:32:43.960 --> 00:32:46.039
all we do is give it to the marketing person

544
00:32:46.079 --> 00:32:51.480
to put it in the drip. So it's it's a

545
00:32:51.599 --> 00:32:53.920
heck of a lot easier. And what everybody's going to

546
00:32:54.079 --> 00:33:00.480
understand is that only one to three percent of customers

547
00:33:01.119 --> 00:33:04.640
in your industry. I don't care what industry it is,

548
00:33:04.680 --> 00:33:07.359
I don't care what time a day it is, it

549
00:33:07.400 --> 00:33:10.119
doesn't matter. Only one to three percent are ready to

550
00:33:10.119 --> 00:33:13.160
buy now. The other ninety seven to ninety nine percent

551
00:33:13.279 --> 00:33:15.880
are on the buyer's journey, and the best way to

552
00:33:15.960 --> 00:33:18.720
capture them while they're on the buyer's journey is through

553
00:33:18.720 --> 00:33:23.519
the drift campaign. My client in the roofing business would

554
00:33:23.599 --> 00:33:26.079
have never gotten that client in a million years to

555
00:33:26.160 --> 00:33:30.160
buy gunners from them if it wasn't for the drift campaign.

556
00:33:30.200 --> 00:33:34.720
And if the people people are not using it the

557
00:33:34.759 --> 00:33:39.559
way it should be used, you put your former customers,

558
00:33:39.799 --> 00:33:42.599
you put your current customers, and you put prospects in it,

559
00:33:42.960 --> 00:33:46.599
because the prospects are on the buyer's journey for sure,

560
00:33:47.119 --> 00:33:49.400
and even your customers can be on the buyer's journey

561
00:33:49.400 --> 00:33:53.240
for services and products that they don't even know you sell.

562
00:33:53.319 --> 00:33:55.680
And so it's an incredible.

563
00:33:56.880 --> 00:34:00.119
Effective strategy and a lot of marketing agencies they don't

564
00:34:00.119 --> 00:34:01.920
they don't want to do it anymore. They think it's

565
00:34:02.000 --> 00:34:08.320
kind of past a or it's intrusive, uh to the customer. Certainly,

566
00:34:08.360 --> 00:34:10.360
if you email them ten times a day, I could

567
00:34:10.360 --> 00:34:11.559
see how it could be intrusive.

568
00:34:12.280 --> 00:34:14.599
But for the most part, uh.

569
00:34:14.400 --> 00:34:17.280
And we may and we monitor, and the marketing agency

570
00:34:17.320 --> 00:34:20.719
will also monitor all the metrics, meaning what's the open rate,

571
00:34:21.079 --> 00:34:25.800
what's the unsubscribed rate, what's the click through rate? If

572
00:34:25.800 --> 00:34:29.360
you have an opportunity for them to click in you

573
00:34:29.559 --> 00:34:34.599
in that in that particular email, So all the metrics

574
00:34:34.599 --> 00:34:38.239
are followed. And the fact if they're unsubscribing, it means

575
00:34:38.239 --> 00:34:41.079
they never would have been customers anyway, So I would

576
00:34:41.119 --> 00:34:42.320
I wouldn't even worry about that.

577
00:34:42.400 --> 00:34:43.800
I've I've had.

578
00:34:43.719 --> 00:34:47.599
Situations where one of you know, some of my clients

579
00:34:47.679 --> 00:34:49.719
would say, I can't do the drip campaign.

580
00:34:49.760 --> 00:34:53.400
It's too intrusive, but uh, you know.

581
00:34:53.760 --> 00:34:56.079
And and so they just don't bother doing it because

582
00:34:56.079 --> 00:34:59.519
they're afraid that people are gonna unsubscribe. Well, what good

583
00:34:59.559 --> 00:35:02.440
is it if you don't use your uh the address.

584
00:35:02.079 --> 00:35:07.079
Anyway, you know, the list anyway, right, totally.

585
00:35:07.119 --> 00:35:08.239
I mean it's awful.

586
00:35:08.760 --> 00:35:11.440
I mean, I'm a big believer in drip campaigns because

587
00:35:11.480 --> 00:35:13.840
you just never know what people are looking for that

588
00:35:13.880 --> 00:35:16.559
they don't realize you have, that's right.

589
00:35:17.679 --> 00:35:19.679
And they could be on the biased journey for the

590
00:35:19.679 --> 00:35:23.559
primary product that you do have, right, you know, which.

591
00:35:23.400 --> 00:35:25.239
You know, sometimes a biased journey, you know.

592
00:35:25.280 --> 00:35:28.679
I had a I had a client recently come on

593
00:35:28.760 --> 00:35:32.480
board that I made my first contact with fifteen years

594
00:35:32.519 --> 00:35:36.199
ago in a co call, uh and he came on

595
00:35:36.320 --> 00:35:38.320
board fifteen years later.

596
00:35:39.280 --> 00:35:41.119
And had that happened too? I love it.

597
00:35:41.199 --> 00:35:42.280
Right, It's just.

598
00:35:42.440 --> 00:35:45.360
It's like and if I didn't do the drip campaign,

599
00:35:45.480 --> 00:35:49.000
he would have forgot about me, or another competitor would have,

600
00:35:50.639 --> 00:35:53.639
you know, taken over. That's the other interesting thing about

601
00:35:53.679 --> 00:35:55.880
a drip campaign. The other interesting thing about a drip

602
00:35:55.960 --> 00:35:59.360
campaign is that when people are on the buyer's journey,

603
00:35:59.360 --> 00:36:02.679
they wanted to and it's good to have a drip

604
00:36:02.760 --> 00:36:06.599
campaign that provides information and then another one that provides

605
00:36:06.639 --> 00:36:10.119
an offer relative to that information. Yeah, so you know,

606
00:36:10.159 --> 00:36:13.800
you do one, you do the informational uh piece the

607
00:36:13.840 --> 00:36:15.920
first week, and then the next week you sent out

608
00:36:15.920 --> 00:36:18.119
an offer relative to that information.

609
00:36:17.760 --> 00:36:19.000
That you gave the previous week.

610
00:36:19.400 --> 00:36:23.480
But people always that's the biased journey. They're getting information,

611
00:36:23.679 --> 00:36:25.519
and if you're the one that's front and center with

612
00:36:25.559 --> 00:36:28.280
the information, guess who they're gonna Guess who they're gonna contact.

613
00:36:29.039 --> 00:36:30.119
It's gonna be you.

614
00:36:30.320 --> 00:36:32.719
People hold back from doing it because they think they're

615
00:36:32.719 --> 00:36:35.880
gonna offend somebody or I can't tell you how many

616
00:36:35.920 --> 00:36:42.559
times in my campaigns that prospects were like, actually, first

617
00:36:42.599 --> 00:36:45.519
of all, they were really impressed, and I remembered who

618
00:36:45.559 --> 00:36:50.920
they were, Number one, number two. I can't tell you

619
00:36:50.920 --> 00:36:53.039
how many times they've said, oh my god, you're telling

620
00:36:53.079 --> 00:36:58.079
me what's perfect. You know, I wasn't ready before, and

621
00:36:58.159 --> 00:37:01.400
now I am, and I was just thinking about reaching

622
00:37:01.440 --> 00:37:01.840
out to you.

623
00:37:03.119 --> 00:37:07.440
It's so believable and and you know, one of the

624
00:37:07.480 --> 00:37:10.039
things so deep and I said it earlier and we'll

625
00:37:10.039 --> 00:37:12.400
say it again. Business owners thought that they had to

626
00:37:12.400 --> 00:37:15.320
prepare the drip campaign themselves, which by the way, took

627
00:37:15.320 --> 00:37:19.519
a long time, but now you don't have to do

628
00:37:19.599 --> 00:37:23.480
that with the proper prompts. In a tool like Claude

629
00:37:23.960 --> 00:37:28.519
utilizing project Knowledge, which is a tool in cloud, you

630
00:37:28.559 --> 00:37:30.880
can have customized emails.

631
00:37:30.480 --> 00:37:33.079
Just for you, just just for your business.

632
00:37:32.960 --> 00:37:35.519
And you can And by the way, Claude doesn't have

633
00:37:35.599 --> 00:37:38.079
to go to the bathroom or anything like that. It

634
00:37:38.239 --> 00:37:41.519
just drills it out, and after it drills out twenty

635
00:37:41.559 --> 00:37:45.519
you can ask him to do twenty more and it

636
00:37:45.880 --> 00:37:46.800
just keeps on going.

637
00:37:47.639 --> 00:37:50.239
I have a feeling at some point in the future

638
00:37:50.360 --> 00:37:54.559
that'll be the sci fi that that then the AI

639
00:37:55.800 --> 00:37:57.480
is going to need to go to the bathroom and

640
00:37:57.519 --> 00:37:59.039
take sick days.

641
00:37:58.360 --> 00:38:03.920
And well, that might be an excuse they come up with,

642
00:38:04.000 --> 00:38:06.159
but I'm not sure it's going to work right.

643
00:38:08.159 --> 00:38:10.599
So, how do people reach out to you to get

644
00:38:10.639 --> 00:38:14.480
more information and help with drip campaigns.

645
00:38:15.800 --> 00:38:18.559
Well, it's one of the it's one of the strategies

646
00:38:18.599 --> 00:38:20.559
that we talk about in our book interviews. And we

647
00:38:20.679 --> 00:38:23.400
love doing book interviews because what we do is where

648
00:38:23.400 --> 00:38:26.400
it Because business is always changing, we're able to update

649
00:38:26.440 --> 00:38:29.519
our book. So the way and and by the way,

650
00:38:29.559 --> 00:38:32.559
you'll learn business strategies that your competition isn't doing.

651
00:38:32.639 --> 00:38:35.159
That's the beautiful thing about the book interview. But it's

652
00:38:35.239 --> 00:38:37.599
very simple. It's sixty minutes on zoom.

653
00:38:38.199 --> 00:38:41.519
I present strategies from my book, and then I ask

654
00:38:41.920 --> 00:38:45.280
the business owner if someone were to implement that strategy

655
00:38:45.280 --> 00:38:47.320
in their industry, what impact would it have. And then

656
00:38:47.320 --> 00:38:50.480
I documented for the book and that's it. And and

657
00:38:50.559 --> 00:38:52.880
the beautiful thing about it, as I said, is the

658
00:38:52.920 --> 00:38:57.679
business owner learns strategies that competition isn't doing. And it's

659
00:38:57.719 --> 00:39:00.760
a great way to learn to learn and understand these

660
00:39:00.800 --> 00:39:05.760
strategies and implement them in your business. So you go

661
00:39:05.840 --> 00:39:10.159
to nexttepcfo dot net, forward slash contact, fill up the

662
00:39:10.199 --> 00:39:13.719
contact form and in the message section type the words

663
00:39:13.760 --> 00:39:16.199
book in of you. I'll get a calendar link over

664
00:39:16.239 --> 00:39:18.119
to here so that you can schedule it and.

665
00:39:18.079 --> 00:39:18.760
We're on our way.

666
00:39:20.000 --> 00:39:20.320
Nice.

667
00:39:20.960 --> 00:39:24.000
Well, once again, you've been in great help to our

668
00:39:24.119 --> 00:39:30.119
listeners and people worldwide with your powerful business strategies, So

669
00:39:30.159 --> 00:39:32.559
thank you for being here, and everybody make sure to

670
00:39:32.599 --> 00:39:36.239
tune in next week for more powerful business strategies on

671
00:39:36.280 --> 00:39:39.599
the Positively Pipeline segment of the Adventures of Pipeline.

672
00:39:40.039 --> 00:39:44.880
Thank you, Michael, Thank you for having me Teve, thank

673
00:39:44.920 --> 00:39:48.840
you for listening to the Adventures of Pipeline.

674
00:39:49.360 --> 00:39:53.320
I'm w for CUI Radio.