PipemanRadio At NABShow with Uvenu

0:06 This is the pipe Man here on the Adventures pipe MANW four c Y Radio. Here at the NAB show at the Las Vegas Convention Center. And I'm at one of the coolest boosts here with one of the coolest vendors that's going to tell us about this new technology that is great for live events and many other things. He knows a lot more than I do. I don't really know much about it, but so let's welcome Daniel for Buvino. Did I pronounce it right? It's see and that makes more sense. Yeah, no problem happens. You know. That's why when I do interviews with bands, I have them tell me their band name so I don't screw it up.

0:50 That makes sense. So how first of all, give us a little brief of what this does, like the elevator pitch of what it does. Yeah, we connect fans at live events or broadcasts directly with a broadcast engineer who can pull in photos, videos, live cameras from cell phones and you know, really make it more of an intimate experience for the concert go or the you know, you know, the MLB fan and whoever's in a live venue experience can be more part. Of the event. Than just attending the event. Now that's pretty cool and with their phone. Like yes, So everything we do, it's doesn't require any kind of integration or anything downloadable. Fans can scan a QR code and instantly be live up on a video boarder on it, you know, a worldwide broadcast, or they can smit their photos and videos and it's to be geolocation our events.

1:43 So it's a really private situation. Where only you are going to be a part of that event, if you're within that geo fence, and then we could take your content put in the show, you know, maybe do some fun stuff with AI on it. You know, really really get in and make it a memorable experience. So like I'm the person in the in the audience, what do I do and what are my options? Well, it all depends on what the uh, what the event holder wants to do. We have. Everything we do is geared to be a entertainment element that fans really want to be a part of. Like like I said, live cams, we're doing a social wall, social experience. We do live polling, that kind of stuff, can play fans off each other, you know, ask questions, get that live instant feedback from the fans, the concert goers, and now we just launched a light show where you know you're at a concert scanning QR, we take over the light on your phone and sync it to music.

2:47 A DJ can take it live and really make the whole experience more memorable. Well, let's just think of like some of the festivals I go to the band, so they'll be like, okay, everybody, it used to be your lighters, but now it's like like everybody raise up your phones. So like everybody there that's hooked into you, they don't even have to rate get the light on. You can control it. Yeah, exactly. So imagine going to a venue and there's seventy thousand people there. You have scanned the code or you click the link and it took you to that that venues light show. They have full control of playing back music, playing you know, hitting a button and every single one of those connected users are gonna flash and sync with what's going on in the show.

3:30 That's pretty cool. Yeah, it's it's been fun. It's really you know, it's you really get awestruck when you see it in person. So so. As a somebody painting on the live event, why do I want this so. Not only to elevate the experience for the person going to the event, right, you know, you you want to create these experiences to draw people to your show or your event, but also you know there's there's a monetization aspect to it where you know, sponsors pay the bills. So every single thing we do is to be a sponsorble asset for our clients to go out market sell. But you know, we have the users who want to be a part of it, so it's not like we're forcing anything on them. They can opt in and you know everyone's happy.

4:15 So now I'm a sponsor, why do I want to sponsor it? I mean, if you look at the scan numbers, right, we're living in a world where people want to be you know, we're living in like an influencer eraror right now. People want to be seen and what we do is very popular. We have the metrics to scan rates. You know, we have people that are coming on and they're putting their phones in their cupholders entire games wanting to get on the board. Right, So instead of just having your logo on one screen for maybe five six seconds as a sponsor and you're paying that much money. Now you have people sitting there with forty fifty thousand screens. They're waiting to go live, and they're seeing your logo there, and we have the metrics saying they're staying on for five plus minutes. A majority of those fans waiting to go live in while they're waiting to go live, they're seeing your a they could click your ad, take it, take them to your website. And you know, there's no integration involved in this on the fan end, so they don't have to download anything they don't you know, and on on the operator side, it's just logging into an account that's greater for them.

5:15 So when these fans are at these events, where do they find QR code? So majority of these venues now have you know, huge big screens. They're all getting bigger and bigger, right you know. Now you have places like so Far, you have places like the they have these huge video boards all over. So you if you put a QR quote up or you know, you can push notify through apps and stuff like that as well. And as long as they can get our evergreen links because we geofence a our events. Like I said, if you're in the vicinity of one of our events and you can take part in it. You will be able to pair up with our system and go live nice. So now let's step back, what like, what were you thinking when this came to you?

6:02 Just you know, technology at the time was changing rapidly and you know five G allowed a lot, you know, data connection really sped up, and you know, just everyone if you go to an event, everyone's on their phone anyways, Why aren't you trying to utilize that to your benefit? And you know, create something that's never been done before like this, right, make it more OLLV your entertainment value. So well, and you just gave me an idea because I was thinking about, like more and more performers are getting upset that people were on their phones instead of experiencing the show. And I think this was the solution because they're not gonna want to be on their phone, because they're gonna want to be paying attention to being engaged in part of the whole event.

6:49 Oh exactly. And you could play the crowd off that too. You can make them part of the show. You can reference them on the board while you're performing. You could take questions through a simple QR code and put up on a screen for that person to respond to you live right, something you kind of do before if you're just a concert goer right right. In an audience. So now you can be more part of the event in the live action. So nice. Are there any other features or types of things we should know that would inform not just the fans out there that may engage in this, but people that may want to use this at their live events. No, we're always adding, you know, different products, you know, throughout time and things are changing with AI. So we've integrated some AI functionality into our like our social or where you know, some teams some events have the nights, right maybe it's maybe it's like Disney Night. You want to convert someone to look like a prince, right, It's all available now, So we've integrated a little bit of that into our product.

7:50 Oh yeah, and I want to talk about that because you showed me that, and that's pretty amazing. Like, you know, there's people I live in Florida, people go to Disney, they stand online forever to take pictures with these characters. Yet it just came up in two seconds. Yeah, I mean, like one of our clients last week, you. Had a concert series night and it was classic rock and they had a classic rock band that played at the half right, and in the meantime they were running our socials, so we had all these photos, so we instantly just plugged in and said make them look like classic seventy rock stars, and they played it back as its own element and people were laughing in the crowd because we had babies that would looked like drummers in front of huge crowds right like from the seventies.

8:37 So that was nicely, really fun experience with them. And then you were also telling me, like, you know, a lot of sporting events they have theme nights, so they can apply something in this for their theme night. Yeah, exactly. So it's just another tool that they get access to, and it just makes it that much more of a tailored experience for the user. Yeah, Like I saw one showed me where the little girl turned into Barbie, and I'm just thinking, man, any kid that saw that up on the screen, that just made their lifetime. It's that memory will be there forever. Yeah. You know, we also all the stuff that's approved, you know, it's all family friendly, has to be approved to be shown also comes back into our own kind of social feed, intro web social feed we call it, where fans off the bork and scroll through to see what people have submitted that's been approved.

9:31 That's the show on the board. They can like it, they can show the likes on the board too, and then on the back end of that as well, the teams or the venues can push in their own ads into that feed and they get one hundred percent of that revenue. Nice. And you know, I'm glad you brought up about you know that you moderate it because some people might have been worried about that. So what are the tools for moderating it so it's approved before it just so. An operator will run it, you know, they'll they'll see the content coming in and we get like several thousand images and sales. And videos at a time at these events. So no, unfortunately, not everyone can make it up right now because there's limited time for these things. But you know, we make sure since your sponsors attached that everything's clean, family friendly.

10:18 You know that's what you want as an event anyways. Right, But yeah, so there's always a gatekeeper kind of going through that content and then you know, if you're lucky to make the ward. You can see yourself up there, so nice. How do people reach out to you? Connect on socials, connect to a website? Yeah, there you go, youvenue dot com and you know you can see our products suite and you can contact us through there. Nice. Any final words you want to share with the listeners. No, that's it. You know, hopefully you'll go to event and be a part of it, and you know, more so than your oars in the bass. So we're excited to be part of hopefully memorable experience. It does sound like it's making any event you go to a lot more fun.

11:01 Thank you for listening to the Adventures of Papmin on wf CUI Radio.