Rescue Pet Challenges and Risk Reversal Powerful Business Strategies

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0:50 It's time for the adventures You'll fight Man before see why I com list Pompeats is number one internet radio station. Here's your host, fight Man. Yo. It's motivation Monday. The Positively Pipeman segment of the Adventures of pipe Man. And in the first chapter, we're going to have a couple chapters today. In the first chapter, we're going to talk about rescue pets, because we need to find out who will rescue me and now. But seriously, there are some challenges. We want to talk to the pet health guru about them. And in the second chapter, I was talking to Michael Barbarita from Next Step CFO, who's going to talk about some powerful business strategies, one of which today is about risk reversal and how it can benefit your business. So let's bring on the pipe nuts and the pet health Guru.

1:52 How are you doing today? I'm great? Okay, So first question, I have one as my trust, the engineer. Sure, who's the one with the background noise? It's either Rebel or pet health Guru or maybe you huh. That would be the pet health girl. It's the pet health Guru. So let's set his setting to block out background noise. And while we're doing that, I want to take a vote too, Okay, before we get into this serious stuff. I want to take a vote which looks better? Rebel? I already know one's opinion. Rebel, Yes, okay, this.

2:39 Or that? All right? Now you're asking me for I can't sorry again, Okay, Bill, we're gonna get your recommendation to you. Ready, what's that? Okay? Look at me on the screen. Which is better this where we're at right now? Or this? I didn't even see a difference. That's a slight. Difference that time with the light or something. Yeah, the lights on right now? It does look better with the light. Especially my sunglasses, man, they look really cool with that.

3:20 Light one, like it's got a reflection out of them. I know it's positively pipe man, man, but see the reflection is kind of your banner for you being here. So it's kind of cool. It's like it's subliminal messaging. That's what I'm doing right now, Okay, and uh, I think it's very effective because look at Rebel, she's got a big smile on her face. It's already affected her because she needs to be rescued as well. Like, so we're going to talk about rescue pets and the challenges. Now, what kind of challenges can we even you know, if we've never rescued a pet, how do we know what the challenges are? We probably just think, hey, you just go pick up the pet, go home, and everything's honky dory after that.

4:13 That. You know, that's one of the biggest challenges that we never think about. People look at it that, Okay, I can get you know, a pet relatively inexpensively, and you know, it's just going to be everything's going to be perfect. What people don't realize is why that animal is in the shelter. And the number one cause, number one reason, especially with dogs, it's not pit over population. It's not that we have too many and you know we're just gonna rescue. It's because of expenses. Most people cannot afford veterinary here today, and so they dump them, you know, and it boils down to.

4:54 Where does this start? That basically it starts with we know nothing about the parents, especially mom, because you know obviously they carry in mom with blood. How many drugs was he given? You know, vaccinations, warmings, all that stuff. What kind of garbage food. Are we feeding? And so the animals coming out of there is being more challenged to start with. And you know it. You know, you get your nice cute little puppy or kitten and you know you can take it to the vat. They give it more and more drugs, more and more you know, preventatives, things of that nature. And next thing, you know, you've got a thousand dollars bill and you know, it's not uncommon for people to be spending ten, fifteen, twenty thousand dollars.

5:38 A year a medical care for their pets. And you know, when you start reaching that, your middle class family, it's like, I'm sorry, Johnny, we're gonna have to give them back, and now we go through this trauma over and over again. No one of that system is designed by the meterinary community, because they're the ones that are insisting that these animals we stay and new and you know, being shot up and all the prevention when they don't actually need most of these treatments. Wow, rebel, you were shaking your head a little bit before it's your experience. I'm a firm believer that everybody should really think about before they get a pet. And please put a love of God.

6:20 Do not just oh it's Christmas time, let's go get a pet. That's not the way this works. You need to have a lifelong commitment your life or their life, and you need to be able to afford and be able to know how to health how to keep their health up. So I personally would tell you to stay away from veterinarians because unless it's an absolute like something's broken or something like that, there's a cause for everything. But if you want to keep a healthy pet, go to talk to the pet guru and let him explain some things that you probably thought you knew, but you really don't.

7:03 And you know what one our favorite pet Rebel. That's the best she's ever sounded on this show with that mic. Oh my god, she's finally, after all these years a radio engineer. Oh my god, it's amazing. She's almost professional at this point. So what strategies or what advice do you have when it comes to these challenges and and you know whether you should get a rescue pet or not, and you know what steps you should take. Well, for the first step that you have to take, and this should be whether you're getting it from a rescue or even from a private breeder, you know, helping out a neighbor whatever. First off, you have to put it in your budget. You know that you have to spend a certain amount of money, you know, work care, health and all of that. Rescuing is not taking an animal out of a shelter and throwing it in the backyard or even in the house.

8:04 You should also look at the breed and what the breed requirements are. I mean, I see when we get it here at my Paleo pat file complete where now, oh it's a cute little puppy, but it's gonna grow to be one hundred and fifty pounds. And I live in a one bedroom apartment with no place to walk the dog. Other breeds like melonwaws or order colleagues, things of that nature. Working breeds, you better have a place where you can work them, and you have the time to work them, otherwise they get ordinate destroy your house. You know, that's another big consideration on the whole thing.

8:45 And of course then starting out once you get you know, once you figure out your budget, land the sized dog for that or cat. Cats are not nearly as much for planning, but and then figure out actually do your research. Listen to me on Pet Health Cafe on what a species appropriate diet is. I was on a call yesterday with a client with a lot of health challenges, an elderly woman, and you know, very very skeptical about anything that's alternative and that sort of thing, and it's just, you know, we can't decide what a species appropriate diet is for a human. I mean, particularly what we're being told by any number of doctors. You want to be vegan, vegetarian, carnivore, keto American standard diet.

9:34 We can't decide that. But at least in a carnivore like a dog or a can't we know it's supposed to be animals other animals, that's what they live on. And you know, if you start out with those basic premises, medically wise, we don't need all all the drugs. I mean, let's face it, these animals have been on the earth or thousands and thousands of thousands of years, and as we why do we all of a sudden have to have all these preventatives and all these you know, treatments and everything else, and all its testing. You know, the testing is crazy. It was I saw something this morning that MRIs for instance, the guys that they put into you are all toxic heavy metals. So I'm looking for the problem and I'm giving you the problem that you're going to have with your health another year down the road.

10:29 It's crazy. It's a system set up. For money, Oh, no doubt that. Humans and pets. But I think pets even worse. That's why I decided to have kids, because I started with pets and they were way too expensive. So I had to go to kids. Because they those were less expensive. Yeah yeah, you know, they're they're less you know, you could go say, go wipe your nose and go back down and play. I had a client come in I guess it was on Friday and she had her teenage son to the dentist and her dog has got some gastric problems, and she says, I told him this morning, both of them, you're up for adoption. But it is, I mean, because it could be a very expensive proposition and if you're not psychologically ready for that, you know, you know, it's not uncommon for people come in and of course, you know the way we operate here on a natural basis and that sort of thing. So many of the cancer dogs and other major ailment dogs that basically they've gone the whole allopathic group. They've spent it's not uncommon ten fifteen, twenty thousand dollars on a single problem.

11:46 It never gets fixed. And you know what we do is change the diet, you know a little bit of natural medicine if you will, or just natural foods, and everything goes away. You know, tumors literally fall off of the animals. Huh. So it's you know, you've got to be you know, planet right from day one. Uh. That's the best advice I can give you, as far as you know the actual process you know insists or wherever you can on minimal treatments prior to it. I remember you and I did as a pet show years and years ago when we first started and I interviewed about I don't know ten twelve fifteen different rescues on that show, and at the end I got I really got under somebody's skin because I said, your job as a rescue is to do one thing, take a dog from a pet from a bad place and put it in a good place. You should not be involved in any of this medical stuff, you know, because it's going to be their responsibility for the vet bills after you say Newter vaccin eight three all that, they're creating a situation that makes it.

13:03 It's not a rescue anymore. Yeah, you know, it's I don't even know how to describe. And what are the statistics of people that rescue animals and then either return them or let them free? Like high know, there's people out there that they'll rescue an animal and I can't handle it. Instead of bringing it somewhere, they just like let it go. There's there's a large, a large percentage of that. I don't know the actual numbers, but that's just it. Because they they thought they were doing something good by taking it out of the shelter where it was going to be killed, and then you know they don't want to take it back there obviously. Yeah, you know it kills shelters.

13:44 It's not It's funny because you know, I get this question all the time, is you know a no kill shelter that I can go to you know will support them. But I mean, right here in Broward County we have what are the major rescues that claim to be, you know, a no kill shelter, but yet Animal Control picks up at their back door every single day all the extra animals and put us some of the sleep. Hmm wow. So so so what's your viewpoint then on people and the difference between somebody rescuing and let's we'll say dog right now, rescuing a dog or going and paying big money for these designer hybrids that's the big fashion trend now, Yes, yeah.

14:35 It's you know, there's nothing but MutS. I mean, there's advantages to mixperience and that's really but again hear it when I'm doing consultation that sort of thing, and then we're looking. At the health of the animal. So many of these is that so called designer dogs who are popular breeds today. They're genetic wrecks. You know, you've got these you know, uh frenchees and the bulldogs, and that's what thing. They can't breathe. They could never survive in a while because they can't run fast enough to catch anything first off, and if they ever did, they can't grab onto it. Because their face is so shit, you know. And the same thing is true in the cats. But you know, why do we breed animals that are going to have be defective but they bring an extra you know, thousand dollars two thousand dollars when they're selling the puppies.

15:22 I mean that's mad science. Yeah, that's obviously the only benefit. I mean, they want to make more money, and there's no advantage because you can't even guarantee. What the breed characterstruistics are going to be. I mean, you can do a golden doodle, for instance, a golden retriever and a poodle both should have very good temperaments, but in many cases they don't. And why is that? Well, of course a lot of that's tied the nutrition and all this medical treatment in the first place, but you cannot guarantee it anymore. I mean, this is this is a problem that's been going on. You know, I've been in the business for almost sixty years and you know went from you know, health certificates that didn't require any kind of medications to now where every time it changes hands, you have to have to redo everything. And you know, when you're looking at a procedure, preventive procedure like backs and like you know, the herd guards and all of that sort of stuff you're talking about sometimes in the first three months of age ten twenty thirty medical interventions and you know they're already showing, you know, at twelve sixteen weeks of age, you're already seeing the problems in their health.

16:37 And you know it's my job of guests to try to fix them again. But that's not always easy. So what what other recommendations do you have for people that are maybe thinking about rescuing a dog now of the proper way to do it and the proper channels and why they should consult with you on diet? Well, we are what we and that's the same it's true with our with all all creatures actually, and in fact even in the plant world. If you don't tend your garden properly and feed it properly with the natural stuff. Nothing's going to grow. Every every living thing has to has a certain protocol that needs to be followed. Basically, there's a very broad based one. You know, that's not you know, take three of these tablets a day and you know you can refine. It's all about the challenges that you would actually see in nature.

17:33 You know, they don't. You know, when we look at animals, grazing animals, especially cattle, bison, that sort of thing. I was reading somewhere that when America had you know, millions of bison, those bison never stayed in one place. They ate up to they've found so far that they've been able to catalog through remains and stuff ninety seven different grasses and vegetation in their in their journey, and they never stopped moving. So their bodies working fine. They're getting the variety of the diet that they need. That's some important part that rotation. Today, an average pasture might have four different plants on it. That's all our cattle are getting. That's all the bison are getting. That's not a natural animal. You know, when I walk into the supermarket and I will get a vegetarian or vegan fat. Okay, chickens just wills to eat bugs.

18:24 There are true omnivore they eat everything. But yet, how healthy can that animal be if it's already been you know, given a deficiency and you know, and then of course, you know, especially on the food side, then after we harvest, we then treated those all you know, so many more chemicals and that sort of thing. So our food is bad, their food is bad as well. M And so. Tell everybody how they can check out your show, your podcast, you know, all of that good stuff and how they and also good website for my Paleo Pet and everything else that you have to offer.

19:05 Yeah, I mean, come visit us at my Paleo Pet. We're down in Pompano Beach, Florida, on Sample Road. We've been in business for twenty years with this particular company and making our own foods herbal blends, basically a farm to cable sore. If you will, I personally go out and visit the farms that we source a lot of our products from to make sure that they are the highest quality, that are meeting the standards that we've set. And of course health cafe where we give you all this advice running now for almost eighteen years. Your number, your second show on your platform. We've been here forever.

19:46 You can get through you know, the replays on YouTube and Spotify and a whole bunch of other platforms iHeartRadio, and of course right here on your platform. We're there every week and the live show, of course, is on Thursday nights. He for eight to nine o'clock at night, and we you know, we having a chat room that's open so you can ask open questions and you know, leads some discussions. I've always started to bring in a lot of different topics. It's not always about pets. A lot of the times it's about you know, keeping the pet parents healthy because that's a very very important part. And you know, we provide a lot of service. A lot of the topics that I use actually come from in store questions and consultations that I do because that's the hot buttons of the day are.

20:39 So one. I have a question for you, sure, since you're in a relationship now and any day your significant other is going to ask you to get a pet, what questions do you have for the pet health Guru for your future responsibilities as a pet owner coming soon. Oh that that they already came. We have about one hundred guppies. That's a safe way of doing it. Yeah, yeah, we we went the safe roud. You know, we don't want past room around the whole house doing their business on the carpet. So one of the other problems we have with pet ownership and even our own health is that usually in a relationship, one party is going to be more homeopathic holistic, uh that nature, and the other one is going to be you know, doctor white coat. And the conflicts are you know incredible. Well, I want to feed real food.

21:40 Well no, that's that I have to feed this garbage in a bag if you will, you know. So it's uh, it's an interesting you know, uh dynamic that I run across in the store all the time. And you know it's you gotta be persistent. You gotta be consistent in what you do as well. You know, you can't try there is no single pill that solves all the problems. You just work through it the way nature designs it. And do you find that going back to those hybrid designer dogs, the people that spend a lot of money on those, do they listen to your advice or are they the ones that, you know, think because they have this designer hybrid from a respected breeder, that they have to get kibble.

22:27 The problem, the big problem, is that what's convenient, you know, when you're feeding fresh foods. You know, I grew up in an ear where my mom cooked every day. Today I talk to people every day. I never cooked for myself. I never cooked for my family. Where is my family? I didn't even know. And one of the things that I've discussed with a lot of clients over the last few months is the way we eat, the way we feed our animals, with that diversity, with that rotational diet. Back in the day when we hit a family, mom was cooking a different meal every single day. Today we pick up a pizza every other day, you know, you know, and then we do it every other day because we got leftover from the day before.

23:08 So wait, wait a minute. I'm going to be a guest this week on one of our shows, which is a lot about online dating. It's called fifty Shades of Bullshit. And you just made me think of something I'm going to have to talk on that episode about because literally what you were just saying, I had some female lamb based me on online dating site like, oh, all because I said, I'm looking for a partner in crime. Oh, you probably are three generations behind and want somebody to be at home and cooking three meals a day and blah blah blah and went on. But when you said that, I was flashing back to that of like and she was like, really like lamb basing. You didn't even know who I was, you know, I mean, listen to each his own. But the bottom line is we were a lot healthier back when we weren't eating garbage all the time.

24:20 The food that's in the supermarket state is not food. Yeah, And one of the problems with cooking nowadays is that back then, you know, you used to get all the ingredients like seasonings and stuff from like separate condiments. Now they're come in a bottle, all mixed together already, and they of course added other things on top of everything else, and it makes it easier to cook, but it's also not very good for your health, That's what I'm saying. And then so you have to buy more, and so you have to pay vat bills or human bills because they're putting stuff in there. It's all you know, It's interesting. When I was in my early twenties, me and my best bro and his girlfriend who was a longtime friend of mine, even like I knew her before even him.

25:06 I got them together. We shared a house together and she had a dog. It was a Newfoundland BJ and she used to cook meals for this dog that Mark and I would wish for. And I tell you she was smart because we were probably giving her ship because you know, we were on our own and she was cooking the dog at gourmet meal like and and then I met you, the pet health guru, and I'm like, oh, well, maybe she was right. I mean, just look at everything that they put in our food. We imagine what they put in theirs.

25:51 It's it's it's horrible. There's no food in most of the most of the pet foods. It's all food waste. And you know, it's a. Way for industry to get rid of their food waste, all the food processors that sort of thing, anything that is bad. The FDA and the USDA just turn a blind eye to what the big guys want to do. And you know, we watched the lifespan of our dogs go from twenty to thirty years down to about eight and of course thousands and thousands of dollars spent on that builds. The only time I've in the last thirty years that I've even visited of that was one rescue cat that we had was a broken leg. You know, I just do real food, and the other thing is on you know, everybody says, of course, it's so. It started by the big three pet food companies. Never feed your animal your food, people food, they can't have it, no leftovers. Well, we didn't feed our dogs and cats leftovers fifty years ago, sixty years ago, one hundred years ago.

26:54 Mom actually made an extra portion for the animals. It wasn't leftovers by design. And yet again the language has been so corrupted, you know, the narrative has been so corrupted that you know, people just they don't know. Fifty years ago I started doing some of our school rescues actually and teaching teachers and things of that nature. We had. You know, it was one of the things I kept stressing is, you know, every. Kid in the United States, every family, at some point in time, is most likely to have an animal, about seventy five eighty percent by the you know, the records that are out there have an animal, but yet we don't teach their kids in school one thing about how to handle an animal. We don't teach you about how to write check either, But although we don't write checks anymore.

27:50 Right, oh, and speaking about things we don't have anymore, I'm going to tell you about something to end our segment that only you would understand that everybody on here. I'll bet you Rebel doesn't even understand, and Wan definitely won't. Well, he probably does because I already showed it to him. But I've been since we moved studios. I was going through all stuff and I'm like reorganizing everything, and I found my original tape series for the Carlton Sheets Real Estate.

28:32 See I can see by Rebels. Look, she does not have a clue what that is. Okay, and you know one's just a generation that wouldn't know. But yeah, this was the infomercial on all the time. And literally I have it and it's probably not even like open, but the box is all yellow, like like an old newspaper would be. Yeah, I can sell it on eBay. I I even have a VCR tape bad Saw It never opened, that I think might be worth money. It's ozsie goes to Hollywood, never opened in perfect shape.

29:22 So when I was a manufacturer rep on the road all through the eighties, I mean having those tape sets from for everything from sales of motivation to. That's where you lived. Wait a minute, I brought a whole had a box and storage. I brought in you know, cassette tapes. They were Amway tapes, a whole box. Like I'm telling you, it was a huge box of Amway tapes. Right now, most of them are stacked on the conference table in front of the desk here where I'm that I'm gonna be going through and reorganizing. And I do have a cassette player, so Automobile University, Like I wonder if I can use my you know, my cord, my USB c cord to hook into my cassette player to play it in the car.

30:20 That'd be important. Okay, so we need I have to show you one other thing next week. I also have the Dean K. Piper seminars on cassette that I found I have to remember you use as a prompt prop for next week. Okay, but anyway, ain't clues yet what you want to talk about next week? Bill not yet it depends on what comes up this week. You know, we're just starting it out. I'm sure I'm going to get something. I have an idea. I have an idea. It would be next week that we would do hold on, let's see seventeenth no, the yeah, maybe.

31:04 In a no. The following week, the twenty fourth, I think we should do a show on should you give your pet Thanksgiving dinner? That's always a good one. We'll usually do something on that. All right, Well, there it is. We have a plan, and probably the chapter two of that podcast will be should we give rebel dinner for Thanksgiving? Oh? God, what did you do this week? You looked a lot better last week? Rebel?

31:47 Well, see someone complain the boat last week's. I think you were eating the I think you were eating the my paleo pet food last week, and this week you're just back to kibble. Well, Phil, always a pleasure. You are such a wealth of information about pets. I am thankful because my April lasted a lot longer than she should have. You know, she's not with us now, but and she would certainly not design her dog. And I figured it out too with her wide pugs. Have those smushed in faces because she used to always run and at full speed at the wheels of cars driving by, and literally it looked like she stopped short, like just a millimeter away. But maybe what was really happening and over time in genetics is you're just bounce it off that wheel, off it. Yep, she did, though it used to scare us every single time you couldn't stop her.

32:56 She went into lightning molt mode and literally right up nose up to the wheel. I want to showing my age. I almost wanted to say hubcap. One of those. Remember when you drive down the road at all side of what hubcap was flying at you? That was because of April. So everybody, okay, the Pet Health Guru will be back again next week on the Positively Pipeman segment of the Ventures of Pipe Man. But right now we're going to segue. But first, before we do, we have a commercial to play. Don't we want?

33:42 We sure do? Here we go, all right, let's roll it. The Sonic Simple Hearten You success to Little returns May fourteen through seventeen with my Chemical Romance, Bring me the Horizon. And shine down. Plus here's the veil. Looks Charlotte the Austring, Slive God, Smash Breaking, Benjamin, Marilyn Manson, and so many more. Sonic Temple in Columbus, Ohio, May fourteen to seventeen. Passes on sale now for as low as one dollar down at Sonic Temple Festival dot com. Now, by the way, we are giving away free tickets to that festival. And I have an idea. Maybe I should give the free tickets to people's pets and we could start a pet mosh pit. What do you think about that bill?

34:31 That would be interesting. I think that's what a lot of the doggie daycarees already are though. Yeah, you know you probably are right, so but seriously, you can't bring your pet. But if you have a pet, you can go to pipe Man Radio on all socials dm ME and you will be entered to win tickets to Sonic Temple for twenty twenty six and you know, and maybe we'll also to Maybe we should do like a rescue drive, like everybody turn in all, you know, a food drive, everybody turn in your kibble so we can destroy it all and give real food for pets out that. Let's do that. Okay, you're gonna run that in Louisiana rebel. Meanwhile, now we're gonna go to some powerful business strategies. We're gonna get rid of everybody here and bring on Michael Barbarita from Next Step CFO and he's gonna give us some powerful business strategies about risk reversal.

35:36 Roll it one, good guys. You have done to censure. Wow for you young. This is the pipe Man here on the Avengers four Cy Radio with my Positively Pipeman segment. And once again we're going to have a resident expert talk about some powerful business strategies. So let's welcome to the show. Michael Barberina from Next Step CFO. How are you? Thank you? Thank you Dan. Great to be here again. So today I want to talk about something that business owners. I don't know why they're hesitant, although I have three reasons later on why I think they're hesitant.

36:27 But it's a strategy that works very well. It's because the customer doesn't want to look like a fool, doesn't want to make a mistake, doesn't want to be embarrassed with their spouse. But it's called a risk reversal. And what a risk reversal does is it transfers the risk from the customer to the seller, and it makes it easier for the customer to say yes your offer. So and what happens is is business owners one of the things they think about is they think that they're going to get a lot of returns or that customers are not. You know, the customers are going to take full advantage of the business owner, because that's all customers do, is they take full advantage and they try to get as much out of it as humanly possible, even if it means, you know, returning everything and getting double their money back or whatever the risk reversal happens to be.

37:31 That's not the case. And I could tell you my quick story when I was in the ski business. The problem the customer. Had i the ski industry is they really never knew if the ski they were being sold was the right ski for them until they got it up in the mountain and tried it out. And so we implemented what we call the ski guarantees. Ski the ski three times, you don't like it, bring it back for a brand new pair, and keep bringing it back until we get it right. And the result was eight thousand. Pair of skis sold a twenty five percent from the previous year and only eight came back. Because all people wanted was a great ski experience. And all people want is whatever your product to service delivers, to have a great experience with it.

38:13 That's it. Sure, there's going to be a couple of people who might take advantage of it, but. You're dealing with the law of large numbers, which means your entire customer base. Out of your entire customer base, believe me, only a very small percentage you're going to take advantage of the offer. And what I find is is when I present this to clients, they're really hesitant. But there's three reasons why a business owner resists doing a risk reversal. Number one, they're not confident in their product or service or their quality, which is a big problem if that's the case, because you have to you have to be in a position, whether relatives how confident you are about your product, that it's your obligation to your obligation to sell that product to that customer because you offer the best period for them. And if you're not that confident with your product or service, then I can understand why you're not doing a risk reversal.

39:20 The other thing is. Business owners don't really understand the mathematics involved in the value of the long term value of a customer. And when you understand the long term value of a customer and you understand that the risk reversal is going to convert more of those customers into sales, then not only do you have more sales today, but future the future value of that customer is now in play and you're going to increase the value of that customer. So it's incredibly valuable once you get a customer, because once you get a customer, there's a lifetime value component to it.

40:06 They're going to order again and again and again. And because of that, the risk reversal is an outstanding strategy because you're going to convert more people to say yes to your offer. And then. The third reason why business owners resist risk reversals is they're thinking like employees instead of strategic business owners. And let me tell you what I presented my ski guarantee to my staff. I thought I was out of my mind because they had visions of thousands of pair of skis coming back and us losing a ton of money and. It'll never work and boy, we'll lose our shirt.

40:48 But that didn't happen at all. That the mindset of a business owner is number one. The competition may not be in position to do it. And by the way, my competitive is never ever copied. Me on that. They never did wow, yeah, they never did. So. But but you know, the. Competition is going to either be slow to the draw because you're going to be first doing it, or uh, they're not going to be have the logistical positioning to do it. They might not have the or the mindset themselves to do it. So uh that but that's thinking like a business owner, and thinking like a business owner is knowing that all you're doing is giving the customer a great experience because your product and services superior. And if you don't think your product the services superior, that's big trouble.

41:43 That's why they didn't compete. When your competitors didn't follow suit with you, I. Know they were they were afraid to do it, and they didn't know how great we're doing with it. Although you know, rumors do get out unfortunately they do a lot of and a lot of businesses they do, especially within an industry. But uh, and so the fact that we were doing well didn't didn't drive them motivate them to copy it. And it was a simple thing to copy. It's not really it didn't really take much of a logistical thing other than how do you handle a return, which is kind of commonplace anyway. Well that's why so many companies, especially when you see ads on TV or on the radio or you know, even a lot of speakers do it. You know, they always have that thirty day guarantee, and they have that thirty day guarantee because they're convent that you're not going to return.

42:40 Absolutely, there's no question about it. And that's but that's the big hang up that we business owners have with just thinking that all the customers going to do is utilize the skate. Because with my ski guarantee, they could ski the ski. I don't know how many times they could skip the T ten times and bring it back and I wouldn't it right? Right? So uh, and and they could and they could, and what they could do, what they could have done is every three weeks, every four weeks, bring it back and try something else, because skiers love to try different right skis, and so they could have done that, but all they wanted was the great ski experience with the skis that they had. If it was right for them, great, it made their experience better and we did our job and there it is. Yeah, it's just it's just amazing how business owners are afraid to use that strategy, and it's an outstanding strategy.

43:36 You know, the. Customers saying to themselves, I don't want to look foolish here, you know, or I don't want to have to explain to my spouse. How I got taken. Yeah, okay, you know. So these are the things that are going through the minds of the customer. They want to make sure that they're not being taken and that uh, you know that the product is going to deliver what it's what it says it. Will deliver absolutely. So how do people reach out to you get more information on this and other things that you do to give them powerful business strategies. Well, what we do gain We'll do something a little different than than most most companies. What we do is we we are always looking to update our book with you know, new and different ideas, and so what we do is it's called a book interview and basically it's sixty minutes on Zoom I present strategies for my book and then I asked the interviewee.

44:40 I asked them if a business. Owner were to implement this strategy that I just presented, what impact would it have to a business in your industry? And then I documented for the book uh and base And by the way, if I if I like some of their quotes, I actually put the quote in the book along with their name and company name if they if they want that, and sometimes they are not. They want to be anonymous, but. So right, so it gives them a little exposure as well. But more importantly, they'll learned business strategies that their competition isn't doing. So by as for a book interview, just go to NeXTSTEP CFO dot net, forward slash contact, fill out that contact form in the message section, write the word book interview, and I'll send your calendar link to schedule.

45:26 As simple as that. Beautiful. I love it. Once again, the wealth of knowledge that can help business people be successful and profitable. They need to make sure to tune in next week also to the positively Pipemine's segment with you as our expert, given some powerful business strategies that next week we're going to talk about a cash collection strategy, So make sure to tune in and thanks Michael for once again being the expert that you are. Thank you, Dave pleasure to be. Thank you for listening to the adventures of Pipemin on w for c u I Radio