12 Stones Release New Single "World So Cold" feat. Lyric Noel via Judge & Jury Records
Accompanying the release is an official music video, directed by Michael Levine of Levine Pictures, that vividly brings the song’s message to life. The visual narrative explores two contrasting sides of the main character. One side is consumed by anger and the other is weighed down by sadness and emotion.
Featuring Lyric Noel, “World So Cold” is a reignited version of the popular 12 Stones classic. Feeling that we had all lost our sense of humanity, Paul McCoy originally wrote the song in 2006 about the inconceivable tragedies of this world and, as he reflects now, the need for a song like this never truly went away. Almost 20 years later, this song is more relevant than ever.
The song is filled with candid lyrics, such as “What kind of world do we live in? // where love is divided by hate?” Heart-wrenching verses build up to explosive choruses, leaving behind a message that is certain to be remembered.
“'World So Cold' is a song I wrote about my view of the world. I wrote this song almost 20 years ago about how messed up the world seemed to me. I can honestly say that I don’t feel like it’s gotten any better over the last 20 years. I remember sitting in the lounge of the music studio messing around with an acoustic guitar while the TV was on in the background. I saw a news story about another person on a shooting rampage, and in that moment, I just started singing the melody that became 'World So Cold'. I realized that all humans can become a byproduct of their environments. The song is about believing in hope in hopeless times,” says McCoy.
Lyric Noel adds, “I was incredibly honored that out of all the singers out there, they chose me to be part of the re-release of ‘World So Cold.’ It’s such a powerful song that already carries so much emotion and history, so getting the chance to lend my voice to it meant a lot to me. Filming the music video was an amazing experience, and the visuals really bring the story and atmosphere of the song to life in a beautiful way. Being part of this new chapter of ‘World So Cold’ alongside 12 Stones is something I’m truly grateful for.”
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