The business world is filled with noise -- data, features, benefits, ideas, products, pricing. You need a way for your message to stand out from the noise in a way that connects you to your audience, whether that's your team, your customers, your boss, your entire organisation, or a business partner. Storytelling -- done right -- can powerfully connect people as you try to teach, lead, sell, and inspire. And storytelling is a skill everyone can learn and use to achieve their goals. Find out why and how storytelling can be the secret to your success.

Mark Carpenter is a serial storyteller. Telling stories since childhood, Mark leveraged his ability into a career in marketing communications and public relations and later as a college professor and corporate facilitator. His storytelling became even more purposeful and effective after researching and writing the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.” Now, as a facilitator, consultant, and speaker, he teaches others what he learned in the process.

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