Sept. 15, 2025

Database Reactivation Campaigns

This is the hidden gem of your business, communicating with former customer and prospects. https://www.spreaker.com/podcast/the-adventures-of-pipeman--941822/support for PERKS, BONUS Content & FREE GIVEWAYS! Take some zany and serious journeys...

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This is the hidden gem of your business, communicating with former customer and prospects.

Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!

Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes”.

Listen to & Watch a show dedicated to motivation, business, empowerment, inspiration, music, comedy, celebrities, shock jock radio, various topics, and entertainment. The Adventures of Pipeman is hosted by Dean K. Piper, CST aka “The Pipeman” who has been said to be hybrid of Tony Robbins, Batman, and Howard Stern. The Adventures of Pipeman has received many awards, media features, and has been ranked for multiple categories as one of the Top 6 Live Radio Shows & Podcasts in the world.

Pipeman Radio also consists of multiple podcasts showing the many sides of Pipeman. These include The Adventures of Pipeman, Pipeman in the Pit, and Positively Pipeman and more. You can find all of the Pipeman Podcasts anywhere you listen to podcasts. With thousands of episodes that focus on Intertainment which combines information and entertainment there is something for everyone including over 5000 interviews with celebrities, music artists/bands, authors, speakers, coaches, entrepreneurs, and all kinds of professionals.

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Hi, you have done to the censure wow for you your.

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This is pipe Man here on the Adventures pipe Man

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W four c Y Radio with our positively pipe Man

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Motivational Monday segment with our resident expert on powerful business Strategy.

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So let's welcome Michael Barbarita.

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How are you fantastic? How are you doing? Oh?

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Doing amazing And I'm very excited about today. You have

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some really cool information to talk about that can help

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people's business.

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You know, every client that I get, every new client

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I get, is not doing what we're going to talk

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about today, and it it's something that it's something that

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helps still get business fairly quickly to additional business. And

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what it is is it what I call database reactivation campaigns.

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And what it simply is is if you take your

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former customers and your current customers and prospects. One of

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the things that business owners forget to do is take

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the information down and put that information of prospects as

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well into this CRM because they're on the bias journey.

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And even if you think, like I had a roofing

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a roofing client recently he said to me, you know,

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once I lose a prospect, that's it he said, no,

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it's not, you know, he said, he said, that's it,

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because you know the prospect's not going to buy a

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roof for another thirty years. And I say, well, wait

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a minute, correctly if I'm wrong, But don't you sell

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gunns and don't you sell siding? And he said yes.

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I said, they're on the buyers journey for those products.

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So by you an by you putting together a reactivation campaign,

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especially for those former customers of roofing that you think

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are not gonna be customers again for another thirty years,

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and talk to them about your other services, not to

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mention your roof for pians, because roofs have to get

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repaired too once in a while. Even though they have

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these guarantees and all this other stuff, you're gonna pick

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up new customers and they're gonna be or I should say,

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And in some cases, a roofing customer will now become

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a gutter customer will also become a siding customer. So

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they're all on the buyased journey. All these prospects that

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you forget to put in your CRM, all these former

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customers that you think they already bought, like this is

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the way they're gonna buy anything else, or that you

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have anything else. It's a huge mistake. Huge You have

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to continuously communicate. Now, Dean, I know you have a

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drip campaign, and so I know I know that because

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that was a prospect at one point, right, and so

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you know, like continuously dripping, I became a customer. So

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it's like, that's that's the whole point. The whole point

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is that every one of your prospects, every one of

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your former customers, every one of your current customers are

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on the bias journey.

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And I'll add you to that. I'll add to that too,

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because you're right. I do that all the time, okay,

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and nurse even as an example, I have a show

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that just started back on the network that hasn't had

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a show on the network for like eight years, and

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you know, basically, sometimes it's just the right timing, you know.

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And even and like I don't even do it. It's

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not that you should do it often and annoy people,

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but you'd be amazed at how many times I send

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out these campaigns to either old prospects or old clients

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and they actually thank me for reaching out to them,

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you know, where whereas a lot of people may do

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it that they think the other the opposite. They thank

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me even if they're not even interested. They think I've

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had a couple that like, yeah, I had somebody just recently.

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I showed us years ago. She's retired now, and you know,

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she thanked me for reaching out, and she even thanked

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me for always like keep coming back and reaching out.

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But being retired, she has no purpose to do it anymore.

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But she still liked hearing from me, and she said

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talked about how much she loved the time that she

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was doing her show. So even with that campaign, maybe

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the person you're sending it to is not ready, but

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maybe they know somebody that is sure.

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Sure they can share it. That's the other beautiful thing

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about it. It could be shared. So it's it's it's

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just a great opportunity that a lot of business owners

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miss out on. And you know, the way we the

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way we teach our our help business owners implement DRIP

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campaigns is through using the conversion formula because it compresses

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the timeframe to which because normally it's twenty to one

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hundred touch points. But that but when you use the

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actual conversion formula, captivate, fascinate, educating, clothes that we've talked

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about on previous shows. You now have you ignite a

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quicker turnaround by the customer, and so that that there's

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there's even greater opportunity. And by the way, a lot

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of people don't realize it. See about four or five

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years ago, people would say, yeah, I think I see

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the value of doing a drip campaign, but who the

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heck wants to put it together. Now you've got AI

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and if you, if you program and if you train

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the robot properly, you can have AI spin out custom

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made drip campaigns and they'll spit out a thousand emails

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if you want them to, and they all use the

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conversion formula. If you if you train the robot properly

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to use the conversion formula like we do. So there's

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tremendous opportunity. It's a goal mine your former customers and

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prospects and stop keeping track of your prospects if you're

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not already, but your former customers, prospects and even current customers.

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You know, that's another thing. You know a lot of

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people because of we've said on a previous segment about upsell,

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cross selling down cell, A lot of salespeople aren't doing

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that right. As a result, the drift campaign can help

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remind the customer that is selling and these other that

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you have these upgrades, downgrades and other and cross promotional products.

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So there's just there's just a wealth of value in

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your list, your own list.

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Yeah, and you already have a relationship with them. There's

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already a trust factor. And I've even experienced what you

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just said. I've had clients of mine there on my

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last emails that whether it is you know, not even

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specific to them, but I forgot to take them off

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the blast marketing email, which turned out to be a

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great mistake because I think I sent a blast at

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one time about doing a website for their podcast, and

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it wasn't meant towards them. It was meant to anybody

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that has a podcast. And so the client reached out

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to me and they have a show and they're like, oh,

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I didn't know you had did that too. You know

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I need that or or any other service that you offer.

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Most of your clients they don't know that you offer

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all these other services. They basically know what you've informed

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them or what they're actually doing business with you for, right, right, And.

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That's another big thing. Business owners take for granted what

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they know, okay, but from the customers perspective, they don't

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know how they don't know three quarters of it. Yeah,

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you know, And we've talked about inside reality versus outside perception.

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The outside perception is like that, they're like everybody else.

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The inside reality is it's a great company, but they're

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not communicating that. They're not communicating how they solve the

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problems of their customers and the problems of their industries. Sure,

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so it's just the the opportunity that lies within a

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customer's a business's database is just phenomenal. And with the

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ability to email them, it's a low cost way, with

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the ability to produce the drift campaign with AI doing

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it properly, and we can show you how to do that.

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We can show you how to train the robot so

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that everything is customized to your business. And uh, that

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makes a huge difference because every time we train the

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robot with a with a with a client of ours

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on their business, they're amazed at the at the output.

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It's just like them, right, you know. It's not all

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the rouping companies mixed or all the construction companies are

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all the doggy daycare companies and all the consumer electronic

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companies that are Internet at large. It's about them if

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they train the robot properly.

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Yeah, totally so.

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So we've had some great information today on the on

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the podcast a day, but there's an opportunity to get

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a lot more information.

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And yes, I definitely want them to reach out to

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you because you can only cover a certain amount on

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podcasts short amount of time. And just like we were

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just talking about, they need to know what are all

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the services and all the benefits and how you can

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help them. And you even have some opportunities for them

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if they come to your website. So tell them how

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to reach out to you, tell them to connect with

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you and how they get more information. Great.

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So you just go to NeXTSTEP CFO dot net and

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you can download our book for free for openers, but

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to get more information about what we do. We love

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doing book interviews. It's a safe place, you know, there's

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no there's no sales tactic here at all. We like

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to update our book and constantly because business is always

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changing and so we'd like to get input from different industries.

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And what we do is it's sixty minutes on zoom.

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We present strategies from the book. We ask you if

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the strategy was implemented in your industry, what you think

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the impact would be. And then we've documented for the

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book and that's it. And the thing I love about

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it is and I can promise the interviewee that they'll

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learn business and financial strategies through these interviews that their

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competition isn't doing and it provides tremendous value. So that's

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next Step CFO dot net forward slash contact, fill out

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the contact form, putting the message center book interview or

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if you just want to talk about our services, just

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say just want to talk about our service, about your services,

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and that'll be fine too.

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Well. Again, a wealth of information that you've provided, everybody

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needs to reach out to you to find out how

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you could really help their business. And so thanks for

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being on the Adventures of Pipemin the Positively Pipeman segment,

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and thank you for being Michael Barbarita from next Step CFO,

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hope

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You thanks for having me to thank you for listening

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to the Adventures of Pipemin on w for CUI Radio.