Hurricane Awareness + Building Your 2027 Strategic Plan in Q3 - Positively Pipeman

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0:50 It's time for the Adventures, So fight Man on four see why I'm com list pomp Beach is number one internet radio station. Here's your host, the five. Manhoh, I can't even believe that it is the end of June already, Like how did that happen? Why is timekeep going faster and faster and faster? But it is positively Pipemin segment right here on the Adventures Pipemin on W four cy Radio. And since it's June, We're going to talk in the beginning's show with the Pet Health Girul about hurricane awareness for your pets. And then after that we're gonna do run a couple of commercials for some festivals we're giving away tickets for on the Adventures of Pipe Main here that you're gonna want to stay tuned and you could possibly win tickets to one of these two festivals. I'm not saying which one they are yet.

1:51 And then after that we're gonna talk some powerful business strategies with Michael Barberita and building your twenty twenty seven strategic plan in the third quarter, So a hurricane is coming. It's pet health guru, so let's have him hurricane on into the show. Do do do? Uh? Oh, what's happening one? I don't know. Streamers doing weird things, say, how was all on? It? Had it? Had it on the wrong thing. I just changed it myself.

2:32 It had it on the wrong thing. So sorry people, but you know, even the engineers make mistakes too. I clicked on it and I didn't do anything. How you doing, I'm doing good? How are you not too bad? No, it's been a kind of a hurricane around here anyway, with that, our movement, everything that we went through. Oh yeah, that's always fun. Yeah. The store is pretty much set up in its new format. Never so it looks really, really good, and we're ready for hurricane season. Nice? Are we ready for earthquake season though, because apparently that has come too. We don't normally think of her earthquake season in Florida, But there was an earthquake where in Cuba that rocked all the way from Miami up to Tampa.

3:22 Then there was the one in Venezuela, and then there was one in the Philippines, all major earthquakes. You know, California is looking pretty good right about now. They had none for all the people in Florida. Thatt' say, I'd never live in California because they have earthquakes. And I'm somebody I've lived through every disaster there is and I will take an earthquake over a tornado or hurricane any day of the week. I'll tell you what. Yep, it's you know, it's interesting that you know the world is always is in a battle of itself.

4:03 Yeah, you know what we should talk about? Okay, I'm putting this out there. You can tell Patty, I think what we should talk about next week, because it's just came in my head is fourth of July and your pet and we can discuss that because I see a lot of chatter about that. There's a lot of people on next stor that are saying they should eliminate fireworks from Fourth of July. Hate to tell you if fireworks have been part of Fourth. Of July since the beginning of fourth of July back in seventeen seventy seven. Okay, And I get it with the pets, and we'll talk about more next week. But I also think, like I don't know Floridians, they're kind of self centered. They always want all the rules to just apply to their life. Because they say nobody like the fireworks. I beg to differ. If you go to Flagler on fourth, which I will be at, there's plenty of thousands of people that do like them. But tell pay, let's talk about that next week. Now, let's talk about something worse, and that's a hurricane. How does your pet react during the hurricane? Let's start there.

5:22 Well, as you know, many people are aware, our animals have a much higher sense of or degree of sensing when these things are going to happen and react accordingly, you know, during a hurricane, especially here in Florida. Sometimes I'll just let like the horses out of the barn and they know exactly where to go instinctively where they won't be injured and staying out of the way. For our dogs and cats, it is another challenge shoe because first off, they're going to be emotionally charged, anxiety ridden. Of course.

6:03 Does not. I know anyway, sorry about that, but I haven't gotten a phone call all day long, and of course you had to be now. But basically, you know, you're because of the anxiety and the stress levels that that we are going through and we are conveying onto our paths, you know, we have to be very mindful of that energy as well. We have to have certain supplies of course on hand, could you know, clean water, obviously their foods. You know, we feed a lot of raw foods. So of course we have to worry about electricity going out and you know, being able to store that. So and of course you need to have identification on the animal, have a collar or a harness that has an identify identification on it where they can you know, if they do get loose, make sure you've got a good lead, you know, a restraint method because they if they go into panic mode, they're gone. And so you know, we kind of look at a lot of different things there on the food side. Of course, I'd never recommend any kind of kibble. There are some freeze dried foods. There were some air dried foods that are all meat that you can you know, easily transport that sort of thing.

7:26 I mean, we use the biocomplete treats because it is a whole food item. So you know, for that couple of days that week that you might be without a diet, that's fine. Actually, if people ask me all the time about that, it's like, okay, well, if the power goes out, you know, leave your freezer door tight for a couple you can go a couple of days before everything starts to defrost. When it does start to defrost and you're taking out feet as much as you can, let them do a big, major gorging meal and they'll be good for you know, three or four days after that, because they can go four or five days without eating if they have to. But you know, most pet parents don't want to see that happen.

8:09 No, I did that with my kids. We had we had the freezer fall. We had a fireplace, one of the few fireplaces in Florida, and I was just cooking it up like let's have a big Thanksgiving feast thanking the hurricane. Yeah, and of course you know some of that too. I mean, if we do need to cook, lightly cook it because it does extend the shelf life of it. You know, our girls work excellent on their diet as well, so you know, we have an alternate method that way. Of course, you know, you can always have an extra ice chest or something or a portable which would be good to have. So on top of that, it's it's just you know, being able to keep your animal constrained.

8:58 You know, creates are excellent for that, especially if you have to travel. You know, you have to evacuate that everything. You should have a great available not only to transport, but if you're stuck in a hotel room or something like that too. You don't want them escaping out the door when you open the door, you know, and here you are, you know, thirty miles forty miles from home and no identify identifiers on your path and that's not good. So you know, those are those are the basically there. If they are on medication, you know, obviously take all the medication, just like you would with yourself and it's it's just don't panic, you know, keep it, you know, keep your energy levels sound and composed, and your dogs won't react. Your dogs and cats won't react, you know.

9:44 Adversely in that effect. Nice, it's the same for humans. You know, I don't really freak out when there's a hurricane, like because what is it accomplished? You know, And then you freak out out. Your dogs and cats can sense that and they freak out too. Yeah, exactly. That's why I say you have to watch your own energy. Yeah. So, uh, you know, it's just huge common sense. That's basically what it's about. Don't panic, you know. So quite often people will panic click when they're you know, oh, we've got to get out of here. We gotta you know, we gotta evacuate, and they just open up the door or they just hoping up the door to see what the hurricane doing. Your dog is, you know, and and uh.

10:32 Well, and if you do have to chase your animal and try to get them, that's now that's dangerous for both of you. No, no, and they don't know whether you're playing or whether it's a serious They don't con sensualize banking. Oh my god, this is a horrible storm. They just know that there's a lot going on and I need to find you know what you're up in the closet. They're smarter than we are, so just do it. Yeah, they have they have instinct, then they follow their instinct. I think that's a difference with humans. We have instinct too, and a lot of times we ignore it.

11:13 Yes, exactly. So now it's also not a bad idea that you know with your dogs. Obviously we paid when they're early and kick it out this form at least. Yeah, you know this is you know, I get. So one. Well, Bill, your internet has been really bad the past couple of months. But I want to know what you would recommend to one for his goldfish or his guppy guppies?

11:53 Really has guppies like. If they're in a fish, okay, just leave them there, if you know, if you can move move it to the floor. That's even better, so that the stand doesn't get knocked over if something breaks or the wind comes through or whatever. Other than that, they're fine. They're already wet the range I put to bother them. I always have wondered how fish like in the ocean or inner coast or whatever, what they. Think of the rain when it happens. Because of what you just said, you're already wet, so like, I know, if I'm out there in the ocean, besides lightning, like the rain has no implication on me while I'm in there. Now, if I was sitting on the beach, another story. But while I'm in there, it's like not a big deal. It's only a big deal if you know there's lightning or hurricane. I wouldn't suggest humans being out in the ocean for sure.

12:59 And no paddle borders either. There was like several years ago, not that long, but several a sixty four year old dude that we were evacuated from Singer Island that went out paddle boarding. People don't bring your animals either. Don't go paddle boarding during a hurricane. It's not really a good idea, just saying. No, it's not. And along with a hurricane, it's not just the wind in the rain. You do sometimes get a lot of thunder and lightning as. Well, exactly, and tornadoes, yes, and flying debris. And then you know, if you're in the ocean, I mean, the water gets really bad. That's when people like me are like, oh cool, hurricane's coming, because that means there's good surfing before and after, but not during. But people do bring their pets out on their paddle boards and on their triacts, so maybe don't do that too. It seems weird, Bill that we would have to say that, but obviously we do because people do dumb stuff sometimes they don't think about, you know, just like the people that sit out during the hurricane in their truck to experience it.

14:15 Yeah, and of course, you know, you know, we talked a little bit about before the show, but for the fourth of July, it's the same thing. You know, make sure you've got your animals constrained, and you know that sort of thing, the anxiety, the fireworks of cells will cause a great deal of anxiety, so you want to make sure you have control of your animals. We do have different products on the market, of course, treats and that sort of thing that may contain things like CBD all right, and stress anxiety herbs and that sort of thing, which if you use them properly, can help alleviate a lot of that problem with your animals as well. How about are there like ear plugs because I know it's the fireworks that really get to them. But you know, lightning really gets them too. We can't cancel lightning. No, So if there's lightning in a hurricane that freaks out your animal, just like fireworks would. Is there some kind of ear plug or something that there is a coping mechanism so that it is not harmful to their ears?

15:21 Not? Really, there's nothing that's functional because of course, when you look at dogs especially, you know, then there's all different shapes and sizes of ears, and that makes it very difficult for anything to be constructed. What are the things? Of course, if you do have electricity, put on some calming music, some calming tones, you know, get that energy cook pulling in the right direction. Well I was thinking that too. Okay, so what about when fireworks are going off or lightning is happening. What if you're just have your TV or your music on that overpowers that because you're pets are. Used to that, Yeah, exactly. I mean you can turn to you know, most of the time, you can turn your stereo up as loud as you want, and they don't even they don't move, so it's not just noise.

16:12 You would you would think you would think that after two hundred and fifty years, they would be used to it by now. But it's only once a year or twice a year, so that's why they're not. But they're not. Sometimes they're not used to it with lightning either. But that's my point. These people that are on next door that are saying we should cancel fireworks, uh, you know, you can't cancel lightning, and that happens a lot more often than fireworks. And I was thinking to myself, tell me what you think if you were that worried about your pet with the fireworks, why not get a pair of headphones that you would give a child, an infant that goes to a concert.

16:52 Put it over their ears and yeah, they're not going to keep it on, but you hold it on and soothe them and pet them until it's over. Yeah. I mean that's possible too. It's just it's it's a lot more work. And that's one of the things you know, we find unfortunately too often, is that pet parents aren't always committed to doing the right things at the right time. And I think they should be. I think it's a big undertaking to have a pet, and I think it should definitely be something that you know that you are willing to go to the extra mile and not make everybody else do. That's something I have noticed about a lot of pet owners, at least the ones down here, is they always expect everybody else to go above and beyond for their pet. And that's like expecting everybody else to go above and beyond for your kid. You know, you want to call them your kid. Well, I'm the one responsible for how my kid acts in a restaurant, not how the restaurant determines whether you should have kids or not.

17:57 You know type of thing. Uh So, I kind of think of it the same way. I mean, like, especially these people that are saying and fireworks, So you want to ruin the fun for millions of people because you're not willing to take that extra step for something that you decided to have a responsibility for. I've had pets all my life. They're a huge responsibility. Okay, and if you're not prepared for it, just like me. Okay, you remember April. I haven't gotten another dog since April for two reasons. One issue was the easiest, greatest dog. So like, how you top that. Number two is that I knew my lifestyle and the way I wanted to live would not be fair to me or a dog in that environment, so I opted out of having a dog.

18:51 I love dogs. I wish I. Could have one, but I'm only going to have one if I'm willing to take all the response ability and I have all the dedication for that animal. Yes, especially without traveling. You know, we talk about that on all of our shows. You know, even when it comes to food and healthcare and all of that sort of thing. It's like, you know, they push, they push a lot of this stuff off. You know, well, I have to talk to my veterinarian, which doesn't necessarily know what's best for your animal and doesn't know what's best for your lifestyle. We've had a couple of trainers on out on the Pet Health Cafe recently that we talk about the different breed types and that sort of thing. You know, if you want to you know, if you're living in a one bedroom apartment and you're ninety years old, you don't want a Belgian melanow bouncing the walls, you know, So you know, we have to take all it into consideration. It's not just about the look of it or that sort of thing.

19:46 The training has got to be there. You know, if your dog is well trained during you know, during a hurricane, you're not going to be nearly uh as upset and you know, anxiety ridden because you know your dog's gonna follow command. Be you know, I'm it's leash or it's great, whatever it happens to be. Without wine nuts, I. Can't believe you brought up training because I was thinking about that before you even say it. While you're talking about how many people get pets and then they don't train the pet, and then they get rid of the pet as the pet gets to be adult because they can't handle all the things the pet's doing. It's your fault. It was your responsibility, just like it's your responsibility of parents. Your baby. Babies don't come into the world knowing how to do everything, or how to act or what have you. And puppies not the same thing. It is a peeve of mine.

20:34 People that get pets and then get rid of them and then get another one like that. That's even worse the people that get pets over and over again because they turn the pets turn into adults. Oh that just rubs a nerve. Yeah, I understand it. I agree. You know some of some of those you know, cute little fluffy puppies can turn into a into a hurricane. Actually, yeah, and even more of a hurricane if you're not dedicated to that animal and doing what needs to be done to groom them to be an adult, responsible adult pet.

21:20 We'll call it that. You know so, and you're right. I love that you put the hurricane part in there, because you're right. It's it would be so much easier if you always did did stuff right with your pet, that they would be able to deal with the hurricane much better because you've trained. Them absolutely, you know, and of course you know the proper feeding and health that goes along with that. You know. Again, people don't want to make the commitment, you know, and then which one of those animals that can be dumped in shelters are because of that? Bills are too expensive? Yeah for it? Yeah, you got to think of all different things.

22:01 And you know, I do give credit to some people that never have a pet, that know that it's just not for them. It's funny. I saw I saw one of those postings on next door I as somebody said, I'm trying to remember what they said, and they were like, well, what if it was more of like something like, what if you don't have or want a dog, then why should I have to not do something because you have and want a dog? Yeah, you know, I think people make a conscious choice because they don't want to make that sacrifice, just like I've done. Now, you know, it's like either have a dog or travel the way I do or whatever. Have no Listen, that's one thing I have to give kudos to my brother about.

22:57 And so he has a dog and he wants to travel, but his dog is in the Australian labradoodle, and so the only way that dog can get on plane is in the cargo area. And he refuses to put the dog in the cargo area because he doesn't want to put the dog in that kind of circumstance. He would rather the dog, you know, be with him or what have you. And listen, some people would make fun of somebody like that. I give him kudos because he is being a responsible pet owner by paying his pet first and his needs second in that respect.

23:41 Well, not only that they have to put him to sleep during the flight. Yeah, they're not awake in cases, yeah exactly. So you know he chooses not to fly. You know, you can be very stressful for the dog too. Yeah, one hundred percent, you know. And I think it's interesting too, since we're on that note, because I just got off a flight recently where they eliminated any nutting from their menu that you could order, and you couldn't eat anything nuts because somebody on the plane at a nut allergy. Well that's nuts, I know, right, But here's what's nuts. It's if you have a cat or dog allergy. That doesn't matter. Yeah, that's weird to me that peanuts have more value than animals.

24:32 Well, animals gonna make you sneeze, but peanuts can make you stop breathing, so I guess. Well. But for some people though, if they're severely allergic to dogs or cats in that confined environment, they could die because they could have asthma attacks and be asphyxiated just the same. So there you go. You know, like, if you have a nut allergy, just don't have the nuts. Apparently, if you have a nut allergy, if someone elsie, it's nuts, you die. I don't know what is that like about luck for you or. With all these allergies, I mean toxicity anyway. You know, if I clean healthy, you won't have analogy, there won't be an issue.

25:19 I have heard of secondhand smoke. I have never heard of second hand peanut allergy. See now you just you just gave me a visual in my head of a dog and cat sitting on the plane smoking. That should be a portrait. Uh. And on that note, and then we're going to go to some ticket giveaways. But uh, on that note, I want to say one thing before the pet health girl tells us all how we can reach out to them and get some more great advice. But first I want to say that I that do you know who Kelsey Grammar is? Uh? One? Oh my god, he doesn't know anything, does he? Bill?

26:06 Okay, So there was a show called Cheers and then a show called Fraser, and he was a star in both of those. He was a he's a very huge like. Not like Jimmy Starr huge, but really huge actor and uh and uh basically uh uh. He was on plane one time and I was on plane and I was smoking because he could smoke on the plane, and I didn't know who he was. They bummed a cigarette off me and he even asked, do I know no illo?

26:47 My name's Kelsey. No clue. Then after getting off the plane. I was watching episodes of Cheers. I was like, oh shit, he he bummed a cigarette off of me. That's my fanboy moment. I think a lot of my fanboy moments came from smoking, because there was a time that Corey Taylor was talking to me after I interviewed his drummer in his Bandstone Sour. I was just sitting on the curb smoking cigarette. Came over and started talking to me about the weather. So now that I don't smoke anymore, I don't get those moments anymore. Seeing now I'm all bummed out about that.

27:29 Meanwhile, I do know where I want to go and where I did go for April, and where I would go if I had an AMMO. Now where would that be? Bill? That would have to be the my Paleo Pet retail store in Pampanovich, Florida, where we've got all the food items and good diets and good healthy herbal products, everything for both you and your pet. One of the claims that we can honestly make because everything in this store can be used for people and pets, and you know, we don't skimp on the quality because they're pets. Unlike a lot of the big commercial companies out there. Also, we do consultations for animal health and for people health.

28:20 If you want to lead to more natural life. We have a Farm and the Table program now where you can get good quality raised in Florida meats and poultry and fish, and of course then there's also the Pet Health Cafe, which is our podcast live every Thursday night on the whole group of stations. Something happened with YouTube though this week. I don't know what, so we're missing an episode from last week, but I guess they don't like one and I talk about some of the stuff I talk about, or some of our guests too. But yeah, I mean all that stuff is available on YouTube twenty four to seven. To hear more and educate yourself. That's what the whole program is about. And we would love for you to come down and see the store.

29:10 And it's amazing. First time I stepped into your store, like twenty years ago, I was like, holy shit, this is like going to an old school, you know, like human Butcher in New York. You know, like, oh, that's why I used to call it a deli because it was like going into the New York deli, you know, and. It was kind of cool. It was like I was looking like, man, I want to eat this stuff. Yeah, yep. Well that's why we edited the farm the table because we were already doing the good stuff. And you know, as a pet parent, if you're not healthy, you can't help your animal, so we want to make it available. And you know, it was always I was always getting the comments, you know, my dog eats better than I do. And I said, well, well, get a program for that.

29:59 Nice And there's a responsible pet owner feeding their dog or pet cat better than they feed themselves. Well, you are always a wealth of knowledge pet health guru. And uh, hopefully we won't have a hurricane this weekend, but if we do, people might be prepared. Now, yes, let's go and then to July as well. And uh, give me a call after the show, and let's see about the YouTube thing. Yes, we'll do all right. One we're gonna run, oh always and one run a couple of commercials there.

30:45 We're gonna do some ticket giveaways. All you have to do is if you want to win tickets to these upcoming commercials. Which would be do do which ones? Do? We have? One incarceration louder than Life After Shock. Do we have a Do we have a Rockklahoma one in there? Yes? Okay, So we're gonna play the Rockklahoma one and we're gonna play the Aftershock one. Those are the ticket giveaways for this week. Okay, So check me out at pipe Man Radio on all socials dm me if you want win tickets. By the way, I'm super excited about Rockklahoma. You do want enter to win this one because Slayer is headlining. It's gonna be awesome. It's one of my favorite festivals to do.

31:31 Come join the Pipe Man at Roklahoma. Let's check it out. It's here. Rocklahoma celebrating its twentieth anniversary and for the first time ever, Slayer and the return of Godsmack and Papa Roads. Rocklahoma is back Labor Day weekend September fourth through sixth, with Slayer celebrating the fortieth anniversary of Brain and Blood, Godsmack, Papa Roach, also Stone Tiple, Pilots, The Pretty Reckless Black Label Society, Jet, Wolf, Brother, Hollywood, Undet, Drag Pick, Murphy's and Cypress Hill. Rock Lahoma twenty twenty six, twenty years Slayer, Godsmack, Papa Roach, Stone Tiple Pilots Cypress Hill, and so many more.

32:23 Labor Day weekends September fourth through sixth and prior Oklahoma. Go to www dot Rocklahoma dot com for all ticket and festival information. Don't miss Labor Day weekend's number one rock and roll party, rock Lahoma. After Shock, the. West coast largest rock, metal and punk festival, returns to Sacramento this October with my chemical Romance. Yeah, I mean last fool limit Biscuit. Here's the fale. Less Suicide Boys, Queens of the Stone Age, the Offspring a Data. Remember who's Klannen Moore? After Shot first through fourth passes are one seal now starting only one dollar down at after Shot Festival dot Com.

33:12 Hi you live then to fear censure, W wow for you your little once again. This is the Pipe Main here on the Adventures Pipe MANW four cy Radio. And we're on our powerful business Strategy mission today with Michael Barberita next step CFO, and we're on mission for our twenty twenty seven strategic plan. So let's talk about it. Michael, thank you, Thank you. Dean. What happens is there's a lot of business owners stopped planning for the following year, if at all, by the way in November and December.

33:55 And what is that like the New Year's resolution rather than a plan. Yeah, it's similar to that, and that's what it ends up being essentially, because twenty twenty seven ends up being in the same year as twenty twenty six. So starting a strategic plan and you're planning for twenty seven in Q three allows you to allows you the time to be able to make better decisions and to be able to understand the plan or get help with the plan. So because I see what happens a lot is there's a lot of planning that goes on in November December for those who do it. By the way, there's some people who never plan, so that that's gonna probably stay on forever. But those who do plan should consider starting in Q three because they have a They'll have more time to strategize, they'll have more time to really understand what's happened in the first half of twenty twenty six, to be able to really negotiate their their their game plan.

35:04 And what ends up happening is the quality of the plan ends up much better and the probability of implementation increases with the longer. The longer time frame for planning. And so even if you just stop once a week, uh and and and start and put an hour aside once a week for the twenty twenty seven plan, you'll be that much more ahead of the game. Come whenever you normally do it firstus whenever you normally do it. So it's just really a great way start stop early because a lot of business owners they for those who do it at all, UH, they just cram it in. They cram it in and it and it's.

35:46 Just not a it do. It just doesn't work well. And what ends up happening is the year ends up being the same as it's always been. Hm. So what other advice do you have to give people so that that could before we prepared for twenty twenty seconds. Well, there's a couple of things I want to I want to talk about, uh, in addition to the planning component, and that is, UH, what I find is best known beat best product every time. So if you look at McDonald's, they don't have the best burger, Domino's doesn't have the best pizza. Doctor Phil isn't even the best psychologists in the world. He's not if you ask, if I have asked multiple psychologists about doctor Phil's skill in psychology.

36:37 It's really low. It's really low. But I'm not a fan, so I'm like. Okay, he's the highest paid psychologist in the world. Yeah, and he is because he's best known. And there's only one reason for that, you know the reason, right. That's right? Yeah, you know he he was personally groomed by Oprah be who he is. Right, But I can say that he probably isn't ranked as one of the top psychologists. He's definitely not. If by the way surveys have already been done, he's not even in the top thousand. Wow. Yeah, I mean surveys among peers have been done. He's not in the top thousand. So right, but he's the highest paid because he's the best known, and it has to be you have to be known. It's not really how the quality of your product. Domino's pizza people don't.

37:33 A lot of people don't. If you had a rank Pizza's Dominoes would probably not be, not even close to the top three. Yet they're very wide, you know, you know, they're tremendously successful. But they but they but they're one of the reasons why they are successful is their best known and they have compelling offers like the one that they did for the college kids were thirty minutes will deliver it or it's free. You know, those types of compelling offers obviously helped them to become best known. So anyway that best known will be best product every time. So that's number one I want us to share. The second thing I wanted to share is something that business owners never think about.

38:22 Never. A lot of business owners when they started their business, they filled out credit applications with suppliers. Many of those credit applications included personal guarantees. Yes, what I'm saying is is that business owners who have been in business five years or more need to go back to those suppliers and get them to waive the personal guarantee in writing that the personal guarantees signed five years ago, ten years ago, fifteen twenty by thirty years ago is now waived.

39:03 Why. Well, the reason for the personal guarantee is, you know you would consider just starting out you're considered a poor credit risk. But having paid for five years on time or more ten fifteen, twenty twenty five, it's time now to waive the reason why you had a personal guarantee and let me tell you why you have to do it. If for some reason you sell the company, you're going. To be sued. If the new company is not even though it's a different company, different name, you're going to get at least sued, if not pursued legally for guaranteeing the debt. Granted it was a guaranteeing the debt of an old company, but you're still going to be pursued. You don't need it.

39:51 You don't need it. You've got to go back to your suppliers and if you forgot whether or not you filled out an application, or you forgot whether or not the application and included a personal guarantee, because some don't, you still have to ask the supplier if you if they can come up with that application, because you want to review it. Mm hm. And you're not out of trouble. Nothing's no trouble. That's just a question to the supplier. And if there's a personal guarantee, you need it waived period of report because you're proven that you could pay that you pay your bills on time, and there's no need for them to have a personal guarantee on you anymore. Yeah, I can tell you that my uncle was a very prominent attorney and the first business I ever started, he said to me, don't ever sign a personal guarantee. Now, in today's day and age, I think a lot of times they require everybody to.

40:50 In the beginning, you know. Well banks for sure, yeah yeah, But before it used to be you could just say no, you know, and you might still get the loan. But I was always told never to do that for a lot of reasons that you're talking about, right. And you know, business owners. I had a client who was in business twenty five years, thirty years, and he he signed, you know, I had him go back to all his supply he's wanted to sell his company. I had him go back to all his suppliers to go to get the personal guarantees waived. And so he did that, and there was like, out of the ten suppliers that he thought he had prepared applications for at the very beginning, seven of them he actually did prepare applications, and five of them had personal guarantees that he got way. And so he's now with the new buyer. He's eliminating any hassle for his wife or any his heirs or himself, eliminating any hassle. Yeah, because he's he does no longer has personal guarantees with suppliers, because whoever buys the company, if they do a Mickey mouse job, or if they're not good operators and they take the company, he can get exposed. I have seen it. It sounds impossible, but it is.

42:16 It's no, it's not. And my uncle said to me, you know, one of the problems with it is is the whole reason you have a corporation is to not have personal liability. So what's the point if you're going to sign a personal guarantee of having the corporation if you're going to be personally liable anyway? That's right. Yeah, So how do people reach out more for more information from you in this area or any other. Powerful business strategy area? Yes, well they go to NEXTSTEPCFO dot net. They can on the right hand upper right hand corner. There's a diagnostic they could take. Takes less than five minutes. It identifies three strategies your competition isn't doing, along with the financial impact of each, an explanation of the strategy as well, and how to go about implementing it. They can also download a copy of my book called Powerful Business Strategies.

43:13 It's on the website on the left hand side upper corner in an orange button as well, and they can download that book for free, and also if they'd like to do a book interview, because we're always updating the book and we'd love to get industry insight. It's thirty minutes on zoom. I present strategies for my book, and then I ask one question at the end of each strategy, if a business owner in your industry would implement the strategy, what kind of impact would it have I documented. For the book. That's it nice And they go to NEXTEPCFO dot net, forward slash contact, fill out the contact form and in the description put book interview.

43:57 Any final words you want to leave our listeners with, Michael. Don't keep doing what your competition is doing. Oh there, it is no wiser words right there. Thank you everybody. Make sure to check out Next Step CFO. Talk to Michael Barberita. He can help your business and amazing ways. And thank you for once again listening to the Adventures of Pipe Man Powerful Business Strategy segment right here on W four CY Radio. Thank you, Jam, Thank you for listening to the Adventures of Pipe man, i'm w for Cui Radio