Feb. 16, 2026

Squeeze Pages: The Lead Capture Secret

Show Notes
Transcript

Squeeze Pages: The Lead Capture Secret squeeze pages are different than websites. Why sending people to a squeeze page is better than sending them to a website.

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Hi, you live them too, Censure Wow for you your.

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This is the pipe Man here on the Adventures pipe

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Man W four c Y Radio. We're here with the

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Positively Pipeman segment Powerful business Strategies right here with Michael

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Barbarita from Next Step CFO.

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How are you, Michael, fantastic date, Thanks for having me.

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I'm gonna squeeze some info out of you about squeeze pages.

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Good good, Yeah, you know, And speaking with clients and

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other business owners, they always say things like I've got

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to update my website, or I need to have a

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better website, blaming it lots of times, blaming on the

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website where why they're not doing business, or whether they're

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not getting calls, or where they're not getting prospects. And

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what I always tell them is that, first of all,

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there's a big difference between a website and a squeeze page.

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A website is really for information purposes only, and a

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lot of us on the website, and everybody can look

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at their own website or competitors are things like great service,

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high quality, lowest prices, family owned since nineteen fifty one, loyal,

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we're insured, we're honest and sincere, and these This is

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just jarging that everybody uses, and there's no it has

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no influence on the customer because the customer is worried

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about their own problems and want to solve their own

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issues and own their own problems relative to the solution

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that your product offers. So uh, but but it's okay

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to use that jogging on a website. I still don't

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like it, and I still think you should utilize the

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conversion formula, which we've talked about so many times, and

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we'll just briefly review again. But a squeeze page addresses

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one issue, one problem to If people aren't interested, they passed.

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But the point is is that it squeezes down the

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information to one page at one and that's why it's

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called the squeeze page, because it squeezes down the information

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or one topic. So if you're in the roofing business

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and you sell sidings and gutters, your squeeze page that

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will just be about a problem that the customer has

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in the roofing industry, or the problem the customer has

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if a separate squeeze page for the problem the customer

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has in a say, in a siting situation. So by

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doing that and utilizing the conversion formula. It's very important.

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Now let's just review that very quickly. The conversion formula

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is a four step formula that converts prospects into your

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selling process, or prospects into sales or into a lead magnet,

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whatever it is, and it has four parts. The first

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part is called captivate, which is where you identify the

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problem that the customer has, primarily with the industry. So

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for example, if you're in the construction industry, one problem

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that a customer has is that they're afraid that a

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four hundred thousand dollars quote is going to turn into

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a six hundred thousand dollars project. And so that's just

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one that's just one small thing, but you can if

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you have a unique solution to that problem. You now

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can state the problem you're terrified about your four hundred

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thousand dollars quote turning into a six hundred thousand dollars project,

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and then your unique solution to that, which would be

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to fascinate, So it's captivate the problem, fascinates the solution

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to that problem, and then you can have a video

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or maybe just works that educate the customer on why

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your solution is superior to the competition. And then finally

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you submit an offer, whether it's a lead magnet or

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a consultation, or are some type of booking a call

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or appointment, and or even selling a product if it

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happens to be something in e commerce. So the squeeze

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page is much more valuable than a website to getting

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prospects and to get leads. And by the way, a

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lot of people now are starting to put squeeze pages

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as sub pages to their website just to have another

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place for people to go where you're identifying that the

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problem they have, which is really what they care about,

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you know, clients and customers and prospects. They care about themselves.

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They don't care about us. They don't care about how

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great we say we are or anything like that. They

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care about solving their problems, their issues, and they want

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to have that trust and confidence in whoever they're dealing with.

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Totally, So what's the difference between because I know some

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people are thinking this right now, a squeeze page and

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landing page, because everybody talks about landing pages because that's

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the that's the buzzword.

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Right Well, you know, there shouldn't be any difference, really,

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But the landing pages that I see are really just

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you know, a page where the Google AD or the

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Facebook AD might solve the problem and then it's a

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quick conversion to whatever that that landing page is prepared for. So,

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for example, if you have a Google AD and then

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that Google ad goes to just a small landing page

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that says book and appointment something like that, or or

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buy this product, great, that's what it does. But the

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problem is is that it doesn't really you can't fit the

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conversion formula in a Google AD. You could put the

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problem in the Google AD and they have the problem

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repeated and the solution with the educated offer on a

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landing on a squeeze page that works. But you know,

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landing pages are just really the ones that I've seen

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and the and the ones that my clients and business

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owners talk about are really conversion pages. That's all they

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really are. You know, they don't The squeeze page identifies

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the problem the customer has, offers a unique solution, educates

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them on how that solution is superior to the competition,

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and then and then closes with an offer and that's it.

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Four pots. And if you do that on a squeeze page.

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You'll definitely, no question about it, increased conversion, There's no

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doubt because you're you're you're a I think customers concerns

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which all they care about great service, high quality, lowest

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price doesn't address that concern. Their concern is that they're

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going to be dealing with the right people. Uh, that

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they that they that they are going to solve whatever

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problem it is that they have or concern that they have. Uh.

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And there's plenty of concerns in your in any industry. Yeah,

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people have. There's no question about it. If you could

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address those concerns, come up with a unique solution to

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those concerns, you're gonna win every time. And and by

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the way, price becomes irrelevant when you solve a customers problem.

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That's true. You know people think business people, salespeople that

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price is the most important thing. I always say, it's

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the story behind the price. And the story behind the

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price is exactly what you're talking about.

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You know.

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It's if you solve the problem, it doesn't matter what

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the price is. It doesn't And in the same token,

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the price, it doesn't matter if it doesn't solve the problem,

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it doesn't matter how good the price is.

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Right, that's right. How low it is, right exactly and

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so but but what happens is is everybody uses their

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website as kind of the place where people should go,

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and it's really a squeeze page. Is the ideal really

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the ideal of I'll call it a website. It's really

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the ideal website to have. And then you know, you

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communicate that squeeze page. You could do it in drip campaigns,

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you can do it in in Google ads, you can

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do it in Facebook ads, you could do it in

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social media posts. I always recommend clients test their test

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their problem with social media posts. See what their action is. Yeah,

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you know, it's a good test, test before you before

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you spend money on advertising. It's a good test.

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Well, once again, great information. I know they can find

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out more about this and you can help them with

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these squeeze pages. So what's their next step the listener?

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Yeah, well, if they're interested in how to develop squeeze pages.

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By the way, we work with marketing companies or your

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marketing company, it doesn't matter, but we provide the content

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because what we found is is that marketing agencies don't

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really provide good content. They don't understand the conversion formula.

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They think that Facebook Ads or Google Ads is the answer.

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They go right into it without any serious testing, and

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it's very cost and effective. So what we love to

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do with business owners is we'd love to do book

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interviews because we wrote a book called Powerful Business Strategy, which,

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by the way, you can get free online at nextstepcfo

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dot net. But if you go to nextep CFO net

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forward slash contact, you will come to a contact page

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where you can fill it out and then put in

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a message section book interview. And what the book interview

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is is it sixty minutes on zoom. I share strategies

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from my book, which includes what we just talked about

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squeeze pages, and then I ask a simple question. I asked,

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if a business owner in your industry were to implement

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this strategy that I presented, what would the impact be?

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And then I would document it for the book.

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That's it nice. I gotta tell you too that you

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know it's always amazing. I think next week is going

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to be even more amazing because people have to tune

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in to the adventures of Pipeman Positively. Pipeman segment on

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Monday at one pm Eastern time Here on W four

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CY Radio because we're going to talk about shark tank

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investors and what they always ask about. All Right, we'll

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see you next week. Michael.

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Thank you for listening to the Adventures of Patement on

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w fur c u I Radio