Dec. 2, 2025

Are Healthy Livers and Kidneys Key + Why Business Owners Increase Prices

Are Healthy Livers and Kidneys Key + Why Business Owners Increase Prices
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Season 19

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.  

Chapter 1: Are A Healthy Liver and Kidneys Key to Disease-Free Health? Bill, The Pet Health Guru will speak on the importance of these organs for optimal health and more.  

Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss why business owners increase prices and why business owners fear price increases and what they really should be focused on when it comes to pricing.

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WEBVTT

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The following show contains adult content. It's not our intent

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to offend anyone, but we want to inform you that

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if you are a child under the age of eighteen

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or get offended easily, this next show may not be

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for you. The content, opinions, and subject matter of these

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shows are solely the choice of your show hosts and

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their guests, and not those of the Entertainment Network or

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any affiliated stations. Any comments or inquiries should be directed

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to those show hosts. Thank you for listening.

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Hi you lunch, that's sure, fee w bring you young?

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Why kind of America?

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It's time for the Adventures.

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So Fight Man, I'll go before supplie I com list.

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Pompeats is number one internet radio station. Here's your host,

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the Fight Man.

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Yo.

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It's Thanksgiving's over. It's Cyber Monday, and I don't give

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a crap because it's been Black Friday for like months,

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but it is my Evacial Monday and pet Health Monday

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and Business Monday right here on the Positively Pipeman segment

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of the Adventures Pipe Man right here on w Pourcy Radio.

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And I do want to bring on my guest here

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and my one pipe night. Another pipe nut is is

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not feeling too well, which I'm not surprised because it

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was just Thanksgiving and everybody's going to probably feel like

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crap from eating all kinds of poison. What do you think, Bill,

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the pet health guru and the human health guru, what

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do you think about how people are probably feeling today

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on cyber Monday after eating on throw up Thursday?

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Absolutely right. I mean, I'm at the my Balio pet store.

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We're down at least one employee because of it. So

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it's a reality. Unfortunately, all the poisons, all the garbage,

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all the mixing up of foods, and all the aggravation,

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the stress and all those people that you had to

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visit and talk with, you know, it's it's uh, it

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makes it tough.

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It makes it tough on your body.

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And I assume too that pets, okay, since they're they're

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at these Thanksgiving dinners and since humans are slobs, that

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pets have a field day with the food going on

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the floor, And how does that affect them? I'd like

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to know, does that affect their liver and kidneys eating

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Thanksgiving human food?

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You know?

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The petsive of course, are under the same stresses because

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of all the commotion and all of that sort of

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stuff that's going on, you know, with just a crowd

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of people basically, and of course all the smells. They

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want to eat everything under the sun, so everybody's feeding

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them everything under the sun. And you know that's when

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I get the phone call. No, I get diarrhea A

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dominating on all this stuff going on. It's like, well,

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you you know, the bodies got get rid of what

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you put into it.

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And it's as simple as that.

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And that's why we chose the topic just for this

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week with being about the kidney and liver, because everything

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that's going into the bodies you got to go out

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through the liver or through the skin.

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But even even the stuff coming out through the skin

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in detox is still.

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Run through and processed through the needs of it itself,

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at least to a smaller degree. And of course the

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kidneys are affected because that's downstream of the liver. So

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if you've got a kidney problem, it started in the

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liver and then started in the cut before that.

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So one, how does your kidney and liver feel after Thanksgiving?

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It actually feels really good. I had a really healthy

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meal and I think I did it pretty good this year.

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I didn't have to cook this year, so.

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I want to hear about the healthy meal. Tell me

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about that because it was.

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Actually Asian noodles, so it's a lot of like real

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bone broth soup. It was really good.

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What do you think about that? For Thanksgiving? Health grew?

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I mean that's fantastic. I mean, you know, we got

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to start out good. And actually the interesting thing though

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about the liver and kidney. Unless you happen to be

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passing kidneystones, you really never even think about it.

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You don't feel that extreme things.

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All your distress is coming from your gut itself and

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upset stomach. You know, even in diarrheal, all that stuff

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is coming from the gut, not from the liver.

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But we have to make sure that liver is being

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taken care of on a regular basis.

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And then of course on Thanksgiving there's a lot of

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alcohol being drank, so that affects the liver. But let's

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talk about healthy livers and healthy kidneys, and what are

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the keys for your pet to a healthy liver and

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a healthy kidney.

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Well, basically, we use the same approach as we do

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in people, and it's about detoxification.

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You know. Unfortunately, in today's world, every breath that we

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take is of contaminated air, every bit of basically every

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substance because the water is the same thing. I know,

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when I was traveling on Thanksgiving Day to a place

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to have dinner and we threw on a podcast that

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was talk about infuriating. This person was talking about the

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tax cuts and all that stuff that's been stripped out

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of the budget and that you know, without that, you know,

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there's all these people with letters after their names can

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no longer get the funding to clean up our air

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in our water. So what have they been doing for

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the last fifty years? You know, we have to take

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it upon ourselves, which is I use different verbals and

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mechanicals and different foods to clean.

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Out the gut. They have to do it every single day.

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Unfortunately, you can't do a liver cleanse once a year

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and expect to be healthy, you know, when you're putting

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bad stuff in every single day.

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And what about You know, that raises a question for me,

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you know, because I've done you know, in the liver

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cleanses that you buy in the different stores in the past,

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are those just bull crap?

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Those a lot of them? Are you know?

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At first off, if you're going to clean out the liver,

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kidney or any you know, you're down to a cellular level.

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You need to find what is found in nature. Medications

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don't do it.

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I mean, you can clean a lot of stuff out,

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you're poison a lot of stuff, parasites, things like that,

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but that's not going down to that cellular level. Things

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like melt, thistle, dandelion, route, tumoric, all these different urban

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mechanicals all have in place because they're foods.

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They're not medicines.

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They are actually food and we should be using them

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in every day cooking, every day presentation. And you know,

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we just gotten lazy, and you know, open up with

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you know, frozen meal and who cares what chemicals who

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have put into it?

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Which is going to add to that?

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So one can you imagine this? Bill and I were

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alive at a time where there was no such thing

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as a microwave. I'm not even sure if there was

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a such thing as an oven. No, there was an oven,

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but yeah, I remember when we first got microwaves, and

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I remember from the very beginning there was warnings of

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the radiation from the microwaves. And you know, interestingly enough,

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you know you cook certain foods in the microwave, you're

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going to cook out all of the nutrients that actually

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help you.

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Absolutely. And you know, of course, now the fad with

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food processing is free trying, and all these freeze ride

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treats and foods and not just add water to it.

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When you look at them under a microscope compared to

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a real food, they are dead. All the nutrients are

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basically killed. So what are you getting from your food?

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That's why they have to fortify everything. I was looking

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at I'm trying to think what products it was over

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the weekend, and I was just past up and from Italy,

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which is supposedly the best obviously you know, it's cleaned

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everything else, and it had three or four chemicals in

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it and had to be fortified.

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You know, you can't.

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Of course the person I had bought it, they're looking

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at like I thought, I bought the best one I could.

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So the you know, the labeling of these foods, the

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labeling of cleaning products, all of that is so deceptive

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that you have no clue what you're getting, and so

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you're already starting out behind the eight ball.

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You know, my advice, you know, use the different herbs

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botanicals that are going to do that.

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They're gonna be anti inflammatory that are going to clean

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out those were There's AMLK disils the number one for that,

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but there's a whole plus of other ones. The kidney

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dandelion root dissolves kidney stone. Oh my god, why do

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we have to suffer with them?

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You're speaking my language. You're speaking my language right now

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because I have passed kidney stones three times. One time.

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One time I couldn't even pass it, so it had

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to be surgically done. And that's not fun, you know,

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just isn't I don't know if I should describe it,

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but it's just well maybe you know, just just imagine

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taking a shovel and then pulling it up your roreththra canal,

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and that's what it feels like. But that's also what

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it feels like capacity a kidney stone. Okay. So I

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have a very high tolerance to pain. And when I

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was married one night, I just in the middle of night,

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I just started screaming from the top of the stairs

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to my wife. I'm like, take me to the hospital

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as loud as I could. And first of all, she

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never really heard those words out of my mouth. Okay,

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because that was not me. I'd have to be dead

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or close too. And she never heard me like feel

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pain like that. For all the women out there that

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say men can't experience what it's like the pain of pregnancy,

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I say that's true for men that never had a

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kidney stone. And even women say that, they're like, that's

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the closest thing. But and I have one now. Interestingly

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enough to what you were saying, I have one sitting

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in my kidney right now that's been sitting there for years.

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Does it affect me in any way?

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Not that I know of.

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Okay, So to your point, like you could have, you

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could be riddled with kidney stones and I even know

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it until you pass it. That's why I like how

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you said passing a kidney stone, because not just having it,

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it's passing it those little jagged edges. One, have you

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ever had a kidney stone?

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No?

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I haven't.

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Okay, So if this doesn't start you eating healthy, what

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I'm about to say nothing, Well, imagine a starfish shape stone.

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It is a stone made a calcium with jagged edges

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that is at least twice the size of your urethra canal,

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ripping all the way through. You're from the inside of

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your janitals to the outside of your jenitals slowly and

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then blood flowing out like the Exorcist. That the kidney

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and passing ni kidney stuff? Did I describe that pretty good? Bill?

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Pretty good? And you kept it and you kept it,

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you know, within the boundaries of what you were allowed

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to say.

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You could have said chalk nails on the chalkboard and

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I would have understood it.

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Oh no, it's way worse than nails on the chalkboard.

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It's what's that movie. There's a movie that was out recently,

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or a TV show or something where the bad guys

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like put these people there torturing and they had these

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spikes that if they pushed the button, the spikes would

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pop out. And they put this like thing inside somebody's

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urethra and pushed the button. That's what it feels like.

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One of the interesting things about the whole thing, too,

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is the stones are the result of toxins, because what

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the body does.

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Is it creates muke.

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Is for instance, if you painted a room and you know,

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you get all the fumes and everything else, next morning

228
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you get up in your whole head of stuffy. That's

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00:13:01.919 --> 00:13:05.159
the mucus. Yeah, that goes down throughout the whole body.

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And when it sticks to something like your gall bladder,

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your kidneys, your liver, your bladder, if it sticks there

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long enough, it calcified. As you said, Okay, it's all

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it is. It's a calcification. The interesting thing is your

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liver generally is the primary area that it ends up.

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What we get in a kidney had to come out

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of the liver and into that that connection.

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Most of us.

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Our stones though, are excreted, you know, through feces because

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the opening of gateway is so much bigger.

240
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We never feel it. But when it gets down there

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in that kidney or that bladder, you're in trouble.

242
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Oh yeah, well you know, and how about how about gallstones?

243
00:13:50.320 --> 00:13:54.519
That's like the the trend nowadays too, you know, and

244
00:13:54.639 --> 00:13:56.600
the trend is just to take the gall bladder out.

245
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What's your feelings on that? Like, to me, I think

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your organs were putting there for a reason. Even when

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00:14:02.399 --> 00:14:05.600
they say, oh that oregon really doesn't have any purpose

248
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to it, you know, the ones that they take out, Yeah,

249
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I call bullshit.

250
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It is it is.

251
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It's funny because you know, of course the gall letder

252
00:14:16.000 --> 00:14:18.120
is a favorite for them to just remove rather than

253
00:14:18.159 --> 00:14:20.879
deal with what caused it exactly.

254
00:14:21.320 --> 00:14:24.600
The appendix was the big one because they.

255
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Couldn't find any use for it, and come to find out,

256
00:14:27.120 --> 00:14:29.679
in the last ten years or so, all of a

257
00:14:29.720 --> 00:14:35.159
sudden they discovered that the appendix actually holds good got bacteria,

258
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so that when we kill it by devitaking medications and antibiotics,

259
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our body is able to replace that and get the

260
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system going again.

261
00:14:45.279 --> 00:14:48.080
But if you remove that, how are you gonna do that?

262
00:14:49.120 --> 00:14:50.559
You know, with the foods that we eat today that

263
00:14:50.639 --> 00:14:52.200
are that live you know.

264
00:14:52.440 --> 00:14:55.000
I mean you can get probiotics, you can buy them

265
00:14:55.039 --> 00:14:56.960
in the store, but their dad, I don't know what

266
00:14:57.120 --> 00:14:59.840
the sense of that is because they're all pasteurized past

267
00:15:00.000 --> 00:15:01.559
size anything, you're killing it.

268
00:15:02.279 --> 00:15:04.919
And of course if you're taking that tablet, the hydrochloric

269
00:15:04.960 --> 00:15:08.039
acid in our gut is going to ruin it anyway.

270
00:15:08.600 --> 00:15:10.879
So you know the number of dollars that people throw

271
00:15:10.960 --> 00:15:15.679
away on useless supplements and probiotics and pills that do

272
00:15:15.840 --> 00:15:16.320
nothing for the.

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Body except the more.

274
00:15:19.600 --> 00:15:22.960
It's a whole marketing plan. So one here, This is

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00:15:23.000 --> 00:15:25.039
why I like having one on. We can talk about

276
00:15:25.200 --> 00:15:31.080
stuff that he probably never experienced ever. Okay, so I

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00:15:31.159 --> 00:15:33.519
don't know if they taught you in school, but when

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we went to school, they taught the key to health

279
00:15:38.279 --> 00:15:42.919
is the four basic food groups. Did you learn that

280
00:15:43.080 --> 00:15:43.519
in school?

281
00:15:46.480 --> 00:15:49.440
Sounds familiar, but I can't remember off the top of

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my head.

283
00:15:50.919 --> 00:15:51.120
Yeah.

284
00:15:51.159 --> 00:15:54.879
So the four basic food groups were basically all the

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things that American farmers and ranchers and people like that produced,

286
00:16:03.480 --> 00:16:06.240
and it was a marketing plan for them. So you

287
00:16:06.360 --> 00:16:10.360
had to have your dairy with that, and then things

288
00:16:10.480 --> 00:16:12.480
change all the time. So like I want to talk

289
00:16:12.480 --> 00:16:15.799
about that on another episode, Bill, where like why one

290
00:16:15.919 --> 00:16:18.559
day dairy's good and one day it's not. One day

291
00:16:18.679 --> 00:16:22.519
eggs are good, one day it's not. One like it.

292
00:16:23.919 --> 00:16:27.639
One day Pluto's a planet, one day it's not, and

293
00:16:28.240 --> 00:16:30.799
then one day it's a planet again. And that's what

294
00:16:30.960 --> 00:16:34.159
happens with the foods. They go back and forth, the

295
00:16:34.720 --> 00:16:40.440
basic four basic food groups. In my experience and opinion,

296
00:16:40.480 --> 00:16:45.440
and I want to hear what Bill says, well, factually

297
00:16:45.600 --> 00:16:49.000
it was a marketing plan, but in my opinion it

298
00:16:49.200 --> 00:16:54.559
was not healthy. But the difference is it's not healthy

299
00:16:54.600 --> 00:16:59.200
today because all the GMOs right, and it was.

300
00:16:59.399 --> 00:17:04.279
Actually a government sponsored marketing plan so that every segment

301
00:17:04.599 --> 00:17:07.680
of agriculture basically would get their fair share.

302
00:17:08.599 --> 00:17:10.880
That's like communism, you know, we have to make sure

303
00:17:10.920 --> 00:17:15.200
everybody gets the same. Yes, but that's really what it was.

304
00:17:15.519 --> 00:17:18.839
And you know, if something was out of balance, that's

305
00:17:18.880 --> 00:17:22.119
when a government jumps in. It starts with their guiding

306
00:17:22.200 --> 00:17:25.400
the marketplace, if you will, with subsidies and tax breaks

307
00:17:25.440 --> 00:17:27.759
and all this sort of thing. And whoever's out there

308
00:17:28.000 --> 00:17:32.000
in Washington that screams allowed us gets the most.

309
00:17:33.160 --> 00:17:38.119
Well, that's kind of like nowadays now present day. That's

310
00:17:38.240 --> 00:17:41.559
the same with bacon because all the pig ranchers they

311
00:17:41.599 --> 00:17:44.480
were complaining to the government that they weren't getting their

312
00:17:44.599 --> 00:17:47.039
fair share of the business. So now bacon is this

313
00:17:47.200 --> 00:17:50.119
big graze and you can have chocolate bacon, you can

314
00:17:50.200 --> 00:17:54.480
have bacon donuts, you can have every thing that you

315
00:17:54.559 --> 00:18:00.400
can have a ba bacon on everything? Is it now?

316
00:18:00.480 --> 00:18:00.640
One?

317
00:18:01.240 --> 00:18:04.480
You did coverage with me at the South Florida Fair, Right,

318
00:18:04.640 --> 00:18:08.799
did you have any chocolate covered bacon or did you

319
00:18:08.920 --> 00:18:10.000
have a doughnut burger?

320
00:18:10.720 --> 00:18:10.759
No?

321
00:18:10.960 --> 00:18:11.279
I did not.

322
00:18:14.000 --> 00:18:16.559
Like what is with that bill? Why are they just

323
00:18:16.920 --> 00:18:20.240
mad science like putting things together that should not be

324
00:18:20.400 --> 00:18:21.000
put together.

325
00:18:22.720 --> 00:18:27.720
It's it's it's again. I've had some conversations recently on

326
00:18:28.160 --> 00:18:30.359
the marketing. I mean, you take a lot of my

327
00:18:30.400 --> 00:18:33.160
herb owl of blood, but just even for delivery kidney.

328
00:18:35.200 --> 00:18:38.599
Everybody in the world that wants to make money can

329
00:18:38.640 --> 00:18:40.519
look at my product and it'll take a little bit.

330
00:18:40.559 --> 00:18:42.079
They'll take the main ingredients and.

331
00:18:42.119 --> 00:18:46.440
Then they'll add you know, maybe apricots filling, you know,

332
00:18:46.880 --> 00:18:50.960
for a change in flavor, and then miney is better

333
00:18:51.039 --> 00:18:54.160
because the apricots are going to be more natural than

334
00:18:54.200 --> 00:18:57.039
the herbs or sweeter, you know, whatever it is.

335
00:18:57.279 --> 00:19:01.039
So they keep taking what's the base basic meat.

336
00:19:01.839 --> 00:19:04.599
In the case of vacant, and we have to find

337
00:19:04.680 --> 00:19:07.599
different ways of marketing so that mine is more important

338
00:19:07.640 --> 00:19:10.160
than yours and I gain more dollars than you do.

339
00:19:11.079 --> 00:19:13.240
And of course when they do this up too, you know,

340
00:19:13.480 --> 00:19:17.559
basically you're adding on you know, supposively added value.

341
00:19:17.680 --> 00:19:19.920
You're getting more for more bang for your buck, and

342
00:19:20.039 --> 00:19:21.119
I can charge more for that.

343
00:19:22.880 --> 00:19:27.680
And the fact that matter is everything in life in

344
00:19:27.759 --> 00:19:29.920
my opinion. You pay for what you get. You get

345
00:19:29.960 --> 00:19:34.240
what you pay for, yeh. Bottom line. So how do

346
00:19:34.440 --> 00:19:37.880
people reach out to you to pet health grow for

347
00:19:38.079 --> 00:19:41.839
an kind of advice? Information? Find out about all your products,

348
00:19:41.960 --> 00:19:44.960
services and all that stuff where they go to find

349
00:19:45.000 --> 00:19:46.799
your website, socials all that.

350
00:19:47.920 --> 00:19:50.640
Of course, the website is my paleopet dot com for

351
00:19:51.359 --> 00:19:54.279
uh e commerce for all the products that we sell,

352
00:19:55.079 --> 00:19:58.359
including the consultations. If you want a personal consultation, get

353
00:19:58.480 --> 00:20:01.000
order it right there online. Of course, I'm on the

354
00:20:01.359 --> 00:20:04.480
Pet Health Cafe every Thursday night, and of course it's

355
00:20:04.720 --> 00:20:07.119
twenty four to seven on YouTube and a whole bunch

356
00:20:07.160 --> 00:20:10.680
of other platforms, so you can, you know, you can

357
00:20:10.759 --> 00:20:13.920
at least get the basics. I tell people even before consultation,

358
00:20:14.319 --> 00:20:17.839
go ahead, watch the podcast, then put down your question,

359
00:20:18.000 --> 00:20:20.240
so you're not wasting my time on yours. You know,

360
00:20:20.319 --> 00:20:22.599
at least we've got a guided thing going on there.

361
00:20:24.119 --> 00:20:27.160
And of course I'm at my Paleo Pet probably six

362
00:20:27.880 --> 00:20:31.359
only six days a week normally. You know, you know,

363
00:20:31.480 --> 00:20:33.440
you walk in the door, you can get some advice.

364
00:20:33.880 --> 00:20:36.559
The team over there is also well trained in health

365
00:20:36.599 --> 00:20:40.200
as well, and I'm like kind of like all over

366
00:20:40.240 --> 00:20:42.480
the place. You know, I'm here with you, of course,

367
00:20:42.680 --> 00:20:46.000
and that's another good, good resource. You know, your audience

368
00:20:46.079 --> 00:20:48.359
is different than mine, and you know, hopefully they're gonna

369
00:20:48.440 --> 00:20:49.880
check us out and.

370
00:20:49.960 --> 00:20:53.720
I definitely think they should because I listen, I had

371
00:20:53.799 --> 00:20:57.319
a pug for those that don't know, and that pugs

372
00:20:57.640 --> 00:21:02.200
probably lived several more years because of using the Pet

373
00:21:02.279 --> 00:21:07.880
Health Guru and his Guru advice and Guru products for sure.

374
00:21:09.400 --> 00:21:12.119
So here's what I want to do too, is uh,

375
00:21:13.200 --> 00:21:15.400
I want to talk a little bit more about your show.

376
00:21:16.440 --> 00:21:19.000
But I also I gotta switch things up on one

377
00:21:19.079 --> 00:21:21.400
here a little bit because I gave them, like, you know,

378
00:21:21.559 --> 00:21:23.480
told him what to do for the show today, and

379
00:21:23.880 --> 00:21:28.400
I am not following anything I told him, So what's new?

380
00:21:30.319 --> 00:21:32.039
And now I'm going to mix it up even more

381
00:21:32.240 --> 00:21:37.079
because listen, our main studio is right here in Florida.

382
00:21:38.240 --> 00:21:45.200
You're Paleo pit is right here in Florida. A festival

383
00:21:45.359 --> 00:21:49.240
that we give away tickets for is right here in Florida.

384
00:21:49.759 --> 00:21:57.119
So by that coincidence, anybody that dms me after hearing

385
00:21:57.240 --> 00:22:01.000
this next commercial, and I hope I've been enough information

386
00:22:01.079 --> 00:22:05.000
one from to know which one to do, because it's

387
00:22:05.039 --> 00:22:07.119
not in the same order it was supposed to be.

388
00:22:07.920 --> 00:22:13.200
I And so basically, if you are watching or listening

389
00:22:13.240 --> 00:22:16.799
to this right now or on the podcast, DM me

390
00:22:17.000 --> 00:22:22.480
on any of my socials. Pipe Man radio and use

391
00:22:22.880 --> 00:22:28.599
the code pet Health Guru and you will be entered

392
00:22:28.640 --> 00:22:35.160
to win tickets to this following festival right here in Florida.

393
00:22:36.559 --> 00:22:41.319
Roll it one, Welcome to Rockville, returns to dayto and

394
00:22:41.359 --> 00:22:44.880
an International Speedway May seven to ten with food Fighters,

395
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396
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five Finger Dead, Talking Breaking, vestamin I' data Remember, and

397
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so many more.

398
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Welcome to Rough Film May seventy three.

399
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Passes on sale now for as low as one dollar

400
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down head.

401
00:23:06.559 --> 00:23:07.920
Welcome to Rockville dot com.

402
00:23:09.680 --> 00:23:13.359
Now you also have to make sure you go to

403
00:23:14.480 --> 00:23:17.720
you know, the Mypalaeo pet website. You have to join

404
00:23:17.799 --> 00:23:20.960
them on socials. That's all part of winning the tickets. Okay,

405
00:23:21.319 --> 00:23:24.039
you can't just be okay, Hi, I want to win

406
00:23:24.119 --> 00:23:27.599
the tickets. You gotta put you want the benefit, you

407
00:23:27.759 --> 00:23:30.559
gotta put out the effort. But I want to talk

408
00:23:30.599 --> 00:23:32.480
a little bit more about the show because people need

409
00:23:32.559 --> 00:23:36.640
to tune into your show on the regular, because you know,

410
00:23:36.759 --> 00:23:40.240
you have to segment on our show here and it's

411
00:23:40.400 --> 00:23:43.799
just a segment. There's so much more that people can

412
00:23:43.960 --> 00:23:50.200
benefit from and learn. So give maybe give everybody like

413
00:23:50.279 --> 00:23:53.279
an overview of what they can expect on Pet Health

414
00:23:53.359 --> 00:23:57.559
Cafe and everybody make sure it's not on this station live.

415
00:23:57.920 --> 00:23:59.400
If you're gonna watch it live, you watch it on

416
00:23:59.599 --> 00:24:03.599
W four RHC Radio Health Cafe Live W four HC

417
00:24:04.240 --> 00:24:06.960
dot com. And you can also look at Pet Health

418
00:24:07.039 --> 00:24:11.559
Cafe on anywhere that you listen to podcasts and you'll

419
00:24:11.680 --> 00:24:13.559
find Pet Health Cafe and you can listen to all

420
00:24:13.640 --> 00:24:16.839
the past episodes. But tell us a little bit more

421
00:24:16.880 --> 00:24:21.400
of why they should join the fan club of Pet

422
00:24:21.480 --> 00:24:22.119
Health Cafe.

423
00:24:23.200 --> 00:24:25.759
Well, like our intro, how the show comes in.

424
00:24:26.680 --> 00:24:30.440
This is where your pet has a voice, as did

425
00:24:30.480 --> 00:24:33.720
the Thanksgiving show, which we emphasize that a lot your

426
00:24:33.759 --> 00:24:35.480
animals are talking to you all the time, your kids

427
00:24:35.519 --> 00:24:37.160
are talking to you, and your spouse is talking to

428
00:24:37.200 --> 00:24:37.720
you all the time.

429
00:24:38.319 --> 00:24:39.440
Most of the time we don't listen.

430
00:24:40.119 --> 00:24:42.480
We have the information though, that can put you on

431
00:24:42.640 --> 00:24:47.200
the path to health, and it's all based primarily on

432
00:24:48.160 --> 00:24:52.720
nutrition and healthy lifestyle. How to make that healthy lifestyle

433
00:24:53.240 --> 00:24:56.400
without the use of modern medicine, which is good in

434
00:24:56.440 --> 00:24:59.599
an emergency, but the rest of the time is basically

435
00:24:59.720 --> 00:25:02.559
making you sit. I have a lot of different guests

436
00:25:02.599 --> 00:25:05.480
in there that we'll talk about different topics. Top veterinarians

437
00:25:05.519 --> 00:25:11.400
and the holistic side, researchers on the mineral and food side, and.

438
00:25:11.960 --> 00:25:14.119
We just try to take it segment by segment.

439
00:25:14.200 --> 00:25:16.599
How does the stomach work, How does the digistrict track work,

440
00:25:16.799 --> 00:25:18.480
How does the deliver and kidney work?

441
00:25:18.519 --> 00:25:20.440
How do we make it optimized?

442
00:25:21.000 --> 00:25:23.599
So every week it's a different topic, going into a

443
00:25:23.680 --> 00:25:27.319
different area, and as you start to follow it, you'll

444
00:25:27.359 --> 00:25:29.759
see that you'll see where we're going. We're telling you

445
00:25:29.920 --> 00:25:33.839
how to fix that body naturally, how to fix your animal.

446
00:25:34.279 --> 00:25:38.640
The energy that's involved. Everything is interrelated. It's a system.

447
00:25:39.519 --> 00:25:41.680
The body is a system. It's not a bunch of

448
00:25:41.839 --> 00:25:44.079
random parts that you can remove what you meanted. Before

449
00:25:44.519 --> 00:25:46.640
you know, you take out the gall bladder, something else

450
00:25:46.720 --> 00:25:47.400
is you gotta takes.

451
00:25:47.319 --> 00:25:50.880
Up take place. Something else has got to work over time,

452
00:25:51.319 --> 00:25:53.559
and overtime is what causes the information.

453
00:25:54.160 --> 00:26:00.759
The stress and all disease, all illnesses primary cause stress.

454
00:26:02.880 --> 00:26:06.880
And we have a lot of people, we have a

455
00:26:07.000 --> 00:26:10.440
lot of stress, and especially now during the holidays, there's

456
00:26:10.720 --> 00:26:14.759
major amounts of stress. And I think that's bullshit too.

457
00:26:15.240 --> 00:26:19.920
Let's stop stressing everybody out about the holidays. And you know,

458
00:26:20.759 --> 00:26:24.440
it's all like a retail nightmare and how many people

459
00:26:24.480 --> 00:26:29.200
are really joyous when they're stressed out? How good? Let

460
00:26:29.279 --> 00:26:30.039
me ask you a question.

461
00:26:30.119 --> 00:26:30.240
One.

462
00:26:30.440 --> 00:26:35.759
Studies show that people spend the first six months of

463
00:26:35.880 --> 00:26:39.440
the following year paying for everything they spent on Christmas.

464
00:26:40.640 --> 00:26:43.279
How do you feel about working the half the year

465
00:26:44.119 --> 00:26:45.119
just for a day?

466
00:26:48.799 --> 00:26:57.480
Yeah, I mean, you know, I mean that's the truth too.

467
00:26:57.519 --> 00:26:59.240
And I mean when you stop and think about it,

468
00:27:01.160 --> 00:27:03.640
you know, those of us that are single and might

469
00:27:04.039 --> 00:27:07.359
have friends, and you buy gifts for them and try

470
00:27:07.440 --> 00:27:09.599
to celebrate with them, and two months later they're out

471
00:27:09.640 --> 00:27:10.119
of your life.

472
00:27:10.200 --> 00:27:13.799
Well, you know what was the benefit for that? Right?

473
00:27:14.480 --> 00:27:14.680
You know?

474
00:27:14.759 --> 00:27:18.440
What I do love about about Christmas, though, is I

475
00:27:18.559 --> 00:27:21.519
love it's like the only one of the only days

476
00:27:21.640 --> 00:27:25.960
of the year that somebody isn't going to text or

477
00:27:26.119 --> 00:27:31.839
email me about something to do with their radio show.

478
00:27:33.759 --> 00:27:37.400
Because I did get I did get texts and emails

479
00:27:37.680 --> 00:27:46.359
on Thanksgiving and calls. I'm like, I think it. I

480
00:27:46.400 --> 00:27:50.160
don't remember before this whole internet thing, anybody having the

481
00:27:50.359 --> 00:27:56.119
balls to call a business on Thanksgiving. Right here we are.

482
00:27:57.000 --> 00:27:59.920
And I say this because you're talking about stress. That's

483
00:28:00.160 --> 00:28:05.440
distress right there. There's no downtime, there's no disconnection that

484
00:28:05.759 --> 00:28:09.200
you know, like everyone all the time. Just like I

485
00:28:09.319 --> 00:28:11.799
was joking about Black Friday, be its not joking. It's

486
00:28:11.799 --> 00:28:15.759
been Black Friday for three months, for God's sake. Like literally,

487
00:28:15.880 --> 00:28:19.400
Black Friday used to actually mean something. Now it's just

488
00:28:20.440 --> 00:28:21.920
a quarter of the whole year.

489
00:28:23.119 --> 00:28:27.119
I remember the fights during Black Friday events, kept camping

490
00:28:27.160 --> 00:28:29.319
out the store at three am in the morning, just

491
00:28:29.359 --> 00:28:30.480
waiting for the store to open.

492
00:28:30.680 --> 00:28:34.000
Yeah, why don't we have that fun anymore? All we're

493
00:28:34.039 --> 00:28:37.799
doing is taking on our computer listen, being able to

494
00:28:38.000 --> 00:28:40.960
throw somebody against the wall so you could get in

495
00:28:41.039 --> 00:28:43.599
front of them for a Black Friday sale at three am.

496
00:28:44.039 --> 00:28:49.519
That is a god given American right, and they took

497
00:28:49.559 --> 00:28:53.039
it away from us. Say a concert tickets, I used

498
00:28:53.079 --> 00:28:58.880
to camp out at the actual physical ticket Master not Ticketmaster,

499
00:28:59.079 --> 00:29:04.759
ticket traw on It locations and literally camp out like

500
00:29:04.920 --> 00:29:09.400
for like twenty four hours waiting to buy tickets. Where See,

501
00:29:09.839 --> 00:29:11.480
we need to get out there in the world and

502
00:29:11.599 --> 00:29:14.440
do that, and maybe we'll stop hating each other because

503
00:29:14.920 --> 00:29:17.559
we're hating each other because we're sitting behind a screen.

504
00:29:18.079 --> 00:29:21.079
We don't have to agree with each other, but we

505
00:29:21.200 --> 00:29:24.599
don't have to hate each other either. That's my viewpoint.

506
00:29:24.720 --> 00:29:28.519
My viewpoint is, you know what you do you and

507
00:29:28.680 --> 00:29:32.799
let's go camp out and get some tickets, and you know,

508
00:29:33.359 --> 00:29:39.440
let's dial our phone numbers one number at a time.

509
00:29:41.319 --> 00:29:43.319
That was a pain in the ass. I have to say,

510
00:29:43.559 --> 00:29:46.359
I'm glad we're at roary phone days.

511
00:29:46.839 --> 00:29:50.000
But if you think about it, you know, that's why

512
00:29:50.039 --> 00:29:52.680
you used to make you be more social, because you

513
00:29:52.839 --> 00:29:56.319
had to be around people. Nowadays, people have so much

514
00:29:56.319 --> 00:29:58.720
anxiety around other people. They don't even want to go

515
00:29:58.839 --> 00:30:02.119
grocery shopping. They would rather just order the groceries online.

516
00:30:03.000 --> 00:30:06.000
And they're proud of being introverts. I never heard of

517
00:30:06.079 --> 00:30:09.119
that lay back when what were you gonna say, Bill before?

518
00:30:09.720 --> 00:30:11.920
Well, you know, the whole thing with that one just

519
00:30:12.039 --> 00:30:15.359
mentioned is that not only were your around people, but

520
00:30:15.519 --> 00:30:18.599
you were around like minded people. You know, if you're

521
00:30:18.599 --> 00:30:21.440
standing in line for tickets to a concert, all your

522
00:30:21.480 --> 00:30:23.160
buddies are there, whether you've meted.

523
00:30:23.000 --> 00:30:26.119
Those are your people. Even the strangers, they're your people.

524
00:30:27.359 --> 00:30:27.519
You know.

525
00:30:28.119 --> 00:30:32.559
Now people hide behind these screens and they're exposed to

526
00:30:32.920 --> 00:30:38.960
like you know what, it's hilarious that, no matter what

527
00:30:39.119 --> 00:30:43.240
your viewpoint is, you get hate. It's not really hilarious

528
00:30:43.359 --> 00:30:47.640
to be honest. But you know, it's like that's a

529
00:30:47.759 --> 00:30:51.680
great point because you did, you know, hang with your

530
00:30:51.720 --> 00:30:54.000
own type of people. And when I'm saying that, I'm

531
00:30:54.039 --> 00:30:57.279
not talking about any other bullshit except people that enjoy

532
00:30:57.400 --> 00:31:00.759
the same things that you did. You know, that's it.

533
00:31:02.079 --> 00:31:04.359
We can all be together and enjoy the same things

534
00:31:04.400 --> 00:31:09.680
we You know, everything doesn't have to be this divided stance.

535
00:31:09.960 --> 00:31:15.240
And and like I believe in activism, but not everything

536
00:31:15.359 --> 00:31:16.920
has to have a cause.

537
00:31:18.880 --> 00:31:23.720
Like you want to see the gathering of tribalism, go

538
00:31:23.880 --> 00:31:29.039
to a Buffalo Bills game. There you go, and any

539
00:31:29.200 --> 00:31:31.720
city this is the other part of it. At any

540
00:31:31.799 --> 00:31:35.240
city you've got, you know, part of your tribe is there.

541
00:31:35.480 --> 00:31:38.440
You're people that have a common interest. You may hate

542
00:31:38.480 --> 00:31:38.920
each other, and.

543
00:31:38.960 --> 00:31:41.920
Then there's the giants fans like me that have my

544
00:31:42.079 --> 00:31:44.200
tribe that hate the Bills fans.

545
00:31:44.880 --> 00:31:46.440
That's right, and.

546
00:31:46.519 --> 00:31:51.559
Yet here we are to hate hateful people confrontation sharing

547
00:31:51.640 --> 00:31:53.440
a beer Exactly.

548
00:31:54.200 --> 00:31:56.599
It used to be you could share a beer with

549
00:31:56.720 --> 00:31:59.279
the people you hated and then everything was all right,

550
00:32:00.960 --> 00:32:04.039
you know, now not so much.

551
00:32:04.720 --> 00:32:04.880
One.

552
00:32:05.079 --> 00:32:08.000
I feel bad for you evan to you know, like

553
00:32:08.319 --> 00:32:09.359
grow up in this world.

554
00:32:11.759 --> 00:32:14.079
Well, I will say this. It has kept me away

555
00:32:14.119 --> 00:32:16.400
from a lot of bad characters, so I'm not complaining

556
00:32:16.440 --> 00:32:20.960
about it. But you know, being social has become less

557
00:32:21.079 --> 00:32:24.000
of a norm now, especially with a new generation.

558
00:32:24.720 --> 00:32:27.359
We talk about gen xers like me talk about it

559
00:32:27.400 --> 00:32:30.400
all the time. Okay, Like you were kicked out of

560
00:32:30.480 --> 00:32:33.079
the house when the sun came up, and don't come

561
00:32:33.200 --> 00:32:36.759
back till the sun's down. And if you winde water, okay,

562
00:32:37.319 --> 00:32:40.319
don't knock on the door, hit the garden hose, don't

563
00:32:40.440 --> 00:32:44.400
bother me, okay, and you would explore it, you know,

564
00:32:44.839 --> 00:32:49.160
the parents would tell you, don't go outside this boundary

565
00:32:49.279 --> 00:32:53.720
whatever it was. They didn't know you went wherever, you know,

566
00:32:54.160 --> 00:32:59.400
and you didn't have ring doorbells that are snitching on

567
00:32:59.559 --> 00:33:03.680
you when you're doing ding dong ditch. Okay, you could

568
00:33:03.759 --> 00:33:08.559
just do ding dong ditch without a worry Like no

569
00:33:08.720 --> 00:33:11.759
wonder kids have anxiety. They have to worry about if

570
00:33:11.759 --> 00:33:13.920
they're gonna get caught on somebody's ring when they dig

571
00:33:14.039 --> 00:33:19.440
dong ditch. Imagine what would happen, Bill now with a

572
00:33:19.599 --> 00:33:25.440
ring if you look took a bag of crap and

573
00:33:25.640 --> 00:33:28.799
set it on fire on Halloween and rang the doorbell.

574
00:33:28.880 --> 00:33:32.759
Well, here's a question considering that things have more chemicals. Now,

575
00:33:32.839 --> 00:33:38.440
with that bag of burning poop go out, it would be.

576
00:33:38.599 --> 00:33:41.960
Bad for their health. They'd be breathing in very bad fumes.

577
00:33:43.759 --> 00:33:47.240
The backup would be the has Matt coming in?

578
00:33:50.400 --> 00:33:51.680
How's that for a trick or treat?

579
00:33:52.680 --> 00:33:56.200
Listen? Could you imagine what would happen today if you

580
00:33:56.799 --> 00:33:59.920
I imagine like kids today, they have snowball fights and

581
00:34:00.119 --> 00:34:06.880
somebody gets offended and tells, and then you get like

582
00:34:07.400 --> 00:34:11.079
you get thrown in prison for half of a showball fight.

583
00:34:11.519 --> 00:34:13.679
Yeah, it depends if you put ice inside of it

584
00:34:13.840 --> 00:34:14.000
or not.

585
00:34:15.480 --> 00:34:18.559
You know, it's funny too. Okay, So my daughter was

586
00:34:18.639 --> 00:34:21.360
saying something to my grandson. Because my grandson was here,

587
00:34:21.440 --> 00:34:24.679
I took him paddle boarding. I've taught him at a

588
00:34:24.719 --> 00:34:28.159
skateboard and she's telling them, make sure you wear your

589
00:34:28.199 --> 00:34:30.960
helmet when you skateboard, and make sure you wear your

590
00:34:31.039 --> 00:34:33.559
helmet when you bike. Ray I'm like, crap, now I'm

591
00:34:33.599 --> 00:34:36.360
gonna have to get a helmet for myself, just to

592
00:34:36.480 --> 00:34:41.599
set the example. Like who wore a helmet? Listen. I

593
00:34:41.719 --> 00:34:43.719
do all that stuff and I don't get hurt, but

594
00:34:43.880 --> 00:34:46.159
right now I have scabs right here on my head

595
00:34:46.320 --> 00:34:50.760
because I was walking through the zoo with my daughter

596
00:34:51.039 --> 00:34:54.119
and grandson and son in law and I was on

597
00:34:54.280 --> 00:35:00.920
the phone with a radio show client. I'll just say,

598
00:35:02.880 --> 00:35:04.360
I don't know if I should say who it is,

599
00:35:04.440 --> 00:35:09.599
but regardless, and there was like some log there. You know,

600
00:35:09.760 --> 00:35:13.760
I'm sure I never think about my head running into things. Okay,

601
00:35:14.119 --> 00:35:18.639
I don't have that problem, and boom like right in ahead.

602
00:35:18.679 --> 00:35:23.039
I'm like hey, and my son Lud's like, are you

603
00:35:23.079 --> 00:35:27.519
all right? I'm like wow, That's exactly how I reacted,

604
00:35:28.559 --> 00:35:31.039
And then woke up this morning. I was like, oh crap,

605
00:35:31.119 --> 00:35:33.199
it's all scabbed up. I didn't even know it bloed.

606
00:35:34.440 --> 00:35:38.079
Oh well, you know that's what jen x is all about,

607
00:35:38.119 --> 00:35:40.760
and not like, oh my god, I got a mosquito bite.

608
00:35:40.840 --> 00:35:44.920
We need to go to a hospital. Take care of

609
00:35:44.960 --> 00:35:48.960
your liver, folks, take care of your kidneys, folks. Don't

610
00:35:49.000 --> 00:35:52.960
get a kidney stone. Trust me. It's like you may think, oh,

611
00:35:53.440 --> 00:35:56.480
just be kind of fun to try. You know what,

612
00:35:56.599 --> 00:36:01.639
You're better off eating the tide pods. Okay, do not

613
00:36:01.760 --> 00:36:05.400
eat your kidney stones either. That's my advice for would

614
00:36:05.400 --> 00:36:08.800
it be how unhealthy or healthy would be? Pet health Guru?

615
00:36:08.960 --> 00:36:11.519
If you ate your own kidney stones.

616
00:36:14.519 --> 00:36:17.800
They would probably be digested because of a hydrochloric acid

617
00:36:17.840 --> 00:36:18.440
in our stomach.

618
00:36:18.519 --> 00:36:22.639
But other than that beneficient none. There it is, okay,

619
00:36:24.000 --> 00:36:25.039
thought of it all.

620
00:36:25.119 --> 00:36:25.239
Right.

621
00:36:25.400 --> 00:36:29.039
Now we're going to talk about some powerful business strategies

622
00:36:29.079 --> 00:36:32.320
with Michael Barberita, and we're going to talk about increasing

623
00:36:32.519 --> 00:36:36.559
prices and how that's a beneficial strategy for everybody when

624
00:36:36.599 --> 00:36:39.840
it comes to business. Thanks for tuning in to this

625
00:36:40.000 --> 00:36:43.840
segment of Positively Pipe Man with the Pet Health Guru.

626
00:36:44.480 --> 00:36:47.000
And if you missed any part of this segment, this

627
00:36:47.119 --> 00:36:50.920
segment will also be on anywhere you listen to podcasts.

628
00:36:51.480 --> 00:36:53.880
Pet Health Guru. Once again, thank you for being here.

629
00:36:53.960 --> 00:36:57.480
We'll see you next week with some more great information. Everybody,

630
00:36:57.519 --> 00:37:01.440
make sure tune in next week Monday, one pecem Eastern

631
00:37:01.599 --> 00:37:04.280
Time to the Adventures Pipe Man right here on W

632
00:37:04.440 --> 00:37:07.360
four c Y Radio. But don't go away now. I'm

633
00:37:07.400 --> 00:37:09.239
just saying, if you want to catch the Pet Health Girl,

634
00:37:09.800 --> 00:37:13.079
now we're gonna have some powerful business strategies. Roll it one.

635
00:37:13.840 --> 00:37:25.239
Thank you, Hi, you have lunt fear censure. Wow, cra

636
00:37:25.760 --> 00:37:26.920
young Man.

637
00:37:33.239 --> 00:37:35.519
This is the pipe Man here on the Adventures Pipe Man,

638
00:37:35.679 --> 00:37:38.880
W four C Y Radio with our Positively Pipe Man

639
00:37:39.119 --> 00:37:46.440
segment featuring Michael Barbarita from Powerful Business Strategies and Next

640
00:37:46.519 --> 00:37:48.639
Step CFO. How are you Michael?

641
00:37:49.079 --> 00:37:50.239
Excellent? How are you dating?

642
00:37:50.599 --> 00:37:53.679
I'm doing great? And I'll tell you what well you're

643
00:37:53.679 --> 00:37:57.280
gonna talk about today could be more appropriate right now,

644
00:37:58.079 --> 00:38:05.679
because you're going to talk about increase prices and that

645
00:38:06.320 --> 00:38:10.639
is happening everywhere. Yes, let's talk about it.

646
00:38:11.239 --> 00:38:14.719
But unfortunately my clients, at least at least in the

647
00:38:14.800 --> 00:38:20.039
experiences I have, they have a fear relative to increasing prices.

648
00:38:21.679 --> 00:38:24.360
Yeah, yeah, it is a fair and.

649
00:38:25.840 --> 00:38:30.159
But what the data shows is that customers who focus

650
00:38:30.280 --> 00:38:34.159
solely on price often require more time and attention. They're

651
00:38:34.199 --> 00:38:40.519
the loudest and demanding value versus those who do not

652
00:38:40.719 --> 00:38:45.039
rely on price necessarily, right, those are the ones that

653
00:38:45.280 --> 00:38:47.280
should be entitled to the best treatment. And when you

654
00:38:47.400 --> 00:38:49.519
do give them the best treatment, they then have fewer

655
00:38:49.599 --> 00:38:54.599
complaints and are easy to deal with. So that that's

656
00:38:54.719 --> 00:38:59.079
like the baseline that I'd like to present relative to

657
00:38:59.559 --> 00:39:04.719
increase prices. The other thing that is interesting is that

658
00:39:05.519 --> 00:39:11.400
when clients of mind make small incremental price increases every

659
00:39:11.559 --> 00:39:14.039
quarter or so, so over time.

660
00:39:15.519 --> 00:39:16.679
They do a couple of things.

661
00:39:16.800 --> 00:39:20.239
Number one, it gives them it allows them to increase

662
00:39:20.320 --> 00:39:23.960
prices eventually where they should be. Number one, But number two,

663
00:39:24.159 --> 00:39:26.920
it also gives them time to increase the value of

664
00:39:27.039 --> 00:39:30.480
what they're offering to justify these price increases. But when

665
00:39:30.519 --> 00:39:33.719
they happen small and incrementally, they hard to get noticed.

666
00:39:36.360 --> 00:39:40.039
But the reason why business owners fear price increase is

667
00:39:40.159 --> 00:39:45.000
because the business owner's perception is that there's no discernible

668
00:39:45.119 --> 00:39:49.000
difference between the value that they bring and the value

669
00:39:49.039 --> 00:39:52.920
that competitors bring. So, in other words, they don't think

670
00:39:52.960 --> 00:39:57.440
that they think that it's only about price, and so therefore,

671
00:39:57.559 --> 00:39:59.960
if I increase my prices, I'm going to lose customer.

672
00:40:00.559 --> 00:40:01.360
That's what they think.

673
00:40:02.280 --> 00:40:02.440
Now.

674
00:40:03.159 --> 00:40:05.320
One of the tools that we have at next Step

675
00:40:05.400 --> 00:40:10.519
CFO is we can show you that how many customers

676
00:40:10.559 --> 00:40:13.039
you can afford to lose you give us the price

677
00:40:13.119 --> 00:40:15.320
increase that can plan on having. We could show you

678
00:40:15.400 --> 00:40:18.639
how many customers you can afford to lose and still

679
00:40:18.719 --> 00:40:21.119
make the same profit that you did before before you

680
00:40:21.239 --> 00:40:25.440
had the price increase. So that is usually very convincing

681
00:40:26.119 --> 00:40:30.519
to customers, actually to clients to actually increase their prices

682
00:40:30.599 --> 00:40:33.519
because what they find out most of the time is

683
00:40:33.559 --> 00:40:36.239
they can lose ten to fifteen percent of their customer base,

684
00:40:36.280 --> 00:40:38.199
which they don't think would happen in a million years,

685
00:40:39.079 --> 00:40:42.400
and still make the same amount of money that they

686
00:40:42.519 --> 00:40:47.079
did before the price increase. And the other fear that

687
00:40:47.119 --> 00:40:49.760
the business owner has is the business owner uses their

688
00:40:49.840 --> 00:40:53.920
own financial position, their own wallet as a benchmark for

689
00:40:54.000 --> 00:40:55.920
determining what a consumer can afford.

690
00:40:56.320 --> 00:41:01.760
And that is totally bad practice, totally, And I'll add

691
00:41:01.840 --> 00:41:04.840
to that too, because business owners tend to also speaking

692
00:41:04.880 --> 00:41:08.599
in their own wallet. If they don't increase prices, they

693
00:41:08.719 --> 00:41:11.199
take money out of their wallet to pay the increased

694
00:41:11.280 --> 00:41:12.400
expenses that have.

695
00:41:13.480 --> 00:41:15.239
That's right, that's right.

696
00:41:15.639 --> 00:41:19.079
I have clients that fear it so much, and you know,

697
00:41:19.320 --> 00:41:23.039
things like insurance are going up and every other expense

698
00:41:23.039 --> 00:41:27.119
you could think of is increasing, and they're still hesitant.

699
00:41:27.960 --> 00:41:30.000
And despite the fact that I show them they could

700
00:41:30.039 --> 00:41:32.360
lose and some In one case, I showed a client

701
00:41:32.480 --> 00:41:36.039
how he could lose twenty percent of his customer current

702
00:41:36.119 --> 00:41:39.039
customer base and still make the same amount of.

703
00:41:39.079 --> 00:41:42.440
Money that he's making now that he made before the

704
00:41:42.519 --> 00:41:43.320
price increased.

705
00:41:43.800 --> 00:41:44.599
Still won't do it.

706
00:41:45.360 --> 00:41:50.480
So that fear, that perception that there's no discernible difference.

707
00:41:51.320 --> 00:41:54.719
And I have some clients that have discernible, different, clear,

708
00:41:54.840 --> 00:41:59.079
discernible differences why they are better, Yet they still are

709
00:41:59.280 --> 00:42:03.719
hesitant to increase price, and they use their own wallet.

710
00:42:03.880 --> 00:42:06.039
They use their own wallet to determine.

711
00:42:06.079 --> 00:42:08.000
You know, I don't think I could afford it, so

712
00:42:08.119 --> 00:42:11.760
therefore I'm not going to charge that price. So it's

713
00:42:11.880 --> 00:42:15.239
just and so it's really and when you come right

714
00:42:15.320 --> 00:42:17.519
down to it, it's really not about price. It's about

715
00:42:17.519 --> 00:42:20.880
the value that you're delivering versus your competitors. And if

716
00:42:20.920 --> 00:42:24.639
you really don't believe that you offer more value than

717
00:42:24.679 --> 00:42:26.920
your competitors, I'm wondering why you're in business.

718
00:42:27.760 --> 00:42:32.239
Right, And I'll also say that, like, if your customers

719
00:42:32.360 --> 00:42:38.559
perceive value then and they see that prices are increasing everywhere, Yeah,

720
00:42:38.559 --> 00:42:40.679
and they may not like the price increase, but it's

721
00:42:40.760 --> 00:42:42.960
not going to make them stop doing business with you

722
00:42:43.559 --> 00:42:45.599
if they still see the value.

723
00:42:45.639 --> 00:42:48.480
That's right. And here's the thing. Here's a rule of

724
00:42:48.559 --> 00:42:50.360
thumb that I use with clients.

725
00:42:51.719 --> 00:42:54.480
What I ask what your closing rate is, and if

726
00:42:54.519 --> 00:42:58.280
your closing rate is between twenty five and thirty three percent,

727
00:42:58.440 --> 00:43:02.599
I think your price right. If your closing rate is

728
00:43:02.760 --> 00:43:06.239
below twenty five is more, I'm sorry, is higher than

729
00:43:06.280 --> 00:43:10.320
thirty three percent. Your prices are too low and that

730
00:43:10.559 --> 00:43:12.760
and that's that's a benchmark that I use when I'm

731
00:43:12.800 --> 00:43:15.880
talking to clients. You know, they're pounding their chess because

732
00:43:15.920 --> 00:43:18.480
they're their closing rate is so high.

733
00:43:19.000 --> 00:43:21.079
But the reason why their closing rate is so high

734
00:43:21.119 --> 00:43:22.199
is their prices are too.

735
00:43:22.199 --> 00:43:24.880
Low, right, And so if you can fall between that

736
00:43:25.000 --> 00:43:28.320
twenty five and thirty three percent closing rate, you're probably

737
00:43:28.440 --> 00:43:31.320
priced correctly, you know. And if you're below that, you're

738
00:43:31.360 --> 00:43:33.280
probably priced too high.

739
00:43:33.679 --> 00:43:38.679
And think about all those companies in history that didn't

740
00:43:38.760 --> 00:43:44.079
lower raise prices. They kept the prices super low. Okay,

741
00:43:45.199 --> 00:43:48.639
they they're not in business today, but their closing rate

742
00:43:48.840 --> 00:43:51.760
was very high because people were buying from them because

743
00:43:51.760 --> 00:43:52.519
it was so cheap.

744
00:43:53.679 --> 00:43:55.239
Right, that's right.

745
00:43:56.039 --> 00:43:59.719
And you know, uh, here's something that adds value that

746
00:44:00.119 --> 00:44:04.800
that Actually Japanese auto dealerships do. What they do is

747
00:44:04.840 --> 00:44:08.599
they provide potential customers when they come in with a

748
00:44:08.679 --> 00:44:12.079
small drink menu on eliminated card and there's no big.

749
00:44:12.039 --> 00:44:12.559
Cost of that.

750
00:44:13.039 --> 00:44:15.400
You know, they probably have four or five variety of

751
00:44:15.480 --> 00:44:18.559
drinks from soft drinks and water and that kind of stuff.

752
00:44:19.920 --> 00:44:21.760
But you know, what if your bank did this for you,

753
00:44:21.880 --> 00:44:23.760
What if a spot did it. What if a doctor

754
00:44:23.800 --> 00:44:25.559
in a waiting room did it, what if a hair

755
00:44:25.639 --> 00:44:28.159
salon did it? You know, these are the These are

756
00:44:28.280 --> 00:44:33.719
just different, small little things that add value at a

757
00:44:33.760 --> 00:44:34.320
low cost.

758
00:44:35.079 --> 00:44:41.320
Yeah, totally. I mean, yeah, go ahead. I was just saying,

759
00:44:41.559 --> 00:44:46.760
it's just common sense. You own a business, your prices

760
00:44:46.800 --> 00:44:49.800
are increased. You have to increase your prices to a

761
00:44:49.880 --> 00:44:53.840
customer to stay in business and flourish.

762
00:44:54.440 --> 00:44:54.599
You know.

763
00:44:54.880 --> 00:44:58.440
And yes, there's some people that aren't going to understand that.

764
00:44:58.559 --> 00:45:01.639
There's some people that aren't going to like it. But

765
00:45:03.039 --> 00:45:05.039
you're always going to have people fall off. And I

766
00:45:05.079 --> 00:45:06.519
want to put it that way. It's kind of like

767
00:45:06.639 --> 00:45:10.679
the band that they start gaining commercial they're no longer

768
00:45:10.719 --> 00:45:15.719
a garage band, and they're they're followers. They're small group

769
00:45:15.800 --> 00:45:18.800
of followers in the underground. Are going to be like, oh,

770
00:45:19.800 --> 00:45:23.079
I'm not gonna listen to them anymore. They sold out,

771
00:45:23.199 --> 00:45:26.239
blah blah blah. Okay, so you lost like twenty five

772
00:45:26.320 --> 00:45:29.159
people in game two million, that's right. You don't think

773
00:45:29.199 --> 00:45:30.440
of that, that's right.

774
00:45:31.039 --> 00:45:32.639
And you know, it goes back to what I said

775
00:45:32.679 --> 00:45:35.880
at the very beginning when you increase prices, you get

776
00:45:35.960 --> 00:45:39.159
rid of the rid of the pain the next right, yes, yes,

777
00:45:39.320 --> 00:45:42.039
it stops pricing all those pain in the next customers

778
00:45:42.079 --> 00:45:44.760
that are demanding more value from you at a lower price.

779
00:45:45.880 --> 00:45:48.360
Oh, I just had that recently. Okay, I have somebody

780
00:45:48.400 --> 00:45:52.119
that negotiates with me every single time, and it's and

781
00:45:52.239 --> 00:45:57.719
I'm just like, no, you know, because you know, it's

782
00:45:57.880 --> 00:46:00.360
always the ones that want you to give them the

783
00:46:00.559 --> 00:46:02.960
most that want you to charge the least.

784
00:46:03.599 --> 00:46:08.639
Right, that's right. For whatever reason. I don't know the reason.

785
00:46:08.760 --> 00:46:12.280
It's a large nature of some sort, but that's exactly

786
00:46:12.360 --> 00:46:12.920
what happens.

787
00:46:13.519 --> 00:46:15.719
It's true in every business. When I was in the

788
00:46:15.840 --> 00:46:19.679
financial business, the people that sent me five thousand would

789
00:46:19.719 --> 00:46:21.920
call fifty times a day. The people that sent me

790
00:46:22.039 --> 00:46:24.440
a million never called me. And if I called them,

791
00:46:24.480 --> 00:46:27.400
I was annoying them. Just do whatever. I don't care,

792
00:46:28.480 --> 00:46:32.039
you know, right, right. And the reason I bring up

793
00:46:32.079 --> 00:46:36.840
that example is because there is an answer of why

794
00:46:36.920 --> 00:46:39.719
they do it. It's because the people that spend the

795
00:46:39.960 --> 00:46:45.199
least that money means the most to them. The money

796
00:46:45.400 --> 00:46:48.639
carries way more value than the person that spends the

797
00:46:48.719 --> 00:46:49.239
most with you.

798
00:46:49.880 --> 00:46:54.639
Interesting, yeah, yeah, no, I find that but I find

799
00:46:54.840 --> 00:47:00.440
that there's just tremendous resistance from my clients to increase prices.

800
00:47:00.639 --> 00:47:02.960
And when they do, they're breathing a sigh of relief

801
00:47:02.960 --> 00:47:04.920
because they see the benefits on the P and L.

802
00:47:05.440 --> 00:47:08.960
I mean, it's just, it's just it's just a simple

803
00:47:09.000 --> 00:47:12.840
strategy that could be employed. But I want to stress

804
00:47:12.880 --> 00:47:17.199
the fact that as you incrementally increase prices, nice and

805
00:47:17.360 --> 00:47:22.400
small incremental increases, always figure out ways to add more value.

806
00:47:22.679 --> 00:47:24.280
And yeah, if you do, and if you do that,

807
00:47:24.480 --> 00:47:25.440
you'll be way ahead.

808
00:47:25.239 --> 00:47:28.000
Of the game and you'll and the price increases will

809
00:47:28.039 --> 00:47:31.639
be hardly noticed and if they are noticed, they'll be justified.

810
00:47:31.199 --> 00:47:31.920
With both value.

811
00:47:32.280 --> 00:47:36.280
It could be small too, like whatever you offer them

812
00:47:36.360 --> 00:47:39.320
can be a small thing, not a big deal, you know.

813
00:47:39.599 --> 00:47:43.280
And the fact of the matter is nobody likes paying

814
00:47:43.400 --> 00:47:47.519
higher prices, but after a while it becomes the norm.

815
00:47:47.760 --> 00:47:52.440
Like how many of us at our generation, the norm

816
00:47:52.679 --> 00:47:55.639
for a gallon of gas was eighty five cents, and

817
00:47:55.800 --> 00:47:58.199
now when it goes under three dollars, we're like, oh

818
00:47:58.239 --> 00:47:59.599
my god, what a bargain.

819
00:48:00.199 --> 00:48:10.960
Right, yeah, Customer psychology totally. Yeah. So, just a couple of.

820
00:48:11.039 --> 00:48:13.800
Questions that a business owner should ask themselves, is you

821
00:48:13.880 --> 00:48:16.280
know what can I do better this month to make

822
00:48:16.360 --> 00:48:19.360
customers feel more appreciated, because that's this is part of

823
00:48:19.440 --> 00:48:21.920
that adding more value stuff, and it makes it easier

824
00:48:22.239 --> 00:48:26.159
when a client, when a business owner adds more value,

825
00:48:26.400 --> 00:48:29.039
it makes it easier for them to make the decision

826
00:48:29.079 --> 00:48:33.639
to increase price. So that's a good question to that

827
00:48:33.719 --> 00:48:36.440
people should be asking themselves as they're going through this

828
00:48:36.599 --> 00:48:41.360
process and making small incremental price increases over time.

829
00:48:43.320 --> 00:48:47.400
My example of that is what I do is because

830
00:48:47.440 --> 00:48:53.760
I give human customer service instead of AI. So like,

831
00:48:53.920 --> 00:48:56.559
to me, that's a lot of value. To me, that's

832
00:48:56.559 --> 00:48:59.119
a lot of value because no matter what company I call,

833
00:48:59.280 --> 00:49:03.639
if I'm dealing with AI or I'm dealing with somebody

834
00:49:03.880 --> 00:49:07.000
that doesn't understand what I'm looking for and they're just

835
00:49:07.079 --> 00:49:10.599
reading the script, like I lose my mind. Man. But

836
00:49:10.800 --> 00:49:14.400
if I can talk to a human being, and usually

837
00:49:14.519 --> 00:49:16.519
the human being will make me feel good.

838
00:49:19.599 --> 00:49:19.800
Yeah.

839
00:49:19.880 --> 00:49:22.519
So what I'd like to offer the audience too, if

840
00:49:22.559 --> 00:49:25.960
they're so inclined as I have a workbook that I

841
00:49:26.199 --> 00:49:30.119
have called increased Prices, and it's an actual step by

842
00:49:30.159 --> 00:49:33.119
step workbook of how to get over the psychology of

843
00:49:34.079 --> 00:49:36.960
increasing prices as well as the strategies used to add

844
00:49:37.039 --> 00:49:39.559
more value and some of the concepts that we talked

845
00:49:39.559 --> 00:49:40.239
about today.

846
00:49:40.519 --> 00:49:41.960
And if they would like that, they could just go

847
00:49:42.039 --> 00:49:44.440
to my website, next step CFO dot net.

848
00:49:46.159 --> 00:49:49.480
And then go to the contact page and put it

849
00:49:49.599 --> 00:49:54.159
in workbook on increased prices after they fill out the

850
00:49:54.239 --> 00:49:58.320
contact form the message box, just put workbook on increased

851
00:49:58.360 --> 00:49:59.599
prices and I'll send it to them.

852
00:50:00.360 --> 00:50:06.360
Pretty nice. I love it, so thank you so much.

853
00:50:06.679 --> 00:50:09.559
You give us such great insight for businesses, and I

854
00:50:09.599 --> 00:50:13.159
think people need it more than ever right now because

855
00:50:14.239 --> 00:50:21.559
of a lot of reasons pricing, technology changes, evolution, or

856
00:50:22.320 --> 00:50:25.360
you know, if you're a business right now opposed to

857
00:50:25.559 --> 00:50:28.880
fifty years ago, you can't afford to snooze for even

858
00:50:28.960 --> 00:50:33.119
a day, okay, right, Like you have to be on

859
00:50:33.280 --> 00:50:36.119
top of it what you're going to do to provide

860
00:50:36.199 --> 00:50:41.360
more value and to be able to sustain profitability. Like

861
00:50:42.280 --> 00:50:46.679
you know, listen, everybody would love to say like they

862
00:50:47.360 --> 00:50:52.599
bought something at cost, but companies can't survive that way, okay,

863
00:50:53.280 --> 00:50:56.239
So you have to be the type of mentality that's

864
00:50:56.320 --> 00:51:00.079
like you're okay with the business making a profit, but

865
00:51:00.159 --> 00:51:04.199
as long as that value that you're getting is worth

866
00:51:04.280 --> 00:51:07.719
that profit. So thanks for all this great advice. Everybody.

867
00:51:07.840 --> 00:51:12.639
Increase your prices and increase your value and pay attention

868
00:51:12.719 --> 00:51:17.840
to Michael Barberina and check and check out next Step

869
00:51:18.119 --> 00:51:23.079
CFO and you too could not only get this workbook,

870
00:51:23.280 --> 00:51:26.039
but could get help in your business to grow. So

871
00:51:26.320 --> 00:51:30.039
thanks once again. We'll see you next week on the

872
00:51:30.159 --> 00:51:33.039
Positively Pipemin segment of the Adventures of Pipeman.

873
00:51:33.480 --> 00:51:34.400
Thank you. Dave pleasure to

874
00:51:35.239 --> 00:51:40.039
Thank you for listening to the Adventures of Pipemin on

875
00:51:40.719 --> 00:51:43.440
w for CUI Radio.