March 30, 2026

Home Remedies For Pets & Humans + Bundling in Business

Home Remedies For Pets & Humans + Bundling in Business

Season 20, Episode 33 of The Adventures of Pipeman. It’s the Positively Pipeman weekly segment of The Adventures of Pipeman. Chapter 1: The Pet Health Guru is back and we will discuss Home Remedies for pets and humans that are all around us....

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Season 20

Season 20, Episode 33 of The Adventures of Pipeman.

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.

Chapter 1:
The Pet Health Guru is back and we will discuss Home Remedies for pets and humans that are all around us.

Chapter 2:
Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Bundling – By Bundling products and services together you will be able to differentiate from your competitors every time.

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WEBVTT

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Hi, you have THENTO censure.

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Wow crazy you.

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Wake up America. It's time for.

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The Adventures of Pipeman on W four cy dot com list.

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Pompeats is number one internet radio station.

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Here's your host, the vipe Man.

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This is the pipe Man here on the Adventures pipe

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Man W four c Y Radio. And this is the

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positively pipe Man segment where we have the resident pet

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health Guru that we have every week here to give

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us some great advice to keep your pets healthy and

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keep yourself healthy and both of you happy as well.

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So let's welcome to the show Pet Health Guru. Bill.

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How are you?

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I'm fantastic. I mean, you know, life is what you

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make it, and I choose to live healthy and you know,

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helping as many people as I can because I can

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share because I've done it.

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Anymore.

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You're talk exactly, I mean, just a little bit about

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me and what I do.

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I haven't been to an MD since the early nineteen nineties. Wow,

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No prescription drugs, No drugs at all, not even over

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the calend drugs. Nothing except food.

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And of course we're here to talk about home remedies

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because everybody is running around sick, you know, with this

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ease two separate words, and that's that's the problem is

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we've been told in all these things that people come

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down with, you know, we can only trust the white coat,

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you know, the establishment, that sort of thing. But there's

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nothing further from the truth. You can actually do it

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at home. But one of the keys of that is

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knowing basically what to what to source how you source it. Now,

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we recently had on the Pet Health Cafe a whole

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segment on how to be healthy on a budget, because

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that's important. You know, you're going to be able to

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afford your health. People spend tons of literally truckloads of

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money on health insurance. That piece of paper never kept

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you healthy. And what are they using it for. They're

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using it for symptom management, not health. Yeah, it's you know,

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you know, in fact, if you go back in time,

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and I'm sure you remember, you bought hospitalization insurance.

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Yeah, yeah, not health insurance.

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And between that time and today, there's less health in

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the hospitals and in a medical community than there was

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back then. At least you had doctors that you know,

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I mean, medicine was kind of a blend back in

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the fifties and the sixties and the seventies, you know,

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and then all of a sudden everything they slammed the

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door on, you know, healthy earth based you know, preventatives,

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procedures and all of that. It all became mechanical, it

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all became art official, and that you know, we're not

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trying to heal the body anymore. We're just trying to

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manage your symptoms.

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It's amazing, you know.

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Yeah, it really is agasted what we do to people's

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human bodies.

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Yeah, I know, it really is. And that that was

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actually it's all for a profit motive. Now on previous segments,

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you and I talk about this all the time, that

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we can actually heal ourselves, cure ourselves with basically real food,

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real remedies that we can make up ourselves all whether

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they're not really remedies, they're just you know, a combination

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of different foods for the most part, and you know,

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we just put them into different combinations to help the

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symptoms but also the help heal the body. And then

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number one that we always that you and I always

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talk about is that number one cure for every disease

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under the sun that our grandmother's made chicken soup.

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I have a question for you while we're on that,

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what is the key to the best Jewish chicken soup?

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Number one? You want to you want to find the

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best chicken. First off is a Rhode Island red and

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you want to get the oldest rooster that you can,

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because it's going to pull on a all the minerals

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and all the nutrients into a great tasting soup.

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Actually, adding the chicken feet to it is even better.

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You though, That's what I was looking for.

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It's what gives you that nice golden color.

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That's the Jewish secret ingredient.

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I remember when I first learned that, I was like eh,

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and then like I my ex thing one she used

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to get so upset that she can never match my

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Manzle bowl soup on the holidays. And you know, we

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never told the kids till later what the real ingredient

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was in there, and that was the chicken feet.

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You know, exactly, absolutely yep. But you know there's the

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easiest you know, home remedy that you can make. You know,

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when you go back in time, you know, even the

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early nineteen hundreds, most people their meals weren't the traditional

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American meal that was so nice on the plate with

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the meat and the potatoes and the vegetables.

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It was a stew or a soup.

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Yeah, and it was a conglomeration of whatever you had,

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whatever was fresh and available in season. For the most part,

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it was filling. It healed the body, you know, because

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bone broth, and it doesn't matter what kind of bone

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broth it is, is loaded with minerals. And that's what

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we need, is the minerals to rebuild the body, to produce.

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The hormones and just overall health. You know.

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The fact that the matter is is those were normally

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more liquid and also cleaned out the gun.

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You know, you weren't backed up. You you know, you

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had enough.

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You were getting the fluids and from good clean water

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back then, which we don't have today, you know.

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So that's a big, big part of it right there. Now.

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Other home remedies, Okay, when we made that soup or

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that stew, use a plesthora of different herbs and what

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we call spices but botanicals, and each one does something

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a little bit different. But they're all cleansing. They're all

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bringing in minerals all the time, all the time. Where

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was today Everything that's ultra processed is loaded with different chemicals.

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You read the ingredient label on a loaf of bread,

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you can't pronounce half the stuff.

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That's in it.

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It's ridiculous.

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I don't even get it, and I don't get why

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we need all these things. And it's still you know,

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when you make it without all that stuff, it still

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looks the same and tastes better.

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Much much better, because it's natural.

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I mean, you know, but we want to add you know,

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high fructose corner syrup to make it taste better, sweeter,

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msg make it taste better. There was nothing wrong with

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the taste in the first place. Why are we doing that? Well,

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because we added in the preservative, We added in the

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color and the vitamins that were deficient that we're taken

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out of the grains and in a case of breads

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and things of that nature, so we have to disguise

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it with the corn syrup and things of that nature.

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And of course that just creates this whole, this whole waterfall,

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if you will, of illness, disease, and.

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You know, most of its small stuff.

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Why does everybody run around, Why do we need all

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these acids and these gastric problems?

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You know, you know what's funny about that is I

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have friends that they basically live off of either gaviscon

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or thumbs, and I just say to him, I'm like,

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wouldn't it be easier to just eat food that isn't

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going to make you feel like that?

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But it doesn't taste good? I just crave this stuff.

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And also because.

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Those chemicals that you can't read, which are a lot

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of the synthetic sugars, those are narcotics.

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Yeah, in our.

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Everyday food, you couldn't stand out front of a seven

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eleven or a wah wah or any of these stores

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was little packets of that product because you'd be busted.

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But I can walk in the door and I can

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buy it in a soda or you can buy it

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in the brownie or a sandwich.

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I remember, way back when I would cook steaks when

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I was in middle school. One of my favorite seasonings

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to use on there, because it was very popular at

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the time that you cannot buy now.

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Was accent.

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Yes, and I will stay I'm trying to think to myself,

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why did it make it taste better? I'm not even

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really sure if it did. I think it was just

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programmed in our head.

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Part of it was programming. The other part of that though,

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was the chemicals that they had in there, broke down

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the artificial omega six fats that were in that meat

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because we're feeding them grain now instead of grass. And

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it was actually also a tenderizer at the same time

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because that beef back, that grain fed beef back then

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you had to huge you know. That's why do you

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think state bans were serrated? Because you hit a saw

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through your steak? Yeah, it wasn't real food.

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Well, you know what other home remedies do you think

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we should tell people about that? Well, what would you

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say is your top three home remedies?

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My top three?

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Okay, and number one is probably hot toddy. Now, well

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that would probably be number two or three. However, number one,

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raw honey. Raw honey is so nutrient dense, antibiotic, probiotic

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at the same time. Actually it's absorbed when you put

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it in your mouth. It's being absorbed through your mucous

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membranes in your mouth. What's working instantly and the way

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we actually know that, I can have somebody that's having

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a seizure, a dog is having a seizure, a cat,

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any animal that's.

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Having a seizure.

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If I put raw unfiltered honey directly in their mouth.

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That seizure stops five to fifteen seconds later. Wow, because

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it's absorbed so easily, and it does so much for

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the body. Actually, the compounds that it can actually cross

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the blood brain barrier to stop a seizure in this

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strap for gastric stubs. Of again costs a cold. So

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you're coughing, you get a lot of mucus. That honey

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breaks it down right away stops that coughing sensation because

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that's all caused too by the poisons that we've discussed

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on other things where we get the mucus build up.

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And of course you can wake up in the morning

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after you know, being showered by our chemtrails and stuff

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like that.

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You wake up in the morning, you get all the

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eye guns. Your eyes are burning, so you've got the drip.

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You know, it goes into your nose and into your

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throat and eventually it gets down into your gut. Now

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you get an upset stomach on top of everything else.

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That helps break that stuff up and soothe that and

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heal not the body heel itself my number on my

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like I said, actually, of course the bone broth was

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actually the number one. But how many is a go

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to depending on the type of problem. I'd like to

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use a lot of uh spurrellina in chlrella colorrella for cleansing,

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spurling as an antioxidant. You can literally live on that

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combination your whole life and have everything that you need

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00:12:41.320 --> 00:12:44.159
because spurlinga is not an it's not an algae like

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people think it is a plant. It's actually a bacterium

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that contains the amino acids that we need as well.

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I mean, I tell vegans, especially in vegetarians, if you

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need you know, they're looking for a source for their

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mega you know, there are omegas and their uh you know,

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amino acid supplement with squirreling up. That's the only thing

218
00:13:03.519 --> 00:13:09.399
that has them in a so called plant format. Of course,

219
00:13:09.480 --> 00:13:13.039
other go to remedies of course, as you mentioned hot

220
00:13:13.039 --> 00:13:16.679
tatis or teas that that's important because of course the

221
00:13:16.720 --> 00:13:19.960
warm the warm water again you gotta have clean water

222
00:13:21.279 --> 00:13:24.480
helps and generally speaking, you can also you know, combine

223
00:13:24.519 --> 00:13:30.039
it with almost any healing herb. You know, we've talked

224
00:13:30.120 --> 00:13:32.600
on previous shows about UTI's. Okay, so you can make

225
00:13:32.679 --> 00:13:36.399
dandelion tea and cranberry tea, you know, for cleaning out

226
00:13:36.440 --> 00:13:40.399
your liver, milk thistle tea, tumor of teas. We can

227
00:13:40.440 --> 00:13:43.559
combine all these together, and we can infinite number of

228
00:13:43.759 --> 00:13:47.120
combinations depending on what's going on in the body. And

229
00:13:47.240 --> 00:13:48.960
you know, it's just it doesn't take a lot. You

230
00:13:48.960 --> 00:13:51.559
don't have to be a scientist to do this. Your

231
00:13:51.559 --> 00:13:55.360
body tells you. And I can illustrate that with people

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00:13:55.360 --> 00:13:58.960
that actually do some cooking. I mean, that's unusual today,

233
00:13:59.360 --> 00:14:03.399
but you know it was families, especially with everything that's

234
00:14:03.440 --> 00:14:07.399
going on. Every family has a secret recipe that they

235
00:14:07.519 --> 00:14:09.639
use or go to when I don't have any time

236
00:14:09.679 --> 00:14:12.840
to do anything. And you know, quite often it will

237
00:14:12.879 --> 00:14:16.480
evolves some sort of meat, usually some ground meat, and

238
00:14:16.600 --> 00:14:19.399
usually some pasta or noodles or something of that. It

239
00:14:19.440 --> 00:14:21.720
all wasn't a pot together, and then we season it

240
00:14:22.320 --> 00:14:25.600
to our flight to what we want. And when we're

241
00:14:25.639 --> 00:14:27.279
doing that, we can do it twenty times in our

242
00:14:27.279 --> 00:14:28.879
own and you're just going through the motions.

243
00:14:28.919 --> 00:14:30.159
You don't even think about it.

244
00:14:30.320 --> 00:14:32.919
The twenty first time you're reaching that cupboard to pull

245
00:14:32.960 --> 00:14:36.320
your herbs or botanicals and spices out of it, and

246
00:14:36.360 --> 00:14:39.799
your hand goes, oh, I'm going to try this one.

247
00:14:40.159 --> 00:14:43.000
Why did that happen? Because your body innately knows what

248
00:14:43.039 --> 00:14:45.519
you need and you grab that one, you add it

249
00:14:45.559 --> 00:14:47.759
to your meal, and it's like, oh my god, this

250
00:14:47.840 --> 00:14:50.519
is why haven't I been using this forever? Because this

251
00:14:50.639 --> 00:14:54.639
is just so fantastic. Two weeks later, you do the

252
00:14:54.639 --> 00:14:56.480
same thing, you grab it, the same herb you added

253
00:14:56.559 --> 00:14:56.799
to it.

254
00:14:56.919 --> 00:15:00.519
It's like, oh my god, one am I thinking this

255
00:15:00.639 --> 00:15:01.440
is such crap.

256
00:15:01.519 --> 00:15:04.879
It tastes horrible, And that's because your body only needed

257
00:15:04.960 --> 00:15:06.240
a tiny bit of it.

258
00:15:07.799 --> 00:15:09.320
And the other example I use.

259
00:15:09.279 --> 00:15:12.879
On that particular part of it is vegans and vegetarians

260
00:15:13.039 --> 00:15:15.879
because we know we need the amino acids and that

261
00:15:15.879 --> 00:15:16.440
that are in meat.

262
00:15:16.799 --> 00:15:18.799
But I'm not gonna eat meat. That's horrible. Okay.

263
00:15:19.360 --> 00:15:23.960
Well, and even people that eat meat, the different stuff,

264
00:15:24.120 --> 00:15:27.919
the organ meat primarily, well, that's found in sausage and

265
00:15:28.320 --> 00:15:30.679
hot dogs. Oh, I would never. I would never give

266
00:15:30.679 --> 00:15:34.039
my kids hot dogs. I've never feel read that. And

267
00:15:34.080 --> 00:15:37.519
then they go to the fair and they walk past

268
00:15:37.559 --> 00:15:40.519
the hot dogs stand, and even the most strict of

269
00:15:40.600 --> 00:15:45.679
vegans anybody looking, oh give me two quick, because a

270
00:15:45.720 --> 00:15:49.120
body knows it needs it. And then those cases it

271
00:15:49.240 --> 00:15:51.120
knows that I'm not going to give it to it

272
00:15:51.279 --> 00:15:54.799
voluntarily anytime soon, so let me get as much as

273
00:15:54.840 --> 00:15:57.679
I can. You know, the person would eat half of

274
00:15:58.440 --> 00:16:01.159
you know, a lettuce sam which is now we need

275
00:16:01.200 --> 00:16:05.039
three four hot dogs in the building their body over time.

276
00:16:05.559 --> 00:16:09.440
It's just you know, these are home remedies that you need,

277
00:16:09.440 --> 00:16:12.240
that you need to eat the right foods.

278
00:16:12.279 --> 00:16:13.480
And that's actually the remedies.

279
00:16:13.960 --> 00:16:17.399
The remedies are the food. Are the nutrients that are

280
00:16:17.480 --> 00:16:18.519
in the food itself.

281
00:16:19.600 --> 00:16:25.159
Well you heard it here. Food is the home remedy Bill.

282
00:16:25.639 --> 00:16:28.240
How did they reach out to you to get more information?

283
00:16:28.440 --> 00:16:29.320
Get more advice?

284
00:16:29.559 --> 00:16:34.600
Listen to your podcasts, view your podcasts, check out all

285
00:16:34.639 --> 00:16:37.679
your products at my Panty of pet all that good stuff.

286
00:16:38.039 --> 00:16:38.440
Ah.

287
00:16:38.720 --> 00:16:42.480
First off, for general information, I always recommend start with

288
00:16:42.600 --> 00:16:48.200
the pet Health Cafe. Eighteen seasons of information that are there.

289
00:16:49.320 --> 00:16:53.600
We've been giving bringing the truth since we knew, since

290
00:16:53.600 --> 00:16:55.679
we find this stuff. I research all the time. I'm

291
00:16:55.679 --> 00:16:58.080
finding stuff. A lot of my research are things that

292
00:16:58.120 --> 00:17:00.879
we're actually documented back in the yearly nineteen hundreds, of

293
00:17:00.919 --> 00:17:03.720
the late eighteen hundreds, we've known about this stuff that

294
00:17:03.759 --> 00:17:04.480
has been hidden.

295
00:17:05.119 --> 00:17:07.279
I bring out the truth on the Pet Health Cafe

296
00:17:08.640 --> 00:17:09.119
on it.

297
00:17:09.680 --> 00:17:12.920
You know, you can watch it on iHeart or no,

298
00:17:13.039 --> 00:17:17.400
I'm sorry, watch it on YouTube, Spotify, on any of

299
00:17:17.480 --> 00:17:22.440
the Basically, I guess almost all the audio platforms were on.

300
00:17:23.759 --> 00:17:24.440
Worldwide.

301
00:17:24.640 --> 00:17:26.559
So you've got a lot of information there that gets

302
00:17:26.559 --> 00:17:30.480
you that should be stimulating your brain to ask the questions.

303
00:17:30.839 --> 00:17:34.920
And then when once you've got that information, look at

304
00:17:35.359 --> 00:17:41.160
my pale Yeah, my Paleo Pet online website. First off,

305
00:17:41.559 --> 00:17:44.559
we've got all the products that we recommend and use. Secondly,

306
00:17:44.599 --> 00:17:47.920
we've got all my magazine articles, blogs, all of that

307
00:17:47.960 --> 00:17:51.960
are listed on there as well and links obviously to

308
00:17:52.319 --> 00:17:52.839
my show.

309
00:17:53.680 --> 00:17:55.000
So we've got a whole.

310
00:17:54.759 --> 00:17:59.720
Library basically of research that there explanations on the products.

311
00:17:59.440 --> 00:18:01.000
Where we are allowed to.

312
00:18:01.079 --> 00:18:03.599
Actually explain things because when it comes to things like

313
00:18:03.680 --> 00:18:07.359
herbs and botanicals and home cures, we cannot make any

314
00:18:07.400 --> 00:18:12.559
statements of anything that would resemble any kind of diagnosis

315
00:18:12.839 --> 00:18:17.880
or benefit. But you can read between the lines, and

316
00:18:17.920 --> 00:18:19.920
of course then you can come into the store my

317
00:18:20.039 --> 00:18:26.039
Paleo pat in Papino Beach, Florida, nine five hundred talk

318
00:18:26.160 --> 00:18:28.640
with our trained team leaders. There they will help you

319
00:18:28.680 --> 00:18:32.079
put together stuff for the home remedies which starts can

320
00:18:32.079 --> 00:18:34.400
start with herbs and botanicals. It can go to raw

321
00:18:34.480 --> 00:18:37.440
dairy and past and raise eggs, our farm and a

322
00:18:37.519 --> 00:18:43.400
table with all our good Florida raised completely clean meats

323
00:18:43.519 --> 00:18:47.400
and fish and poultry. And on top of that, we

324
00:18:47.440 --> 00:18:50.640
also have clean water products, clean air products, you know,

325
00:18:50.799 --> 00:18:53.920
because my mantra is with clean air, clean water, clean food.

326
00:18:54.440 --> 00:18:56.640
It makes it very easy. If you do that, you

327
00:18:56.680 --> 00:18:57.200
can live.

328
00:18:57.119 --> 00:19:00.200
Like me without getting sick every day or other every

329
00:19:00.240 --> 00:19:02.839
other week or that sort of thing. You know, like

330
00:19:02.960 --> 00:19:06.359
thirty years, thirty five years without having to take a

331
00:19:06.400 --> 00:19:10.599
single medication. And like I said, I'm not a young

332
00:19:10.640 --> 00:19:13.200
guy anymore. I work seven days a week generally. Even

333
00:19:13.240 --> 00:19:15.880
when I'm not working, I'm working. And you're aware of

334
00:19:15.920 --> 00:19:19.920
that because you know, we just keep going. We can

335
00:19:20.000 --> 00:19:25.000
go when we have the right the right nutrition, the

336
00:19:25.119 --> 00:19:29.039
right plan in place. Yeah, and it's not that difficult,

337
00:19:30.079 --> 00:19:33.200
like I said, we you know, we we can give

338
00:19:33.279 --> 00:19:38.039
you different information on the podcast, even eating clean on

339
00:19:38.079 --> 00:19:46.160
a budget and different individual melodies that just eating the

340
00:19:46.240 --> 00:19:50.039
right thing can actually cure. Yeah, but it's a body

341
00:19:50.079 --> 00:19:52.599
that does the curing, not us.

342
00:19:53.079 --> 00:19:53.400
That's it.

343
00:19:54.279 --> 00:19:57.319
Well, once again, you're a great help to our listeners

344
00:19:57.799 --> 00:20:01.480
a wealth of information always have and you keep up

345
00:20:01.519 --> 00:20:04.279
to date with it too, so that's important. So I

346
00:20:04.359 --> 00:20:07.480
recommend everybody reach out to you, check out the pet

347
00:20:07.519 --> 00:20:12.559
Health Cafe, check out my Paleo pet uh and we'll

348
00:20:12.559 --> 00:20:14.880
be back next week with more from the pet Health

349
00:20:14.920 --> 00:20:18.079
Guru on the Positively Pipeman segment of the Adventures pipe

350
00:20:18.119 --> 00:20:21.400
Man here on W four CY Radio. But in the meantime,

351
00:20:21.720 --> 00:20:25.079
we're gonna do some ticket giveaways for upcoming festivals on

352
00:20:25.119 --> 00:20:28.279
the Pipe Man Radio Tour, and we're going to have

353
00:20:28.680 --> 00:20:33.519
Michael Barberita, our resident business expert, giving us some powerful

354
00:20:33.519 --> 00:20:37.480
business strategies right here on the Adventures of Pipe Man

355
00:20:37.559 --> 00:20:39.079
on W four c Y Radio.

356
00:20:39.160 --> 00:20:40.240
We'll be right back.

357
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358
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359
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360
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361
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362
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The Sonic Temple Art and Music Festival returns May fourteen

363
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364
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365
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366
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367
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368
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369
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370
00:21:41.799 --> 00:21:43.519
Welcome to Rockville.

371
00:21:43.119 --> 00:21:46.519
Returns to Dayton at International Speedway May seven through tenth

372
00:21:46.640 --> 00:21:48.279
with food Fighters.

373
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374
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375
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376
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377
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Welcome to rock Film May.

378
00:22:05.920 --> 00:22:08.400
Sevent tents passes on sale now for as low as

379
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one dollar down, and Welcome to rock Fill dot com.

380
00:22:11.039 --> 00:22:13.279
This is the pipe Man here on the Adventures pipe

381
00:22:13.319 --> 00:22:16.039
Man W four c Y Radio. And I'm here with

382
00:22:16.200 --> 00:22:19.640
our resident expert that we have on the Positively Pipe

383
00:22:19.680 --> 00:22:24.119
Man segment every week with some powerful business strategies. And

384
00:22:24.319 --> 00:22:27.119
let's welcome to the show. President of Next Step CFO,

385
00:22:27.440 --> 00:22:29.119
Michael Margarita, how are.

386
00:22:28.960 --> 00:22:33.079
You fantastic day? Thanks for having me so last week

387
00:22:33.319 --> 00:22:38.440
I talked about adding more value and UH as part

388
00:22:38.559 --> 00:22:41.599
of a compelling offer. This week, I'm going to talk

389
00:22:41.640 --> 00:22:45.319
about packaging and bundling products and services together, which also

390
00:22:46.000 --> 00:22:50.000
enhances an offer and makes it more compelling. I remember

391
00:22:50.519 --> 00:22:55.119
when I was in the ski business. I everybody and

392
00:22:55.160 --> 00:22:59.519
his brother packaged Skis boots and Paul Skis boots, bindings

393
00:22:59.519 --> 00:23:03.559
and Poles Skis binding some polls all the time, and

394
00:23:03.759 --> 00:23:11.079
customers would constantly, constantly come in looking for packages. And

395
00:23:11.119 --> 00:23:15.000
because a package is like a package, the perception is

396
00:23:15.079 --> 00:23:18.039
like a package, or a bundle is like a package deal.

397
00:23:18.680 --> 00:23:23.759
The word deal like follows package very naturally for most people.

398
00:23:24.440 --> 00:23:29.160
And so we developed packages or certainly for Skis, like

399
00:23:29.200 --> 00:23:33.440
every other competitor did. The problem was is that those

400
00:23:33.519 --> 00:23:37.319
packages were comparable. So if you had a Rosignol Ski

401
00:23:37.400 --> 00:23:41.759
and a tyrolea binding and a Reflex poll that was

402
00:23:41.799 --> 00:23:46.839
packaged together, a competitor had something almost exactly the same,

403
00:23:47.279 --> 00:23:50.400
you know, and it was very very comparable. But what

404
00:23:50.440 --> 00:23:54.359
we did is we also packaged clothing. We were the

405
00:23:54.400 --> 00:23:56.559
first ones to do it. No one else did it.

406
00:23:56.599 --> 00:23:58.839
Even after it was successful, no one else did it.

407
00:23:59.440 --> 00:24:01.680
But what we did, Dean, is we took the most

408
00:24:01.720 --> 00:24:05.720
populous ski graphics that people would buy in a ski package,

409
00:24:06.000 --> 00:24:09.559
okay graphics, And we went over to the clothing department

410
00:24:09.599 --> 00:24:12.960
and we put together a hat, sweater, parker and pant

411
00:24:13.039 --> 00:24:19.720
combination to match those graphics, those those popular ski graphics.

412
00:24:20.240 --> 00:24:23.240
And so once a customer bought a pair of skis,

413
00:24:23.400 --> 00:24:25.200
it was so easy to take them over to the

414
00:24:25.880 --> 00:24:31.400
clothing department and sell them the matching package clothing package

415
00:24:31.799 --> 00:24:36.079
that went with those that ski package. And it worked,

416
00:24:36.279 --> 00:24:42.440
excuse me, worked phenomenally well. And uh, I guess the

417
00:24:42.799 --> 00:24:46.240
critical point is is that when you package things together now,

418
00:24:46.279 --> 00:24:50.000
the way you price it is you either do one

419
00:24:50.000 --> 00:24:52.559
of two things. You either have you know what your

420
00:24:52.559 --> 00:24:57.559
individual component prices are, you even increase those and make

421
00:24:57.599 --> 00:25:00.359
the package less so you don't lose any margin, or

422
00:25:00.759 --> 00:25:04.039
you're more interested in generating gross profit dollars, so you

423
00:25:04.160 --> 00:25:07.000
keep the prices the same of the individual components and

424
00:25:07.400 --> 00:25:10.160
make sure there's a ten to twenty five dollars savings

425
00:25:10.400 --> 00:25:14.920
with the package. And that works famously, and so the

426
00:25:15.440 --> 00:25:18.160
customer knows that getting a deal. But you just increase

427
00:25:18.200 --> 00:25:24.000
your average dollars per sale versus individual components, so it works,

428
00:25:24.079 --> 00:25:29.759
It works really really well. And the other component, the

429
00:25:29.799 --> 00:25:32.240
other thing that's worked very well in packaging is a

430
00:25:32.279 --> 00:25:36.160
good better best model. We have a good, you know,

431
00:25:36.200 --> 00:25:38.400
a good what you consider to be a good low

432
00:25:38.519 --> 00:25:45.960
end product bundle package, and then a better and then

433
00:25:46.000 --> 00:25:49.000
a best. And what that does is is that increases

434
00:25:49.079 --> 00:25:51.599
the sales of the better for the most part. Sometimes

435
00:25:51.599 --> 00:25:54.160
people buy the best, of course, but it really is

436
00:25:54.200 --> 00:25:58.039
designed to increase the sales of the better. And so

437
00:25:58.279 --> 00:26:01.480
by using a good, better, best mode model, that's another

438
00:26:01.599 --> 00:26:06.400
compelling way to deliver to the customer because uh, it's

439
00:26:06.400 --> 00:26:10.599
a package once again, package deal and so these are

440
00:26:10.640 --> 00:26:14.839
these are terrific ways too. And the beautiful thing about

441
00:26:14.839 --> 00:26:17.880
a package, the best thing about a package is that

442
00:26:18.039 --> 00:26:20.480
accepting the escape as is where everybody was packaging the

443
00:26:20.519 --> 00:26:24.000
same thing. But when I started packaged clothing, they were

444
00:26:24.039 --> 00:26:26.839
going into other stores asking for packages and they didn't

445
00:26:26.839 --> 00:26:30.960
have them at all, and even if they even if

446
00:26:30.960 --> 00:26:33.400
they did, and they they never did, but even if

447
00:26:33.440 --> 00:26:35.240
they did, it would never be the same. It would

448
00:26:35.240 --> 00:26:38.720
be dramatically different versus the ski package that was that

449
00:26:38.839 --> 00:26:43.519
was kind of replicatable. And so yeah, so you can

450
00:26:43.599 --> 00:26:49.079
really differentiate yourself from your competitors when you package things together. Yeah,

451
00:26:49.359 --> 00:26:51.680
told me, because no one else is offering that package

452
00:26:51.799 --> 00:26:52.480
or that bundle.

453
00:26:53.279 --> 00:26:57.000
Well, not only that, but people like the buy packages. Okay,

454
00:26:57.079 --> 00:27:00.920
let's call it what it is. It's it's psychological. And

455
00:27:01.160 --> 00:27:05.279
the proof of that is everybody that goes to McDonald's

456
00:27:05.559 --> 00:27:08.720
wants to buy a value meal. I've done the math.

457
00:27:09.160 --> 00:27:11.359
Most people don't do the math too when it comes

458
00:27:11.359 --> 00:27:15.039
to packaging, right, they think they're saving my but you

459
00:27:15.240 --> 00:27:19.359
calculate the value meal at McDonald's. If you were to

460
00:27:19.400 --> 00:27:26.319
buy the items separately, you would pay a penny less. So,

461
00:27:26.359 --> 00:27:30.440
in other words, you're actually paying a penny more.

462
00:27:30.279 --> 00:27:31.880
To get the value meal.

463
00:27:32.519 --> 00:27:35.039
They have packaged it, so you want to buy it

464
00:27:35.119 --> 00:27:38.000
even if you don't want the stuff in it, and

465
00:27:38.759 --> 00:27:41.680
they've ended up the business has ended up selling you

466
00:27:41.880 --> 00:27:45.000
more than they would have sold you. I'm a perfect

467
00:27:45.039 --> 00:27:49.400
example of how that could work if I didn't realize

468
00:27:49.400 --> 00:27:52.400
what they were doing. Because you know, I'm somebody like

469
00:27:52.839 --> 00:27:56.079
I don't eat fries or I don't have a drink.

470
00:27:57.200 --> 00:28:00.160
You know, there's some places you go they have this

471
00:28:00.240 --> 00:28:04.160
package deal where oh, well, I'm only paying fifty cents

472
00:28:04.160 --> 00:28:08.680
more for the drink. The stupid part about that from

473
00:28:08.680 --> 00:28:12.279
my end is that I'm not going to drink the drink,

474
00:28:12.599 --> 00:28:15.440
So I'm paying fifty cents more to get the value

475
00:28:16.480 --> 00:28:20.559
and the package because it's appealing to me, right, And

476
00:28:20.599 --> 00:28:22.279
that's true of everybody, right.

477
00:28:22.359 --> 00:28:25.400
And you know, I noticed Dunkin Donuts did in this

478
00:28:25.559 --> 00:28:28.039
market area here on the East Coast did the same thing.

479
00:28:29.319 --> 00:28:31.400
Where you add up the components and they're more than

480
00:28:31.440 --> 00:28:32.920
the individual parts.

481
00:28:33.240 --> 00:28:37.119
It's rot deceptive but acceptive, but brilliant at the same

482
00:28:37.400 --> 00:28:40.240
That's right, that's right. They wouldn't be able to do

483
00:28:40.279 --> 00:28:43.880
that if people actually figured it out, I know.

484
00:28:44.039 --> 00:28:45.519
But the thing that kills me is they call it

485
00:28:45.559 --> 00:28:47.880
a value meal and you know.

486
00:28:48.359 --> 00:28:52.119
Well, I'll take it a step further when I have

487
00:28:52.359 --> 00:28:55.279
told people that I'm with that. You know, if you

488
00:28:55.400 --> 00:28:59.799
just buy it separately, you'll pay less. They're like, yeah,

489
00:28:59.839 --> 00:29:04.680
but it's easier just the order to that how people think,

490
00:29:05.480 --> 00:29:08.359
you know, and don't think that way with anything like

491
00:29:08.400 --> 00:29:11.319
you're talking about the skis to them, it's easier to

492
00:29:11.519 --> 00:29:13.079
just sell me everything I.

493
00:29:13.039 --> 00:29:16.000
Need any point.

494
00:29:16.359 --> 00:29:18.559
You feel nickel than dime too, I know I do.

495
00:29:18.720 --> 00:29:21.160
If you like do that to me, like, well, this

496
00:29:21.200 --> 00:29:23.480
will cost this, this will cost this, this will coss this.

497
00:29:24.039 --> 00:29:28.160
If you give me the package, then I'm like, oh, okay, cool,

498
00:29:28.599 --> 00:29:32.359
you know, and I'm not so analytical about how much

499
00:29:32.400 --> 00:29:36.039
I'm spending because I don't feel like you're nickel and

500
00:29:36.160 --> 00:29:36.640
diming me.

501
00:29:37.720 --> 00:29:40.960
It's so true, it's so true. The psychology there is

502
00:29:41.000 --> 00:29:46.480
just amazing. Yeah, and people would be more apt to

503
00:29:46.519 --> 00:29:49.880
buy a package, and especially like you said to your point,

504
00:29:49.920 --> 00:29:53.400
you're talking about give me everything I need for one price.

505
00:29:56.160 --> 00:29:56.440
I did.

506
00:29:56.640 --> 00:29:58.759
I think I told you in another episode. I did

507
00:29:58.759 --> 00:30:00.400
that long ago when I was in the pool and

508
00:30:00.400 --> 00:30:03.920
spa business, and we would have like Labor Day, sales

509
00:30:04.039 --> 00:30:07.279
day after Christmas sales where there was a line out

510
00:30:07.319 --> 00:30:11.200
the door, and I always sold way more than every

511
00:30:11.200 --> 00:30:16.799
other salesperson because I had created packages before I even started,

512
00:30:17.559 --> 00:30:21.279
and people would come up and I'm like here, and

513
00:30:21.319 --> 00:30:24.640
I would write up the whole thing, go here, you go,

514
00:30:24.799 --> 00:30:27.440
and it would be like, you know, one after another.

515
00:30:27.599 --> 00:30:31.240
Opposed to what the other salespeople were experiencing is haveing

516
00:30:31.240 --> 00:30:34.319
and go over everything. The people are feeling nickeled in dime,

517
00:30:34.640 --> 00:30:37.559
and then they're asking more questions, well, why should I

518
00:30:37.599 --> 00:30:40.200
get that skimmer? Opposed to a skimmer, why should I

519
00:30:40.200 --> 00:30:42.759
get that filter, post that filter, whereas the way I

520
00:30:42.799 --> 00:30:45.039
was doing it was like includes everything you need and

521
00:30:45.079 --> 00:30:48.680
they didn't ask me a question. And literally the average

522
00:30:48.720 --> 00:30:53.319
pool sale, which was you know, anywhere from five to

523
00:30:53.400 --> 00:30:58.160
ten thousand, took me less than five minutes, whereas my

524
00:30:58.839 --> 00:31:02.200
other salespeople there they would be pitching people for two

525
00:31:02.200 --> 00:31:04.119
hours on one sale.

526
00:31:06.000 --> 00:31:07.119
Oh that's amazing.

527
00:31:07.359 --> 00:31:07.880
It works.

528
00:31:08.160 --> 00:31:11.680
The psychology behind it is just it's just fantastic. And

529
00:31:12.000 --> 00:31:13.920
a lot of business owners are leaving money on the

530
00:31:13.920 --> 00:31:15.480
table by not utilizing them.

531
00:31:16.000 --> 00:31:20.640
Absolutely, So how do our listeners reach out to you

532
00:31:20.680 --> 00:31:22.400
to find out what your bundles are?

533
00:31:22.799 --> 00:31:26.200
Okay, well, they go to next STEPCFO dot net. They

534
00:31:26.200 --> 00:31:28.559
could download a free copy of my book called Powerful

535
00:31:28.599 --> 00:31:32.400
Business Strategies. And I'm always updating my book and I

536
00:31:32.440 --> 00:31:35.839
love interviewing business owners for the next edition. And so

537
00:31:35.880 --> 00:31:39.240
they go to next STEPCFO dot net, forward slash contact,

538
00:31:39.640 --> 00:31:42.240
fill out the contact form and in the message section

539
00:31:42.359 --> 00:31:45.240
write the word book interview and I'd love to have

540
00:31:45.319 --> 00:31:49.759
the opportunity to I love interviewing business owners. And in

541
00:31:49.799 --> 00:31:53.680
exchange for that, you'll get we'll go over strategies that

542
00:31:53.720 --> 00:31:56.640
your competition isn't doing and By the way, what I

543
00:31:56.720 --> 00:32:01.519
interview you on is what act the strategy would have

544
00:32:02.079 --> 00:32:04.839
for businesses who would utilize it in your industry. So

545
00:32:04.880 --> 00:32:07.079
it's I need your I need your opinion. I'd like

546
00:32:07.119 --> 00:32:09.720
your opinion on it because business is always changing.

547
00:32:10.440 --> 00:32:11.480
Yeah, totally.

548
00:32:11.720 --> 00:32:13.559
And I do want to give one last example that

549
00:32:13.599 --> 00:32:17.039
I was thought about while you're talking too, is you

550
00:32:17.039 --> 00:32:22.200
know another perfect example is the fact that you know,

551
00:32:22.400 --> 00:32:27.799
people go to a restaurant, let's say, and nowadays the

552
00:32:27.880 --> 00:32:32.519
fashionable thing at restaurants is they pass on the credit

553
00:32:32.599 --> 00:32:35.400
card fee to you, which used to be illegal, but

554
00:32:35.519 --> 00:32:38.359
now it's legal, you know, and they charge you a

555
00:32:38.400 --> 00:32:41.960
three percent service charge for using a credit card. First

556
00:32:41.960 --> 00:32:45.559
of all, we know that if they're using the proper

557
00:32:45.599 --> 00:32:48.119
merchant they're making money off of that too.

558
00:32:48.720 --> 00:32:49.640
But here's the point.

559
00:32:49.799 --> 00:32:52.880
Somebody like me, when I see that, I want to

560
00:32:52.960 --> 00:32:55.559
leave the restaurant and go somewhere else. My viewpoint is,

561
00:32:56.039 --> 00:32:58.799
if you're going to do that, just raise your prices.

562
00:32:59.039 --> 00:33:01.759
Build it into the price. I'll feel much better when

563
00:33:01.759 --> 00:33:05.119
you're nickel and diamond me like that. It makes me

564
00:33:05.160 --> 00:33:06.799
feel like I don't want to do business with you.

565
00:33:06.880 --> 00:33:09.359
I would rather you add that three percent into the

566
00:33:09.400 --> 00:33:12.079
price of my meal, and then I know, well, that's

567
00:33:12.119 --> 00:33:15.319
the cost of the meal, opposed to try to say, hey,

568
00:33:15.400 --> 00:33:17.240
here's the price of the meal. But here you got

569
00:33:17.279 --> 00:33:22.519
paid us extra charge because you know we're processing your

570
00:33:22.559 --> 00:33:25.359
credit card and it's the cost of doing business.

571
00:33:25.400 --> 00:33:27.240
No, I can't agree with you. More business.

572
00:33:27.960 --> 00:33:30.119
It's a cost of doing business. I can't agree with you.

573
00:33:30.160 --> 00:33:32.920
More like I've used prink cards all the time. I

574
00:33:33.000 --> 00:33:36.000
never charge people to service fee. It's part of my

575
00:33:36.319 --> 00:33:38.640
expense for running the business.

576
00:33:39.039 --> 00:33:39.759
You know, I do this.

577
00:33:39.880 --> 00:33:40.720
I do the same thing.

578
00:33:41.359 --> 00:33:45.599
So even do that bundle your service charges, right, get

579
00:33:45.599 --> 00:33:48.559
that in there there it is, all right, Thanks a

580
00:33:48.559 --> 00:33:51.200
lot once again, Michael. We'll see you again next time

581
00:33:51.279 --> 00:33:52.799
here on the Adventures of Pipelin.

582
00:33:53.079 --> 00:33:58.400
Thank you, Thank you for listening to the Adventures of Pipemin.

583
00:33:59.000 --> 00:34:02.440
I'm jovey U for c u I Radio.

584
00:34:09.079 --> 00:34:09.320
Mm hm