March 23, 2026

Raw Dairy for Pets + Constantly Search For Ways to Add More Business Value

Raw Dairy for Pets + Constantly Search For Ways to Add More Business Value

Season 20, Episode 32 of The Adventures of Pipeman. It’s the Positively Pipeman weekly segment of The Adventures of Pipeman. Chapter 1: The Pet Health Guru is back and we will discuss Raw Dairy for Pets - Learn the right choices Chapter 2: Michael...

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Season 20

Season 20, Episode 32 of The Adventures of Pipeman.

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.

Chapter 1: The Pet Health Guru is back and we will discuss Raw Dairy for Pets - Learn the right choices

Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss constantly search for ways to add more value – Do you want to make price irrelevant? We go deeper into this component of a compelling offer.

Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS! 

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WEBVTT

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Hi, you have Donto sensu. Wow crazy you.

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Wake up America.

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It's time for.

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The Adventures of pipe Man on W four c y com.

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West Poon Beats is number one Internet radio station. Here's

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your host, the vipe Man.

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It's the pipe Man here on the Adventures pipe Man

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W four C y Radio with the Positively pipe Man

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segment of the Adventurous pipe Man. And we're here with

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our resident pet health Guru, who is also a human

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health guru and has some great advice for us about

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raw dairy for pets. Let's learn those right choices.

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Bill.

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Hey, you know rawdrry of course is all over the place,

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you know, as far as in news, how terrible it is.

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I saw a news I saw a report this past week.

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I guess it was that we're looking at causes of

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death and there were two hundred and fifty thousand deaths

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that we mentioned in articles that had we're talking about ramel.

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But oh there was a slight problem with that. That

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was a number of deaths caused by medical malpractice mistakes. Wow,

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in one year. In one year, so we looked up

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the numbers on a number of deaths on raw dairy

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products for the last fifteen years it was zero.

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Wow.

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But yet it's dominating the news. You know, they're rating

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farms or shutting down, you know, dairy farms, rating stores.

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I mean, we had it happening right down here in

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Boca at one of the grocery stores that used to

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sell ramel where they actually came in with a squat

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team to confiscate ramelk. I mean okay, but when you

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stop and think about it, every mammal on the face

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of the earth starts life with rawmelk h. It's a

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substance of life. And yet we've been brainwashed that rawmelt

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is dangerous. Why. It's very simple. It's a very simple thing.

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Big food doesn't. They're looking to save money on expenses

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but maximize profit. In order to have rob dairy to

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be safe, according to what the government and tells us,

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we have to have it pasteurized, sterilized, whatever, because it's

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coming in contaminated. Well, if your food supplies coming in contaminated,

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where's the contamination starting on the farm. Yeah, okay, you know,

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so if you're you know, if your barn is dirt,

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you know, if your dairy barn is dirty and you've

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got sick cows, and they're un you know, antibiotics and

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hormones and steroids and things of that nature. Okay, and

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on bad feed, bad sheep feed, gmo, corns and soys

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and things like that. I can produce a lot of milk,

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or at least a white substance that looks like milk

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and send it over to a factory basically that which

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is what the dairyes are, and but filters on there

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and take out those parts that I want, you know,

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parts of heavy cream. We can sell that stuff. I

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can take out the way and we can sell that

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as a supplement for the you know, the workout people.

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I can take out the lact lace, which is the

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enzyme that's in milk that allows us to digest it.

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So now we're all lactose intolerant, we all have dairy

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allergies that sort of thing because we can't digest it properly.

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But that that enzyme was processed, put into a jar,

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into a bottle sold at the pharmacy. So you can

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now that just milk again where and the raw product

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it's there, it's complete, and it's it goes back even

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farther than that is the economics of it, Okay, if

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I'm producing a ton of milk literally cheaply, I'm going

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to make more profit that sort of thing. Now, the

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typical dairy cow that you see on commercials and on

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you know, all of brochures, programs, everything else. You see

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these huge black and white whole steam cows suckers make

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up to fifteen gallons a day. They're nothing more than

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they're not producing machine. But there's no nutrition of value

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to it because they've been fed bad, they've been given hormones, enzymes,

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that sort of thing. But they provide a large quantity. Now,

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when we go into farms are basically specialize in raw milk. Okay,

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those barns are spotless, those milking powers are spotless. They're

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generally small individual farms as well. You know, I mean

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a good sized farm might have one hundred and fifty

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one hundred head of dairy cows that they're taking care of.

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The average whole steam dairy might have a thousand or

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two thousand or three thousands that are milking every day.

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So the quantity of milk is going to be tiny

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because there are these raw milk people. Are you using

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Jersey or Guernsey cows, which are about half the size.

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They produce about seven or eight gallons of milk a day. However,

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when you buy that melt, when you consume that melt

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and you you have it in your glass jar, your

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you know, your milk jug, there is one up to

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one third of it is cream butterfat. Wow, nutrient dense,

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completely different product than what we're getting out of those

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whole scenes that have almost no cream at all. And

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but when you look at the price, raw milk is

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going to be more expensive. Yeah, and because it's nutrient dense,

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because it's a clean product, we don't have to process it.

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And of course that it's not processed, the government makes

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no money because they're you know, they don't have their

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inspector at the dairy, they don't have it at the farm.

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So we just lost we just lost a whole bunch

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of government employees, which is probably the worst thing in

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the world that could ever happen. You know, we need

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those governments employees all the time, those inspectors that are

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standing there looking at the milk coming out. Yes, exactly.

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And of course we're running the same thing with slaughter

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and everything else. But it's a pure product and it's healthy,

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and of course who complains about people selling rammelk a

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and the big dairies, the big food companies that own them, okay,

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because they can't sell their product against a good quality

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of product. And of course on the other side of that,

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you've got all the medical people that are jumping on

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the back side of that because we're selling a product

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in ramel that has natural antibodies in it, probiotics in it,

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prebiotics in it. Okay, So we're actually healing the body

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and we don't need we don't need a doctor. It's

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funny and a little bit of the history on how

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this whole phenomenon happened back in the late eighteen hundreds

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when cities started to come together. You know, the farms

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were out outside the cities obviously, and the big you know,

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the more population there, the more demand there is for product. Well,

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we didn't have refrigeration back in the ages played eighteen hundreds,

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so we had to basically carry the milk into the

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cities if that's what they wanted. Well, chances are, no

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refrigeration on a wagon several hours in the sun, bad

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product is already starting to ferment. But actually that's not

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actually bad. In raw dairy because now you have basically

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the formation of what we call today either kiefer or yogurt.

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That's funny because I was going to ask you about

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that that goat milk that you buy called kiefer that

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I've tried and I cannot drink that.

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It's either do I. But that's a fermented milk. I mean,

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I literally have climients that leave their raw milk on

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the counter up to a month and we think it's souring.

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But it's not souring. It's not bad, it's not turning bad.

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It's just changing form. But how does all happened? Because

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we could not get the milk into the cities in

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the big cities. The biggest industry in the big cities

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at that point in time, with the exception of some

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manufacturing jobs, is you know, we started to produce cars

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and bicycles and stuff like that, was distilleries making booze

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if you will, alcohol, Okay, breweries, distilleries, all of that,

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and they use a tremendous amount of grain, and of

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course that's how they make it. They ferment that. But

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after the fermentation process, as they extracted liquid, we have

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to dispose of the grain that's already basically very very bad.

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They found that they could feed that to cattle as

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a feed and they would survive. I'm not going to

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say the drives it was good food for them, but

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they could survive. So the breweries actually built dairy facilities

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basically just warehouses where they kept dairy cattle and to

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compete against the farmer. They can't bring it in. So

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now I've got fresh milk in the city that from

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cows that are dying because we're feeding poison. The conveyor

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comes right out of the out of the distillery and

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into the barn literally at some of the reports were

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that they were actually had to string the cows up

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from the rafters because it was so weak that they

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couldn't stand up. The food was that deficient. The milk

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was gray color, you know, just putrid, smell everything else.

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And actually it's of some of them will actually adding

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white paint to the milk to make it look quite

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a lot, the molasses to make it sweet, all kinds

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of other additives and that sort of thing. And people

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did get sick because of that, and of course they

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were blaming it on milk, on the good milk coming

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in without refrigeration, not the bad milk that they were selling.

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Wow, And I want to know. I want to know too.

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Okay, So, like you go into the grocery store nowadays,

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and almond milk is a big thing, okay, But they

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have almond milk that is in the same place as

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the other milk in a refrigerated section, and they have

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almond milk that's not refrigerated, same brand.

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How does that happen? How do you have unrefrigerated.

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Well, of course, because what's called tetra packs and different

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packaging and preservatives, they had to it. They can do

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it either way. Now on the same side of that,

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it goes into the refrigerator because we're trying to make

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it an equivalent to real milk, which, by the way,

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in a supermarket there's not even milk that's a chemical

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coction because they've already stolen all this stuff out I

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mentioned before, So we have nothing more than chemical concoctions

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in both of them. And by the way, you know,

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when we look at the alternative milks, you know, the

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oat milk, the almond milk, cashiw milk, swoy milk, all

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of that, I still haven't figured out how to melk them.

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Don't have it, don't have the right equipment to do that.

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And of course there's also that whole part about past

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you know, you have to kill all the germs, the pasteurization.

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We can't have it without pasteurization. Well, my question is

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a calf is born, Okay, they don't drink pasteurized milk.

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They go right to mommy and start nursing. No washing,

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no sanitizing, nothing else. You know, Same thing with sheep,

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same thing with puppies, kittens, and even mom when baby

190
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is hungry, we just whip it out. We don't Disin fact,

191
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we're not cleaning and we're not washing the baby. Just

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nurses in our life. Can you imagine that without that,

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without man putting some sort of chemical or process into it,

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that we could actually live?

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Hm? Wow, what a concept.

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Yeah, and I mean something think about you know, even

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some of these teenagers and of course homeless women and

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things like that. You know that you're living on the street,

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you're pregnant, you give birth, are they what are these

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babies exposed to you? Yet they're healthy because because the

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nutrition is in, even as bad as mom's nutrition could be,

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the body has a way of pulling out what it

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needs and moving it around to sustain life. That's why

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it's called a miracle of life.

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I also don't see uh cows going around and milk

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and humans no, because.

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They don't they don't have to. But you know, and

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there's always that argument, you know, well, you know, we're

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not supposed to be you know, after well, like we

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look at dogs, okay, we wean them at six weeks

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of age. Why convenience? We want to sell a puppy? Yeah, okay,

212
00:14:23.279 --> 00:14:29.720
why do why do women quit breastfeeding at two three

213
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five months, six months because big, big milk replacer companies

214
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that make profit off of soy and corn and all

215
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kinds of garbage chemical solutions want to sell them an

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artificial milk because it's convenient. Mom doesn't have to nurse anymore,

217
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you know. But yeah, when you start looking in the

218
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archives and looking through personal experiences and that sort of thing,

219
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there's a lot of women that are so nursing at

220
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three four five years old. You know, it's not the

221
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main part of the diet, but that nutrition, that that again,

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that energy of life is something you can't get out

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of processed food, process baby foods, you know, any of

224
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that stuff. And you know, people you know when especially infants,

225
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kids and that sort of thing that have been fed

226
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raw milk generally don't have allergy problems, and you know

227
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some of the other things. You know, and of course

228
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when you.

229
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Look at people on kids on formula do though, yes.

230
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Exactly, And when you look at it, Okay, why do

231
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we have to add vinamon d to supermarket milk because

232
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they stole it? You know lenamon d?

233
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Well, here's a perfect thing.

234
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Is like with anything, you know, why we wouldn't need

235
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supplements if you would just give us the real food.

236
00:16:00.919 --> 00:16:07.720
Yes, yeah, all our nutrients have to come biologically, should

237
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be coming from our food, you know. And I've had

238
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people come in even with our diets for animals and

239
00:16:13.039 --> 00:16:15.039
stuff like that. It's like still unfeeding a raw diet

240
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to my dog. You know, it's been six months, it's

241
00:16:17.120 --> 00:16:21.639
been a year. Where are they getting the nutrients? I mean,

242
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if there were no nutrients in them, they better be

243
00:16:24.639 --> 00:16:26.080
in the food otherwise your dog is dead.

244
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Well.

245
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And also, the nutrients that are in a food opposed

246
00:16:30.799 --> 00:16:36.039
to that are manufactured and supplement are definitely much better.

247
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The only reason people need supplements is because they're not

248
00:16:39.519 --> 00:16:45.159
putting good stuff in their body. It's like a perfect

249
00:16:45.240 --> 00:16:48.919
example is iron. So a lot of people don't realize

250
00:16:49.120 --> 00:16:54.320
that iron the body does not have ability to expel it.

251
00:16:54.559 --> 00:16:58.840
So if you take iron supplements because you're iron's low

252
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or you think your irons low, you're actually poisoning your body.

253
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Whereas if you ate food.

254
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That had iron in it, that would be very difficult

255
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to do.

256
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The point body from too much iron from food.

257
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Well. In fact, just to kind of give you a

258
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little bit of an example on that, on the pet

259
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Health Cafe this past week, I had Morley Robbins, who

260
00:17:25.440 --> 00:17:29.559
was is a mineral specialist actually sixty fifty years in

261
00:17:29.599 --> 00:17:34.799
the medical field doing research everything else. Everybody was everybody

262
00:17:34.799 --> 00:17:39.799
has a kneemic according to the doctor because they're testing blood,

263
00:17:40.680 --> 00:17:45.079
there's very little iron in the blood quite often because

264
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it's stored in tissue, which is.

265
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Why the body can't expel it.

266
00:17:50.039 --> 00:17:52.720
Exactly, it's got to be free. But it's also blocking

267
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the copper on top of that, and that, you know,

268
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I recommend that people go on and listen to that

269
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interview on pet Hell's Cafe because it tells you a

270
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lot about that, and it's it's the truth. We're actually

271
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poisoning ourselves with these medications and that sort of thing.

272
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The iron nature has a way of making it perfect.

273
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Bioavailable supplements are not they're synthetic. The body doesn't know

274
00:18:20.960 --> 00:18:23.279
what to use it. And of course the problem with that,

275
00:18:23.839 --> 00:18:26.200
because it doesn't know what to do with it, it

276
00:18:26.240 --> 00:18:28.559
has this use it, you know, in nature to use

277
00:18:28.599 --> 00:18:30.599
it or lose it. You know, any excess is going

278
00:18:30.640 --> 00:18:33.240
to come out of your body. Yeah, and synthetics, the

279
00:18:33.240 --> 00:18:34.599
body says, I don't know what the hell to do

280
00:18:34.640 --> 00:18:37.440
with this. Why is he giving this for me? Let

281
00:18:37.480 --> 00:18:39.759
me store it in my body for later on in

282
00:18:39.759 --> 00:18:41.960
case I find it, use for it. Let's sort in

283
00:18:42.200 --> 00:18:42.880
fat cells.

284
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I'll I'll give you sorry, go ahead.

285
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What's the biggest issue that people are dealing with today?

286
00:18:50.640 --> 00:18:52.160
Being overweight? Fat?

287
00:18:53.599 --> 00:18:55.839
And you know the body is are storing all this

288
00:18:56.000 --> 00:18:57.960
stuff for later exactly.

289
00:18:58.200 --> 00:19:00.799
And here's the funny part about it. I talk about

290
00:19:00.839 --> 00:19:03.799
all the time. Our body is like women with shoes.

291
00:19:04.440 --> 00:19:05.960
You know, when they get too many shoes in the

292
00:19:06.000 --> 00:19:09.640
closet and it's full, they don't throw any out. They

293
00:19:09.680 --> 00:19:12.599
have somebody make them another closet for more storage. Debut,

294
00:19:12.599 --> 00:19:15.680
It's the same way when I'm filled with toxins, I

295
00:19:15.799 --> 00:19:20.000
build more fat cells to store it. You know, It's

296
00:19:20.119 --> 00:19:21.200
it's that simple.

297
00:19:21.480 --> 00:19:25.559
I'll give two examples too, okay personally. Okay, So one is,

298
00:19:26.440 --> 00:19:30.119
first of all, when your body's storing it for later use.

299
00:19:30.160 --> 00:19:32.680
It's kind of like it's like when I have these

300
00:19:32.720 --> 00:19:36.039
folders in my outlook and I store the emails that

301
00:19:36.119 --> 00:19:39.680
are not important to me that they take up a

302
00:19:39.680 --> 00:19:41.880
lot of space. I probably never even look at them.

303
00:19:41.920 --> 00:19:44.519
At some point I have to delete them anyway because

304
00:19:45.359 --> 00:19:49.160
I ran out of storage, right, you know, or I

305
00:19:49.160 --> 00:19:51.799
have to upgrade my storage for stuff I don't even use.

306
00:19:52.240 --> 00:19:56.119
Yes, And then you know, the thing.

307
00:19:56.039 --> 00:20:02.319
Is is that you know, you're right, your body needs

308
00:20:02.400 --> 00:20:07.400
to know to expel stuff you know it needs to

309
00:20:08.039 --> 00:20:12.160
These are foreign things, even though there's supplements going into

310
00:20:12.160 --> 00:20:15.359
your body, like so you don't know, And how do

311
00:20:15.400 --> 00:20:18.480
you know what's in those supplements either, Like you know,

312
00:20:18.559 --> 00:20:23.240
you go to buy these supplements, most of them are garbage, yes.

313
00:20:22.720 --> 00:20:24.440
You know, And do they do anything?

314
00:20:24.559 --> 00:20:28.839
Most of the time they don't, you know, unless it's

315
00:20:28.880 --> 00:20:36.160
for a very specific reason, Okay, very specific. But the

316
00:20:36.240 --> 00:20:39.839
thing is like, okay, so people love to load up

317
00:20:39.839 --> 00:20:43.160
on viamin B which I'm all for viamin b. But

318
00:20:44.359 --> 00:20:48.480
what happens is is when you pee and it's so

319
00:20:48.720 --> 00:20:52.519
bright yellow, it's because you just took a bunch of

320
00:20:52.519 --> 00:20:55.000
stuff your bite in need and it was a waste.

321
00:20:55.519 --> 00:20:56.000
Okay.

322
00:20:56.400 --> 00:21:01.200
And there's so many examples of that, you know, even

323
00:21:01.319 --> 00:21:05.000
certain things you were talking about before that it can

324
00:21:05.079 --> 00:21:08.160
cause you to be sick. These things are supposed to

325
00:21:08.160 --> 00:21:10.200
be good for you can cause you to be sick

326
00:21:10.200 --> 00:21:14.279
because it's too much. And there's so many of them, okay,

327
00:21:14.799 --> 00:21:19.400
like you know, every perfect example. Every time I get

328
00:21:19.519 --> 00:21:22.960
B twelve shot, I freak out. Why do I freak out?

329
00:21:23.039 --> 00:21:25.240
Guess guess why I freak out.

330
00:21:25.400 --> 00:21:27.279
It's not natural number.

331
00:21:27.880 --> 00:21:28.960
I freak out when.

332
00:21:28.799 --> 00:21:32.319
I p I freak out when I pee because it's

333
00:21:32.359 --> 00:21:36.000
the same color as was in the injection, this bright red.

334
00:21:36.359 --> 00:21:38.960
But I forget for a second that I got the injection.

335
00:21:39.079 --> 00:21:42.200
If I am in B twelve and I'm like, oh shit,

336
00:21:42.640 --> 00:21:46.000
I'm bleeding, you know, you know, And and of course

337
00:21:46.240 --> 00:21:50.799
when I'm bleeding, I'm thinking, oh shit, it's my kidney stone. Okay,

338
00:21:51.039 --> 00:21:53.480
So let's go with kidney stones too. We were talking

339
00:21:53.480 --> 00:21:59.119
about them, okay, And the fact is is that and

340
00:21:59.160 --> 00:22:03.119
we talked about that in the previous episode. But listen,

341
00:22:03.599 --> 00:22:08.960
kidney stones sometimes and a lot of time are from

342
00:22:09.000 --> 00:22:14.880
taking too much supplements like viamin C. Like multiple times

343
00:22:14.960 --> 00:22:18.200
that I've gotten kidney stones, it was because I was

344
00:22:18.319 --> 00:22:22.079
sick and I pumped myself with viamin B, I mean

345
00:22:22.160 --> 00:22:27.599
vitamin C or you know, the the Colbys or the

346
00:22:28.200 --> 00:22:33.319
or the airborne and like, does it not a does

347
00:22:33.319 --> 00:22:35.400
it not even occur to somebody when they read the

348
00:22:35.480 --> 00:22:37.400
label that you're getting.

349
00:22:37.519 --> 00:22:41.839
Ten thousand percent of the daily allowance that you don't

350
00:22:41.599 --> 00:22:45.640
that's not good. Why do people think that's good? They

351
00:22:45.640 --> 00:22:50.079
think the more the better. No, the more not better.

352
00:22:50.480 --> 00:22:54.799
Because again, like you're saying, okay, if your by takes

353
00:22:54.799 --> 00:22:57.160
away needs from it and doesn't know what to do

354
00:22:57.240 --> 00:23:00.200
with anything else it stores in, that causes all it's

355
00:23:00.240 --> 00:23:00.720
a problem.

356
00:23:01.000 --> 00:23:04.440
And that's what happens. You take too much vitamin C.

357
00:23:05.119 --> 00:23:07.880
It calcifies, which is a kidney stone.

358
00:23:08.440 --> 00:23:14.079
Yes, you know, it's you know the other part of that. Okay,

359
00:23:14.079 --> 00:23:16.720
As a supplement, we're trying to isolate something like you mentioned,

360
00:23:17.079 --> 00:23:18.920
we don't know how it's made, we don't know how

361
00:23:18.920 --> 00:23:21.480
it was extracted, we don't know whether it's bio available

362
00:23:21.720 --> 00:23:23.759
whether the body can actually use it. If it can't

363
00:23:23.839 --> 00:23:27.359
use it, it stores it in fat cells. But when

364
00:23:27.359 --> 00:23:30.440
we look at all foods, and I worked in a

365
00:23:30.440 --> 00:23:33.680
couple of research projects where we were doing you know,

366
00:23:33.759 --> 00:23:37.279
trials and that sort of thing with supplements, and the

367
00:23:37.359 --> 00:23:40.559
problem is is that everybody's trying to extract a certain

368
00:23:40.680 --> 00:23:43.799
compound that's going to be the catch off, if you will,

369
00:23:43.920 --> 00:23:45.480
that we can pat and make a ton of money

370
00:23:45.480 --> 00:23:47.400
on it. Well, we find it when we do these

371
00:23:47.440 --> 00:23:51.839
extractions and make these different minerals and these different vitamins

372
00:23:51.880 --> 00:23:56.079
and all of that, the power of the actual product

373
00:23:56.119 --> 00:24:00.039
that does the thing, the plant, the animal, whatever, f

374
00:24:01.000 --> 00:24:06.279
it's about using the synergy of the whole. Every single

375
00:24:06.359 --> 00:24:09.759
compound's got little little triggers and if you will, and

376
00:24:09.880 --> 00:24:12.720
little plugins, like if using a computer, I need this

377
00:24:12.799 --> 00:24:15.599
plug in for this to work. If I take that

378
00:24:15.640 --> 00:24:19.200
plugin out, this doesn't work. It's the same thing with nutrients.

379
00:24:19.640 --> 00:24:24.160
You need different nutrients for synergy, make them utilize properly.

380
00:24:24.519 --> 00:24:26.559
And when you look at the supplements too, if I

381
00:24:26.640 --> 00:24:31.599
take and I've been doing a lot with bioidenticals with women,

382
00:24:31.680 --> 00:24:34.599
and it's like that's the biggest lie that's ever been

383
00:24:34.640 --> 00:24:36.880
out there, I think in a medical community because they're

384
00:24:36.920 --> 00:24:40.119
not identical number one, they're all synthetic. Number two, they

385
00:24:40.160 --> 00:24:42.839
are actually adding in if oh, mice compounded, I go

386
00:24:42.920 --> 00:24:46.799
to a specialist, Well, they're still also putting in chemicals

387
00:24:46.839 --> 00:24:50.640
that are going to suppress the symptoms that you know,

388
00:24:50.880 --> 00:24:55.519
a metopause woman would have. And that's the problem. Because

389
00:24:55.559 --> 00:24:58.960
we think we're always balancing us out. It's throwing you

390
00:24:59.000 --> 00:25:02.319
further off in the long range. And when you replace

391
00:25:02.480 --> 00:25:07.319
one vitamin. Let's just take the calcium for instance. You

392
00:25:07.359 --> 00:25:12.759
can't use calcium if you don't have phosphorus, magnesium, and manganese.

393
00:25:13.359 --> 00:25:15.319
So if one, when we pulling one in, it throws

394
00:25:15.359 --> 00:25:16.480
off the balance on the others.

395
00:25:16.920 --> 00:25:17.920
Yeah.

396
00:25:17.960 --> 00:25:20.799
And of course the other thing is vitamin C. What

397
00:25:20.839 --> 00:25:24.440
they sell is vitamin C is not vitamin C. It's

398
00:25:24.480 --> 00:25:26.839
not even close to it. So you're not getting into

399
00:25:26.880 --> 00:25:31.720
the benefit. You know, B vitamins. A kid with clients

400
00:25:31.759 --> 00:25:35.599
all the time, I wasn't going to be twelve shot. Okay,

401
00:25:35.640 --> 00:25:39.400
that's great, okay, B twelve. The B vitamins are in liver.

402
00:25:39.799 --> 00:25:41.640
Nobody wants to eat liver though, because that's.

403
00:25:41.440 --> 00:25:44.960
A you know, except my dad. He loved liver. Yeah,

404
00:25:44.960 --> 00:25:48.640
I love liver and onions and chop liver exactly.

405
00:25:48.400 --> 00:25:51.440
But I can't do that. Well, stop and think about

406
00:25:51.440 --> 00:25:55.440
it though. If that be twelve shot made you feel

407
00:25:55.440 --> 00:25:59.960
that much better, what would the real thing do? Maybe

408
00:26:00.079 --> 00:26:04.000
heal the body so you don't need to extra be twelve.

409
00:26:06.240 --> 00:26:06.720
I know.

410
00:26:06.839 --> 00:26:08.759
What a concept, right, Yeah?

411
00:26:08.880 --> 00:26:11.319
What a concept. We're getting our nutrients from our food

412
00:26:11.759 --> 00:26:13.759
and whatever is left over the body says I know

413
00:26:13.799 --> 00:26:15.359
what to get rid of. I don't have to store them.

414
00:26:15.920 --> 00:26:20.000
And what concept healing? We're healing ourselves? What a concept?

415
00:26:20.599 --> 00:26:24.319
Listen, you're talking about money before, Like, there's so many

416
00:26:24.319 --> 00:26:25.440
things in the world we can.

417
00:26:25.400 --> 00:26:27.559
Make money off of. Why does it have to be

418
00:26:27.640 --> 00:26:28.680
off of somebody's health?

419
00:26:29.480 --> 00:26:33.559
You know, yeah, I agree. I mean it's there was

420
00:26:33.599 --> 00:26:36.079
a bit, you know, the business model that was developed

421
00:26:36.079 --> 00:26:38.200
at like I said, in the late eighteen hundreds, early

422
00:26:38.240 --> 00:26:42.960
nineteen hundreds, when we eliminated you know, homeopathic and holistic

423
00:26:43.039 --> 00:26:46.400
hospitals and healers. You know, we had to go to

424
00:26:46.559 --> 00:26:51.440
a medicine based health system. So we have to demonize

425
00:26:51.480 --> 00:26:54.640
anything that's going to challenge that. Ra Melk does challenge that,

426
00:26:55.599 --> 00:26:59.279
you know, it challenges that whole model because we're getting

427
00:26:59.319 --> 00:27:01.720
the nutrients we need, we're getting rid of what we

428
00:27:01.799 --> 00:27:04.640
don't need, you know, and when we look at the

429
00:27:04.680 --> 00:27:08.640
synthetic forms, okay, that's when the allergy start up. You know,

430
00:27:08.680 --> 00:27:14.599
like you said, lectose intolerance, you know, all these secondary issues,

431
00:27:14.839 --> 00:27:17.079
and they don't just stop there. Of course that you know,

432
00:27:17.160 --> 00:27:21.640
the telcium formula that's in raw milk, that's what builds

433
00:27:21.640 --> 00:27:25.359
your bones, your structure. Without structure, you're just a blob,

434
00:27:26.079 --> 00:27:29.640
you know, your teeth. I mean, dental stuff is rampant

435
00:27:30.400 --> 00:27:32.880
because of that. And it's not actually the it's not

436
00:27:32.920 --> 00:27:36.160
about the tooth in the dental area. Dennis are nothing

437
00:27:36.200 --> 00:27:43.480
but our cosmetic surgeon. Basically in the reality of all

438
00:27:43.640 --> 00:27:48.440
dental problems are because of bone loss. Yeah, okay, so

439
00:27:48.880 --> 00:27:50.759
why do we have bone loss? We don't have Kelcia

440
00:27:50.799 --> 00:27:54.880
make these a manganese phosphorus in a usable form. We

441
00:27:54.920 --> 00:27:58.319
need in order for that complex to work. We need

442
00:27:58.680 --> 00:28:01.559
vitamin D, We need me in K two. We need

443
00:28:01.599 --> 00:28:04.839
a bunch of hormones. Our hormones are all screwed up

444
00:28:04.839 --> 00:28:12.480
because we put synthetic hormone based milk, synthetic hormone based

445
00:28:12.559 --> 00:28:15.920
milk in that product. So we screwed up the whole

446
00:28:15.960 --> 00:28:17.599
system we did.

447
00:28:18.200 --> 00:28:20.079
That's what blows my mind is we have to buy

448
00:28:20.119 --> 00:28:25.119
stuff that's uh, you know, poison free, hormone free, blah

449
00:28:25.119 --> 00:28:28.319
blah blah, and pay more for it. That's stupid, like

450
00:28:30.119 --> 00:28:33.079
it should be cheaper actually, you would think. But how

451
00:28:33.079 --> 00:28:35.359
do people find out more info about you the Pet

452
00:28:35.359 --> 00:28:39.680
Health Guru advice they can get from you and your

453
00:28:39.799 --> 00:28:45.960
show and end all of your great real food for pets.

454
00:28:46.519 --> 00:28:50.000
You know, they can always go on to on a

455
00:28:50.079 --> 00:28:53.319
live show on Thursday nights eight o'clock and all of

456
00:28:53.359 --> 00:28:58.440
our channels here Pet Health Cafe and listen to me

457
00:28:58.519 --> 00:29:03.480
rant like this on agular basis, spreading the word Pet

458
00:29:03.480 --> 00:29:05.799
Health Cafe. The Pet Health Guru is there, that's me,

459
00:29:06.400 --> 00:29:11.559
and we give the information an ongoing basis. Eighteenth season

460
00:29:11.960 --> 00:29:16.319
unprecedented way before podcasts we were doing podcasting and internet radio.

461
00:29:16.799 --> 00:29:21.279
But the information is there so you can you can

462
00:29:21.319 --> 00:29:23.240
at least you know, if you want to go down

463
00:29:23.240 --> 00:29:25.960
that road. That's a place to start, because then you

464
00:29:26.000 --> 00:29:28.880
can start. When you hear the concepts here, what we've

465
00:29:28.880 --> 00:29:32.960
brought forth for the last eighteen years, it'll trigger the questions.

466
00:29:34.440 --> 00:29:36.200
When you do that, you need to do a up

467
00:29:36.440 --> 00:29:39.640
a personal con consultation with me, or you can go

468
00:29:39.759 --> 00:29:42.839
to my Paleo pat and Mypaleo pet dot com the

469
00:29:42.920 --> 00:29:45.440
store and the website and look at the products that

470
00:29:45.480 --> 00:29:49.079
are there and then start to do your selection. Have

471
00:29:49.119 --> 00:29:51.720
a great team behind that me that can help you

472
00:29:52.000 --> 00:29:55.279
sele make the selections for the health issue that you

473
00:29:55.359 --> 00:29:59.880
may have have. We don't make health advice. We just

474
00:30:00.799 --> 00:30:02.880
feed the body so that it can it can do

475
00:30:02.920 --> 00:30:06.039
it and your body actually does make those choices. And yes,

476
00:30:06.119 --> 00:30:09.720
we do carry raw dairy, raw milk products in there.

477
00:30:09.920 --> 00:30:13.480
We have to label them because of labeling laws for

478
00:30:14.039 --> 00:30:17.160
not for human consumption, because Heaven to help us that

479
00:30:17.279 --> 00:30:21.279
something that is living, it's a living product is going

480
00:30:21.359 --> 00:30:25.839
to go into your body and heal you, I know,

481
00:30:26.200 --> 00:30:28.559
and then we do. We do various forms of it.

482
00:30:28.680 --> 00:30:31.920
We do the milks. We do probably the best raw

483
00:30:32.839 --> 00:30:35.799
chocolate milk that you could ever have. And actually it's

484
00:30:35.839 --> 00:30:39.480
been proven that those of you that work out in

485
00:30:39.480 --> 00:30:42.400
the gym and everything else, raw chocolate milk, maybe with

486
00:30:42.519 --> 00:30:46.160
real cocao. This is what we sell is the best

487
00:30:46.559 --> 00:30:52.759
recovery supplement that you can give. And it's been scientifically proven.

488
00:30:52.799 --> 00:30:55.119
I mean it's out in research. Now we also do

489
00:30:55.200 --> 00:30:59.119
yogurts and you know keepers and raw butter. I mean

490
00:30:59.160 --> 00:31:02.319
nothing better to the cookie, and I mean it's unbelievable

491
00:31:02.400 --> 00:31:05.559
to taste in the flavor and it doesn't cause high cholesterol,

492
00:31:06.000 --> 00:31:10.440
contrary to popular belief. So I maybe we'll be reached

493
00:31:10.480 --> 00:31:14.400
there the store number nine five four nine seven one

494
00:31:14.519 --> 00:31:18.839
twenty five hundred. Like you say, consultations are available there

495
00:31:18.880 --> 00:31:23.200
as well Pet Health Cafe to listen to all the

496
00:31:23.240 --> 00:31:27.000
background stuff, formulate your questions, and I'm here to.

497
00:31:26.960 --> 00:31:31.880
Help well once again, great help to everybody and all

498
00:31:31.920 --> 00:31:34.440
of our listeners, and we look forward to more from you.

499
00:31:35.240 --> 00:31:37.240
I think next week we'll be talking about some home

500
00:31:37.319 --> 00:31:40.880
remedies I will help people out, So everybody make sure

501
00:31:40.880 --> 00:31:44.240
to tune in next week. But stay tuned here because

502
00:31:44.759 --> 00:31:47.839
we're doing some festival ticket giveaways coming up next and

503
00:31:47.880 --> 00:31:52.720
then we will have our resident business expert, Michael Barberita

504
00:31:53.200 --> 00:31:57.480
give us some powerful business strategies that will help your

505
00:31:57.559 --> 00:32:02.359
business grow in twenty six So state tuned, we'll be

506
00:32:02.559 --> 00:32:03.039
right back.

507
00:32:04.599 --> 00:32:09.279
Incarceration America's Rock, Metal and Tattoo Festival returns this summer

508
00:32:09.359 --> 00:32:15.119
with Lift Biscuits, Disturbed, WoT.

509
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Bad, Omens.

510
00:32:20.440 --> 00:32:23.920
Plus Go Chierra of Our Roads, Day Remember Mostly Listened, White,

511
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Eyestein Kills, Cypress Hill, the US At, so many more.

512
00:32:27.000 --> 00:32:29.920
Incarceration at the Ohios Date Reformant or E July seventeen

513
00:32:30.000 --> 00:32:33.440
to nineteen. Passes on sale now at Incarceration dot com.

514
00:32:33.680 --> 00:32:37.279
The Sonic Temple Art and Music Festival returns May fourteenth

515
00:32:37.279 --> 00:32:45.599
through seventeenth with My Chemical Romance Too, Bring Me the Horizon,

516
00:32:47.920 --> 00:32:52.839
and Shine Down plus Pierce the Veil Took, Charlotte The Offspring, Sublime, Dot,

517
00:32:52.880 --> 00:32:56.200
Smack Breaking, Benjamin, Marilyn Manson and so many more. Sonic

518
00:32:56.240 --> 00:32:59.480
Temple in Columbus, Ohio, May fourteen to seventeen. Passes on

519
00:32:59.559 --> 00:33:01.680
sale net for as low as one dollar down at

520
00:33:01.680 --> 00:33:06.279
Sonic Temple Festival dot com. Welcome to Rockville Three tours

521
00:33:06.319 --> 00:33:10.440
to Daytona International Speedway, May seven through Tents with Food Fighters,

522
00:33:12.240 --> 00:33:16.200
My Chemical Romance, Guns.

523
00:33:16.200 --> 00:33:20.759
Roses and Bring Me the Horizon.

524
00:33:20.720 --> 00:33:25.200
Lost, Sorry, Style, five Finger Death, Pale Spring Breaking, Venamin Data, Remember,

525
00:33:25.279 --> 00:33:28.519
Tod Smack and so many more. Welcome to Rockville May

526
00:33:28.559 --> 00:33:30.960
seven through Tents. Passes on sale now for as low

527
00:33:31.000 --> 00:33:33.519
as one dollar down and Welcome to Rockville dot com.

528
00:33:33.680 --> 00:33:35.680
Is the Pipe Man here on the Inventors Pipe Man

529
00:33:35.759 --> 00:33:39.920
W four c Y Radio, the Positively Pipeman segment with

530
00:33:40.519 --> 00:33:45.839
powerful business strategies from Oh Michael Barbarita, the Next Step

531
00:33:46.039 --> 00:33:50.039
CFO Guru and uh welcome to the show.

532
00:33:50.720 --> 00:33:56.000
Thank you Date, thanks for having me. So today I

533
00:33:56.000 --> 00:33:58.279
want to talk about adding more value. And you know,

534
00:33:58.359 --> 00:34:01.920
if you go back to a couple of episodes that

535
00:34:02.000 --> 00:34:04.880
we had, we talked about you know, what are the

536
00:34:04.920 --> 00:34:09.960
components of a compelling offer. Well, there was scarcity in urgency,

537
00:34:10.119 --> 00:34:15.079
there was risk reversal, there was bundling which we're going

538
00:34:15.119 --> 00:34:19.760
to talk about next week there, and there was being

539
00:34:19.800 --> 00:34:24.599
indifferent to the outcome and being more transformational versus transactional.

540
00:34:25.360 --> 00:34:28.960
But today another another, the fifth component is adding more

541
00:34:29.079 --> 00:34:32.159
value to your product or service. So I think, as

542
00:34:32.199 --> 00:34:33.800
I mentioned in a previous show, when I was in

543
00:34:33.800 --> 00:34:37.199
the frozen cookie dough business, you know, I went in

544
00:34:37.239 --> 00:34:40.800
there with no experience and there were four thousand competitors

545
00:34:40.840 --> 00:34:44.119
and I was looked at like just another cookie dough.

546
00:34:45.079 --> 00:34:48.199
It didn't really matter how great it was the actual

547
00:34:48.280 --> 00:34:52.639
product because there were four thousand other choices. And so

548
00:34:53.000 --> 00:34:59.320
to try to differentiate myself from the competitors, I offered

549
00:34:59.320 --> 00:35:01.320
that one of the problems that they had is they

550
00:35:01.320 --> 00:35:05.039
wanted to offer cookies. If they didn't, or even if

551
00:35:05.079 --> 00:35:10.119
they did, they really could never bake them nice and

552
00:35:10.199 --> 00:35:14.440
fresh because they didn't want to utilize their ovens for

553
00:35:14.519 --> 00:35:18.719
something like the secondary or tertiary product like cookie dough

554
00:35:19.119 --> 00:35:21.079
they wanted. If they were Pizza Polla, they wanted to

555
00:35:21.119 --> 00:35:24.239
use their ovens for pizza, or if they're a subshop,

556
00:35:24.280 --> 00:35:26.880
they wanted to use their ovens for subs. So what

557
00:35:26.920 --> 00:35:29.360
we did is we gave them a free convection oven

558
00:35:29.760 --> 00:35:33.760
and that added that added value immediately to the cookie

559
00:35:33.760 --> 00:35:38.239
do product and made it total difference in my ability

560
00:35:38.280 --> 00:35:42.079
to get into doors. And so by simply adding that value,

561
00:35:42.239 --> 00:35:44.559
and so today I just wanted to give some examples

562
00:35:44.599 --> 00:35:47.440
for roofing companies. I happened to pick roofing companies because

563
00:35:47.719 --> 00:35:51.480
they're kind of in the same boat. They're very, very competitive,

564
00:35:52.199 --> 00:35:58.039
and because of that, they're always negotiating lower prices. You know,

565
00:35:58.239 --> 00:36:01.159
it's it's I don't know why, what it is where

566
00:36:01.199 --> 00:36:05.119
they've conditioned the consumer to never accept the first volley,

567
00:36:05.440 --> 00:36:08.880
you know, the first estimate, because they've done a great

568
00:36:08.920 --> 00:36:11.239
job of conditioning and scaring the heck out of business

569
00:36:11.239 --> 00:36:15.400
owners in the roofing industry by virtue of always asking

570
00:36:16.440 --> 00:36:19.239
or getting a competitive bid that's the lower price, and

571
00:36:19.400 --> 00:36:23.400
just being price shoppers, which you know, it just doesn't

572
00:36:23.440 --> 00:36:28.440
work in business today. And uh, by the way, price

573
00:36:28.440 --> 00:36:31.559
shoppers are the most difficult customers to deal with anyway.

574
00:36:31.760 --> 00:36:34.559
But anyway, yeah, so.

575
00:36:36.000 --> 00:36:40.119
Here but here it is. So some of the things

576
00:36:40.119 --> 00:36:44.880
that a roofing company could say is that, you know

577
00:36:45.320 --> 00:36:48.320
that that would show that they add more value to

578
00:36:48.400 --> 00:36:51.079
the to the product, or show that their product has

579
00:36:51.199 --> 00:36:55.000
more value. Is things like, you know, a lot of

580
00:36:55.039 --> 00:37:00.320
roofing companies take your you know, take your insurance money

581
00:37:00.320 --> 00:37:06.719
and disappear, and so basically, especially in an insurance situation.

582
00:37:07.360 --> 00:37:10.800
So one a roofing company could say that we don't

583
00:37:10.840 --> 00:37:14.199
take a single dollar until you see materials on your roof,

584
00:37:14.760 --> 00:37:18.480
and you keep half of the of the of the

585
00:37:18.559 --> 00:37:21.119
value of the job until the job is done, right,

586
00:37:21.719 --> 00:37:24.440
So something like that adds more value. The other thing

587
00:37:24.480 --> 00:37:27.639
is we guarantee your final price before we touch your roof,

588
00:37:28.239 --> 00:37:32.000
no surprises, no add ons, and no we found it

589
00:37:32.000 --> 00:37:37.239
another problem fee. So that's saying something like that starts

590
00:37:37.280 --> 00:37:40.639
to resonate with the customer because they're looking at it

591
00:37:40.719 --> 00:37:46.280
where you know that the estimate could change, you know,

592
00:37:46.400 --> 00:37:50.000
because oh, we found another problem, but this company is

593
00:37:50.079 --> 00:37:54.519
guaranteeing that if they find another problem, that's tough luck

594
00:37:54.559 --> 00:38:01.800
on the on the roofing company. And so just another example.

595
00:38:01.440 --> 00:38:06.360
People never they promised a certain date and they don't deliver,

596
00:38:06.719 --> 00:38:08.679
they don't come to do the work on that date.

597
00:38:09.039 --> 00:38:11.880
And what the roofing company could say is we complete

598
00:38:11.880 --> 00:38:14.880
your roof on the scheduled date, or you don't pay

599
00:38:14.920 --> 00:38:19.840
full price period. And so that's another thing that reinforces

600
00:38:19.880 --> 00:38:24.519
the value that you deliver. Customers are worried that the

601
00:38:24.599 --> 00:38:30.079
crew installing their roof got hired last week, and so

602
00:38:30.480 --> 00:38:32.960
what the business owner can say, as long as they

603
00:38:33.000 --> 00:38:36.559
have these type of workers. Every installer in your job

604
00:38:36.639 --> 00:38:40.000
has at least five plus years of certified experience. We

605
00:38:40.199 --> 00:38:44.599
verify their background before they even step on your property.

606
00:38:45.320 --> 00:38:48.079
And so that's another area that they add value. Now,

607
00:38:48.079 --> 00:38:51.039
this is a very competitive business, keep in mind, but

608
00:38:51.159 --> 00:38:55.199
these are things that you can say that will add

609
00:38:55.280 --> 00:38:58.199
value to the customer. Get the customer away from price

610
00:38:59.280 --> 00:39:02.559
tied of roof who never return calls, Well, your dedicated

611
00:39:02.639 --> 00:39:06.400
project manager returns every call within two hours or your

612
00:39:06.480 --> 00:39:12.800
next service call is free. So that's another another added value.

613
00:39:14.280 --> 00:39:18.800
Worried about your landscaping, driveway and windows surviving your roofshop,

614
00:39:19.480 --> 00:39:23.480
We photograph your property before and after and fix any

615
00:39:23.639 --> 00:39:28.119
damage that we cause at no cost to you guarantee.

616
00:39:28.519 --> 00:39:30.199
How do you know how do you know they're not

617
00:39:30.320 --> 00:39:32.440
using how do you know that roofing company is not

618
00:39:32.599 --> 00:39:36.280
using cheap shingles and pocketing the difference? Well, at our

619
00:39:36.360 --> 00:39:39.639
roofing company, we show you exactly what goes on your

620
00:39:39.760 --> 00:39:46.840
roof before installation. Uh, manufacturers direct, full transparency, no substitutions.

621
00:39:47.880 --> 00:39:50.519
So these are these are things that you can do.

622
00:39:50.920 --> 00:39:53.920
You can say or you can message to the customer

623
00:39:54.039 --> 00:39:58.159
or actually say it in your sales presentation. That adds

624
00:39:58.199 --> 00:40:01.320
more value and gets the away.

625
00:40:01.559 --> 00:40:03.280
From the.

626
00:40:05.159 --> 00:40:09.119
Transaction. Yeah, yeah, and into the transformation.

627
00:40:10.400 --> 00:40:12.920
I think a lot of times people focus on price

628
00:40:13.039 --> 00:40:16.480
only because you haven't presented any value to them yet,

629
00:40:16.559 --> 00:40:18.400
and so that's the only thing they can go by.

630
00:40:18.800 --> 00:40:22.800
That's exactly right, and that's and and so we keep reinforcing.

631
00:40:23.840 --> 00:40:26.280
You know, one of the one of the clients, a

632
00:40:26.280 --> 00:40:28.679
couple of the clients we have are in the roofing industry,

633
00:40:28.760 --> 00:40:33.239
and it's a very competitive. But I'm it's very hard

634
00:40:33.679 --> 00:40:38.920
to get the business owner not thinking about price, you know,

635
00:40:39.039 --> 00:40:43.320
and and dropping their price and how much because sometimes

636
00:40:43.360 --> 00:40:47.119
it's endless. You know, they're dropping their price. But and

637
00:40:47.159 --> 00:40:50.559
they're looking at the gross profit. Here's something that they

638
00:40:50.599 --> 00:40:53.800
get that can trick them. They look at the gross

639
00:40:53.800 --> 00:40:55.880
profit dollars that they'll get on a job. If the

640
00:40:55.960 --> 00:40:59.559
job is fifteen thousand dollars, they might get three or

641
00:40:59.599 --> 00:41:03.000
four dollars thousand dollars of gross profit at the bending

642
00:41:03.039 --> 00:41:08.039
over and on the price, they'll say to themselves, that's

643
00:41:08.039 --> 00:41:10.719
three to four thousand dollars that I could use. It's

644
00:41:10.760 --> 00:41:12.039
just not the way to look at.

645
00:41:11.920 --> 00:41:13.000
It, you know.

646
00:41:13.719 --> 00:41:17.719
It's just not you know, because if you look at

647
00:41:17.800 --> 00:41:22.119
if you do those jobs in high quantity, you're not

648
00:41:22.119 --> 00:41:24.199
going to cover your overhead. And that's what's happening with

649
00:41:24.239 --> 00:41:27.480
a lot of these roofing companies. Their margins have then

650
00:41:27.519 --> 00:41:29.679
to begin with. Yet they're bending over just to get

651
00:41:29.679 --> 00:41:32.320
the jobs. And that can't that can't happen. And that's

652
00:41:32.360 --> 00:41:35.559
just roofing. There are other industries. Look the frozen cookie

653
00:41:35.599 --> 00:41:38.360
though business. There were four thousand competitors doing the exact

654
00:41:38.360 --> 00:41:42.639
same thing. There was only one way to differentiate, and

655
00:41:42.679 --> 00:41:45.760
it opened so many doors and I even lost money

656
00:41:45.800 --> 00:41:48.440
on the on the opening order. But I understood, I

657
00:41:48.840 --> 00:41:52.199
believed in my product, and I understood the long term value.

658
00:41:53.400 --> 00:41:56.920
Well that's and that's the bottom line too. With any

659
00:41:57.119 --> 00:42:00.000
thing you're gonna buy is it's not what it cast,

660
00:42:00.320 --> 00:42:02.880
it's what the value of it is, you know.

661
00:42:03.400 --> 00:42:07.760
Right, But the mindset of the business owner, and this

662
00:42:07.800 --> 00:42:11.679
is why mindset is so important in business. The mindset

663
00:42:11.679 --> 00:42:14.320
of the business owner is they're putting themselves in the

664
00:42:14.360 --> 00:42:18.719
position of the customer, and they're using either their wallet

665
00:42:19.360 --> 00:42:26.480
or a lower end wallet, and they're saying, oh, they

666
00:42:26.559 --> 00:42:28.599
probably can't afford it, let me give them a break.

667
00:42:29.079 --> 00:42:31.719
That kind of thing. It just doesn't work a long term.

668
00:42:31.760 --> 00:42:33.599
It's just a disaster strategy.

669
00:42:33.960 --> 00:42:37.039
When I train salespeople, one of the things I train

670
00:42:37.199 --> 00:42:42.079
them on is exactly that, because of the fact that

671
00:42:42.719 --> 00:42:47.360
you know, listen, I mean, sales is a transfer of emotion.

672
00:42:48.360 --> 00:42:53.480
I don't think any salesperson should get in the mindset

673
00:42:53.480 --> 00:42:55.599
and they do all the time what they would do

674
00:42:55.760 --> 00:43:00.920
if they were the customer, because not everybody's just you know,

675
00:43:01.079 --> 00:43:04.960
so if you go in with that attitude you're, like

676
00:43:05.000 --> 00:43:07.639
you were just describing, You're gonna have an issue.

677
00:43:08.360 --> 00:43:11.320
That's number one. Number two is.

678
00:43:11.239 --> 00:43:16.400
The fact that you know, basically you have to find

679
00:43:16.440 --> 00:43:21.960
out what's valuable to those prospects and provide that value

680
00:43:22.000 --> 00:43:24.920
to them. And that value doesn't necessarily and most of

681
00:43:24.920 --> 00:43:30.199
the time doesn't just mean price, like you said, incentives

682
00:43:30.239 --> 00:43:35.159
something that gets them to act. Listen, I've bought stuff

683
00:43:35.199 --> 00:43:38.679
before just because it's something stupid, like oh, you're giving

684
00:43:38.719 --> 00:43:43.519
me this, you know, like if I get I'll give

685
00:43:43.519 --> 00:43:46.800
you a perfect example. There's one restaurant on their dinary wards.

686
00:43:46.840 --> 00:43:49.719
Every time you don't come for a while, they send

687
00:43:49.760 --> 00:43:54.400
you ten dollars, okay, you know, to use. So of

688
00:43:54.440 --> 00:43:57.239
course I'm constantly going back to the place because they

689
00:43:57.280 --> 00:44:00.599
keep giving me ten dollars. But I'm not saying about

690
00:44:00.760 --> 00:44:04.079
is the fact that I'm spending more than I would

691
00:44:04.119 --> 00:44:08.239
other places. Even though I'm getting that ten dollars, I

692
00:44:08.480 --> 00:44:12.159
just think of, oh, I'm not gonna and I do

693
00:44:12.280 --> 00:44:14.239
think of it as I'm not gonna throw away a

694
00:44:14.360 --> 00:44:17.039
free ten dollars or giving me a free ten dollars?

695
00:44:17.039 --> 00:44:19.280
Why am I going to throw it away? And then

696
00:44:19.559 --> 00:44:21.719
sometimes when I don't take advantage of it. I'm smart

697
00:44:21.800 --> 00:44:24.960
enough to realize, Oh well, I just spent ten dollars

698
00:44:25.039 --> 00:44:29.400
on my dinner at home opposed to spending fifty dollars

699
00:44:29.440 --> 00:44:30.559
to get ten dollars off.

700
00:44:31.039 --> 00:44:36.000
Wow, incredible. Yeah, that's it's psychology, right.

701
00:44:36.039 --> 00:44:39.159
And that when you add more value, it gets the

702
00:44:39.199 --> 00:44:42.360
customer away from thinking about price and more. In the

703
00:44:42.440 --> 00:44:46.599
situations that I described, they might have heard, you know,

704
00:44:46.719 --> 00:44:50.480
stories about people, you know, people not showing the contract

705
00:44:50.519 --> 00:44:54.800
is showing up, like most most people understand that. They

706
00:44:55.159 --> 00:44:58.840
might have heard stories about when their insurance claims they

707
00:44:58.920 --> 00:45:01.320
take you know, one hundred percent of the money up

708
00:45:01.360 --> 00:45:05.039
front and then they just sit on it and you know,

709
00:45:05.199 --> 00:45:08.639
do the job like six six, seven weeks later. All

710
00:45:08.679 --> 00:45:11.159
of those things, all of those horror stories get you

711
00:45:11.199 --> 00:45:16.760
away from the transaction and into uh, you know, understanding

712
00:45:16.760 --> 00:45:18.880
the real value that's being offered.

713
00:45:18.880 --> 00:45:22.159
Totally, and how did I reach out to you to

714
00:45:22.159 --> 00:45:23.679
find out your real value?

715
00:45:24.000 --> 00:45:28.360
Okay, well, then go to next step CFO dot net.

716
00:45:29.119 --> 00:45:31.760
You can download a free copy of a book called

717
00:45:31.760 --> 00:45:36.079
Powerful Business Strategies. Uh, we also do. We also update

718
00:45:36.119 --> 00:45:40.320
our book by providing book interviews. So go to the

719
00:45:40.360 --> 00:45:44.079
next step CFO dot net forward slash contact. Love to

720
00:45:44.159 --> 00:45:46.480
interview business owners for the next edition of my book.

721
00:45:47.280 --> 00:45:51.519
Uh And the quick pro quote quote is is that

722
00:45:51.559 --> 00:45:54.559
you've learned strategies that your competition isn't doing. Go to

723
00:45:54.639 --> 00:45:57.519
next step CFO dot net forward slash contact, fill out

724
00:45:57.559 --> 00:46:00.480
the contact form and in the message sect write the

725
00:46:00.519 --> 00:46:04.400
words book interview and I've sent you a calendar like nice.

726
00:46:04.480 --> 00:46:08.440
Well, thanks again for some amazing advice for our businesses

727
00:46:08.519 --> 00:46:11.440
out there, and thanks for being on the Adventures of Pipemin.

728
00:46:11.880 --> 00:46:12.719
Thanks for having me again.

729
00:46:13.519 --> 00:46:18.320
Thank you for listening to the Adventures of Pipemin on

730
00:46:19.039 --> 00:46:21.760
w for CUI Radio.