Using AI

0:04 Hi, you live done to censure wow for you. Your This is the pipe Man here on the Adventures pipe Man W four c Y Radio with our positively Pipeman segment, Powerful business Strategies with our next Step CFO Michael Barbarita. How are you fantastic? How you doing, Dean? I'm doing great. What I want to know is is it really you? Or is it AI? With you? Know? You never know? You never. I'm gonna keep it. I'm gonna keep it a mystery.

0:47 I like it. I like it, So tell us about using AI in your business. I will. But I just want to just inject something that I found very found out very recently. There isn't a app. I think it's called notebook LM, dot net or dot ai or dot com. I can't can't remember the exact website, but you can. You could google network LM a notebook l M and it actually will allow you to have a third part, third party verifications. So what that means is is that you can have two people talking in very clear language, very polished language, talking about how great you are. So it's it's it's two people.

1:33 You have to you have to program it. When I say program it, you have to feed it the information. But what will what it'll do. It'll start conversations with two people and they will be endorsing you. For example, they'll they'll just say like, h you know, one person will say, and it could be a male and a female, could be two females, could be two males. One person would say, like Michael Barbarita says, the conversion formula is the best way to attract new business. You know so so. But and they'll and they'll go into it and they'll and it's so amazing because it's a third party verification. I mean, there's gonna be a point in time where we never know what's real and what's not. It's already there, right if we're already not already there. But anyway, Yeah, so today I want to talk about U something that I use on a daily basis, and that is Claude.

2:28 Now you know there's chat GPT. I'm sure it's great. It just I happen to use Claude because I utilize what's called project knowledge, which I consider to be the brain of Claude. That that that the entire brain he obviously Claude has vast knowledge everything that's on the Internet. But but in terms of giving it a focus, UH, I utilize Claude. And what I do is I put in project knowledge things like my book. I put a customer avatar in project knowledge. I put in all the information about my company, what it's about, where I'd like to go, what direction I'd like to take. I also asked once I put all that information in. By the way, I also have what's called a copywriting bible that I put into project knowledge, which is the best copywriters in the world with their styles. And what I do also is I ask Claude, give me five I do five questions at a time. So I just keep asking it, give me five questions of how you could be more better supportive to next step CFO, and so they writes.

3:45 He tells me those questions, I answer them. I put it in project knowledge. Later I ask five more questions. I answer them. I asked for five more questions I answer, He gives it to me. I answer them. I put them in project knowledge. So I'm constantly training the role bought HM and over time that the whatever you want it to do doesn't matter what it is. UH. It references that project knowledge, and it really is very intelligent about your business, about your style, about your customer, about your you know, strategies that you'd like to implement. And so I think it's a tremendous tool, an absolutely tremendous tool.

4:27 And it's not just for marketing content. It helps me with business analysis, but my clients, it helps me, uh with this there relating a strategy to their situation, because it has all this knowledge that I've given it and I've trained it on and so it's been just a sensational tool and I hate to lose it now that I got it, but it but these are these are things that can help save a tremendous amount of time. I would have to say that Claude saves me a minimum of two to three hours a day with all the analysis.

5:11 And what is it that you like better about Claude compared to Gemini, compared to chat GBT, compared to all the other ones that are out there. Yeah, I don't think you could ride the wrong horse. But you might, okay, but I don't think you could ride the wrong horse. I did not do it a lot of an now I did it some analysis on chat GPT. Claude came out with project knowledge before chat GPT did. And so because of that and my ability to train the robot through project knowledge, I just chose Claude. It doesn't mean that Notebook dot LM isn't better, or Gemini isn't better, or chat GPT isn't better. Maybe it is, But I know that I trained my robot from my business and that's why I use clot and that ability to do that through project knowledge the key point for me.

6:06 So I have another AI question. I find that most of the people really using AI right now are the people you alt least expect. They're the non techie people. What's your opinion? Yeah, what's your opinion on that? It's like, I think it's because the non techie people are relying on the AI for the technology, uh expertise, so it's easy to them. Where's somebody like me that's a techie. I'm you know, it's funny when I use AI, I realize that I have to proofread stuff. Oh yeah, most of the non techies they don't even proof read. I've seen it. I see when they produce something AI, I'm like, did you not proof read it? You know? And so what do you think is what's the best advice you could give businesses about using AI in that respect of what I was just referring.

7:10 To, right, Well, first of all, AI hallucinate. It's called hallucination, I think that's the technical term for it, because it will make you greater or build build up and build up the particular topic that you have, greater than than what reality really is. Yeah, and so you definitely have to proof read it. But I have also discovered what you've discovered that less technical people are jumping in almost like it's a way for them to get technical. That's what I'm thinking, you know, yeah, you know it is. And what's critical though, and what a lot of people miss out on with respect to the quality of AI is the prompt. The prompt is absolutely essential to get right.

7:58 And so when I make a prompt, it's very specific all the time, very very specific, because I want the best answer or I want the best product to be for the output. And so my my my prompts have been seven eight hundred to one thousand words long, just to just to make sure it's specific to what I want. And what people do is they treat it like Google. They treat it like Google, Dan, you know where they put one or two words or a long keyword into something and you know that's not enough. That See, that's what's important right there, what you said. You have to be very specific because just like another human, the AI can't read your mind, right, Okay, you need to give the exact specifics if you're going to get the right answer, and you can't do it like half way, because then you're gonna maybe get the wrong answer exactly.

8:56 And that's that's what I've said. I've found that I found where AI turns people off are the people who don't know really how to how to prepare the proper prompt, that's what. And that's where people say, oh, it's terrible, it's you know, it's it's vague, or it's you know, it's it's it's not something that I can rely on. Okay, it's because because because all a I will a I will give you an answer every time. You can just put the word, you know, uh, jump off a lake and it'll give you an answer. Uh, you know, jump into a lake and it'll give you the answer. So it gives you an answer every time. But it's your job to be to give the proper prompt and specifically.

9:43 And to your point. Okay, if I'm driving down the road and I asked Syria a question while I'm driving down the road, yeah, Siri will ask me if I want to use chet GBT to answer it, and almost every time I say no, because the times I've said yes, it wasn't enough information for chat GBT to give a proper answer. In fact, there were times where it gave the answer. I'm like, that isn't even relative to what I just you know, so, and then if I ask Series, she just gives me the Google answer if I don't use the chat GB, and that's usually more relevant and better. Yeah, yeah, yeah uh. And it's because of what you're saying.

10:31 In my opinion, the prompt is so critical, and so if you play around, if you if you're lazy, if you're lazy, you're going to get lousy results because you're going to be really specific and almost draw a map for the for for AI to get the to get the get the best. Answer exactly, even the AI needs all the information. It's like when you talk to another human being and you don't give them the whole story, they can't give you proper advice. Right, that's exactly right, it's the same thing, except what you're dealing with is a brilliant mind, right, you know, which is the big advantage, you know, And it's such a great advantage to be able to take advantage of that brilliant mind by being very specific.

11:21 There it is, be specific with your ai You heard it here from Michael Barberita. Next step CFO right here on the aventors of pipe Man positively Pipeman segment. How do people reach out to you for real? Not the AIU but the umail. Well, one thing they could do is they go to my website NEXTSTEPCFO dot net and download my book Powerful Business Strategies for free, which will be in PDF four, which they could put in Project Knowledge of ai probably get a condensed version of what it's about, and if they like it, they could utilize it as strategies for their own business and reference set with specific prompts. So that's one thing. The other thing is I'm giving away a free template that will help them develop their position of market dominance, which is the captivate which is the problem this customer has. They don't want. The solution is to fascinate. The second part of the conversion formula which is the solution they want they can't find and this template will help you develop that position of market dominance.

12:26 So all you do is you go to NeXTSTEP CFO dot net forward slash contact, go to the contact page, fill out the form the contact form, and in the space provided the message the message box, just put p MD position of market dominance PMD. All right, thanks again Michael Barberina, and thanks for being on the Adventures a Pipemin. Thanks for having me, David, thank you for listening to the Adventures of Pipelin on w for CUI Ray. Yeah,