March 16, 2026

Using AI

Show Notes
Transcript

Using AI – How can AI help you with business strategies. By utilizing AI you can implement business strategies your competition isn’t doing.

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Hi, you live done to censure wow for you.

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Your This is the pipe Man here on the Adventures

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pipe Man W four c Y Radio with our positively

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Pipeman segment, Powerful business Strategies with our next Step CFO

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Michael Barbarita.

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How are you fantastic? How you doing, Dean?

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I'm doing great. What I want to know is is

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it really you? Or is it AI? With you?

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Know?

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You never know? You never. I'm gonna keep it. I'm

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gonna keep it a mystery.

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I like it. I like it, So tell us about

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using AI in your business.

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I will. But I just want to just inject something

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that I found very found out very recently. There isn't

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a app. I think it's called notebook LM, dot net

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or dot ai or dot com. I can't can't remember

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the exact website, but you can. You could google network

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LM a notebook l M and it actually will allow

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you to have a third part, third party verifications. So

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what that means is is that you can have two

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people talking in very clear language, very polished language, talking

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about how great you are. So it's it's it's two people.

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You have to you have to program it. When I

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say program it, you have to feed it the information.

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But what will what it'll do. It'll start conversations with

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two people and they will be endorsing you. For example,

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they'll they'll just say like, h you know, one person

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will say, and it could be a male and a female,

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could be two females, could be two males. One person

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would say, like Michael Barbarita says, the conversion formula is

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the best way to attract new business. You know so so.

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But and they'll and they'll go into it and they'll

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and it's so amazing because it's a third party verification.

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I mean, there's gonna be a point in time where

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we never know what's real and what's not. It's already there,

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right if we're already not already there. But anyway, Yeah,

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so today I want to talk about U something that

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I use on a daily basis, and that is Claude.

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Now you know there's chat GPT. I'm sure it's great.

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It just I happen to use Claude because I utilize

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what's called project knowledge, which I consider to be the

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brain of Claude. That that that the entire brain he

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obviously Claude has vast knowledge everything that's on the Internet.

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But but in terms of giving it a focus, UH,

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I utilize Claude. And what I do is I put

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in project knowledge things like my book. I put a

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customer avatar in project knowledge. I put in all the

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information about my company, what it's about, where I'd like

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to go, what direction I'd like to take. I also

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asked once I put all that information in. By the way,

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I also have what's called a copywriting bible that I

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put into project knowledge, which is the best copywriters in

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the world with their styles. And what I do also

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is I ask Claude, give me five I do five

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questions at a time. So I just keep asking it,

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give me five questions of how you could be more

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better supportive to next step CFO, and so they writes.

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He tells me those questions, I answer them. I put

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it in project knowledge. Later I ask five more questions.

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I answer them. I asked for five more questions I answer,

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He gives it to me. I answer them. I put

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them in project knowledge. So I'm constantly training the role

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bought HM and over time that the whatever you want

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it to do doesn't matter what it is. UH. It

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references that project knowledge, and it really is very intelligent

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about your business, about your style, about your customer, about

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your you know, strategies that you'd like to implement. And

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so I think it's a tremendous tool, an absolutely tremendous tool.

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And it's not just for marketing content. It helps me

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with business analysis, but my clients, it helps me, uh

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with this there relating a strategy to their situation, because

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it has all this knowledge that I've given it and

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I've trained it on and so it's been just a

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sensational tool and I hate to lose it now that

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I got it, but it but these are these are

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things that can help save a tremendous amount of time.

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I would have to say that Claude saves me a

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minimum of two to three hours a day with all

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the analysis.

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And what is it that you like better about Claude

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compared to Gemini, compared to chat GBT, compared to all

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the other ones that are out there.

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Yeah, I don't think you could ride the wrong horse.

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But you might, okay, but I don't think you could

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ride the wrong horse. I did not do it a

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lot of an now I did it some analysis on

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chat GPT. Claude came out with project knowledge before chat

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GPT did. And so because of that and my ability

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to train the robot through project knowledge, I just chose Claude.

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It doesn't mean that Notebook dot LM isn't better, or

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Gemini isn't better, or chat GPT isn't better. Maybe it is,

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But I know that I trained my robot from my

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business and that's why I use clot and that ability

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to do that through project knowledge the key point for me.

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So I have another AI question. I find that most

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of the people really using AI right now are the

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people you alt least expect. They're the non techie people.

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What's your opinion? Yeah, what's your opinion on that? It's like,

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I think it's because the non techie people are relying

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on the AI for the technology, uh expertise, so it's

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easy to them. Where's somebody like me that's a techie.

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I'm you know, it's funny when I use AI, I

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realize that I have to proofread stuff. Oh yeah, most

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of the non techies they don't even proof read. I've

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seen it. I see when they produce something AI, I'm like,

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did you not proof read it? You know? And so

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what do you think is what's the best advice you

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could give businesses about using AI in that respect of

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what I was just referring.

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To, right, Well, first of all, AI hallucinate. It's called hallucination,

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I think that's the technical term for it, because it

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will make you greater or build build up and build

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up the particular topic that you have, greater than than

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what reality really is. Yeah, and so you definitely have

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to proof read it. But I have also discovered what

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you've discovered that less technical people are jumping in almost

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like it's a way for them to get technical.

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That's what I'm thinking, you know, yeah, you know it is.

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And what's critical though, and what a lot of people

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miss out on with respect to the quality of AI

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is the prompt. The prompt is absolutely essential to get right.

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And so when I make a prompt, it's very specific

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all the time, very very specific, because I want the

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best answer or I want the best product to be

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for the output. And so my my my prompts have

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been seven eight hundred to one thousand words long, just

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to just to make sure it's specific to what I want.

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And what people do is they treat it like Google.

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They treat it like Google, Dan, you know where they

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put one or two words or a long keyword into

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something and you know that's not enough.

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That See, that's what's important right there, what you said.

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You have to be very specific because just like another human,

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the AI can't read your mind, right, Okay, you need

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to give the exact specifics if you're going to get

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the right answer, and you can't do it like half way,

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because then you're gonna maybe get the wrong answer exactly.

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And that's that's what I've said. I've found that I

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found where AI turns people off are the people who

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don't know really how to how to prepare the proper prompt,

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that's what. And that's where people say, oh, it's terrible,

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it's you know, it's it's vague, or it's you know,

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it's it's it's not something that I can rely on. Okay,

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it's because because because all a I will a I

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will give you an answer every time. You can just

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put the word, you know, uh, jump off a lake

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and it'll give you an answer. Uh, you know, jump

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into a lake and it'll give you the answer. So

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it gives you an answer every time. But it's your

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job to be to give the proper prompt and specifically.

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And to your point. Okay, if I'm driving down the

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road and I asked Syria a question while I'm driving

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down the road, yeah, Siri will ask me if I

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want to use chet GBT to answer it, and almost

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every time I say no, because the times I've said yes,

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it wasn't enough information for chat GBT to give a

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proper answer. In fact, there were times where it gave

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the answer. I'm like, that isn't even relative to what

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I just you know, so, and then if I ask Series,

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she just gives me the Google answer if I don't

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use the chat GB, and that's usually more relevant and better. Yeah, yeah,

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yeah uh. And it's because of what you're saying.

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In my opinion, the prompt is so critical, and so

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if you play around, if you if you're lazy, if

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you're lazy, you're going to get lousy results because you're

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going to be really specific and almost draw a map

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for the for for AI to get the to get

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the get the best.

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Answer exactly, even the AI needs all the information. It's

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like when you talk to another human being and you

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don't give them the whole story, they can't give you

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proper advice.

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Right, that's exactly right, it's the same thing, except what

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you're dealing with is a brilliant mind, right, you know,

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which is the big advantage, you know, And it's such

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a great advantage to be able to take advantage of

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that brilliant mind by being very specific.

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There it is, be specific with your ai You heard

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it here from Michael Barberita. Next step CFO right here

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on the aventors of pipe Man positively Pipeman segment. How

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do people reach out to you for real? Not the

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AIU but the umail.

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Well, one thing they could do is they go to

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my website NEXTSTEPCFO dot net and download my book Powerful

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Business Strategies for free, which will be in PDF four,

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which they could put in Project Knowledge of ai probably

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get a condensed version of what it's about, and if

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they like it, they could utilize it as strategies for

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their own business and reference set with specific prompts. So

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that's one thing. The other thing is I'm giving away

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a free template that will help them develop their position

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of market dominance, which is the captivate which is the

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problem this customer has. They don't want. The solution is

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to fascinate. The second part of the conversion formula which

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is the solution they want they can't find and this

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template will help you develop that position of market dominance.

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So all you do is you go to NeXTSTEP CFO

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dot net forward slash contact, go to the contact page,

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fill out the form the contact form, and in the

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space provided the message the message box, just put p

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MD position of market dominance PMD.

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All right, thanks again Michael Barberina, and thanks for being

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on the Adventures a Pipemin.

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Thanks for having me, David, thank you for listening to

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the Adventures of Pipelin on w for CUI Ray. Yeah,

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