Nov. 11, 2025

Rescue Pet Challenges and Risk Reversal Powerful Business Strategies

Rescue Pet Challenges and Risk Reversal Powerful Business Strategies
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Season 19

Season 19, Episode 69 of The Adventures of Pipeman. 

Chapter 1: The Challenges of a Rescue Pet with The Pet Health Guru of My Paleo Pet.   Let Bill help you to make sure you are giving these precious animals your best...  

Chapter 2: Powerful Business Strategies with Michael Barbarita of Next Step CFO - Risk Reversal - A strategy that makes your offer compelling and that Business Owners should use more often.  

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WEBVTT

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The following show contains adult content. It's not our intent

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to offend anyone, but we want to inform you that

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if you are a child under the age of eighteen

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or get offended easily, this next show may not be

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for you. The content, opinions, and subject matter of these

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shows are solely the choice of your show hosts and

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their guests, and not those of the Entertainment Network or

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any affiliated stations. Any comments or inquiries should be directed

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to those show hosts. Thank you for listening.

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Hi you unto?

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That's sure? See Bring You Young? Why kind of America?

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It's time for the adventures You'll fight Man before see

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why I com list Pompeats is number one internet radio station.

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Here's your host, fight Man.

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Yo. It's motivation Monday. The Positively Pipeman segment of the

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Adventures of pipe Man. And in the first chapter, we're

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going to have a couple chapters today. In the first chapter,

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we're going to talk about rescue pets, because we need

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to find out who will rescue me and now. But seriously,

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there are some challenges. We want to talk to the

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pet health guru about them. And in the second chapter,

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I was talking to Michael Barbarita from Next Step CFO,

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who's going to talk about some powerful business strategies, one

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of which today is about risk reversal and how it

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can benefit your business. So let's bring on the pipe

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nuts and the pet health Guru.

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How are you doing today?

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I'm great? Okay, So first question, I have one as

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my trust, the engineer. Sure, who's the one with the

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background noise? It's either Rebel or pet health Guru or

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maybe you huh.

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That would be the pet health girl.

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It's the pet health Guru. So let's set his setting

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to block out background noise. And while we're doing that,

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I want to take a vote too, Okay, before we

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get into this serious stuff. I want to take a

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vote which looks better? Rebel? I already know one's opinion. Rebel, Yes, okay, this.

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Or that?

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All right?

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Now you're asking me for I can't sorry again, Okay, Bill,

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we're gonna get your recommendation to you.

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Ready, what's that?

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Okay? Look at me on the screen. Which is better

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this where we're at right now?

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Or this?

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I didn't even see a difference.

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That's a slight.

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Difference that time with the light or something.

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Yeah, the lights on right now? It does look better

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with the light. Especially my sunglasses, man, they look really

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cool with that.

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Light one, like it's got a reflection out of them.

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I know it's positively pipe man, man, but see the

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reflection is kind of your banner for you being here.

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So it's kind of cool. It's like it's subliminal messaging.

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That's what I'm doing right now, Okay, and uh, I

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think it's very effective because look at Rebel, she's got

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a big smile on her face. It's already affected her

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because she needs to be rescued as well. Like, so

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we're going to talk about rescue pets and the challenges. Now,

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what kind of challenges can we even you know, if

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we've never rescued a pet, how do we know what

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the challenges are? We probably just think, hey, you just

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go pick up the pet, go home, and everything's honky

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dory after that.

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That. You know, that's one of the biggest challenges that

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we never think about.

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People look at it that, Okay, I can get you know,

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a pet relatively inexpensively, and you know, it's just going

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to be everything's going to be perfect.

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What people don't realize is why that animal is in

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the shelter.

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And the number one cause, number one reason, especially with dogs,

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it's not pit over population.

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It's not that we have too many and you know

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we're just gonna rescue. It's because of expenses.

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Most people cannot afford veterinary here today, and so they

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dump them, you know, and it boils down to.

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Where does this start?

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That basically it starts with we know nothing about the parents,

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especially mom, because you know obviously they carry in mom

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with blood. How many drugs was he given? You know, vaccinations, warmings,

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all that stuff. What kind of garbage food.

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Are we feeding? And so the animals coming out of

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there is being more challenged to start with. And you

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know it.

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You know, you get your nice cute little puppy or

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kitten and you know you can take it to the vat.

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They give it more and more drugs, more and more

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you know, preventatives, things of that nature. And next thing,

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you know, you've got a thousand dollars bill and you know,

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it's not uncommon for people to be spending ten, fifteen,

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twenty thousand dollars.

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A year a medical care for their pets.

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And you know, when you start reaching that, your middle

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class family, it's like, I'm sorry, Johnny, we're gonna have

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to give them back, and now we go through this

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trauma over and over again. No one of that system

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is designed by the meterinary community, because they're the ones

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that are insisting that these animals we stay and new

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and you know, being shot up and all the prevention

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when they don't actually need most of these treatments.

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Wow, rebel, you were shaking your head a little bit

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before it's your experience.

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I'm a firm believer that everybody should really think about

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before they get a pet. And please put a love

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of God.

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Do not just oh it's Christmas time, let's go get

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a pet. That's not the way this works.

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You need to have a lifelong commitment your life or

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their life, and you need to be able to afford

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and be able to know how to health how to

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keep their health up. So I personally would tell you

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to stay away from veterinarians because unless it's an absolute

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like something's broken or something like that, there's a cause

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for everything. But if you want to keep a healthy pet,

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go to talk to the pet guru and let him

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explain some things that you probably thought you knew, but

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you really don't.

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And you know what one our favorite pet Rebel. That's

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the best she's ever sounded on this show with that mic.

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Oh my god, she's finally, after all these years a

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radio engineer. Oh my god, it's amazing.

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She's almost professional at this point.

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So what strategies or what advice do you have when

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it comes to these challenges and and you know whether

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you should get a rescue pet or not, and you

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know what steps you should take.

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Well, for the first step that you have to take,

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and this should be whether you're getting it from a

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rescue or even from a private breeder, you know, helping

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out a neighbor whatever. First off, you have to put

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it in your budget. You know that you have to

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spend a certain amount of money, you know, work care,

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health and all of that. Rescuing is not taking an

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animal out of a shelter and throwing it in the

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backyard or even in the house.

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You should also look at the breed and what the

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breed requirements are.

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I mean, I see when we get it here at

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my Paleo pat file complete where now, oh it's a

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cute little puppy, but it's gonna grow to be one

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hundred and fifty pounds. And I live in a one

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bedroom apartment with no place to walk the dog. Other

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breeds like melonwaws or order colleagues, things of that nature.

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Working breeds, you better have a place where you can

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work them, and you have the time to work them,

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otherwise they get ordinate destroy your house.

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You know, that's another big consideration on the whole thing.

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And of course then starting out once you get you know,

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once you figure out your budget, land the sized dog

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for that or cat. Cats are not nearly as much

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for planning, but and then figure out actually do your research.

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Listen to me on Pet Health Cafe on what a

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species appropriate diet is. I was on a call yesterday

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with a client with a lot of health challenges, an

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elderly woman, and you know, very very skeptical about anything

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that's alternative and that sort of thing, and it's just,

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you know, we can't decide what a species appropriate diet

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is for a human. I mean, particularly what we're being

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told by any number of doctors. You want to be vegan, vegetarian, carnivore,

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keto American standard diet.

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We can't decide that.

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But at least in a carnivore like a dog or

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a can't we know it's supposed to be animals other animals,

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that's what they live on. And you know, if you

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start out with those basic premises, medically wise, we don't

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need all all the drugs. I mean, let's face it,

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these animals have been on the earth or thousands and

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thousands of thousands of years, and as we why do

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we all of a sudden have to have all these

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preventatives and all these you know, treatments and everything else,

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and all its testing.

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You know, the testing is crazy.

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It was I saw something this morning that MRIs for instance,

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the guys that they put into you are all toxic

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heavy metals. So I'm looking for the problem and I'm

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giving you the problem that you're going to have with

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your health another year down the road.

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It's crazy. It's a system set up.

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For money, Oh, no doubt that. Humans and pets. But

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I think pets even worse. That's why I decided to

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have kids, because I started with pets and they were

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way too expensive. So I had to go to kids.

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Because they those were less expensive.

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Yeah yeah, you know, they're they're less you know, you

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could go say, go wipe your nose and go back

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down and play.

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I had a client come in I guess it was

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on Friday and she had her teenage son to the

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dentist and her dog has got some gastric problems, and

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she says, I told him this morning, both of them,

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you're up for adoption. But it is, I mean, because

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it could be a very expensive proposition and if you're

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not psychologically ready for that, you know, you know, it's

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not uncommon for people come in and of course, you

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know the way we operate here on a natural basis

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and that sort of thing. So many of the cancer

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dogs and other major ailment dogs that basically they've gone

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the whole allopathic group. They've spent it's not uncommon ten fifteen,

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twenty thousand dollars on a single problem.

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It never gets fixed.

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And you know what we do is change the diet,

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you know a little bit of natural medicine if you will,

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or just natural foods, and everything goes away.

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You know, tumors literally fall off of the animals.

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Huh.

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So it's you know, you've got to be you know,

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planet right from day one.

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Uh.

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That's the best advice I can give you, as far

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as you know the actual process you know insists or

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wherever you can on minimal treatments prior to it. I

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remember you and I did as a pet show years

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and years ago when we first started and I interviewed

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about I don't know ten twelve fifteen different rescues on

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that show, and at the end I got I really

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got under somebody's skin because I said, your job as

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a rescue is to do one thing, take a dog

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from a pet from a bad place and put it

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in a good place. You should not be involved in

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any of this medical stuff, you know, because it's going

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to be their responsibility for the vet bills after you

224
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say Newter vaccin eight three all that, they're creating a

225
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situation that makes it.

226
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It's not a rescue anymore. Yeah, you know, it's I

227
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don't even know how to describe.

228
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And what are the statistics of people that rescue animals

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and then either return them or let them free? Like

230
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high know, there's people out there that they'll rescue an

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animal and I can't handle it. Instead of bringing it somewhere,

232
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they just like let it go.

233
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There's there's a large, a large percentage of that. I

234
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don't know the actual numbers, but that's just it. Because

235
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they they thought they were doing something good by taking

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it out of the shelter where it was going to

237
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be killed, and then you know they don't want to

238
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take it back there obviously.

239
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Yeah, you know it kills shelters.

240
00:13:44.480 --> 00:13:46.120
It's not It's funny because you know, I get this

241
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question all the time, is you know a no kill

242
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shelter that I can go to you know will support them.

243
00:13:54.240 --> 00:13:56.759
But I mean, right here in Broward County we have

244
00:13:57.559 --> 00:14:02.320
what are the major rescues that claim to be, you know,

245
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a no kill shelter, but yet Animal Control picks up

246
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at their back door every single day all the extra

247
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animals and put us some of the sleep.

248
00:14:10.759 --> 00:14:16.720
Hmm wow. So so so what's your viewpoint then on

249
00:14:18.879 --> 00:14:23.440
people and the difference between somebody rescuing and let's we'll

250
00:14:23.600 --> 00:14:27.879
say dog right now, rescuing a dog or going and

251
00:14:28.159 --> 00:14:31.480
paying big money for these designer hybrids that's the big

252
00:14:32.480 --> 00:14:36.039
fashion trend now, Yes, yeah.

253
00:14:35.960 --> 00:14:37.879
It's you know, there's nothing but MutS.

254
00:14:38.120 --> 00:14:42.039
I mean, there's advantages to mixperience and that's really but

255
00:14:42.360 --> 00:14:45.279
again hear it when I'm doing consultation that sort of thing,

256
00:14:45.360 --> 00:14:46.240
and then we're looking.

257
00:14:46.120 --> 00:14:47.080
At the health of the animal.

258
00:14:47.679 --> 00:14:50.279
So many of these is that so called designer dogs

259
00:14:50.279 --> 00:14:54.240
who are popular breeds today. They're genetic wrecks. You know,

260
00:14:54.360 --> 00:14:58.720
you've got these you know, uh frenchees and the bulldogs,

261
00:14:58.720 --> 00:15:01.000
and that's what thing. They can't breathe. They could never

262
00:15:01.120 --> 00:15:03.879
survive in a while because they can't run fast enough

263
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to catch anything first off, and if they ever did,

264
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they can't grab onto it.

265
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Because their face is so shit, you know. And the

266
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same thing is true in the cats.

267
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But you know, why do we breed animals that are

268
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going to have be defective but they bring an extra

269
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you know, thousand dollars two thousand dollars when they're selling

270
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the puppies.

271
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I mean that's mad science. Yeah, that's obviously the only benefit.

272
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I mean, they want to make more money, and there's

273
00:15:30.039 --> 00:15:32.879
no advantage because you can't even guarantee.

274
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What the breed characterstruistics are going to be.

275
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I mean, you can do a golden doodle, for instance,

276
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a golden retriever and a poodle both should have very

277
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good temperaments, but in many cases they don't.

278
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And why is that?

279
00:15:48.960 --> 00:15:50.639
Well, of course a lot of that's tied the nutrition

280
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and all this medical treatment in the first place, but

281
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you cannot guarantee it anymore.

282
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I mean, this is this is a problem that's been

283
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going on.

284
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You know, I've been in the business for almost sixty

285
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years and you know went from you know, health certificates

286
00:16:06.200 --> 00:16:08.919
that didn't require any kind of medications to now where

287
00:16:09.320 --> 00:16:11.399
every time it changes hands, you have to have to

288
00:16:11.519 --> 00:16:14.240
redo everything. And you know, when you're looking at a procedure,

289
00:16:15.720 --> 00:16:19.480
preventive procedure like backs and like you know, the herd

290
00:16:19.559 --> 00:16:22.080
guards and all of that sort of stuff you're talking

291
00:16:22.120 --> 00:16:25.960
about sometimes in the first three months of age ten

292
00:16:26.120 --> 00:16:31.080
twenty thirty medical interventions and you know they're already showing,

293
00:16:31.080 --> 00:16:33.440
you know, at twelve sixteen weeks of age, you're already

294
00:16:33.480 --> 00:16:36.720
seeing the problems in their health.

295
00:16:37.679 --> 00:16:40.440
And you know it's my job of guests to try

296
00:16:40.480 --> 00:16:42.159
to fix them again. But that's not always easy.

297
00:16:44.440 --> 00:16:48.519
So what what other recommendations do you have for people

298
00:16:48.639 --> 00:16:51.919
that are maybe thinking about rescuing a dog now of

299
00:16:52.799 --> 00:16:56.159
the proper way to do it and the proper channels

300
00:16:56.200 --> 00:16:59.879
and why they should consult with you on diet?

301
00:17:01.080 --> 00:17:03.879
Well, we are what we and that's the same it's

302
00:17:03.879 --> 00:17:06.079
true with our with all all creatures actually, and in

303
00:17:06.160 --> 00:17:08.880
fact even in the plant world. If you don't tend

304
00:17:08.880 --> 00:17:12.559
your garden properly and feed it properly with the natural stuff.

305
00:17:13.160 --> 00:17:17.720
Nothing's going to grow. Every every living thing has to

306
00:17:17.920 --> 00:17:20.640
has a certain protocol that needs to be followed. Basically,

307
00:17:21.079 --> 00:17:23.920
there's a very broad based one. You know, that's not

308
00:17:24.480 --> 00:17:26.880
you know, take three of these tablets a day and

309
00:17:27.000 --> 00:17:31.160
you know you can refine. It's all about the challenges

310
00:17:31.240 --> 00:17:32.960
that you would actually see in nature.

311
00:17:33.599 --> 00:17:34.960
You know, they don't.

312
00:17:36.720 --> 00:17:41.599
You know, when we look at animals, grazing animals, especially cattle, bison,

313
00:17:41.680 --> 00:17:43.960
that sort of thing. I was reading somewhere that when

314
00:17:44.319 --> 00:17:48.799
America had you know, millions of bison, those bison never

315
00:17:48.839 --> 00:17:52.000
stayed in one place. They ate up to they've found

316
00:17:52.119 --> 00:17:54.079
so far that they've been able to catalog through remains

317
00:17:54.119 --> 00:17:58.519
and stuff ninety seven different grasses and vegetation in their

318
00:17:58.720 --> 00:18:02.640
in their journey, and they never stopped moving. So their

319
00:18:02.680 --> 00:18:05.279
bodies working fine. They're getting the variety of the diet

320
00:18:05.359 --> 00:18:08.799
that they need. That's some important part that rotation. Today,

321
00:18:09.160 --> 00:18:11.799
an average pasture might have four different plants on it.

322
00:18:12.720 --> 00:18:14.720
That's all our cattle are getting. That's all the bison

323
00:18:14.720 --> 00:18:17.759
are getting. That's not a natural animal. You know, when

324
00:18:17.799 --> 00:18:19.680
I walk into the supermarket and I will get a

325
00:18:20.200 --> 00:18:24.039
vegetarian or vegan fat. Okay, chickens just wills to eat bugs.

326
00:18:24.880 --> 00:18:28.640
There are true omnivore they eat everything. But yet, how

327
00:18:28.759 --> 00:18:32.119
healthy can that animal be if it's already been you know,

328
00:18:32.480 --> 00:18:36.240
given a deficiency and you know, and then of course,

329
00:18:36.400 --> 00:18:39.839
you know, especially on the food side, then after we harvest,

330
00:18:40.640 --> 00:18:42.839
we then treated those all you know, so many more

331
00:18:42.960 --> 00:18:45.240
chemicals and that sort of thing. So our food is bad,

332
00:18:45.519 --> 00:18:51.359
their food is bad as well. M And so.

333
00:18:53.000 --> 00:18:55.960
Tell everybody how they can check out your show, your podcast,

334
00:18:56.880 --> 00:18:59.839
you know, all of that good stuff and how they

335
00:19:00.079 --> 00:19:03.839
and also good website for my Paleo Pet and everything

336
00:19:03.880 --> 00:19:04.880
else that you have to offer.

337
00:19:05.519 --> 00:19:07.640
Yeah, I mean, come visit us at my Paleo Pet.

338
00:19:07.680 --> 00:19:12.000
We're down in Pompano Beach, Florida, on Sample Road. We've

339
00:19:12.000 --> 00:19:15.200
been in business for twenty years with this particular company

340
00:19:15.279 --> 00:19:19.799
and making our own foods herbal blends, basically a farm

341
00:19:19.960 --> 00:19:23.880
to cable sore. If you will, I personally go out

342
00:19:23.920 --> 00:19:25.559
and visit the farms that we source a lot of

343
00:19:25.599 --> 00:19:28.000
our products from to make sure that they are the

344
00:19:28.079 --> 00:19:30.960
highest quality, that are meeting the standards that we've set.

345
00:19:31.920 --> 00:19:35.400
And of course health cafe where we give you all

346
00:19:35.480 --> 00:19:39.720
this advice running now for almost eighteen years. Your number,

347
00:19:40.160 --> 00:19:44.599
your second show on your platform. We've been here forever.

348
00:19:46.480 --> 00:19:49.640
You can get through you know, the replays on YouTube

349
00:19:49.759 --> 00:19:53.720
and Spotify and a whole bunch of other platforms iHeartRadio,

350
00:19:55.160 --> 00:19:59.640
and of course right here on your platform. We're there

351
00:19:59.759 --> 00:20:02.720
every week and the live show, of course, is on

352
00:20:02.799 --> 00:20:05.640
Thursday nights. He for eight to nine o'clock at night,

353
00:20:06.000 --> 00:20:10.240
and we you know, we having a chat room that's

354
00:20:10.279 --> 00:20:12.759
open so you can ask open questions and you know,

355
00:20:12.960 --> 00:20:15.359
leads some discussions. I've always started to bring in a

356
00:20:15.400 --> 00:20:17.640
lot of different topics. It's not always about pets. A

357
00:20:17.680 --> 00:20:20.640
lot of the times it's about you know, keeping the

358
00:20:20.720 --> 00:20:24.200
pet parents healthy because that's a very very important part.

359
00:20:25.599 --> 00:20:29.119
And you know, we provide a lot of service. A

360
00:20:29.200 --> 00:20:31.839
lot of the topics that I use actually come from

361
00:20:31.960 --> 00:20:35.720
in store questions and consultations that I do because that's

362
00:20:35.920 --> 00:20:37.160
the hot buttons of the day are.

363
00:20:39.920 --> 00:20:43.680
So one. I have a question for you, sure, since

364
00:20:43.720 --> 00:20:47.759
you're in a relationship now and any day your significant

365
00:20:47.799 --> 00:20:49.799
other is going to ask you to get a pet,

366
00:20:50.799 --> 00:20:53.759
what questions do you have for the pet health Guru

367
00:20:54.000 --> 00:21:01.160
for your future responsibilities as a pet owner coming soon.

368
00:21:01.759 --> 00:21:03.799
Oh that that they already came. We have about one

369
00:21:03.880 --> 00:21:04.720
hundred guppies.

370
00:21:08.680 --> 00:21:09.839
That's a safe way of doing it.

371
00:21:10.200 --> 00:21:12.200
Yeah, yeah, we we went the safe roud. You know,

372
00:21:12.279 --> 00:21:16.759
we don't want past room around the whole house doing

373
00:21:16.839 --> 00:21:18.000
their business on the carpet.

374
00:21:18.119 --> 00:21:21.160
So one of the other problems we have with pet

375
00:21:21.200 --> 00:21:24.279
ownership and even our own health is that usually in

376
00:21:24.359 --> 00:21:29.880
a relationship, one party is going to be more homeopathic holistic,

377
00:21:30.599 --> 00:21:32.319
uh that nature, and the other one is going to

378
00:21:32.359 --> 00:21:36.960
be you know, doctor white coat. And the conflicts are

379
00:21:37.680 --> 00:21:40.000
you know incredible. Well, I want to feed real food.

380
00:21:40.240 --> 00:21:44.039
Well no, that's that I have to feed this garbage

381
00:21:44.079 --> 00:21:47.759
in a bag if you will, you know. So it's uh,

382
00:21:47.960 --> 00:21:51.200
it's an interesting you know, uh dynamic that I run

383
00:21:51.240 --> 00:21:53.680
across in the store all the time. And you know

384
00:21:54.519 --> 00:21:57.680
it's you gotta be persistent. You gotta be consistent in

385
00:21:57.759 --> 00:22:00.400
what you do as well. You know, you can't try

386
00:22:00.559 --> 00:22:03.400
there is no single pill that solves all the problems.

387
00:22:03.839 --> 00:22:06.000
You just work through it the way nature designs it.

388
00:22:07.200 --> 00:22:10.839
And do you find that going back to those hybrid

389
00:22:10.960 --> 00:22:13.720
designer dogs, the people that spend a lot of money

390
00:22:13.799 --> 00:22:17.960
on those, do they listen to your advice or are

391
00:22:18.039 --> 00:22:22.000
they the ones that, you know, think because they have

392
00:22:22.200 --> 00:22:25.720
this designer hybrid from a respected breeder, that they have

393
00:22:25.839 --> 00:22:26.480
to get kibble.

394
00:22:27.759 --> 00:22:30.920
The problem, the big problem, is that what's convenient, you know,

395
00:22:31.000 --> 00:22:33.880
when you're feeding fresh foods. You know, I grew up

396
00:22:33.880 --> 00:22:37.119
in an ear where my mom cooked every day. Today

397
00:22:38.160 --> 00:22:40.599
I talk to people every day. I never cooked for myself.

398
00:22:40.640 --> 00:22:42.599
I never cooked for my family. Where is my family?

399
00:22:42.640 --> 00:22:45.079
I didn't even know. And one of the things that

400
00:22:45.279 --> 00:22:47.480
I've discussed with a lot of clients over the last

401
00:22:47.519 --> 00:22:50.880
few months is the way we eat, the way we

402
00:22:50.960 --> 00:22:54.799
feed our animals, with that diversity, with that rotational diet.

403
00:22:55.680 --> 00:22:57.599
Back in the day when we hit a family, mom

404
00:22:57.759 --> 00:23:00.599
was cooking a different meal every single day. Today we

405
00:23:00.720 --> 00:23:03.359
pick up a pizza every other day, you know, you know,

406
00:23:03.880 --> 00:23:05.559
and then we do it every other day because we

407
00:23:05.799 --> 00:23:07.240
got leftover from the day before.

408
00:23:08.480 --> 00:23:10.640
So wait, wait a minute. I'm going to be a

409
00:23:10.720 --> 00:23:14.480
guest this week on one of our shows, which is

410
00:23:14.559 --> 00:23:19.000
a lot about online dating. It's called fifty Shades of Bullshit.

411
00:23:20.480 --> 00:23:23.279
And you just made me think of something I'm going

412
00:23:23.319 --> 00:23:27.240
to have to talk on that episode about because literally

413
00:23:27.400 --> 00:23:31.319
what you were just saying, I had some female lamb

414
00:23:31.400 --> 00:23:37.519
based me on online dating site like, oh, all because

415
00:23:37.599 --> 00:23:40.599
I said, I'm looking for a partner in crime. Oh,

416
00:23:41.400 --> 00:23:49.039
you probably are three generations behind and want somebody to

417
00:23:49.160 --> 00:23:52.759
be at home and cooking three meals a day and

418
00:23:52.839 --> 00:23:55.400
blah blah blah and went on. But when you said that,

419
00:23:55.480 --> 00:23:57.640
I was flashing back to that of like and she

420
00:23:57.880 --> 00:24:01.599
was like, really like lamb basing. You didn't even know

421
00:24:01.720 --> 00:24:08.920
who I was, you know, I mean, listen to each

422
00:24:09.000 --> 00:24:13.079
his own. But the bottom line is we were a

423
00:24:13.200 --> 00:24:17.920
lot healthier back when we weren't eating garbage all the time.

424
00:24:20.599 --> 00:24:22.839
The food that's in the supermarket state is not food.

425
00:24:23.839 --> 00:24:26.680
Yeah, And one of the problems with cooking nowadays is

426
00:24:26.759 --> 00:24:29.119
that back then, you know, you used to get all

427
00:24:29.160 --> 00:24:33.319
the ingredients like seasonings and stuff from like separate condiments.

428
00:24:33.440 --> 00:24:35.759
Now they're come in a bottle, all mixed together already,

429
00:24:35.839 --> 00:24:38.839
and they of course added other things on top of

430
00:24:38.960 --> 00:24:41.839
everything else, and it makes it easier to cook, but

431
00:24:42.079 --> 00:24:44.079
it's also not very good for your health, That's what

432
00:24:44.160 --> 00:24:44.640
I'm saying.

433
00:24:45.000 --> 00:24:46.640
And then so you have to buy more, and so

434
00:24:46.759 --> 00:24:49.559
you have to pay vat bills or human bills because

435
00:24:49.599 --> 00:24:53.440
they're putting stuff in there. It's all you know, It's interesting.

436
00:24:53.480 --> 00:24:58.559
When I was in my early twenties, me and my

437
00:24:59.079 --> 00:25:03.200
best bro and his girlfriend who was a longtime friend

438
00:25:03.240 --> 00:25:06.759
of mine, even like I knew her before even him.

439
00:25:06.880 --> 00:25:11.200
I got them together. We shared a house together and

440
00:25:13.039 --> 00:25:18.039
she had a dog. It was a Newfoundland BJ and

441
00:25:18.279 --> 00:25:22.920
she used to cook meals for this dog that Mark

442
00:25:23.000 --> 00:25:29.440
and I would wish for. And I tell you she

443
00:25:29.680 --> 00:25:34.000
was smart because we were probably giving her ship because

444
00:25:34.400 --> 00:25:36.400
you know, we were on our own and she was

445
00:25:36.480 --> 00:25:40.319
cooking the dog at gourmet meal like and and then

446
00:25:40.400 --> 00:25:43.400
I met you, the pet health guru, and I'm like, oh, well,

447
00:25:43.480 --> 00:25:44.319
maybe she was right.

448
00:25:45.839 --> 00:25:47.880
I mean, just look at everything that they put in

449
00:25:48.039 --> 00:25:49.839
our food. We imagine what they put in theirs.

450
00:25:51.640 --> 00:25:54.559
It's it's it's horrible. There's no food in most of

451
00:25:54.599 --> 00:25:57.279
the most of the pet foods. It's all food waste.

452
00:25:57.680 --> 00:26:00.599
And you know, it's a.

453
00:26:00.680 --> 00:26:04.559
Way for industry to get rid of their food waste,

454
00:26:04.559 --> 00:26:06.720
all the food processors that sort of thing, anything that

455
00:26:06.799 --> 00:26:10.759
is bad. The FDA and the USDA just turn a

456
00:26:10.839 --> 00:26:12.799
blind eye to what the big guys want to do.

457
00:26:13.720 --> 00:26:16.119
And you know, we watched the lifespan of our dogs

458
00:26:16.200 --> 00:26:18.720
go from twenty to thirty years down to about eight

459
00:26:19.599 --> 00:26:22.000
and of course thousands and thousands of dollars spent on

460
00:26:22.599 --> 00:26:26.960
that builds. The only time I've in the last thirty

461
00:26:27.039 --> 00:26:30.680
years that I've even visited of that was one rescue

462
00:26:30.759 --> 00:26:33.960
cat that we had was a broken leg. You know,

463
00:26:34.160 --> 00:26:36.200
I just do real food, and the other thing is

464
00:26:36.759 --> 00:26:39.880
on you know, everybody says, of course, it's so. It

465
00:26:39.960 --> 00:26:43.640
started by the big three pet food companies. Never feed

466
00:26:43.720 --> 00:26:46.079
your animal your food, people food, they can't have it,

467
00:26:46.160 --> 00:26:49.880
no leftovers. Well, we didn't feed our dogs and cats

468
00:26:49.960 --> 00:26:53.519
leftovers fifty years ago, sixty years ago, one hundred years ago.

469
00:26:54.160 --> 00:26:58.519
Mom actually made an extra portion for the animals. It

470
00:26:58.680 --> 00:27:03.480
wasn't leftovers by design. And yet again the language has

471
00:27:03.519 --> 00:27:05.759
been so corrupted, you know, the narrative has been so

472
00:27:05.880 --> 00:27:12.000
corrupted that you know, people just they don't know. Fifty

473
00:27:12.079 --> 00:27:15.359
years ago I started doing some of our school rescues

474
00:27:15.400 --> 00:27:19.519
actually and teaching teachers and things of that nature.

475
00:27:21.720 --> 00:27:25.599
We had. You know, it was one of the things

476
00:27:25.680 --> 00:27:27.880
I kept stressing is, you know, every.

477
00:27:28.279 --> 00:27:31.880
Kid in the United States, every family, at some point

478
00:27:31.880 --> 00:27:35.480
in time, is most likely to have an animal, about

479
00:27:35.559 --> 00:27:38.880
seventy five eighty percent by the you know, the records

480
00:27:38.960 --> 00:27:41.160
that are out there have an animal, but yet we

481
00:27:41.240 --> 00:27:44.599
don't teach their kids in school one thing about how

482
00:27:44.640 --> 00:27:47.599
to handle an animal. We don't teach you about how

483
00:27:47.640 --> 00:27:49.880
to write check either, But although we don't write checks anymore.

484
00:27:50.799 --> 00:27:54.920
Right, oh, and speaking about things we don't have anymore,

485
00:27:56.000 --> 00:27:58.359
I'm going to tell you about something to end our

486
00:27:58.480 --> 00:28:03.680
segment that only you would understand that everybody on here.

487
00:28:03.880 --> 00:28:08.200
I'll bet you Rebel doesn't even understand, and Wan definitely won't. Well,

488
00:28:08.279 --> 00:28:10.400
he probably does because I already showed it to him.

489
00:28:10.519 --> 00:28:14.799
But I've been since we moved studios. I was going

490
00:28:14.880 --> 00:28:19.440
through all stuff and I'm like reorganizing everything, and I

491
00:28:19.759 --> 00:28:29.279
found my original tape series for the Carlton Sheets Real Estate.

492
00:28:32.720 --> 00:28:35.000
See I can see by Rebels. Look, she does not

493
00:28:35.160 --> 00:28:38.880
have a clue what that is. Okay, and you know

494
00:28:39.279 --> 00:28:45.559
one's just a generation that wouldn't know. But yeah, this

495
00:28:45.920 --> 00:28:50.960
was the infomercial on all the time. And literally I

496
00:28:51.160 --> 00:28:54.480
have it and it's probably not even like open, but

497
00:28:54.599 --> 00:28:58.440
the box is all yellow, like like an old newspaper

498
00:28:58.519 --> 00:29:04.240
would be. Yeah, I can sell it on eBay. I

499
00:29:04.920 --> 00:29:10.880
I even have a VCR tape bad Saw It never opened,

500
00:29:11.400 --> 00:29:15.000
that I think might be worth money. It's ozsie goes

501
00:29:15.119 --> 00:29:20.240
to Hollywood, never opened in perfect shape.

502
00:29:22.319 --> 00:29:25.400
So when I was a manufacturer rep on the road

503
00:29:25.880 --> 00:29:30.119
all through the eighties, I mean having those tape sets

504
00:29:30.279 --> 00:29:33.440
from for everything from sales of motivation to.

505
00:29:34.960 --> 00:29:35.799
That's where you lived.

506
00:29:36.400 --> 00:29:38.960
Wait a minute, I brought a whole had a box

507
00:29:39.039 --> 00:29:43.240
and storage. I brought in you know, cassette tapes. They

508
00:29:43.279 --> 00:29:48.559
were Amway tapes, a whole box. Like I'm telling you,

509
00:29:48.759 --> 00:29:52.839
it was a huge box of Amway tapes. Right now,

510
00:29:53.319 --> 00:29:55.880
most of them are stacked on the conference table in

511
00:29:56.000 --> 00:29:58.799
front of the desk here where I'm that I'm gonna

512
00:29:58.799 --> 00:30:03.799
be going through and reorganizing. And I do have a

513
00:30:03.920 --> 00:30:10.440
cassette player, so Automobile University, Like I wonder if I

514
00:30:10.519 --> 00:30:14.319
can use my you know, my cord, my USB c

515
00:30:14.559 --> 00:30:18.720
cord to hook into my cassette player to play it

516
00:30:19.000 --> 00:30:19.559
in the car.

517
00:30:20.920 --> 00:30:21.759
That'd be important.

518
00:30:24.200 --> 00:30:28.319
Okay, so we need I have to show you one

519
00:30:28.400 --> 00:30:33.559
other thing next week. I also have the Dean K.

520
00:30:33.839 --> 00:30:39.960
Piper seminars on cassette that I found I have to

521
00:30:40.039 --> 00:30:44.359
remember you use as a prompt prop for next week. Okay,

522
00:30:45.000 --> 00:30:48.119
but anyway, ain't clues yet what you want to talk

523
00:30:48.160 --> 00:30:48.880
about next week?

524
00:30:48.960 --> 00:30:52.680
Bill not yet it depends on what comes up this week.

525
00:30:52.799 --> 00:30:55.200
You know, we're just starting it out. I'm sure I'm

526
00:30:55.200 --> 00:30:55.799
going to get something.

527
00:30:55.880 --> 00:30:58.759
I have an idea. I have an idea. It would

528
00:30:58.839 --> 00:31:00.759
be next week that we would do hold on, let's

529
00:31:00.759 --> 00:31:04.440
see seventeenth no, the yeah, maybe.

530
00:31:04.240 --> 00:31:05.039
In a no.

531
00:31:05.559 --> 00:31:12.440
The following week, the twenty fourth, I think we should

532
00:31:12.480 --> 00:31:18.559
do a show on should you give your pet Thanksgiving dinner?

533
00:31:20.359 --> 00:31:22.720
That's always a good one. We'll usually do something on that.

534
00:31:23.680 --> 00:31:25.680
All right, Well, there it is. We have a plan,

535
00:31:26.559 --> 00:31:31.359
and probably the chapter two of that podcast will be

536
00:31:31.559 --> 00:31:34.119
should we give rebel dinner for Thanksgiving?

537
00:31:38.759 --> 00:31:38.920
Oh?

538
00:31:39.160 --> 00:31:42.039
God, what did you do this week? You looked a

539
00:31:42.079 --> 00:31:43.359
lot better last week? Rebel?

540
00:31:47.519 --> 00:31:52.279
Well, see someone complain the boat last week's.

541
00:31:52.319 --> 00:31:54.680
I think you were eating the I think you were

542
00:31:54.799 --> 00:31:57.920
eating the my paleo pet food last week, and this

543
00:31:58.079 --> 00:32:06.240
week you're just back to kibble. Well, Phil, always a pleasure.

544
00:32:06.599 --> 00:32:10.400
You are such a wealth of information about pets. I

545
00:32:10.559 --> 00:32:15.119
am thankful because my April lasted a lot longer than

546
00:32:15.200 --> 00:32:18.920
she should have. You know, she's not with us now,

547
00:32:19.119 --> 00:32:23.319
but and she would certainly not design her dog. And

548
00:32:23.400 --> 00:32:26.720
I figured it out too with her wide pugs. Have

549
00:32:26.920 --> 00:32:31.200
those smushed in faces because she used to always run

550
00:32:32.000 --> 00:32:37.839
and at full speed at the wheels of cars driving by,

551
00:32:38.200 --> 00:32:41.960
and literally it looked like she stopped short, like just

552
00:32:42.039 --> 00:32:45.160
a millimeter away. But maybe what was really happening and

553
00:32:45.319 --> 00:32:49.279
over time in genetics is you're just bounce it off

554
00:32:49.359 --> 00:32:53.319
that wheel, off it. Yep, she did, though it used

555
00:32:53.359 --> 00:32:56.400
to scare us every single time you couldn't stop her.

556
00:32:56.519 --> 00:33:01.079
She went into lightning molt mode and literally right up

557
00:33:01.400 --> 00:33:07.119
nose up to the wheel. I want to showing my age.

558
00:33:07.119 --> 00:33:08.960
I almost wanted to say hubcap.

559
00:33:12.079 --> 00:33:12.920
One of those.

560
00:33:14.440 --> 00:33:16.759
Remember when you drive down the road at all side

561
00:33:16.799 --> 00:33:22.440
of what hubcap was flying at you? That was because

562
00:33:22.480 --> 00:33:28.039
of April. So everybody, okay, the Pet Health Guru will

563
00:33:28.079 --> 00:33:31.400
be back again next week on the Positively Pipeman segment

564
00:33:31.440 --> 00:33:34.599
of the Ventures of Pipe Man. But right now we're

565
00:33:34.640 --> 00:33:38.319
going to segue. But first, before we do, we have

566
00:33:38.519 --> 00:33:41.400
a commercial to play. Don't we want?

567
00:33:42.039 --> 00:33:42.680
We sure do?

568
00:33:43.240 --> 00:33:45.119
Here we go, all right, let's roll it.

569
00:33:46.519 --> 00:33:49.599
The Sonic Simple Hearten You success to Little returns May

570
00:33:49.640 --> 00:33:58.960
fourteen through seventeen with my Chemical Romance, Bring me the Horizon.

571
00:34:00.799 --> 00:34:01.680
And shine down.

572
00:34:02.279 --> 00:34:03.640
Plus here's the veil.

573
00:34:03.480 --> 00:34:07.720
Looks Charlotte the Austring, Slive God, Smash Breaking, Benjamin, Marilyn Manson,

574
00:34:07.799 --> 00:34:10.639
and so many more. Sonic Temple in Columbus, Ohio, May

575
00:34:10.719 --> 00:34:13.400
fourteen to seventeen. Passes on sale now for as low

576
00:34:13.400 --> 00:34:16.039
as one dollar down at Sonic Temple Festival dot com.

577
00:34:17.119 --> 00:34:19.639
Now, by the way, we are giving away free tickets

578
00:34:19.679 --> 00:34:23.079
to that festival. And I have an idea. Maybe I

579
00:34:23.119 --> 00:34:26.079
should give the free tickets to people's pets and we

580
00:34:26.159 --> 00:34:29.639
could start a pet mosh pit. What do you think

581
00:34:29.679 --> 00:34:30.400
about that bill?

582
00:34:31.360 --> 00:34:34.760
That would be interesting. I think that's what a lot

583
00:34:34.800 --> 00:34:37.000
of the doggie daycarees already are though.

584
00:34:37.679 --> 00:34:42.079
Yeah, you know you probably are right, so but seriously,

585
00:34:42.199 --> 00:34:44.760
you can't bring your pet. But if you have a pet,

586
00:34:45.760 --> 00:34:48.599
you can go to pipe Man Radio on all socials

587
00:34:48.719 --> 00:34:53.519
dm ME and you will be entered to win tickets

588
00:34:53.559 --> 00:34:57.480
to Sonic Temple for twenty twenty six and you know,

589
00:34:58.199 --> 00:35:02.440
and maybe we'll also to Maybe we should do like

590
00:35:02.559 --> 00:35:06.000
a rescue drive, like everybody turn in all, you know,

591
00:35:06.119 --> 00:35:08.599
a food drive, everybody turn in your kibble so we

592
00:35:08.679 --> 00:35:12.280
can destroy it all and give real food for pets

593
00:35:12.320 --> 00:35:18.199
out that. Let's do that. Okay, you're gonna run that

594
00:35:18.400 --> 00:35:23.920
in Louisiana rebel. Meanwhile, now we're gonna go to some

595
00:35:24.079 --> 00:35:27.760
powerful business strategies. We're gonna get rid of everybody here

596
00:35:28.280 --> 00:35:32.079
and bring on Michael Barbarita from Next Step CFO and

597
00:35:32.239 --> 00:35:36.280
he's gonna give us some powerful business strategies about risk reversal.

598
00:35:36.880 --> 00:35:39.320
Roll it one, good guys.

599
00:35:43.119 --> 00:35:45.440
You have done to censure.

600
00:35:47.119 --> 00:35:59.079
Wow for you young. This is the pipe Man here

601
00:35:59.199 --> 00:36:04.159
on the Avengers four Cy Radio with my Positively Pipeman segment.

602
00:36:04.840 --> 00:36:07.599
And once again we're going to have a resident expert

603
00:36:07.760 --> 00:36:11.559
talk about some powerful business strategies. So let's welcome to

604
00:36:11.599 --> 00:36:14.639
the show. Michael Barberina from Next Step CFO. How are you?

605
00:36:14.800 --> 00:36:15.039
Thank you?

606
00:36:15.320 --> 00:36:15.840
Thank you Dan.

607
00:36:15.960 --> 00:36:18.920
Great to be here again. So today I want to

608
00:36:18.960 --> 00:36:22.599
talk about something that business owners. I don't know why

609
00:36:23.119 --> 00:36:25.960
they're hesitant, although I have three reasons later on why

610
00:36:26.039 --> 00:36:27.039
I think they're hesitant.

611
00:36:27.880 --> 00:36:30.199
But it's a strategy that works very well.

612
00:36:30.599 --> 00:36:34.559
It's because the customer doesn't want to look like a fool,

613
00:36:35.199 --> 00:36:38.199
doesn't want to make a mistake, doesn't want to be

614
00:36:38.360 --> 00:36:39.960
embarrassed with their spouse.

615
00:36:41.079 --> 00:36:42.960
But it's called a risk reversal.

616
00:36:45.639 --> 00:36:48.400
And what a risk reversal does is it transfers the

617
00:36:48.519 --> 00:36:54.280
risk from the customer to the seller, and it makes

618
00:36:54.320 --> 00:36:58.119
it easier for the customer to say yes your offer.

619
00:36:59.320 --> 00:37:03.760
So and what happens is is business owners one of

620
00:37:03.800 --> 00:37:06.960
the things they think about is they think that they're

621
00:37:06.960 --> 00:37:10.039
going to get a lot of returns or that customers

622
00:37:10.079 --> 00:37:13.760
are not. You know, the customers are going to take

623
00:37:13.880 --> 00:37:16.559
full advantage of the business owner, because that's all customers do,

624
00:37:16.800 --> 00:37:19.159
is they take full advantage and they try to get

625
00:37:19.199 --> 00:37:21.760
as much out of it as humanly possible, even if

626
00:37:21.800 --> 00:37:27.840
it means, you know, returning everything and getting double their

627
00:37:27.920 --> 00:37:30.639
money back or whatever the risk reversal happens to be.

628
00:37:31.840 --> 00:37:34.159
That's not the case. And I could tell you my

629
00:37:34.280 --> 00:37:36.199
quick story when I was in the ski business. The

630
00:37:36.280 --> 00:37:37.440
problem the customer.

631
00:37:37.159 --> 00:37:39.400
Had i the ski industry is they really never knew

632
00:37:39.760 --> 00:37:41.719
if the ski they were being sold was the right

633
00:37:41.840 --> 00:37:44.199
ski for them until they got it up in the

634
00:37:44.239 --> 00:37:46.960
mountain and tried it out. And so we implemented what

635
00:37:47.079 --> 00:37:49.559
we call the ski guarantees. Ski the ski three times,

636
00:37:49.559 --> 00:37:51.039
you don't like it, bring it back for a brand

637
00:37:51.079 --> 00:37:53.400
new pair, and keep bringing it back until we get

638
00:37:53.440 --> 00:37:53.800
it right.

639
00:37:54.760 --> 00:37:58.159
And the result was eight thousand.

640
00:37:57.920 --> 00:38:00.360
Pair of skis sold a twenty five percent from the

641
00:38:00.400 --> 00:38:03.239
previous year and only eight came back. Because all people

642
00:38:03.480 --> 00:38:07.559
wanted was a great ski experience. And all people want

643
00:38:08.239 --> 00:38:12.000
is whatever your product to service delivers, to have a

644
00:38:12.039 --> 00:38:13.119
great experience with it.

645
00:38:13.639 --> 00:38:13.960
That's it.

646
00:38:15.719 --> 00:38:17.519
Sure, there's going to be a couple of people who

647
00:38:17.639 --> 00:38:19.360
might take advantage of it, but.

648
00:38:20.440 --> 00:38:23.599
You're dealing with the law of large numbers, which means

649
00:38:23.840 --> 00:38:27.960
your entire customer base. Out of your entire customer base,

650
00:38:28.360 --> 00:38:31.599
believe me, only a very small percentage you're going to

651
00:38:31.679 --> 00:38:35.719
take advantage of the offer. And what I find is

652
00:38:35.840 --> 00:38:40.440
is when I present this to clients, they're really hesitant.

653
00:38:41.599 --> 00:38:46.840
But there's three reasons why a business owner resists doing

654
00:38:47.159 --> 00:38:50.519
a risk reversal. Number one, they're not confident in their

655
00:38:50.559 --> 00:38:53.159
product or service or their quality, which is a big

656
00:38:53.280 --> 00:38:56.360
problem if that's the case, because you have to you

657
00:38:56.559 --> 00:38:59.960
have to be in a position, whether relatives how confident

658
00:39:00.079 --> 00:39:03.960
you are about your product, that it's your obligation to

659
00:39:04.000 --> 00:39:08.960
your obligation to sell that product to that customer because

660
00:39:09.000 --> 00:39:14.199
you offer the best period for them. And if you're

661
00:39:14.280 --> 00:39:16.519
not that confident with your product or service, then I

662
00:39:16.559 --> 00:39:18.639
can understand why you're not doing a risk reversal.

663
00:39:20.159 --> 00:39:21.119
The other thing is.

664
00:39:23.519 --> 00:39:29.360
Business owners don't really understand the mathematics involved in the

665
00:39:29.480 --> 00:39:33.039
value of the long term value of a customer. And

666
00:39:33.840 --> 00:39:37.280
when you understand the long term value of a customer

667
00:39:38.320 --> 00:39:40.920
and you understand that the risk reversal is going to

668
00:39:41.159 --> 00:39:46.320
convert more of those customers into sales, then not only

669
00:39:46.400 --> 00:39:50.280
do you have more sales today, but future the future

670
00:39:50.400 --> 00:39:53.599
value of that customer is now in play and you're

671
00:39:53.639 --> 00:39:59.039
going to increase the value of that customer. So it's

672
00:39:59.119 --> 00:40:03.519
incredibly valuable once you get a customer, because once you

673
00:40:03.559 --> 00:40:06.000
get a customer, there's a lifetime value component to it.

674
00:40:06.079 --> 00:40:08.559
They're going to order again and again and again.

675
00:40:09.559 --> 00:40:14.159
And because of that, the risk reversal is an outstanding

676
00:40:14.239 --> 00:40:17.760
strategy because you're going to convert more people to say

677
00:40:17.880 --> 00:40:19.039
yes to your offer.

678
00:40:20.400 --> 00:40:20.880
And then.

679
00:40:22.519 --> 00:40:27.519
The third reason why business owners resist risk reversals is

680
00:40:27.599 --> 00:40:30.920
they're thinking like employees instead of strategic business owners. And

681
00:40:31.039 --> 00:40:34.480
let me tell you what I presented my ski guarantee

682
00:40:35.599 --> 00:40:37.920
to my staff. I thought I was out of my

683
00:40:38.039 --> 00:40:41.719
mind because they had visions of thousands of pair of

684
00:40:41.760 --> 00:40:44.599
skis coming back and us losing a ton of money and.

685
00:40:44.559 --> 00:40:47.239
It'll never work and boy, we'll lose our shirt.

686
00:40:48.400 --> 00:40:52.159
But that didn't happen at all. That the mindset of

687
00:40:52.199 --> 00:40:57.119
a business owner is number one. The competition may not

688
00:40:57.239 --> 00:40:58.800
be in position to do it. And by the way,

689
00:40:58.880 --> 00:41:02.639
my competitive is never ever copied.

690
00:41:02.280 --> 00:41:02.639
Me on that.

691
00:41:03.119 --> 00:41:05.559
They never did wow, yeah, they never did.

692
00:41:08.280 --> 00:41:08.320
So.

693
00:41:09.000 --> 00:41:10.000
But but you know, the.

694
00:41:10.039 --> 00:41:12.360
Competition is going to either be slow to the draw

695
00:41:12.440 --> 00:41:15.679
because you're going to be first doing it, or uh,

696
00:41:15.840 --> 00:41:18.639
they're not going to be have the logistical positioning to

697
00:41:18.719 --> 00:41:18.920
do it.

698
00:41:19.079 --> 00:41:22.360
They might not have the or the mindset themselves to

699
00:41:22.480 --> 00:41:22.679
do it.

700
00:41:25.039 --> 00:41:28.480
So uh that but that's thinking like a business owner,

701
00:41:28.519 --> 00:41:32.440
and thinking like a business owner is knowing that all

702
00:41:32.760 --> 00:41:36.440
you're doing is giving the customer a great experience because

703
00:41:36.480 --> 00:41:40.079
your product and services superior. And if you don't think

704
00:41:40.079 --> 00:41:43.360
your product the services superior, that's big trouble.

705
00:41:43.679 --> 00:41:47.079
That's why they didn't compete. When your competitors didn't follow

706
00:41:47.320 --> 00:41:48.360
suit with you, I.

707
00:41:48.400 --> 00:41:50.920
Know they were they were afraid to do it, and

708
00:41:51.039 --> 00:41:53.280
they didn't know how great we're doing with it. Although

709
00:41:54.320 --> 00:41:56.960
you know, rumors do get out unfortunately they do a

710
00:41:57.000 --> 00:41:59.480
lot of and a lot of businesses they do, especially

711
00:41:59.559 --> 00:42:00.760
within an industry.

712
00:42:01.800 --> 00:42:04.719
But uh, and so the fact that we were doing

713
00:42:04.760 --> 00:42:11.320
well didn't didn't drive them motivate them to copy it.

714
00:42:11.639 --> 00:42:13.000
And it was a simple thing to copy.

715
00:42:13.039 --> 00:42:15.519
It's not really it didn't really take much of a

716
00:42:15.599 --> 00:42:18.239
logistical thing other than how do you handle a return,

717
00:42:18.280 --> 00:42:19.880
which is kind of commonplace anyway.

718
00:42:20.559 --> 00:42:23.639
Well that's why so many companies, especially when you see

719
00:42:23.679 --> 00:42:28.079
ads on TV or on the radio or you know,

720
00:42:28.280 --> 00:42:32.360
even a lot of speakers do it. You know, they

721
00:42:32.400 --> 00:42:35.880
always have that thirty day guarantee, and they have that

722
00:42:36.039 --> 00:42:39.320
thirty day guarantee because they're convent that you're not going

723
00:42:39.400 --> 00:42:40.320
to return.

724
00:42:40.960 --> 00:42:43.159
Absolutely, there's no question about it.

725
00:42:43.239 --> 00:42:46.519
And that's but that's the big hang up that we

726
00:42:46.719 --> 00:42:50.320
business owners have with just thinking that all the customers

727
00:42:50.360 --> 00:42:53.480
going to do is utilize the skate. Because with my

728
00:42:53.599 --> 00:42:56.960
ski guarantee, they could ski the ski. I don't know

729
00:42:57.039 --> 00:42:58.880
how many times they could skip the T ten times

730
00:42:58.920 --> 00:43:00.480
and bring it back and I wouldn't it right?

731
00:43:00.880 --> 00:43:01.000
Right?

732
00:43:01.239 --> 00:43:04.960
So uh, and and they could and they could, and

733
00:43:05.199 --> 00:43:07.639
what they could do, what they could have done is

734
00:43:07.800 --> 00:43:10.199
every three weeks, every four weeks, bring it back and

735
00:43:10.280 --> 00:43:15.039
try something else, because skiers love to try different right skis,

736
00:43:16.519 --> 00:43:19.360
and so they could have done that, but all they

737
00:43:19.440 --> 00:43:21.679
wanted was the great ski experience with the skis that

738
00:43:21.760 --> 00:43:23.840
they had. If it was right for them, great, it

739
00:43:23.960 --> 00:43:27.840
made their experience better and we did our job and

740
00:43:27.920 --> 00:43:31.599
there it is. Yeah, it's just it's just amazing how

741
00:43:32.079 --> 00:43:35.079
business owners are afraid to use that strategy, and it's

742
00:43:35.119 --> 00:43:36.519
an outstanding strategy.

743
00:43:36.920 --> 00:43:37.239
You know, the.

744
00:43:39.199 --> 00:43:42.920
Customers saying to themselves, I don't want to look foolish here,

745
00:43:44.159 --> 00:43:46.840
you know, or I don't want to have to explain

746
00:43:46.920 --> 00:43:47.960
to my spouse.

747
00:43:49.079 --> 00:43:50.039
How I got taken.

748
00:43:50.719 --> 00:43:55.320
Yeah, okay, you know. So these are the things that

749
00:43:55.440 --> 00:43:57.760
are going through the minds of the customer. They want

750
00:43:57.800 --> 00:44:01.679
to make sure that they're not being taken and that uh,

751
00:44:01.840 --> 00:44:03.880
you know that the product is going to deliver what

752
00:44:04.000 --> 00:44:05.000
it's what it says it.

753
00:44:05.039 --> 00:44:08.800
Will deliver absolutely. So how do people reach out to

754
00:44:08.880 --> 00:44:11.679
you get more information on this and other things that

755
00:44:11.880 --> 00:44:14.480
you do to give them powerful business strategies.

756
00:44:15.039 --> 00:44:16.920
Well, what we do gain We'll do something a little

757
00:44:16.960 --> 00:44:21.320
different than than most most companies. What we do is

758
00:44:21.400 --> 00:44:26.960
we we are always looking to update our book with

759
00:44:27.559 --> 00:44:30.280
you know, new and different ideas, and so what we

760
00:44:30.400 --> 00:44:33.440
do is it's called a book interview and basically it's

761
00:44:33.480 --> 00:44:36.760
sixty minutes on Zoom I present strategies for my book

762
00:44:36.840 --> 00:44:39.639
and then I asked the interviewee.

763
00:44:40.199 --> 00:44:42.719
I asked them if a business.

764
00:44:42.440 --> 00:44:45.119
Owner were to implement this strategy that I just presented,

765
00:44:45.519 --> 00:44:48.159
what impact would it have to a business in your industry?

766
00:44:48.480 --> 00:44:51.679
And then I documented for the book uh and base

767
00:44:51.840 --> 00:44:54.119
And by the way, if I if I like some

768
00:44:54.239 --> 00:44:56.000
of their quotes, I actually put the quote in the

769
00:44:56.000 --> 00:44:57.920
book along with their name and company name if they

770
00:44:58.119 --> 00:44:59.880
if they want that, and sometimes they are not.

771
00:45:00.079 --> 00:45:01.719
They want to be anonymous, but.

772
00:45:03.239 --> 00:45:06.280
So right, so it gives them a little exposure as well.

773
00:45:06.960 --> 00:45:10.719
But more importantly, they'll learned business strategies that their competition

774
00:45:10.840 --> 00:45:15.199
isn't doing. So by as for a book interview, just

775
00:45:15.280 --> 00:45:19.880
go to NeXTSTEP CFO dot net, forward slash contact, fill

776
00:45:19.960 --> 00:45:23.039
out that contact form in the message section, write the

777
00:45:23.119 --> 00:45:26.400
word book interview, and I'll send your calendar link to schedule.

778
00:45:26.519 --> 00:45:27.280
As simple as that.

779
00:45:28.880 --> 00:45:29.440
Beautiful.

780
00:45:29.599 --> 00:45:30.079
I love it.

781
00:45:30.280 --> 00:45:32.800
Once again, the wealth of knowledge that can help business

782
00:45:32.880 --> 00:45:37.239
people be successful and profitable. They need to make sure

783
00:45:37.280 --> 00:45:41.079
to tune in next week also to the positively Pipemine's

784
00:45:41.079 --> 00:45:45.679
segment with you as our expert, given some powerful business

785
00:45:45.760 --> 00:45:50.440
strategies that next week we're going to talk about a

786
00:45:50.639 --> 00:45:54.280
cash collection strategy, So make sure to tune in and

787
00:45:55.000 --> 00:45:58.320
thanks Michael for once again being the expert that you are.

788
00:45:58.920 --> 00:45:59.880
Thank you, Dave pleasure to be.

789
00:46:02.239 --> 00:46:07.039
Thank you for listening to the adventures of Pipemin on

790
00:46:07.719 --> 00:46:10.440
w for c u I Radio