Feb. 16, 2026

Woof I Can’t See Through My Pet’s Eyes + Squeeze Pages: Lead Capture Secret

Woof I Can’t See Through My Pet’s Eyes + Squeeze Pages: Lead Capture Secret

Season 20, Episode 22 of The Adventures of Pipeman. It’s the Positively Pipeman weekly segment of The Adventures of Pipeman. Chapter 1: The Pet Health Guru is back and Woof I can’t see!. Look through your pet’s eyes with Bill. Chapter 2: Michael...

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Season 20, Episode 22 of The Adventures of Pipeman.

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.

Chapter 1: The Pet Health Guru is back and Woof I can’t see!. Look through your pet’s eyes with Bill.

Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Squeeze Pages: The Lead Capture Secret. Squeeze pages are different than websites. Why sending people to a squeeze page is better than sending them to a website.

Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!

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The following show contains adult content. It's not our intent

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to offend anyone, but we want to inform you that

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if you are a child under the age of eighteen

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or get offended easily, this next show may not be

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for you. The content, opinions, and subject matter of these

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shows are solely the choice of your show hosts and

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their guests, and not those of the Entertainment Network or

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any affiliated stations. Any comments or inquiries should be directed

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to those show hosts. Thank you for listening.

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Hi, you love them too?

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Yes, that's true.

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Sea for you young.

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Of America.

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It's time for the Adventures of fight Man.

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I'll be four cy dot com.

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Fence Pond Beach is number one Internet radio station. Here's

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your host, the fight Man. Yo, it's positively Pinte Man.

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It's Monday. It's the Adventures of Pinte Man W four

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cy Radio right here at W four cy dot com.

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And it's President's Day. Now, before I talk about President's Day,

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I think I need my expert guest and my engineer

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on the show with me. So come on down studio

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Nut and pet health Guru.

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How are we doing today?

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Oh listen, it's President's Day. We get to listen. And

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that's why Rebel's not here today. By the way, she

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because she's in Louisiana. She thought this is where you

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celebrate all the presidents of the Elks lodges in Louisiana,

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and she thinks it's an official day off, because what

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does presence day anyway? I mean, like, are we celebrating

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all presents? Do we celebrate President Noriega? How about the

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president of Valence have val I was about to say

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Valen's Well, I don't know where that came from, but

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as well, yeah, so like what presents, it's not very specific,

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but it used to be specific. Like this is where

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I think we could make America great again. Go back

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to where kids were able to have two days off

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of school because you were celebrating George Washington's birthday one

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week and the following week you're celebrating Lincoln's birthday. Except

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that that's it the other way around. No, it wasn't

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that was right. It was George first, Abraham second. And

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how come their birthdays are only on Monday. My birthday

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isn't only on Mondays. I would have a three day

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weekend all the time my birthday. That's not fair. How

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that happen?

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That's you know, you're right? And why don't we celebrate

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all the presidents on each of their days? We can

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have that, you know, almost a year off of Mondays.

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So this is what I'm gonna do. Okay, we're not

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ready to put our bid in again for president pipe man,

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but not. Part of my platform for twenty twenty eight

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is that we make President's Day for all presidents and

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we get every day of the whole year off. That's

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that's my platform, paid paid every No, well, it's the

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benefit of AI. Come on, we have the AI wise,

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why do we have to work? Just pay us?

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That's right?

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What do you think? Wait?

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I think everyone would vote on that.

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See, I have the most brilliant platform forms and everybody

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would vote on because listen, running for president just means

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tell everybody what they want to hear and not knowing

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that you can't get any of it done.

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Hm hmm.

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But but you can chop down a cherry tree. Yeah,

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you can chop down a cherry tree on President's Day.

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I wonder if that's a rule. Can you or can't

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you chop down a cherry tree?

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Wonder if if it's legal to chop down cherry trees now,

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because I know a lot of other trees you can't

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uh be illegal. And of course what you know, depending

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what cities they country you're in, it could be you

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can only do certain age trees, certain colored trees, or you.

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Know, so we have that's pretty racist. Color, that's pretty racist.

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You can only kill certain trees, Okay.

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Like you know, I think in some areas like black

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walnuts are protected. Of course, cherry trees are protected, and

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redwoods are protected.

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What I want to know is our oysters Rockefeller protected? Jeez?

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Do you know what that is? One?

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You mean the families or no oysters Rockefeller?

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Do you know what that is? No, they don't teach

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the younger generation anything these days.

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Bill, No, I know. I know.

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We'll let him, We'll let him figure it out.

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Yes, he's googling it right now.

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He totally is it. I think it's your type one.

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I'm just saying, did you find it? It's big in

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Texas or Texan?

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If it's not a steak I don't think it's big

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in Texas.

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Have you been to that steakhouse by the way one.

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I have?

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Did you eat the whole sneak? Which one look he's

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still googling ship.

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You can totally have our pictures of oysters?

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Is that what there?

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And there's like given a recipe for smoked oyster Rockerfeller.

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Yeah, isn't. Isn't that the one that are bull bulls?

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No? It actually looks good.

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Which is the one that are bull bull and bulls

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are in Texas? Is that it? Let's see boomed, I'll

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look it up. Oh no, you know what I was wrong?

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It's rock I meant to say rocky Mountain oysters. Do

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you know what rocky Mountain oysters are? One?

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Those are the bull balls.

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They are the bull ball, not blue balls, but bull.

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Balls chopped then fried.

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So what what is wrong with you Texans anyway that

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you eat bull's balls? Like, I don't get it.

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I would say it's for fertility, but I blind to you.

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So I just have to say you're eating bull balls

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because you're from Texas. And then you're eating what what

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is it that aunt larvae or whatever? Tacos two?

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Everything is bigger in Texas. Okay, I don't know about

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that big balls.

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I think a C. D C probably ate those while

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they were in Texas. Do you get that one? One?

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We're we're doing the generational show right now? Or or

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how about or how about the band Accept? You know

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the band Accept. They have a They had a very

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popular song called big Balls. Its right up your alley?

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Why is they gonna be in my alley?

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Because you're from Texas? Louisia isn't here, so I have

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to make fun of Texas right.

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Anyway, although he wouldn't be as funny.

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How how do dogs bark in Texas? Can you give

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us a demonstration? Do they go like Wolf?

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They don't because they are frights that get shot?

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Why why do dogs get shot in Texas?

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Everybody gets shot in Texas?

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Oh my god, yeah, no, I stay away from that state.

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Man.

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Everybody has a gun in Texas.

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Okay? But Wolf, I can't see through my bed's eyes

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like I have such a visual there. It's a visual

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of me as a kid in the seventies with the

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shag do and the hair was in my eyes, And

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I don't know what's it really all about?

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Pet health Guru, Well, basically, you know, we look at

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us through our eyes and what they want, how they act,

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how we want them to be trained, everything else. And

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we never asked them. We never really ask them if

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the food is decent. Most of the time, it's like,

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you know, I just throw down some kibble and you

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know they'll be fine. Look if they eat it, they're

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still live, so it must be what they want. We're

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not looking at it, you know, in their perspective. Basically.

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You know, one of the things I got in a

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conversation with somebody last week, and you know those are

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color blind, So why do they make dog food with

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multi colored kibble? Like you know, I'm only going to

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pick out the green ones or the you know, orange ones,

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or the brown ones or black ones. I mean, why

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do they do this? You know, we're not even thinking

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about them. Why are we giving them dry cereal every day?

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I mean, you know, of course the younger generation is

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more used to cereal, But when cereal first came out,

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and you know, we were fitted as a kid, you

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had to slather it with milk or juices, a lot

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of sugar, a lot of fruit because it tasted like

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garbage and kind.

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Of like the cereal. If I'm gonna eat cereal, I

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would have to eat Now it tastes like cardboard. Okay,

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give me some count chocula, But that that crap's terrible

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for you. Like, so if you ask me, like you

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know what too. And somebody as a human that eats

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very specifically for health reasons. You know, you go out

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with people, they think you want to be this pain

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in the ass because you can speak up unlike your

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pet like or they you know, they just assume because

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you eat this stuff that you like it, okay, And

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I think that's what Ky you're saying. It is like

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you're giving these pets stuff and they can't speak to you,

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so they can't tell you they don't like it, and

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they can't tell you that it's not good for them either.

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Yeah.

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I mean that's a big part of it because and

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it's not just food. I mean stop and think, oh,

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the dog's got a little bit of an odor and

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so I take my can of deodorizer and spray the

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carpet where they're living. With toxic chemicals, we do those

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plug in stupid things. They're right at their nose level

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again with toxic chemicals, you know. And of course the

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non backside of it, we go to the veterinarian and

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you know, way is it that when you pull up

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in the vets off you know, parking lot, you have

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to wrestle your dog to get them in the door,

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you know, whereas when they pull up in my parking lot,

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you know, at my palaeopat where they have good things there,

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the dogs are excited to come in.

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You know.

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We have to visualize what they're seeing and what they're

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knowing and what they're smelling, and you know, then relate

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that to their behaviors.

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Well, there's a reason why if they have a whole

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bowl of dog food, they'll eat it. But if you're

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eating a steak while they're eating a whole bowl of

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dog food, they'll wait till you throw a crap on

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the ground to eat that.

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Yeah, they're praying something hits the floor and they have that,

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you know. And why do we put the dog that

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dry kibble down all day long because they won't eat

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a meal. They go, oh my god, I'm dying. Let

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me go and have one or two pieces just to

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get something in my poor stomach, which is like aching

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at this point in time, and then walk away and

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wait for something to hit the floor. Didn't Okay, I

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believe you grab one or two more pieces. And that's

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their life. I mean, that's what they're seeing.

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You know it. It reminds me of today before coming

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to do this episode, and I made myself lunch and

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I had to force myself to eat it because I

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didn't like it at all. It was healthy, but also

215
00:13:20.720 --> 00:13:24.000
it's the healthy and it's the fact of like, uh,

216
00:13:24.480 --> 00:13:27.600
you know, I've been homeless, so I don't ever waste

217
00:13:27.679 --> 00:13:31.320
food ever, and so like, I can totally relate to

218
00:13:31.360 --> 00:13:34.960
what you're talking about with these pets because they're just like, huh,

219
00:13:35.879 --> 00:13:38.240
I don't really want to, but I have to eat this.

220
00:13:41.039 --> 00:13:43.960
You know. And you know, not to leave any pets out.

221
00:13:44.039 --> 00:13:47.519
I mean when we look at the cat the feline

222
00:13:47.559 --> 00:13:51.080
population as well. Okay, we want them to go potty

223
00:13:51.159 --> 00:13:55.960
in a kitty litter tray, in kitty litter. What's in

224
00:13:56.000 --> 00:13:58.600
the kitty litter? Why why are they walking over the

225
00:13:58.679 --> 00:14:02.679
box and peeing on the floor or you know, again

226
00:14:03.000 --> 00:14:07.159
the same smells, the same visuals. It's not there. It's

227
00:14:07.159 --> 00:14:09.279
not what they would do naturally. We're asking them to

228
00:14:09.279 --> 00:14:12.200
do a whole bunch of unnatural days. You know, you

229
00:14:12.240 --> 00:14:15.240
walk your dog, he can spot the neighbor three blocks

230
00:14:15.240 --> 00:14:17.200
away that come out in his yard. You can do

231
00:14:17.720 --> 00:14:19.879
they can see it. You're going like, what the hell

232
00:14:19.879 --> 00:14:23.000
are you looking at you? They know exactly what's going

233
00:14:23.039 --> 00:14:26.360
on in many cases, or we're oblivious.

234
00:14:26.960 --> 00:14:31.600
Yeah, and why is it say that again?

235
00:14:31.720 --> 00:14:35.480
Yeah? Yeah, And here we are on President's Day and

236
00:14:35.519 --> 00:14:37.840
we don't even know what we're celebrated. We are oblivious,

237
00:14:37.879 --> 00:14:38.279
aren't we?

238
00:14:39.080 --> 00:14:43.799
Oh? My god? Like, I guarantee if we called one

239
00:14:43.879 --> 00:14:47.840
hundred people right now, none of them will know why

240
00:14:48.159 --> 00:14:50.960
it's President Day and why it became President's Day. Because

241
00:14:51.000 --> 00:14:54.960
it became President's Day. It wasn't always President's Day. It

242
00:14:55.000 --> 00:14:58.519
was George Washington's birthday, and it was Abraham Lincoln's birthday.

243
00:14:58.759 --> 00:15:01.639
But they're like, we don't need the kids out of

244
00:15:01.639 --> 00:15:05.759
school this much, we need this, we need that. Let's

245
00:15:05.840 --> 00:15:08.480
just combine them into one day, make it easy. Play

246
00:15:08.480 --> 00:15:11.240
it on Monday, so people have three day weekends. That's

247
00:15:11.279 --> 00:15:17.480
really what happened, right, That's what you missed one, That's

248
00:15:17.480 --> 00:15:19.480
what your generation missed going through that.

249
00:15:21.360 --> 00:15:23.440
I had a couple of people this weekend asked me,

250
00:15:23.480 --> 00:15:27.080
are you working on Monday? Like, yeah, it's President's Day.

251
00:15:28.000 --> 00:15:32.519
So that's what I heard. That's what I heard this

252
00:15:32.600 --> 00:15:37.320
weekend is those with some people and it's like, okay,

253
00:15:37.399 --> 00:15:40.000
so you got a three day weekend and one of

254
00:15:40.039 --> 00:15:42.600
them happened to be a teacher. It's like, no, they

255
00:15:43.320 --> 00:15:49.320
scheduled a special teacher conference in service day on your

256
00:15:49.399 --> 00:15:49.879
day off.

257
00:15:50.679 --> 00:15:55.879
Yeah, it's that's what they do. And like, listen, you're

258
00:15:55.960 --> 00:15:58.720
in retail. I used to be in retail for ten

259
00:15:58.799 --> 00:16:02.639
years and then more sprinkled throughout the years helping my dad.

260
00:16:02.679 --> 00:16:08.960
And holidays are the worst when when you work in retail,

261
00:16:09.039 --> 00:16:12.600
because those are the days you definitely have to work.

262
00:16:12.639 --> 00:16:14.879
Like you go to work for a retail company, they

263
00:16:14.919 --> 00:16:18.759
tell you straight out, man, like you don't have a choice.

264
00:16:18.840 --> 00:16:23.399
You're working period or you or you're fired, Like you

265
00:16:23.480 --> 00:16:27.240
work Christmas, you work Thanksgiving if they're open. You know,

266
00:16:28.039 --> 00:16:33.000
you know, you work Black Friday. You don't have that choice.

267
00:16:34.200 --> 00:16:34.320
No.

268
00:16:34.559 --> 00:16:36.919
See see you don't know how good you have it

269
00:16:37.000 --> 00:16:43.240
there one exactly.

270
00:16:44.120 --> 00:16:46.559
Oh but it's it's true. And I mean, you know,

271
00:16:46.679 --> 00:16:50.159
our our dogs don't care about time that you know,

272
00:16:50.200 --> 00:16:52.960
they have no conception. I know my own dogs. Okay,

273
00:16:53.000 --> 00:16:57.559
when I go to work in morning, you know she's

274
00:16:57.600 --> 00:17:00.000
laying in her bed and that's okay. I'm going to work, Okay,

275
00:17:00.080 --> 00:17:03.240
find I can walk out the door, come back eight

276
00:17:03.279 --> 00:17:06.359
hours later. She's happy to see me. I can also

277
00:17:06.359 --> 00:17:09.359
walk out that door and go, oh crap, I forgot

278
00:17:09.359 --> 00:17:11.400
that paperwork in my desk. Open the door and she

279
00:17:11.400 --> 00:17:13.720
comes to breach me the same way. It's like no

280
00:17:13.799 --> 00:17:16.480
conception of time, but we think that they have that

281
00:17:16.559 --> 00:17:20.240
conception of time that you know, it's like, ah, let's see,

282
00:17:20.240 --> 00:17:22.720
I've been I've been here for six hours. I gotta

283
00:17:22.759 --> 00:17:25.160
go pee and I know that they're gonna be on time.

284
00:17:28.319 --> 00:17:31.519
Eight hours later they get their legs crossed and it's left,

285
00:17:33.400 --> 00:17:33.759
you know.

286
00:17:34.720 --> 00:17:38.839
Just like we don't. Just like kids feel like on

287
00:17:38.880 --> 00:17:40.680
a road trip with their parents.

288
00:17:41.720 --> 00:17:45.240
Yeah, yeah, our bladder is a lot bigger than theirs.

289
00:17:46.839 --> 00:17:50.039
Well, I just have to see. I have a very

290
00:17:50.039 --> 00:17:55.240
important question though. Okay, so are you telling me that

291
00:17:55.359 --> 00:18:00.319
all these people that like celebrate their dog's birthday and

292
00:18:00.359 --> 00:18:03.920
like put a party had on them and bake them whatever,

293
00:18:05.640 --> 00:18:08.319
that the dogs are like clueless or like what the

294
00:18:08.359 --> 00:18:09.400
hell is going on here?

295
00:18:11.359 --> 00:18:14.960
Or or the cat haven't you seen these dogs? They

296
00:18:14.960 --> 00:18:18.359
stand by the calendar and they circle all the day

297
00:18:18.640 --> 00:18:23.119
and you know, little notes around. Okay, I want this

298
00:18:23.200 --> 00:18:25.799
treat and that treat and actually, can you give me

299
00:18:25.880 --> 00:18:28.440
a steak for a change, because that's what I really need.

300
00:18:29.640 --> 00:18:33.400
It's you know, I mean they pick up on our energy, yeah,

301
00:18:33.480 --> 00:18:36.799
which isn't always good energy unfortunately. You know, it's like

302
00:18:37.119 --> 00:18:40.920
but that's basically where they're coming from, and we're not

303
00:18:40.920 --> 00:18:44.319
picking up their energy. So it's kind of you know,

304
00:18:44.319 --> 00:18:47.640
it's very very one sided. And you know, and people

305
00:18:47.680 --> 00:18:50.400
get upset when their dogs don't. You know, Hey, I'm

306
00:18:50.440 --> 00:18:53.160
putting on a birthday party for me and you're over

307
00:18:53.200 --> 00:18:56.599
there sleeping. You don't care. In fact, you're actually hiding

308
00:18:56.640 --> 00:19:00.200
because there's all these crazy kids and you know, things

309
00:19:00.279 --> 00:19:00.680
going on.

310
00:19:00.759 --> 00:19:05.799
I just want to be alone, right, Just leave me alone.

311
00:19:06.920 --> 00:19:10.240
So what about your guppy one? That's your guppy guy?

312
00:19:10.400 --> 00:19:12.119
Sayed when you get home from the studio.

313
00:19:12.880 --> 00:19:15.920
Oh absolutely, yeah, they're practically jumping out of the water.

314
00:19:18.079 --> 00:19:20.640
Well you better be careful because they could get hurt

315
00:19:20.759 --> 00:19:21.160
doing that.

316
00:19:21.519 --> 00:19:24.359
And I've had a couple actually jump out the outside.

317
00:19:25.160 --> 00:19:25.519
Really.

318
00:19:25.880 --> 00:19:28.200
I came home one time found one on the floor.

319
00:19:29.680 --> 00:19:33.400
Well did you leave food on the floor? I did not,

320
00:19:34.519 --> 00:19:38.440
So I do have a question. I do have a question, Bill. Okay,

321
00:19:38.680 --> 00:19:41.559
you get a fish, like a goldfish, and they give

322
00:19:41.559 --> 00:19:45.839
you this little canister of like these flakes. Is that

323
00:19:45.960 --> 00:19:50.960
really what a goldfish would eat in the wild.

324
00:19:51.039 --> 00:19:55.279
If it was next to the flake plants. Maybe, but no,

325
00:19:55.559 --> 00:19:59.240
that's nothing. I mean, that's the same variation as kibble.

326
00:20:00.000 --> 00:20:03.079
You know, we give it not only to our dogs

327
00:20:03.079 --> 00:20:05.839
and our cats, but we give it to our hamsters,

328
00:20:05.880 --> 00:20:09.480
we give it to our you know, guinea pigs or rabbits,

329
00:20:10.079 --> 00:20:13.279
and actually we give it to most livestock as well.

330
00:20:13.680 --> 00:20:19.400
Everything's preprocessed, not necessarily healthy, not as far from a

331
00:20:19.440 --> 00:20:21.519
species appropriate diet as we can find.

332
00:20:22.759 --> 00:20:26.519
Now, you just brought up something for me that I

333
00:20:26.640 --> 00:20:31.400
just thought about. Every single pet you could possibly have,

334
00:20:32.359 --> 00:20:40.160
their food has the same crunchiness and color. That's weird.

335
00:20:41.039 --> 00:20:43.279
Anything that anything that you have to buy food pellets

336
00:20:43.319 --> 00:20:45.240
for it looks the same way going in that it

337
00:20:45.279 --> 00:20:47.039
does coming out.

338
00:20:48.039 --> 00:20:53.880
Yeah, it's a processed I mean that's the problem with it. Yeah,

339
00:20:53.960 --> 00:20:57.799
you know it again, we don't. We're putting it through

340
00:20:57.880 --> 00:21:02.720
our eyes. How is that convenience? And then they tried

341
00:21:02.759 --> 00:21:07.680
to disguise it as complete and balance. We need these nutrients,

342
00:21:09.599 --> 00:21:11.720
you know, pipe man, you you know you've had some

343
00:21:11.799 --> 00:21:16.079
health issues over the years, and I'm sure that you

344
00:21:16.279 --> 00:21:19.319
know exactly what mineral and what vitamin that you need

345
00:21:19.359 --> 00:21:21.680
to take it what time of the day so that

346
00:21:21.759 --> 00:21:23.720
you never have this stuff happen again.

347
00:21:24.759 --> 00:21:31.480
Yeah, you know, Yeah, I just saw an article about

348
00:21:31.960 --> 00:21:36.240
that dark chocolate's good for diabetes. So now I'm I'm

349
00:21:36.880 --> 00:21:39.079
cool with just eating dark chocolate for the rest of

350
00:21:39.079 --> 00:21:41.559
my life. Then I'll be happy. If you've fed me

351
00:21:41.799 --> 00:21:44.720
chocolate for the rest of my life, I'd be happy. So,

352
00:21:45.400 --> 00:21:48.559
you know, but we're not feeding chocolate. We're feeding like

353
00:21:48.880 --> 00:21:51.359
tasteless pellets.

354
00:21:53.279 --> 00:21:55.519
What would you recommend?

355
00:21:56.839 --> 00:21:58.279
Yeah, cheapest agreeients, what.

356
00:21:59.759 --> 00:22:03.920
Cheap ingredients that they can possibly do for maximum profits,

357
00:22:04.400 --> 00:22:06.480
and they have to juice it up with all kinds

358
00:22:06.480 --> 00:22:10.880
of artificial flavors, which I find it interesting that artificial

359
00:22:11.079 --> 00:22:17.319
flavors is labeled as natural flavoring. I guess, yeah, miss

360
00:22:17.440 --> 00:22:18.599
the connect these things.

361
00:22:18.640 --> 00:22:22.440
I don't know, you know, hmmm, because I think it's

362
00:22:22.599 --> 00:22:25.640
just like a marketing thing because it's artificial, but it

363
00:22:25.759 --> 00:22:30.359
tastes like something made out of nature, So they call

364
00:22:30.400 --> 00:22:32.759
the flavoring.

365
00:22:34.680 --> 00:22:39.640
You knows, you know, natural flavoring. You know, that was

366
00:22:39.680 --> 00:22:43.519
the whole thing that the food industry did when they

367
00:22:43.640 --> 00:22:47.079
outlawed MSG, so they could still put MSG in your food.

368
00:22:47.880 --> 00:22:51.960
It's not called MSG anymore. It's called natural flavoring.

369
00:22:52.960 --> 00:22:53.319
I heard.

370
00:22:53.359 --> 00:22:54.839
I don't know how true this is, but I heard

371
00:22:54.880 --> 00:22:58.839
that there was some type of outlaw that restaurants couldn't

372
00:22:58.960 --> 00:23:01.480
use beef tallow on the to fry their fries with.

373
00:23:04.079 --> 00:23:04.839
So then they switched.

374
00:23:04.839 --> 00:23:08.279
Well, that was brought about. That was brought about by

375
00:23:08.519 --> 00:23:12.000
the corn industry, the corn farmers. The government subsidize the

376
00:23:12.079 --> 00:23:16.200
corn farmers, so they could subsidize John Deere with the big,

377
00:23:16.400 --> 00:23:21.640
big equipment, and so therefore we had to make the

378
00:23:21.759 --> 00:23:30.480
natural animal fats demonized and substitute seed oils, which are

379
00:23:30.799 --> 00:23:35.960
basically industrial lubricants, into our diet. And of course the

380
00:23:35.960 --> 00:23:39.759
pharmaceutical companies were behind that, because now we have a

381
00:23:39.839 --> 00:23:45.319
bunch of sick people with diabetes, obesity, dementia, all these things.

382
00:23:45.319 --> 00:23:48.599
When you start tracking all these diseases against the chart

383
00:23:48.640 --> 00:23:52.839
of when corn syrup and corn oil and soybean oil

384
00:23:52.880 --> 00:23:56.200
and all the seed oils came in, those charts are identical.

385
00:23:57.039 --> 00:23:59.920
But there's no correlation, of course not.

386
00:24:01.759 --> 00:24:05.680
And I just have to say to I just have

387
00:24:05.720 --> 00:24:07.640
to say too, I was like thinking in the beginning

388
00:24:07.680 --> 00:24:09.799
to show I'm like, you know what, we should just

389
00:24:09.920 --> 00:24:13.839
keep the adult disclaimer for the Wednesday show. But then

390
00:24:13.920 --> 00:24:17.279
you talked about these large lubricants, and I realized we

391
00:24:17.400 --> 00:24:23.480
need to keep that adult disclaimer on just saying.

392
00:24:22.599 --> 00:24:26.720
Yeah, hey, I heard something when I was when I

393
00:24:26.759 --> 00:24:30.480
was coming into the studio today, it's like all this

394
00:24:30.519 --> 00:24:34.119
stuff is well control. You know, they control everything. You

395
00:24:34.160 --> 00:24:37.400
know a number of plants, number of trees and things

396
00:24:37.440 --> 00:24:43.759
that have been manipulated. That was the statement last week

397
00:24:43.880 --> 00:24:46.839
out of the government, is that we're getting rid of

398
00:24:46.920 --> 00:24:51.400
all these regulations, especially like you know in design and

399
00:24:51.400 --> 00:24:53.640
stuff like that, that we haven't. That's why all the

400
00:24:53.680 --> 00:24:57.160
cars today look the same because the requirements that the

401
00:24:57.160 --> 00:25:00.680
government put on it. You can't have an individual God

402
00:25:00.799 --> 00:25:03.240
help you if you can you see you can you

403
00:25:03.279 --> 00:25:11.720
see souping up a twenty twenty six Tesla Right, I'm

404
00:25:11.759 --> 00:25:14.480
like what we did with a with a good you know,

405
00:25:14.519 --> 00:25:18.920
a good Chevy or a good Pontiac or my high starter.

406
00:25:19.920 --> 00:25:23.480
My high school had a mechanics garage and you were

407
00:25:23.519 --> 00:25:26.119
able to bring your car there and work on it

408
00:25:26.240 --> 00:25:30.240
as a student and you could take also auto mechanics class.

409
00:25:30.559 --> 00:25:33.920
What a concept. Now, like you open the hood, you

410
00:25:33.960 --> 00:25:37.680
can't if you can find a dipstick you're lucky. Okay,

411
00:25:37.880 --> 00:25:41.839
sometimes that like I've driven BMW's and you can't find

412
00:25:41.839 --> 00:25:49.759
the freaking dipstick. It's ridiculous, Okay, good old days of

413
00:25:49.839 --> 00:25:52.480
like making sure you always had some gasoline on you

414
00:25:52.680 --> 00:25:56.440
so you could pour it into the carburetor to get

415
00:25:56.440 --> 00:26:00.079
your car started. You always had your screwdriver with you

416
00:26:00.119 --> 00:26:02.359
so you could tap the starters so you could get

417
00:26:02.400 --> 00:26:05.920
your car started. You know things like that. You know

418
00:26:07.599 --> 00:26:12.160
what happened to those days? And those cars lasted longer

419
00:26:12.599 --> 00:26:15.839
than these new ones that have all the fancy crap

420
00:26:15.880 --> 00:26:16.200
in them.

421
00:26:17.119 --> 00:26:18.880
Well that's why they have all the fancy.

422
00:26:18.599 --> 00:26:20.160
Crap in them.

423
00:26:20.359 --> 00:26:29.160
Yeah. And like my bro bit took a Camaro and

424
00:26:30.480 --> 00:26:35.240
built it up to this racing machine. He still has

425
00:26:35.319 --> 00:26:39.880
it to this day. The first time he drove it,

426
00:26:40.759 --> 00:26:43.000
he got a ticket in his neighborhood because he was

427
00:26:43.079 --> 00:26:45.559
driving it to test it out. He got a ticket

428
00:26:45.559 --> 00:26:50.680
in his neighborhood for going one hundred and five in

429
00:26:50.759 --> 00:26:57.839
a fifteen. But he only made He only made it

430
00:26:57.920 --> 00:27:00.880
like a block or two because because then he got

431
00:27:00.960 --> 00:27:03.119
the ticket. But that I can tell you how fast

432
00:27:03.200 --> 00:27:07.839
it went from zero to one hundred and five. See,

433
00:27:07.880 --> 00:27:11.119
you didn't have those fun those fun times as a teenager,

434
00:27:11.160 --> 00:27:13.920
did you want you just had to have these stupid

435
00:27:13.960 --> 00:27:16.920
cars that make this humming noise that always freaks me

436
00:27:16.960 --> 00:27:19.039
out every time one's near me, Like.

437
00:27:19.039 --> 00:27:22.000
Well, they didn't exist when I was a kid, but

438
00:27:22.359 --> 00:27:26.759
you know, like is this it's I was just thinking

439
00:27:26.799 --> 00:27:28.680
I was walking the other day it's a car, Like

440
00:27:29.039 --> 00:27:31.480
it's so easy to just like walk in front of

441
00:27:31.480 --> 00:27:33.559
the car because you can't hear them till last second.

442
00:27:33.680 --> 00:27:37.000
And they sound like the same thing that you heard

443
00:27:37.079 --> 00:27:40.519
either on your race car set when you were a

444
00:27:40.640 --> 00:27:44.160
kid or the Jetsons. It kind of sound it kind

445
00:27:44.160 --> 00:27:47.319
of does have that Jetson sound, but not good like

446
00:27:47.400 --> 00:27:51.160
the Jetsen sound was actually kind of cool. These are

447
00:27:51.240 --> 00:27:56.640
just stupid, Like does the sound of electric cars annoy you? Bill?

448
00:27:56.839 --> 00:27:58.240
Oh we lost them?

449
00:27:58.759 --> 00:28:02.240
Well, well they you know me. Depending on the brand

450
00:28:02.240 --> 00:28:07.240
and model, some of them sound like wind chimes.

451
00:28:06.359 --> 00:28:10.440
Yes, like that's what it sounds like. Oh my god,

452
00:28:10.480 --> 00:28:12.440
And it's some of the weird.

453
00:28:13.160 --> 00:28:15.000
Like the gates of Heaven are opening up and you're

454
00:28:15.039 --> 00:28:15.759
about to die.

455
00:28:16.240 --> 00:28:19.960
It weird to be out every time. Man, we only

456
00:28:20.000 --> 00:28:22.400
have a couple of minutes left to year segment, So

457
00:28:22.480 --> 00:28:24.920
why don't you tell everybody how they can reach out

458
00:28:24.960 --> 00:28:27.359
to you and get more information so that they can

459
00:28:27.440 --> 00:28:31.160
see through their pet size from all the great knowledge

460
00:28:31.200 --> 00:28:33.200
that the Pet Health grew has and how they can

461
00:28:33.440 --> 00:28:36.759
check out my Paleo Pet, your show, all that good stuff.

462
00:28:37.559 --> 00:28:40.119
Yeah, I mean, I'm available at my Paleo Pet and

463
00:28:40.200 --> 00:28:43.079
mypliopet dot com. That's our retail outlet where we have

464
00:28:43.279 --> 00:28:47.519
tons and tons of great products, including a farm the

465
00:28:47.599 --> 00:28:52.759
Table program for people and our pets. Cools want you

466
00:28:52.799 --> 00:29:00.960
to visit the Health Cafe on all the video basically

467
00:29:01.000 --> 00:29:03.079
outlets there are in the face of the yours. I

468
00:29:03.079 --> 00:29:09.799
think I find new ones all the time, also on iHeartRadio, YouTube, Spotify,

469
00:29:10.599 --> 00:29:13.119
the four HC dot.

470
00:29:12.799 --> 00:29:15.519
Com, Petealthcafe dot com.

471
00:29:15.920 --> 00:29:17.720
So there's a lot of knowledge out there.

472
00:29:18.319 --> 00:29:20.920
I always advise you to start listening to the podcast

473
00:29:20.960 --> 00:29:24.359
first when you have an issue with your pets health

474
00:29:24.480 --> 00:29:28.519
or your pets concerns. If you're looking through their eyes,

475
00:29:28.839 --> 00:29:31.680
that's where they have a voice, and even for your

476
00:29:31.720 --> 00:29:34.200
own health that sort of thing. Develop your questions and

477
00:29:34.240 --> 00:29:35.839
then just get back to me on the show, and

478
00:29:35.880 --> 00:29:37.559
that would be a great way of doing it.

479
00:29:39.640 --> 00:29:42.720
And you know we're there every live.

480
00:29:42.519 --> 00:29:46.279
Every Thursday at eight pm and twenty four to seven

481
00:29:47.279 --> 00:29:48.200
on the Archives.

482
00:29:48.200 --> 00:29:50.359
So we hope to share from you and see you then.

483
00:29:51.400 --> 00:29:53.559
Don't know what's going on with the internet, but at

484
00:29:53.640 --> 00:29:54.680
least we got through to it.

485
00:29:55.440 --> 00:29:58.279
There you go. Well, you're always a wealth of information

486
00:29:58.680 --> 00:30:02.079
and it's real great to have you on as our

487
00:30:02.559 --> 00:30:06.440
resident pet health guru. And I also want to say

488
00:30:06.440 --> 00:30:08.960
one final thing before we go into the next segment,

489
00:30:09.000 --> 00:30:11.359
because we have the next segment we're going to talk

490
00:30:11.400 --> 00:30:16.599
about squeeze pages. Who what are squeeze pages? You might

491
00:30:16.680 --> 00:30:18.799
have to stay and listen and find out for Michael

492
00:30:18.799 --> 00:30:24.279
Barbarita from Next Step CFO in our powerful business Strategies. No,

493
00:30:24.559 --> 00:30:28.920
it has nothing to do with what you are thinking,

494
00:30:30.400 --> 00:30:32.799
you know, like especially I can see the smirk on

495
00:30:32.839 --> 00:30:36.039
your face. Wand no, it's not those kind of squeeze pages.

496
00:30:36.680 --> 00:30:40.279
So stay tuned. But I do want to say I

497
00:30:40.960 --> 00:30:43.680
have to publicly say this. I'm very upset. I came

498
00:30:43.720 --> 00:30:49.160
in the studio today and as the president of this company,

499
00:30:50.400 --> 00:30:53.920
Wan did not have a gift for me for President's Day.

500
00:30:56.039 --> 00:30:58.359
You know, I found the same thing in my in

501
00:30:58.440 --> 00:31:06.119
my operation nobody it was and for lunch.

502
00:31:08.079 --> 00:31:13.359
It's horrible, like today's generation has to have a little

503
00:31:13.359 --> 00:31:14.920
more respect for the president.

504
00:31:16.039 --> 00:31:17.680
That's right. That's why I have a kind of spam

505
00:31:17.759 --> 00:31:18.279
waiting for you.

506
00:31:22.000 --> 00:31:28.440
Because of hard work, not because of political contributions exactly.

507
00:31:28.960 --> 00:31:33.079
And he said he's got some spam for me, But like, okay,

508
00:31:33.319 --> 00:31:36.559
that's like giving me canned dog food. Man, what's wrong

509
00:31:36.599 --> 00:31:40.119
with you? What I was thinking, did you get your

510
00:31:40.200 --> 00:31:43.359
spam from my paleopack? Because if it's not from my

511
00:31:43.519 --> 00:31:45.319
paleo pet, I'm not eating it.

512
00:31:45.720 --> 00:31:52.240
I don't think they carry that spam.

513
00:31:52.359 --> 00:31:56.839
All right, Thanks a lot else, Guru. We will see

514
00:31:56.880 --> 00:32:01.319
you next week for some more amazing seeing information about

515
00:32:01.319 --> 00:32:03.519
how to take care of our pets and how much

516
00:32:03.559 --> 00:32:07.000
we've been lied to and we can make our pets healthier,

517
00:32:07.039 --> 00:32:10.400
and don't you want your pet to be happier and healthier.

518
00:32:10.640 --> 00:32:13.480
If you could see through their eyes, you'll see they

519
00:32:13.559 --> 00:32:17.039
want my paleo pet. They don't even have to bark.

520
00:32:17.839 --> 00:32:22.200
So thanks everybody, and stay tuned here. We're going to

521
00:32:22.319 --> 00:32:25.839
go into some business strategies that you're not gonna want

522
00:32:25.839 --> 00:32:29.000
to miss. Don't forget to squeeze your pages, because we're

523
00:32:29.039 --> 00:32:31.880
talking about squeeze pages right here on the Adventures Pipe

524
00:32:31.920 --> 00:32:39.880
Man W four C Y Radio. Roll it on, Hi,

525
00:32:40.119 --> 00:32:42.839
you love unto censure.

526
00:32:44.079 --> 00:32:49.039
Wow for you you.

527
00:32:54.799 --> 00:32:56.920
This is the pipe Man here on the Adventures pipe

528
00:32:56.960 --> 00:32:59.720
Man W four c Y Radio. We're here with the

529
00:32:59.720 --> 00:33:06.279
Positively Pipeman segment Powerful business Strategies right here with Michael

530
00:33:06.319 --> 00:33:08.559
Barberita from Next Step CFO.

531
00:33:08.720 --> 00:33:11.480
How are you, Michael, fantastic dank, Thanks for having me.

532
00:33:12.640 --> 00:33:16.759
I'm gonna squeeze some info out of you about squeeze pages.

533
00:33:19.440 --> 00:33:21.160
Good good. Yeah.

534
00:33:21.240 --> 00:33:25.279
You know, in speaking with clients and other business owners,

535
00:33:26.880 --> 00:33:29.839
they always say things like I've got to update my website,

536
00:33:29.960 --> 00:33:33.519
or I need to have a better website, blaming it

537
00:33:34.759 --> 00:33:39.519
lots of times, blaming on the website where why they're

538
00:33:39.559 --> 00:33:41.920
not doing business, or whether they're getting calls, or where

539
00:33:41.920 --> 00:33:46.960
they're not getting prospects. And what I always tell them

540
00:33:47.200 --> 00:33:50.519
is that, first of all, there's a big difference between

541
00:33:50.519 --> 00:33:53.559
a website and a squeeze page. A website is really

542
00:33:53.599 --> 00:33:57.119
for information purposes only, and a lot of us on

543
00:33:57.160 --> 00:33:59.720
the website, and everybody can look at their own website

544
00:33:59.799 --> 00:34:05.200
or competitors that things like great service, high quality, lowest prices.

545
00:34:06.079 --> 00:34:12.519
Family owned since nineteen fifty one were loyal, we're insured,

546
00:34:13.039 --> 00:34:16.760
we're honest and sincere, and these these are This is

547
00:34:16.840 --> 00:34:20.039
just jarging that everybody uses and there's no im It

548
00:34:20.079 --> 00:34:24.119
has no influence on the customer because the customer is

549
00:34:24.119 --> 00:34:27.199
worried about their own problems and want to solve their

550
00:34:27.239 --> 00:34:31.119
own issues and own their own problems relative to the

551
00:34:31.280 --> 00:34:37.119
to the solution that your product offers. So but it's

552
00:34:37.119 --> 00:34:40.119
okay to use that jarging on a website. I still

553
00:34:40.159 --> 00:34:42.719
don't like it, and I still think you should utilize

554
00:34:42.719 --> 00:34:45.440
the conversion formula, which we've talked about so many times,

555
00:34:45.440 --> 00:34:49.760
and we'll just briefly review again. But a squeeze page

556
00:34:50.480 --> 00:34:56.559
addresses one issue, one problem to people aren't interested, they passed.

557
00:34:56.639 --> 00:35:01.119
But the point is is that it it squeezes down

558
00:35:01.159 --> 00:35:05.880
the information to one page at one and that's why

559
00:35:05.880 --> 00:35:07.880
it's called the squeeze page because it squeezes down the

560
00:35:07.880 --> 00:35:11.440
information or one topic. So if you're in the roofing

561
00:35:11.519 --> 00:35:14.840
business and you sell sidings and gutters, your squeeze page

562
00:35:14.880 --> 00:35:16.840
that will just be about a problem that the customer

563
00:35:16.840 --> 00:35:21.079
has in the roofing industry, or the problem the customer has.

564
00:35:21.480 --> 00:35:24.880
If a separate squeeze page for the problem the customer

565
00:35:24.880 --> 00:35:32.239
has in a in a citing situation. So by doing

566
00:35:32.280 --> 00:35:35.480
that and utilizing the conversion formula, it's very important. Let's

567
00:35:35.519 --> 00:35:37.960
just review that very quickly. The conversion formula is a

568
00:35:37.960 --> 00:35:42.280
four step formula that converts prospects into your selling process,

569
00:35:42.400 --> 00:35:46.960
or prospects into sales or into a lead magnet, whatever

570
00:35:47.000 --> 00:35:51.239
it is, and it has four parts. The first part

571
00:35:51.360 --> 00:35:55.079
is called captivate, which is where you identify the problem

572
00:35:55.639 --> 00:36:01.000
that the customer has, primarily with the industry. So for example,

573
00:36:01.039 --> 00:36:04.280
if you're in the construction industry, one problem that a

574
00:36:04.320 --> 00:36:07.079
customer has is that they're afraid that a four hundred

575
00:36:07.119 --> 00:36:10.480
thousand dollars quote is going to turn into a six

576
00:36:10.559 --> 00:36:15.519
hundred thousand dollars project. And so that's just one that's

577
00:36:15.519 --> 00:36:18.679
just one small thing. But you if you have a

578
00:36:18.760 --> 00:36:22.400
unique solution to that problem, you now can state the

579
00:36:22.440 --> 00:36:27.599
problem you're terrified about your four hundred thousand dollars quote

580
00:36:27.719 --> 00:36:30.960
turning into a six hundred thousand dollars project, and then

581
00:36:31.000 --> 00:36:33.480
your unique solution to that, which would be to fascinate,

582
00:36:33.559 --> 00:36:37.119
So it's captivate the problem, fascinates the solution to that problem,

583
00:36:37.599 --> 00:36:39.760
and then you can have a video or maybe just

584
00:36:39.880 --> 00:36:43.320
words that educate the customer on why your solution is

585
00:36:43.320 --> 00:36:47.199
superior to the competition. And then finally you submit an offer,

586
00:36:47.239 --> 00:36:51.840
whether it's a lead magnet or a consultation, or are

587
00:36:52.400 --> 00:36:56.599
some type of booking a call or appointment, or even

588
00:36:56.639 --> 00:36:59.239
selling a product if it happens to be.

589
00:36:59.400 --> 00:37:01.079
Something in e commerce.

590
00:37:01.920 --> 00:37:06.440
So the squeeze page is much more valuable than a

591
00:37:06.480 --> 00:37:11.000
website to getting prospects and to get leads. And by

592
00:37:11.039 --> 00:37:13.559
the way, a lot of people now are starting to

593
00:37:13.599 --> 00:37:18.559
put squeeze pages as subpages to their website just to

594
00:37:18.639 --> 00:37:22.360
have another place for people to go where you're identifying

595
00:37:22.360 --> 00:37:24.480
that the problem they have, which is really what they

596
00:37:24.480 --> 00:37:28.320
care about, you know, clients and customers and prospects.

597
00:37:28.360 --> 00:37:30.880
They care about themselves. They don't care about us.

598
00:37:30.880 --> 00:37:33.079
They don't care about how great we say we are

599
00:37:33.800 --> 00:37:37.400
or anything like that. They care about solving their problems,

600
00:37:38.000 --> 00:37:40.679
their issues, and they want to have that trust and

601
00:37:40.719 --> 00:37:42.880
confidence in whoever they're dealing with.

602
00:37:43.880 --> 00:37:49.039
Totally, So what's the difference between because I know some

603
00:37:49.039 --> 00:37:51.519
people are thinking this right now, a squeeze page and

604
00:37:51.679 --> 00:37:54.880
landing page, because everybody talks about landing pages, because that's

605
00:37:54.920 --> 00:37:57.719
the that's the buzzword right.

606
00:37:58.400 --> 00:38:04.039
Well, you know, there shouldn't be any difference really, But

607
00:38:04.440 --> 00:38:07.920
the landing pages that I see are really just you know,

608
00:38:08.559 --> 00:38:13.519
a page where the Google AD or the Facebook AD

609
00:38:13.679 --> 00:38:17.360
might solve the problem and then it's a quick conversion

610
00:38:17.400 --> 00:38:21.639
to whatever that.

611
00:38:20.000 --> 00:38:25.559
That landing page is prepared for.

612
00:38:25.880 --> 00:38:28.639
So, for example, if you have a Google AD and

613
00:38:28.679 --> 00:38:31.639
then that Google ad goes to a just a small

614
00:38:31.840 --> 00:38:34.800
landing page that says book and appointment something like that,

615
00:38:35.480 --> 00:38:40.280
or or buy this product, great, that's what it does.

616
00:38:40.280 --> 00:38:43.639
But the problem is is that it doesn't really you

617
00:38:43.679 --> 00:38:46.079
can't fit the conversion formula in a Google AD.

618
00:38:46.119 --> 00:38:48.719
You could put the problem in the Google.

619
00:38:48.440 --> 00:38:51.320
AD and they have the problem repeated and the solution

620
00:38:52.480 --> 00:38:55.199
with the educated offer on a landing on a squeeze

621
00:38:55.199 --> 00:38:56.480
page that works.

622
00:38:57.360 --> 00:39:01.920
But you know, landing pages are just really the ones

623
00:39:01.920 --> 00:39:02.480
that I've.

624
00:39:02.280 --> 00:39:05.039
Seen and the and the ones that my clients and

625
00:39:05.039 --> 00:39:10.239
and business owners talk about are really conversion pages. That's

626
00:39:10.280 --> 00:39:13.039
all they really are. You know that they don't. The

627
00:39:13.079 --> 00:39:16.199
squeeze page identifies the problem the customer has, offers a

628
00:39:16.280 --> 00:39:20.320
unique solution, educates them on how that solution is superior

629
00:39:20.400 --> 00:39:23.760
to the competition, and then and then closes with an

630
00:39:23.760 --> 00:39:27.199
offer and that's it full pots. And if you do

631
00:39:27.280 --> 00:39:30.960
that on a squeeze page, you'll definitely no question about it.

632
00:39:31.000 --> 00:39:35.320
Increased conversion, there's no doubt because you're you're you're addressing

633
00:39:35.360 --> 00:39:39.360
customers concerns, which all they care about. Great service, high quality,

634
00:39:39.400 --> 00:39:43.639
lowest price doesn't address their concern. Their concern is that

635
00:39:43.679 --> 00:39:46.280
they're going to be dealing with the right people. Uh,

636
00:39:46.400 --> 00:39:48.599
that they're that they that they are going to solve

637
00:39:48.639 --> 00:39:51.159
whatever problem it is that they have or concern that

638
00:39:51.239 --> 00:39:51.519
they have.

639
00:39:53.039 --> 00:39:53.239
Uh.

640
00:39:53.239 --> 00:39:57.639
And there's plenty of concerns in your in any industry, Yeah,

641
00:39:57.760 --> 00:39:58.360
people have.

642
00:39:58.440 --> 00:39:59.519
There's no question about it.

643
00:39:59.519 --> 00:40:01.880
If you could address those concerns, come up with a

644
00:40:01.960 --> 00:40:04.840
unique solution to those concerns, you're gonna win every time.

645
00:40:05.679 --> 00:40:09.199
And by the way, price becomes irrelevant when you solve

646
00:40:09.440 --> 00:40:10.800
a customers problem.

647
00:40:11.679 --> 00:40:18.039
That's true. You know people think business people, sales people

648
00:40:18.159 --> 00:40:22.800
that price is the most important thing. I always say,

649
00:40:22.800 --> 00:40:25.440
it's the story behind the price. And the story behind

650
00:40:25.440 --> 00:40:27.639
the price is exactly what you're talking about, you know.

651
00:40:27.719 --> 00:40:31.159
It's if you solve the problem, it doesn't matter what

652
00:40:31.239 --> 00:40:34.679
the price is. It doesn't And in the same token,

653
00:40:34.800 --> 00:40:37.280
the price doesn't matter if it doesn't solve the problem,

654
00:40:37.280 --> 00:40:38.960
it doesn't matter how good the price.

655
00:40:38.760 --> 00:40:41.880
Is, right, that's right, how low it is right exactly,

656
00:40:42.199 --> 00:40:46.840
and so but what happens is is everybody uses their

657
00:40:46.840 --> 00:40:51.400
website as kind of the place where people should go.

658
00:40:52.599 --> 00:40:57.599
And it's really a squeeze page. It's the ideal.

659
00:40:59.400 --> 00:41:02.800
It really the ideal of I'll call it a website,

660
00:41:03.039 --> 00:41:06.000
is really the ideal website to have. And then you know,

661
00:41:06.159 --> 00:41:08.880
you communicate that squeeze page. You could do it in

662
00:41:09.199 --> 00:41:13.119
drip campaigns. You can do it in in Google ads,

663
00:41:13.159 --> 00:41:16.199
you can do it in Facebook ads, you could do

664
00:41:16.239 --> 00:41:19.519
it in social media posts. I always recommend clients test

665
00:41:19.599 --> 00:41:23.239
their test their problem with social media posts, see what

666
00:41:23.280 --> 00:41:24.000
their action is.

667
00:41:24.559 --> 00:41:26.480
Yeah, you know, it's a.

668
00:41:26.440 --> 00:41:29.719
Good test, test before you before you spend money on advertising.

669
00:41:30.159 --> 00:41:31.119
It's a good test.

670
00:41:31.880 --> 00:41:36.079
Well, once again, great information. I know they can find

671
00:41:36.079 --> 00:41:38.440
out more about this and you can help them with

672
00:41:38.599 --> 00:41:43.320
these squeeze pages. So what's their next step the listener.

673
00:41:43.239 --> 00:41:46.360
Yeah, well, if they're interested in how to develop squeeze pages.

674
00:41:46.400 --> 00:41:48.920
By the way, we work with marketing companies or your

675
00:41:49.000 --> 00:41:53.079
marketing company, it doesn't matter, but we provide the content

676
00:41:53.159 --> 00:41:56.719
because what we found is is that marketing agencies, UH,

677
00:41:57.199 --> 00:42:01.599
don't really provide good content. They don't understand the conversion formula.

678
00:42:02.840 --> 00:42:05.920
They think that Facebook ads or Google Ads is the answer.

679
00:42:06.480 --> 00:42:10.800
They go right into it without any serious testing, and

680
00:42:11.480 --> 00:42:16.519
it's very cost and effective. So what we love to

681
00:42:16.559 --> 00:42:21.760
do with business owners is we'd love to do book

682
00:42:21.760 --> 00:42:25.360
interviews because we wrote a book called Powerful Business Strategy, which,

683
00:42:25.360 --> 00:42:27.639
by the way, you can get free online at nexttepcfo

684
00:42:27.679 --> 00:42:31.639
dot net. But if you go to nextep cfo net

685
00:42:31.639 --> 00:42:36.360
forward slash contact, you will come to a contact page

686
00:42:36.360 --> 00:42:38.760
where you can fill it out and then put in

687
00:42:38.840 --> 00:42:42.440
a message section book interview. And what the book interview

688
00:42:42.639 --> 00:42:44.360
is is it sixty minutes on zoom.

689
00:42:45.559 --> 00:42:47.039
I share strategies from.

690
00:42:46.880 --> 00:42:50.199
My book, which includes what we just talked about, squeeze pages,

691
00:42:50.960 --> 00:42:55.400
and then I ask a simple question. I asked, if

692
00:42:55.480 --> 00:42:58.079
a business owner in your industry were to implement this

693
00:42:58.159 --> 00:43:01.920
strategy that I presented, what would the impact be? And

694
00:43:01.960 --> 00:43:03.360
then I would document it for the book.

695
00:43:03.480 --> 00:43:09.760
That's it nice. I gotta tell you too that you

696
00:43:09.800 --> 00:43:12.840
know it's always amazing. I think next week is going

697
00:43:12.920 --> 00:43:16.320
to be even more amazing because people have to tune

698
00:43:16.360 --> 00:43:19.920
in to the adventures of Pipe man positively Pipemin segment

699
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on Monday at one pm Eastern Time here on W

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four c Y Radio, because we're going to talk about

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shark tank investors and what they always ask about. All right,

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we'll see you next week.

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Michael, thanks for having me, Thank you for listening to

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the Adventures of Pipelin on W for CUI Radio.