Feb. 2, 2026

Groundhog Day + Pet Addictions + Multimedia Campaigns For Business

Season 20, Episode 14 of The Adventures of Pipeman. It’s the Positively Pipeman weekly segment of The Adventures of Pipeman. It’s Groundhog Day! I think South Florida got the answer to winter. Chapter 1: The Pet Health Guru is back and discussing...

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Season 20

Season 20, Episode 14 of The Adventures of Pipeman.

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman. It’s Groundhog Day! I think South Florida got the answer to winter.

Chapter 1: The Pet Health Guru is back and discussing Pet Addictions. Learn why your pet is hooked.

Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Multimedia Campaigns. Learn how Business owners can run multimedia campaigns and why they are effective.

Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!

Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”

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WEBVTT

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The following show contains adult content. It's not our intent

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to offend anyone, but we want to inform you that

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if you are a child under the age of eighteen

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or get offended easily, this next show may not be

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for you. The content, opinions, and subject matter of these

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shows are solely the choice of your show hosts and

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their guests, and not those of the Entertainment Network or

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any affiliated stations. Any comments or inquiries should be directed

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to those show hosts. Thank you for listening.

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Hi youlunto censure. I'll see why, bring you young?

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Why kind of America?

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It's time for the adventures.

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You'll fight me, I go, wefore see why I com

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with Pompeas is number.

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One internet radio station.

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Here's your host, the fight Many. Oh it's blizzard conditions

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here in South Florida. Oh my god, it's terrible. And

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we'll talk about that a little bit because all of

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us are in Florida there on the show today, so

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we can talk about. I am in shock, just like

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the Iguanas. Okay, and that's why I'm literally in the

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studio right now. And look at this, I'm bundled up

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in the studio. That's pretty wild and behind me there

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you can't see him, but it's groundhog Day. The groundhog's

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out there and he's saying, screw this crap, you guys,

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deal with it, you know. So I guess it was

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not good news for the groundhog today. But let's see

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if it's good news for our pets today. And let's

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bring on studio Nut and.

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The pet health guru.

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And the bird we got named the bird named the birds. Yes,

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what's the bird?

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I mean? What can I say? How you doing?

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Oh?

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Well, we need to tell you how I'm doing?

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Okay, So I I wan before the weekend, I say, okay,

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make sure don't forget, because like we're in South forty,

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you wouldn't remember.

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Don't forget.

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Put the heat on, okay, And then I have a recording,

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actually bill of what happened this weekend. First of all,

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the stations did go down this weekend. We had a

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power outage. But I got him back up. But they

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did go down. I had to I had to walk

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five miles each way in the snow to get the

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power back on for the studios. And you know, so

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now I'm gonna pull us up and see if we

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can play it here? Ready, hold on. I turned the

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volume down so it wouldn't disturb the show.

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Now it's not.

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Playing geez, it's frozen.

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It's frozen. Oh my lord, it is frozen.

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No.

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So like I by the way, yesterday at one point

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it said on the weather app feels like twelve twelve,

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and I think that wasn't the lowest. I think the

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lowest was feels like nine.

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Okay.

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And I was going on my walk for healthy yesterday

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and it wasn't very healthy to take a walk yesterday

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because as I'm walking, I keep getting bunked in the

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head bag these green things falling out of the sky.

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I think we're being attacked by the Martians. I think

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that's what it is. We were attacked by martians. Everybody's

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trying to hide it by saying it's iguanas, okay, but

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that's really the truth of it, because martians are pretty

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invasive species. Just saying okay, but yeah, it's no joke.

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Because all right, so he did turn on the heat. Okay,

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we'll go back to that did turn on the heat.

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And then he textes me as I'm driving into his

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studio to bring a parka okay, And so apparently we

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have no heat in the studio. So we're like doing

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We're doing today's broadcasts from the West Palm Beach, Igloo.

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So what what about down by you? What about down

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by you? Because you're a little further south, is it

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more sunny South Florida where you are.

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At this moment.

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It's a little bit sunnier, but it doesn't feel like

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the sun is penetrating through all the chemtrails and the

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garbage that goat.

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In the sky because it's not warming.

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Well.

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When you when I looked up north when I lived

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up north, I mean, it can be the middle of January,

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fourth foot of snow and you could go on the

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T shirt the sun was shining because you got that

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radiant heat.

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This is no radiot heat. I don't know.

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Listen.

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I was very smart on Saturday. And I'll tell you why,

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because I was sitting there and I kept gaining these

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notifications all Friday all Saturday, and I was laughing at

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them because it's like, oh, there's a freeze coming. I'm like, okay,

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what is it gonna be like seventy you know? But

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even so, yeah, you know, it was this like panic

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of cold weather. I'm thinking myself. I was in New Jersey.

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I wouldn't even care that I was sending this to me,

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but I did listen to my inner voice, okay, and

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my inner voice told me to do my walk because

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a lot of times I don't get my walk done

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until nighttime, sometimes midnight, because I get so busy, and

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then that's the only time I have so But I

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did go on the walk, and then like literally an

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hour after the walk, it went from like I think

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it was like almost seventy degrees or seventy two degrees too.

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I look at my phone and it's.

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Like feels like thirty four and then the wind forty

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five miles per hour winds.

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I'm in a.

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High rise on the thirty sixth floor. Man, it was scary.

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I'm telling you here, I think I have a tour.

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It can play now, let's try. I can't why oh,

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maybe I can't hear it because I've Oh can you

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guys hear it?

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No?

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Really, will you?

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I played it for one earlier one.

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While you describe what you heard that I was sitting

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on my sofa listening to it.

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Sounds like a drone taking off.

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Let's put it this way, Bill, one of my kids,

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when I sent the video to her, she thought it

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was sirens because it kind of sounded like we were

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in like a nuclear holocaust basically, and that was with

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the door closed. I was also smart enough to bring

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my stuff in from the balcony. I saw one of

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the cushions fly off the chair and I went out.

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I was in shorts, no socks, ran out on the balcony.

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I'm like, it's freaking cold. When did that happen? Okay?

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But I think it's times like this, when it gets

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this cold, that our pets are addicted. Is that true us?

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Well, they are to us.

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I mean, you know, you know, crawling in the bed

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at night. You know, this was definitely a two dog knight,

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if not a three dog night. What it was so cold?

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But yeah, muddle up with the iguanas. Did you cuddle

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up on iguanas? They're very cuddly?

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No, not at all.

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I know.

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Yeah, I know, been in the penedediestry only for sixty

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years and know how cuddly they are.

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If you have an itch on your back, don't ad

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le scratch it.

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Oh yeah, exactly. It was interesting.

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I saw something this morning that you know, how you

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get these government reports on what's.

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Going on and all this. So somebody from the.

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Government said that it was most likely that the iguanas

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are falling out of the trees because of the icy

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cold weather.

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Might be I don't know what the other choices would be.

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There's other choice. I'll tell you what the other choices are.

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The other choices are that Bill Gates is injecting them

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with a chip that makes them do that. The other

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choice is that Elon Musk brought them back from Mars.

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And then there's one more choice that somebody brought up

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at interview just before this show. Are you ready for

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this one? Actually he didn't bring it out. He brought

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up something and I brought Okay. So I think what's

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happening is we're trying to make South Florida, at least

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this area where we are because we're near mar Lago.

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We're trying to make everybody accustomed to Greenland. So with

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all the Iguanas on the ground everywhere, we feel like

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we're in Greenland, you're offening the blow for the take over. Absolutely,

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So we were going to talk about pet addictions for real, though.

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We just couldn't resist all this other stuff. But you know,

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it's kind of sad to think that pets have to

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have addictions, Like like, I bet they didn't have addictions

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if it weren't for us mad science giving them all

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this crap, right.

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Absolutely, you know, And there's so many when people think

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about addiction to push thinking about the drugs, which, of

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course you know, painkillers and all of that stuff steroids

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that they put poor pets on. Yeah, so they're addictive,

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but then they can't tell us what effect it's having

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on their body except until they fall over, you know,

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and then it's a little bit obvious. But those addictions

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are actually caused them by the foods that contain all

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these addictive chemicals.

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So that you are loyal to one brand of food.

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I think it would not fast food as well, you know,

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I talk about it all the time, the way they

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later this stuff that you actually get sick if you

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eat a competitor food. But when we look at the

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way that works, they just want a marketplace, so they

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make you as addictive as possible. It makes you sick,

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as anybody that's had that kind of problem knows, your

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health is your ill health. And again, our pets just

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can't talk to us in a normal you know language

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that we will understand.

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Because if they could, because if they could, they would

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be saying, wtf are you doing to me?

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Exactly?

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And actually I think they do it to a certain

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degree because what we're seeing in our pets today compared

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to fifty years ago, sixty years ago when I started,

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we never had problems with aggressive dogs, psychotic dogs. You know,

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they didn't have that. And that's I think partly because

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with all that addictive food, there's poor quality, They feel horrible,

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and they're basically lessening on it.

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Who's providing the food.

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Well, you know, it's interesting too, because when we're talking

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about them gain aggressive, some people might be thinking, oh, well,

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that has nothing to do with food. But I'm going

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to give one example that's not food, but very interesting

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tidbit having to do it humans. There is a correlation

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between Budweiser beer and violence, Like there's literally something they

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put in Budweiser beer that makes people more aggressive. So

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if they're doing that, where else are they putting things

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that make animals aggressive?

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Well, that's true.

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I mean when we had going back to my history,

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at one point I owned an animal hospital and we

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were working with a group of one of the rescue

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groups with specialized in Gyeorkshire terriers, little tiny dogs, and

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these dogs were all super aggressive at some point after

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when they're raised. It's usually in the two to three

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year range where they would literally start going to a

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lot of anxiety and then start lashing out. You know,

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your dog, something that loud noise, fireworks, you know, thunder whatever,

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and they go and all of a sudden, they like

222
00:12:57.200 --> 00:13:00.360
freak out and go to what we call ground, behind

223
00:13:00.399 --> 00:13:03.919
the sofa chair, under a table, whatever. And when the

224
00:13:03.960 --> 00:13:07.039
others go, of course, your first response is you want

225
00:13:07.080 --> 00:13:09.679
to help them, So you reached behind there and the

226
00:13:09.759 --> 00:13:12.600
teeth come out, that eyes would glaze over, and they

227
00:13:12.639 --> 00:13:17.399
would attack the other literally attack them, and then thirty

228
00:13:17.440 --> 00:13:20.639
seconds later, sixty seconds later, they will kind of snap

229
00:13:20.679 --> 00:13:23.080
out of it, their tails waging like nothing ever happened.

230
00:13:23.080 --> 00:13:25.240
But it's like, you know, hey mommy and hey daddy,

231
00:13:25.279 --> 00:13:27.840
why are you bleeding all over the house. You know,

232
00:13:27.879 --> 00:13:29.320
they had no idea what it was.

233
00:13:29.399 --> 00:13:32.120
When we started doing the investigational studies that we did,

234
00:13:33.279 --> 00:13:36.039
we found out first off, that was a type of

235
00:13:36.039 --> 00:13:39.480
seizure that it would go into. Now where did that

236
00:13:39.519 --> 00:13:46.480
seizure come from? It came from mercury poisoning. Mercury of course,

237
00:13:46.600 --> 00:13:50.120
is tied into most medications. It's tied into as a

238
00:13:50.159 --> 00:13:53.120
heavy metal, into a lot of a lot of foods,

239
00:13:53.279 --> 00:13:56.559
but also in that nasty thing that we're not supposed

240
00:13:56.559 --> 00:13:59.759
to talk about that they gabu with that needle. And

241
00:13:59.799 --> 00:14:01.519
when you look at what they do with the you know,

242
00:14:01.960 --> 00:14:04.879
four or five six pound your kids, they're giving them

243
00:14:04.919 --> 00:14:08.000
the same ghost as a two hundred pound mascoff. I

244
00:14:08.039 --> 00:14:10.039
mean it's like and this is.

245
00:14:10.240 --> 00:14:14.120
No wonder, those little no wonder, those little dogs are

246
00:14:14.159 --> 00:14:16.240
always the ones that are so aggressive.

247
00:14:18.120 --> 00:14:18.480
Yeah.

248
00:14:19.039 --> 00:14:21.480
Yeah, the side effects of mercury poison even in people

249
00:14:22.120 --> 00:14:30.600
is of course aggression, homicide, suicide, irrational behaviors. And it's

250
00:14:30.639 --> 00:14:33.919
actually a list of one hundred different side effects from

251
00:14:33.759 --> 00:14:35.000
me from Merkeley.

252
00:14:37.600 --> 00:14:40.879
Yeah, why do we even use all this stuff?

253
00:14:40.919 --> 00:14:41.120
Bill?

254
00:14:44.000 --> 00:14:47.919
It's all about money. You know, we know that big

255
00:14:48.000 --> 00:14:50.919
pharma doesn't want it. Is not looking for sures to

256
00:14:50.960 --> 00:14:54.960
any disease. They're looking at perpetuating customers because it's take

257
00:14:55.000 --> 00:14:56.000
sure if anything cured.

258
00:14:56.120 --> 00:14:57.879
Why would you need it for life?

259
00:14:58.840 --> 00:15:02.159
Right exactly? Why would do you know?

260
00:15:04.000 --> 00:15:06.679
I mean I've seen several reports where from whistleblowers and

261
00:15:06.679 --> 00:15:08.840
after that oh yeah, we found this, We found that

262
00:15:08.840 --> 00:15:13.679
that actually worked, and it got you know, wrapped up and.

263
00:15:13.679 --> 00:15:17.480
Put in the trash very quickly. Yeah, of course, you know,

264
00:15:17.960 --> 00:15:19.240
you know, you and I have known each other a

265
00:15:19.279 --> 00:15:19.679
long time.

266
00:15:20.039 --> 00:15:23.480
I've been I've been doing cancer stuff for over thirty years,

267
00:15:23.480 --> 00:15:27.759
thirty five years, and we literally with changes in lifestyle

268
00:15:27.879 --> 00:15:32.679
changes and foods and things of this nature, literally have

269
00:15:32.759 --> 00:15:37.480
watched trumors fall off of dogs, wow, and completely the

270
00:15:37.519 --> 00:15:40.919
lumps and bumps just completely go away, and where they

271
00:15:40.919 --> 00:15:44.080
were given a diagnosis of oh you you know, you

272
00:15:44.159 --> 00:15:46.200
better put your dog to sleep because you're only going to.

273
00:15:46.200 --> 00:15:48.559
Live out four to six more weeks. We don't want

274
00:15:48.559 --> 00:15:49.039
to suffer.

275
00:15:49.639 --> 00:15:51.519
And these dogs who are running around ten years later

276
00:15:52.440 --> 00:15:55.600
just with that lifestyle change. But it's a lot of

277
00:15:55.639 --> 00:15:57.879
work to do that, as you know, I mean, you know,

278
00:15:57.919 --> 00:16:01.759
you have to go in to a so called supermarket.

279
00:16:01.919 --> 00:16:04.480
I don't know, I would call it a chemical factory.

280
00:16:04.879 --> 00:16:08.240
They call them supermarkets these days, and look at any package,

281
00:16:08.240 --> 00:16:13.200
almost any package of food. Okay, you buy oat meal,

282
00:16:13.480 --> 00:16:16.399
why does it have forty seven ingredients? If you buy bread,

283
00:16:16.399 --> 00:16:20.159
why does it have thirty ingredients? You know, sour dough bread,

284
00:16:20.320 --> 00:16:23.240
It takes three ingredients. Maybe if you want to flavor it,

285
00:16:24.559 --> 00:16:25.759
what's all the stuff about?

286
00:16:26.039 --> 00:16:28.759
Yeah, and that is true because if you look at like,

287
00:16:29.759 --> 00:16:32.240
if you look at the normal like dog food, it'll

288
00:16:32.279 --> 00:16:36.360
say like beef flavored or chicken flavored, But does it

289
00:16:36.399 --> 00:16:43.919
actually have any chicken or beef in it?

290
00:16:43.480 --> 00:16:44.600
It's funny.

291
00:16:44.600 --> 00:16:46.759
That was one of my pet peeves thirty some years ago,

292
00:16:46.879 --> 00:16:49.480
forty some years ago when we were started introducing If

293
00:16:49.480 --> 00:16:52.840
it's a beef food, why do I have to add

294
00:16:52.919 --> 00:16:53.639
beef flavor?

295
00:16:54.559 --> 00:16:54.799
Right?

296
00:16:54.919 --> 00:16:55.879
Is there something wrong?

297
00:16:56.759 --> 00:16:58.279
Like what is the beef flavoring?

298
00:16:58.360 --> 00:16:58.440
Like?

299
00:16:58.639 --> 00:17:00.519
What is it actually the flavory?

300
00:17:02.679 --> 00:17:02.799
All?

301
00:17:02.840 --> 00:17:04.119
Those are those chemicals?

302
00:17:04.119 --> 00:17:08.319
Actually, when I started in the business sixty years ago,

303
00:17:09.000 --> 00:17:13.039
Purina I don't mentioned names normally, but they pounted themselves

304
00:17:13.119 --> 00:17:18.480
as the big it's researcher in animal health. Well, the

305
00:17:18.559 --> 00:17:20.519
truth of the matter was they were spending more money

306
00:17:20.519 --> 00:17:23.559
in research and all the other companies. Yes, however, they

307
00:17:23.680 --> 00:17:28.440
were doing research in palatins flavors to get an animal

308
00:17:28.480 --> 00:17:31.759
to eat something that's not supposed to. And of course

309
00:17:31.759 --> 00:17:37.200
why do you think Nestle's bought Purina because they wanted

310
00:17:37.200 --> 00:17:39.160
the flavors for all the stuff that they sell to

311
00:17:39.319 --> 00:17:42.920
us for us to eat m and it's because of all,

312
00:17:43.039 --> 00:17:45.440
you know, you had a preservative to any food.

313
00:17:46.400 --> 00:17:48.599
If it's not natural, you got a chemical taste.

314
00:17:49.079 --> 00:17:51.279
I love that, you know, we have to disguise at it.

315
00:17:51.759 --> 00:17:53.920
I love that nest Lee's has a brand of water.

316
00:17:56.519 --> 00:17:59.759
Yeah yeah, Oh you mean you mean the one that

317
00:17:59.799 --> 00:18:02.799
they pumped directly out of Lake Michigan for like fifty

318
00:18:02.839 --> 00:18:06.319
dollars a year and make millions of millions on.

319
00:18:07.160 --> 00:18:08.920
Yeah that one.

320
00:18:11.119 --> 00:18:12.599
Yeah, yeah, I think, I think.

321
00:18:12.640 --> 00:18:14.880
I think the State of Michigan charge of one one

322
00:18:14.920 --> 00:18:16.799
hundred dollars a year for their pumping permit.

323
00:18:17.519 --> 00:18:18.759
And you know it's like, you.

324
00:18:18.720 --> 00:18:22.720
Know, multiple twelve inch water livees pumping waters through twenty

325
00:18:22.759 --> 00:18:23.640
four to seven.

326
00:18:24.079 --> 00:18:26.079
And putting it into.

327
00:18:27.559 --> 00:18:32.160
Very very toxic cheap bottles, shipping it across all around

328
00:18:32.200 --> 00:18:35.680
the country in the hot summer during the summer months.

329
00:18:36.160 --> 00:18:39.119
We're all those all at BPA and pallates and plasticizes

330
00:18:39.200 --> 00:18:41.359
all like leach into it and give you that extra

331
00:18:42.319 --> 00:18:45.240
bang for your buck if you will, so.

332
00:18:45.359 --> 00:18:46.920
It gives you that extra water flavor.

333
00:18:49.000 --> 00:18:49.759
Yeah exactly.

334
00:18:49.880 --> 00:18:52.240
You know about myself to night, you know, for a

335
00:18:52.279 --> 00:18:55.000
dollar buck and a half and it's cost them probably

336
00:18:55.039 --> 00:18:58.680
two cents to uh, you know, to package and pump.

337
00:18:59.519 --> 00:19:01.759
And then that's what it was great about today because

338
00:19:01.799 --> 00:19:03.440
when I got in my vehicle to come to his

339
00:19:03.559 --> 00:19:06.000
studio and I looked down and saw a bottle of water,

340
00:19:06.039 --> 00:19:09.200
I'm like, Okay, that doesn't have it ain't toxins now

341
00:19:09.240 --> 00:19:10.119
because it's too cold.

342
00:19:12.480 --> 00:19:14.039
Yes, it's not sitting in the sun.

343
00:19:14.079 --> 00:19:16.440
You're right, and you know, and I have always said, like,

344
00:19:16.720 --> 00:19:18.599
you know, there's something wrong with our food when they

345
00:19:18.640 --> 00:19:21.680
start adding colors as an ingredient like yellow, five, red,

346
00:19:21.759 --> 00:19:23.680
six and all that other nonsense.

347
00:19:25.920 --> 00:19:29.599
Well, the more interesting part of that is they do

348
00:19:29.680 --> 00:19:33.640
it to feed color blind dogs.

349
00:19:34.960 --> 00:19:37.160
Oh man, that's great stuff right there.

350
00:19:39.599 --> 00:19:42.079
You know, why do we have your four color foods

351
00:19:42.079 --> 00:19:43.440
for dogs they can't see color?

352
00:19:44.599 --> 00:19:46.599
I want to know why when you look at foods

353
00:19:46.599 --> 00:19:49.839
I just saw some yesterday, says pure whatever it is,

354
00:19:50.880 --> 00:19:52.559
and then you look at the label and it's a

355
00:19:52.640 --> 00:19:55.599
lot of other things. So how is it pure if

356
00:19:55.599 --> 00:19:58.079
it's all these other things.

357
00:20:00.759 --> 00:20:05.000
It's there's so many flaws and so many workarounds and

358
00:20:05.039 --> 00:20:09.119
so many payoffs on the labeling laws that it's crazy.

359
00:20:09.160 --> 00:20:10.480
I mean, I just I did a show on.

360
00:20:10.640 --> 00:20:15.119
Uhal Cafe a few about two months ago on the

361
00:20:15.200 --> 00:20:18.359
labeling law, and we're talking about the grass finished pasture

362
00:20:18.480 --> 00:20:23.720
finished beef that has a list of at least thirty

363
00:20:23.799 --> 00:20:27.759
feet additives that can be fed to them without ling

364
00:20:27.799 --> 00:20:32.039
yet and actually mislabeling you on top of that an

365
00:20:32.079 --> 00:20:33.519
he wants one.

366
00:20:33.640 --> 00:20:34.680
Do you like hot dogs?

367
00:20:37.200 --> 00:20:41.200
Not really, okay, but I know hows are made.

368
00:20:41.000 --> 00:20:44.400
So yeah, yeah, there's a certain amount of rat turd

369
00:20:44.440 --> 00:20:48.720
that is allowed by law by the UH Food and

370
00:20:48.799 --> 00:20:49.839
Drug Administration.

371
00:20:51.240 --> 00:20:51.519
Uh.

372
00:20:51.920 --> 00:20:55.079
There are a certain amount of sawdust that's allowed of course,

373
00:20:55.119 --> 00:20:58.559
that gives you know, the filler you know, and uh,

374
00:20:59.599 --> 00:21:02.920
and a whole mess of other things.

375
00:21:03.000 --> 00:21:05.160
Well, that's also true for chocolate if you if you

376
00:21:05.359 --> 00:21:08.640
haven't like looked into that, there's a certain a percentage

377
00:21:08.640 --> 00:21:12.319
amount of rats and bugs that you can put into it,

378
00:21:12.480 --> 00:21:14.359
depending on like what the machine picks up.

379
00:21:16.200 --> 00:21:17.359
Yeah, but those are protein.

380
00:21:17.920 --> 00:21:26.880
Yeah, yeah, I know there's actually in the in the statue.

381
00:21:27.039 --> 00:21:30.599
There's like for hinds ketchup, there's a certain amount of

382
00:21:30.640 --> 00:21:32.920
insect legs that can be in your hinds.

383
00:21:32.720 --> 00:21:35.440
Ketchup, just the legs and no body or exceeds it.

384
00:21:36.400 --> 00:21:38.960
No, just just legs. They love legs.

385
00:21:41.359 --> 00:21:45.279
Yeah, well the legs there were all the proteins that

386
00:21:45.279 --> 00:21:49.960
that's where the flavoring comes from.

387
00:21:50.039 --> 00:21:52.160
Oh no, some of the things in the labeling was

388
00:21:52.240 --> 00:21:57.240
are just atrocious and it's just workarounds that they they

389
00:21:57.759 --> 00:22:02.480
actually do so that big corporations can sell us garbage

390
00:22:03.160 --> 00:22:06.640
and that are also tied. You know, the chairman of

391
00:22:06.720 --> 00:22:08.680
the board or the you know, the board members of

392
00:22:09.799 --> 00:22:12.240
a big food company are also sitting on the board

393
00:22:12.240 --> 00:22:14.680
of the chemical company. And say you have a position

394
00:22:14.839 --> 00:22:19.559
on the pharmaceutical company. It's all the same people, you know,

395
00:22:19.880 --> 00:22:22.680
and they're directing what we put into the body, our body,

396
00:22:22.680 --> 00:22:27.039
our dog's body, cat's body. And it's it's a system

397
00:22:27.160 --> 00:22:33.400
designed to keep us, as customers, clients, not healthy.

398
00:22:34.319 --> 00:22:37.480
It's a sad day when cat poop is more nutritious

399
00:22:37.559 --> 00:22:39.119
in the food that they're being given.

400
00:22:40.599 --> 00:22:45.079
Exactly, that is actually true.

401
00:22:45.720 --> 00:22:48.359
But hats do have to be fed in real food,

402
00:22:48.720 --> 00:22:50.599
you know, like we do it by paleo pad, you know,

403
00:22:50.640 --> 00:22:53.920
and biocomplete because we you know, we're using real real

404
00:22:53.960 --> 00:22:58.440
foods there. We're not doing a temical mix. And honestly,

405
00:22:58.960 --> 00:23:01.119
I don't know what's wrong with me. I've never had

406
00:23:01.160 --> 00:23:05.640
to buy any natural flavors for any of the things

407
00:23:05.640 --> 00:23:06.640
that we produce and sell.

408
00:23:07.720 --> 00:23:12.000
Yeah, what is a natural flavor anyway?

409
00:23:12.640 --> 00:23:16.440
Your guess is that's what I say. That was the

410
00:23:16.440 --> 00:23:21.680
old Purina Nesle's model. They were making synthetic flavors. That's

411
00:23:21.720 --> 00:23:24.279
all it is. And it's the same thing in supplement

412
00:23:24.319 --> 00:23:30.559
business with synthetic supplements, synthetic vitamins, synthetic minerals that your

413
00:23:30.559 --> 00:23:34.319
body can't use. And again it's just you know, I

414
00:23:34.400 --> 00:23:36.839
will stick something in the capsule and call it whatever.

415
00:23:37.359 --> 00:23:40.720
We have no way of knowing that. Yeah, I was

416
00:23:40.759 --> 00:23:41.240
looking at that.

417
00:23:42.119 --> 00:23:45.440
Yeah, I mean, you know, you go into come into

418
00:23:46.680 --> 00:23:48.400
my place of business. I can tell you what I

419
00:23:48.440 --> 00:23:51.319
put into my recipes. You go into the doctor's office,

420
00:23:51.319 --> 00:23:54.920
it takes a vial of something and puts it into

421
00:23:54.960 --> 00:23:59.839
a a implement to put into your body. Ask him

422
00:23:59.880 --> 00:24:03.440
if what's in it? I can't answer you. There's no

423
00:24:03.680 --> 00:24:07.319
no ingredient list, there's none of that information. Just do

424
00:24:07.480 --> 00:24:13.200
it compliance and you know, and you have to go

425
00:24:13.240 --> 00:24:14.480
back because of the side effects.

426
00:24:15.039 --> 00:24:19.359
Gotta make sure those dogs and cats and keep in mind.

427
00:24:19.960 --> 00:24:21.480
That's right now.

428
00:24:21.960 --> 00:24:24.119
There was this one time I saw something that was

429
00:24:24.519 --> 00:24:28.039
labeled natural, but he underneath it in small print said

430
00:24:28.759 --> 00:24:30.559
with added minerals.

431
00:24:31.319 --> 00:24:32.079
What does that mean?

432
00:24:34.839 --> 00:24:36.720
It means that they've all been stripped out or they

433
00:24:36.720 --> 00:24:37.960
didn't have them in the first place.

434
00:24:39.000 --> 00:24:41.759
So how can it be natural if it doesn't have

435
00:24:41.799 --> 00:24:43.359
any minerals.

436
00:24:43.319 --> 00:24:45.839
Because it's natural before they put the minerals in it.

437
00:24:47.440 --> 00:24:48.359
Well, that's it's true.

438
00:24:48.519 --> 00:24:51.799
It's like there's an advertisement for a garbling product that's

439
00:24:51.839 --> 00:24:57.960
on the market and the disclaimer in the product, and

440
00:24:58.000 --> 00:25:01.119
it contains like twenty or thirty different ingredient and it's

441
00:25:01.200 --> 00:25:04.319
labeled as organic, but they do a disclaimer at the

442
00:25:04.440 --> 00:25:07.519
end it says only the garlic is organic.

443
00:25:07.960 --> 00:25:10.839
That's the huge in the product. Wow, the rest of it.

444
00:25:12.359 --> 00:25:13.759
I found that to be interesting.

445
00:25:13.799 --> 00:25:15.680
Well, that's why we need this.

446
00:25:17.480 --> 00:25:19.359
We need to just get all our food and all

447
00:25:19.359 --> 00:25:23.640
our pets foods from the Orthodox Rabbis because at least

448
00:25:23.680 --> 00:25:24.839
we'll know what's going in it.

449
00:25:27.279 --> 00:25:27.920
Pretty much.

450
00:25:28.240 --> 00:25:31.119
Well, you know, you have to remember they were the

451
00:25:31.160 --> 00:25:35.839
original doctors, medical people who were the rabbis, and you

452
00:25:35.880 --> 00:25:38.680
know that's that's who were the healers. They were the

453
00:25:38.759 --> 00:25:43.160
teachers and the healers. Yeah, and of course you know

454
00:25:43.279 --> 00:25:46.920
the definition of doctor is an educator and you know,

455
00:25:47.039 --> 00:25:50.759
a teacher, but none of them teach anything anymore.

456
00:25:52.279 --> 00:25:54.319
So there was this one time, and this was like

457
00:25:54.400 --> 00:25:57.519
years ago. I went to the doctor and I've I

458
00:25:57.680 --> 00:25:59.799
told them my symptoms and he was on his laptop

459
00:26:00.599 --> 00:26:02.440
and the person that I went with was on the

460
00:26:02.480 --> 00:26:05.079
other side of him, and like they told me that, oh, yeah,

461
00:26:05.119 --> 00:26:06.440
he was googling your symptoms.

462
00:26:09.119 --> 00:26:09.559
Wow.

463
00:26:11.160 --> 00:26:14.640
Yeah, when we had when when we had the animal hospital.

464
00:26:14.640 --> 00:26:18.039
Of course, the you know, the industry basically provided us

465
00:26:18.039 --> 00:26:20.960
with a software package so that we could do everything. Well,

466
00:26:21.039 --> 00:26:24.960
not only did you take you know the uh uh

467
00:26:25.799 --> 00:26:28.480
that tech comes in and takes a list of questions,

468
00:26:28.480 --> 00:26:30.759
twenty or thirty questions and they just checked the boxes

469
00:26:31.240 --> 00:26:32.839
and then they go into back and you don't see

470
00:26:32.839 --> 00:26:35.920
a doctor for another thirty minutes or so. And what

471
00:26:35.920 --> 00:26:37.759
they're doing is they're putting in those into the into

472
00:26:37.799 --> 00:26:43.920
the computer system, and it spits out the types of

473
00:26:43.960 --> 00:26:46.440
tests they want to do, the types of drugs and

474
00:26:46.519 --> 00:26:50.079
treatments and foods, all of that. But the second part

475
00:26:50.119 --> 00:26:53.039
of that is they click another button and it brings

476
00:26:53.119 --> 00:26:57.720
up your financials and they then it's tied directly into

477
00:26:57.880 --> 00:27:00.759
what they call these care cards, which is the insure cards,

478
00:27:01.240 --> 00:27:04.359
to tell you how much we can give you to

479
00:27:04.480 --> 00:27:09.960
spend on a credit card, and ther workup then always

480
00:27:09.960 --> 00:27:12.440
seems to meet exactly what the credit limit is.

481
00:27:16.039 --> 00:27:16.839
That's interesting.

482
00:27:19.079 --> 00:27:23.599
Yeah, I mean I've had clients that live in a

483
00:27:23.640 --> 00:27:24.680
miracle mile.

484
00:27:26.680 --> 00:27:30.279
In Palm Beach, and yet.

485
00:27:29.480 --> 00:27:33.720
When it lives in the lower middle class area, same

486
00:27:33.799 --> 00:27:35.960
procedure to different prices.

487
00:27:36.640 --> 00:27:36.920
Wow.

488
00:27:39.000 --> 00:27:43.160
So, Bill, how can people reach out to you get

489
00:27:43.359 --> 00:27:48.279
real information, truthful information and help for their pets.

490
00:27:49.519 --> 00:27:52.519
Well, I'm all over the place in what we do

491
00:27:52.920 --> 00:27:55.559
Pet Health Cafe. We're pushing a lot of people that

492
00:27:55.680 --> 00:27:58.000
so I don't have to repeat myself ten thousand times

493
00:27:58.039 --> 00:28:01.920
a day. There's a ton of inform on Pet Health Cafe.

494
00:28:02.240 --> 00:28:05.640
We've been we're in our eighteenth season with that. Of course,

495
00:28:05.640 --> 00:28:06.759
a lot of you you'll have to go back to

496
00:28:06.799 --> 00:28:11.440
iHeartRadio the old days, but we've been doing several years

497
00:28:11.440 --> 00:28:15.400
now of video, so there's all that information and inference

498
00:28:15.599 --> 00:28:19.759
also is of course on a host of different you

499
00:28:19.799 --> 00:28:23.640
know stations in our group here. Of course, you can

500
00:28:23.680 --> 00:28:27.200
also go to my paleopet dot Com or my Paleo

501
00:28:27.279 --> 00:28:30.039
Pet the store, the location I work out of there

502
00:28:30.079 --> 00:28:35.359
I do consultations and educational classes. Occasionally you'll find me

503
00:28:35.400 --> 00:28:39.039
out on the road giving presentations and doing talks. People

504
00:28:39.079 --> 00:28:42.759
can book me for that as well, and we you know,

505
00:28:42.839 --> 00:28:45.039
we just you know, we're all over the place as

506
00:28:45.039 --> 00:28:47.599
far as education is concerned, and there's so many new

507
00:28:47.640 --> 00:28:51.400
technologies we're looking at. We're looking at food, but again

508
00:28:51.480 --> 00:28:54.720
we have trouble even sourcing clean food, so that's important

509
00:28:54.720 --> 00:28:56.319
that you know where the sources of your food come.

510
00:28:56.440 --> 00:29:01.880
That's when we have our basically pharmaitat in my Paleo

511
00:29:01.920 --> 00:29:08.440
pet great Meats, poultry, raw Mount products you know for yourself,

512
00:29:08.759 --> 00:29:11.640
a ton of different herbs and botanicals which are our

513
00:29:11.680 --> 00:29:17.119
mineral supply basically. And you know on the Pet Health Cafe,

514
00:29:17.240 --> 00:29:19.720
I do have a plus braa of different hosts of

515
00:29:20.000 --> 00:29:22.200
different guests coming on. I'm going to have Morley Robbins

516
00:29:22.200 --> 00:29:26.599
on again this week, who is a mineral specialist talking

517
00:29:26.640 --> 00:29:29.279
about is about copper and magnesium and all the stuff

518
00:29:29.279 --> 00:29:32.079
and where we source it and how it runs our life,

519
00:29:32.640 --> 00:29:34.920
and it's going to be an extraordinary show. He's been

520
00:29:34.920 --> 00:29:39.799
on five or six times now and an amazing amount

521
00:29:39.799 --> 00:29:42.319
of research that he does and brings it forward. So

522
00:29:43.160 --> 00:29:46.279
we're looking forward to that this week, and of course

523
00:29:46.640 --> 00:29:49.759
staying warm, you know, that's another important thing.

524
00:29:51.039 --> 00:29:53.480
That note, by the way, on that note, I want

525
00:29:53.519 --> 00:29:54.839
to know why.

526
00:29:55.400 --> 00:29:58.240
Maybe you can explain PET Health group, but it's not pet,

527
00:29:58.319 --> 00:30:03.960
so maybe not why the cold weather turns wand into

528
00:30:04.000 --> 00:30:04.720
a teletubby.

529
00:30:09.480 --> 00:30:11.440
I think it has to do with some point some

530
00:30:11.599 --> 00:30:15.400
of the the nature of the blood. When you're down

531
00:30:15.440 --> 00:30:19.079
here in normal warm weather and warmer weather, I.

532
00:30:19.119 --> 00:30:19.839
Was choking around.

533
00:30:20.200 --> 00:30:26.119
We do a therapy with patches, patch therapy that uses

534
00:30:26.200 --> 00:30:28.160
the body's own light. And I said this morning to

535
00:30:28.240 --> 00:30:30.039
somebody who said we need to come up with one

536
00:30:30.160 --> 00:30:32.599
is they have one for pain, it's called ice wave,

537
00:30:33.240 --> 00:30:35.160
but this one we're going to have to name keat

538
00:30:35.240 --> 00:30:37.160
wave so we can put a patch on into warmer

539
00:30:37.279 --> 00:30:38.400
bodies in this weather.

540
00:30:39.160 --> 00:30:43.200
Right right, Let's pray that this never happens again. This

541
00:30:43.400 --> 00:30:46.440
is like armageddon right now. Look behind me. It's terrible.

542
00:30:47.359 --> 00:30:54.880
Yeahzen over the pipe man is in frozen hell right now.

543
00:30:55.480 --> 00:30:58.759
But we got some better hell coming up in a

544
00:30:58.839 --> 00:31:00.960
couple of months, because we're going to run in a

545
00:31:01.079 --> 00:31:04.720
minute some commercials for a couple of festivals that we're

546
00:31:04.759 --> 00:31:08.799
doing ticket giveaways for. And you won't see the commercial

547
00:31:09.319 --> 00:31:13.119
because we just got approval literally during the show. But

548
00:31:13.559 --> 00:31:17.200
we're gonna be also doing some ticket giveaways for incarceration.

549
00:31:17.480 --> 00:31:19.359
So all you people that want to go to prison

550
00:31:19.920 --> 00:31:22.920
and see a great music festival, that's where you want

551
00:31:22.960 --> 00:31:27.359
to go. And it's Shawshank Prison. So who doesn't want

552
00:31:27.400 --> 00:31:28.559
to go to Shawshank Prison?

553
00:31:28.640 --> 00:31:33.240
Come on? You know, And you know, I just want

554
00:31:33.319 --> 00:31:37.200
to say that it's been a brutal winter. Last week.

555
00:31:37.279 --> 00:31:39.559
I was saying it was brutal because I'd wear pants

556
00:31:39.599 --> 00:31:44.160
one day, and then God smote me and decided to

557
00:31:44.200 --> 00:31:47.599
give us this weather for saying that, And now I

558
00:31:47.680 --> 00:31:49.400
have to look at a teletubby all day.

559
00:31:50.079 --> 00:31:55.799
So I don't know. And we got some more interviews.

560
00:31:56.200 --> 00:31:57.079
Right before this show.

561
00:31:57.160 --> 00:31:59.440
We did an interview that will be coming out live

562
00:31:59.680 --> 00:32:03.720
and on the podcast with John Krabbe, who is a

563
00:32:04.039 --> 00:32:08.079
rock legend, and he's got some new killer music.

564
00:32:08.480 --> 00:32:10.960
The newest single is when I Was Young.

565
00:32:11.000 --> 00:32:13.480
I feel myself saying that every hour of the day,

566
00:32:15.240 --> 00:32:18.240
it used to be I used to tell stories to people.

567
00:32:18.839 --> 00:32:21.400
Now I have to preface all those stories with when

568
00:32:21.480 --> 00:32:25.480
I was young? How about you?

569
00:32:25.559 --> 00:32:25.759
Bill?

570
00:32:25.839 --> 00:32:31.359
Absolutely absolutely same thing. It's like, you know, I don't

571
00:32:31.400 --> 00:32:33.720
know where time goes. I mean, I can't believe the

572
00:32:33.759 --> 00:32:34.880
over in February already.

573
00:32:35.359 --> 00:32:35.960
I know, right.

574
00:32:37.880 --> 00:32:43.839
I even saw memes on socials of people saying, you know,

575
00:32:45.000 --> 00:32:49.480
they got through the year of January, the year of January,

576
00:32:49.759 --> 00:32:52.119
but it did go quick. Man, I can't believe January's

577
00:32:52.119 --> 00:32:55.119
already gone. And February is a short month. So as

578
00:32:55.160 --> 00:32:58.839
far as I'm concerned, I was literally satanist to myself earlier.

579
00:32:59.279 --> 00:33:04.839
Oh crap, it's February. Second, this month's already over, because

580
00:33:04.880 --> 00:33:07.480
it will be like it's a shorter mark, So we're

581
00:33:07.480 --> 00:33:08.160
going to wake up.

582
00:33:08.599 --> 00:33:10.680
See what you have to look forward to? Their one.

583
00:33:11.119 --> 00:33:13.319
You're got to wake up one day and you're no

584
00:33:13.440 --> 00:33:14.720
longer going to be a tow adubby.

585
00:33:18.440 --> 00:33:19.400
I'm looking forward to that.

586
00:33:20.759 --> 00:33:23.240
How quick was January for Youth Studio Not?

587
00:33:25.519 --> 00:33:27.079
It feels like I went to sleep and then I

588
00:33:27.160 --> 00:33:30.519
woke up and he was cold and it was February.

589
00:33:31.079 --> 00:33:31.799
That's how he felt.

590
00:33:32.799 --> 00:33:37.519
This kind of reminds me when I first got married

591
00:33:38.200 --> 00:33:40.319
and I was living in Florida and I couldn't stand

592
00:33:40.359 --> 00:33:43.680
being here, so I moved my and then wife up

593
00:33:43.720 --> 00:33:49.400
to New Jersey with our kids, and it was like

594
00:33:49.559 --> 00:33:53.039
the beginning March was the end of February and we're

595
00:33:53.079 --> 00:33:55.160
in South Carolina, starts getting cold, and she was a

596
00:33:55.240 --> 00:33:58.359
Florida girl, so she was like, she was like, well,

597
00:33:58.400 --> 00:33:59.960
I hope at least if it's going to be cold,

598
00:34:00.160 --> 00:34:02.240
this goes snow. I'm like, no, we're gonna get there

599
00:34:02.279 --> 00:34:05.720
in the beginning of March. It'll be windy. The snow

600
00:34:05.880 --> 00:34:08.079
is probably done by now. We'll be lucky if there's

601
00:34:08.119 --> 00:34:11.159
ainy snow. That was the Blizzard of ninety three. Like

602
00:34:11.360 --> 00:34:15.679
literally we arrived in New Jersey the day of Blizzard

603
00:34:15.719 --> 00:34:19.400
of ninety three. It was quite amazing too, because we

604
00:34:19.519 --> 00:34:22.639
had this picture Assue, you know the picture windows up

605
00:34:22.760 --> 00:34:25.119
north that you and Bill that you have in the

606
00:34:25.199 --> 00:34:30.039
kitchen window, and so thing one was talking to her

607
00:34:30.360 --> 00:34:34.400
mom and she's looking outside and there's like blue jays

608
00:34:34.480 --> 00:34:38.119
and cardinals flying around and it's snowing and it's all beautiful,

609
00:34:38.320 --> 00:34:41.559
and she's like, oh, it's telling her mom, oh, it's

610
00:34:41.639 --> 00:34:44.320
like a winter wonderland. And it's like a Lifetime movie

611
00:34:44.360 --> 00:34:49.119
where it says four hours later and then she goes

612
00:34:49.159 --> 00:34:49.320
to me.

613
00:34:49.480 --> 00:34:51.960
She looks at me, there's like two feet on the ground.

614
00:34:52.000 --> 00:34:55.440
It's still like dropping hard, just like it is behind

615
00:34:55.519 --> 00:34:58.000
me here, and she's like, is it ever gonna stop?

616
00:35:00.440 --> 00:35:04.079
And so we had a b shon bill and the

617
00:35:04.199 --> 00:35:08.440
snow was so deep that the b seon fell into

618
00:35:08.519 --> 00:35:11.519
the snow like running, and you couldn't see the dog

619
00:35:11.639 --> 00:35:14.880
because she blended right in with all the snow.

620
00:35:16.360 --> 00:35:21.159
Absolutely so absolutely, so there you go.

621
00:35:22.079 --> 00:35:25.239
What do you recommend for bechons to stay warm in

622
00:35:25.320 --> 00:35:26.440
this South Florida weather?

623
00:35:29.519 --> 00:35:29.639
Uh?

624
00:35:30.199 --> 00:35:32.320
You know today and you know it used to be that.

625
00:35:32.599 --> 00:35:34.559
And I talked about this this morning walking the dog.

626
00:35:36.039 --> 00:35:40.360
That our bugs were outside in Buffalo no matter what

627
00:35:40.480 --> 00:35:42.880
the weather was. Yeah, they just loved the weather, the

628
00:35:43.000 --> 00:35:46.840
cold weather in the elk. Now I'm getting people are

629
00:35:46.880 --> 00:35:50.079
messaging me, you know that they've got fourteen sweaters and

630
00:35:50.239 --> 00:35:50.679
coats and.

631
00:35:50.719 --> 00:35:52.119
Their dogs in the house.

632
00:35:55.960 --> 00:35:58.679
And it's you know, I went through that whole cycle

633
00:35:58.719 --> 00:36:01.760
and the beginning of my career where dotty clothing just

634
00:36:01.800 --> 00:36:02.519
starting to come in.

635
00:36:02.679 --> 00:36:05.239
And I mean some people are you know, they're a

636
00:36:05.239 --> 00:36:06.199
little bit extreme on it.

637
00:36:06.719 --> 00:36:10.679
My mother was a bit extreme on that, the booties,

638
00:36:11.039 --> 00:36:13.119
the sweaters and all that stuff.

639
00:36:14.519 --> 00:36:15.159
Not my dog.

640
00:36:15.320 --> 00:36:19.039
My dog never had any of those. There's there's my

641
00:36:19.760 --> 00:36:21.679
there's my childhood trauma.

642
00:36:21.960 --> 00:36:22.480
Coming out.

643
00:36:22.880 --> 00:36:26.880
You're not gonna have any sweaters or any booties or

644
00:36:27.000 --> 00:36:30.519
anything like that. But we are going to have a

645
00:36:30.639 --> 00:36:36.440
music festival in Columbus, Ohio and right here at the

646
00:36:36.559 --> 00:36:40.440
Daytona International Speedway. I love doing that festival because when

647
00:36:40.480 --> 00:36:42.599
I have to go to the press area, I have

648
00:36:42.719 --> 00:36:46.559
to drive on the Daytona Speedway. It's so cool, uh

649
00:36:47.000 --> 00:36:49.280
and so like maybe one of you will get to

650
00:36:49.360 --> 00:36:52.199
drive on the Daytona Speedway if you win tickets. Just

651
00:36:52.280 --> 00:36:56.480
go to pipe Man Radio on all socials and enter

652
00:36:56.559 --> 00:37:01.400
to win tickets to these festivals. Roll it one, Oh

653
00:37:01.480 --> 00:37:07.239
wait one, what sun wait? I also have to say

654
00:37:07.360 --> 00:37:09.800
after the festival commercials, stick around because we have some

655
00:37:10.000 --> 00:37:17.800
amazing business advice from powerful business strategies expert Michael Barbarita.

656
00:37:17.880 --> 00:37:21.599
We're going to talk about multi media campaigns, very very important.

657
00:37:21.719 --> 00:37:24.400
I even need to tune into this, so stay tuned

658
00:37:25.000 --> 00:37:27.239
and okay, now you can roll it one.

659
00:37:28.800 --> 00:37:32.320
The Sonic Temple Hard and Music Festival returns May fourteen

660
00:37:32.400 --> 00:37:34.719
through seventeen with My Chemical.

661
00:37:34.480 --> 00:37:44.840
Romance Too, Bring Me the Horizon and Shine Down plut.

662
00:37:45.000 --> 00:37:49.159
Here's the Ltte The Austring Sublime Job Smash Breaking Benjamin

663
00:37:49.239 --> 00:37:52.679
Marilyn Manson and so many more. Sonic Temple in Columbus, Ohio,

664
00:37:52.800 --> 00:37:55.440
May fourteen to seventeen. Passes on sale now for as

665
00:37:55.519 --> 00:37:58.320
low as one dollar down at Sonic Temple Festival dot com.

666
00:37:59.440 --> 00:38:03.239
Welcome to rock Film returns to dayto on a international speedaway.

667
00:38:03.320 --> 00:38:04.639
May seven, through tests.

668
00:38:04.480 --> 00:38:12.320
With food Fighters, My Chemical Romance, John Said Roses.

669
00:38:13.880 --> 00:38:17.280
And bring me the Horizon, Last Story Style.

670
00:38:17.199 --> 00:38:21.039
Five Finger Dead, Spray Rinking, Benjamin Data, Remember Doc Smack,

671
00:38:21.159 --> 00:38:21.960
and so many more.

672
00:38:22.239 --> 00:38:25.079
Welcome to rock Film May seven, through tests. Passes on

673
00:38:25.199 --> 00:38:27.079
sale now for as low as one dollars down and

674
00:38:27.239 --> 00:38:28.599
Welcome to Rockville dot com.

675
00:38:34.000 --> 00:38:41.920
Hi you Love, then to you Censure Wow, Prae Young.

676
00:38:49.199 --> 00:38:51.519
This is the pipe Man here on the Adventures pipe

677
00:38:51.559 --> 00:38:55.320
Man w four c Y Radio again with the Positively

678
00:38:55.480 --> 00:38:59.719
Pipeman segment and our special part of the show where

679
00:38:59.760 --> 00:39:05.519
we give you some powerful business strategies from our amazing

680
00:39:05.880 --> 00:39:10.639
guru of business from next Step CFO Michael Barberita.

681
00:39:10.800 --> 00:39:12.079
How are you excellent?

682
00:39:12.079 --> 00:39:12.800
How are you doing Dan?

683
00:39:13.320 --> 00:39:14.039
I'm doing great.

684
00:39:14.360 --> 00:39:15.000
Thanks for having me.

685
00:39:15.480 --> 00:39:18.239
I understand this week we're going to talk about multi

686
00:39:18.559 --> 00:39:21.000
media campaigns. That's a subject that I love.

687
00:39:21.480 --> 00:39:26.000
Yeah, So what I'm finding is that. You know, when

688
00:39:26.519 --> 00:39:29.119
I talk to clients and talk to business owners, they

689
00:39:29.719 --> 00:39:31.639
they say it's you know, it's hard for them to

690
00:39:32.800 --> 00:39:36.320
reach people with any credibility. You know that because there's

691
00:39:36.320 --> 00:39:39.280
a lot of messages going out to all different directions,

692
00:39:39.360 --> 00:39:44.480
all different angles. And what I found helpful for most

693
00:39:44.519 --> 00:39:50.360
business owners in order to give yourself credibility, uh and

694
00:39:50.719 --> 00:39:55.760
also but still maintain or still have a cold contact

695
00:39:55.800 --> 00:39:58.239
that you're working with, is to do what I call

696
00:39:58.400 --> 00:40:03.599
multimedia campaigns. Now. When I was in the ski business, ah,

697
00:40:04.679 --> 00:40:05.559
that was all we did.

698
00:40:05.960 --> 00:40:06.039
Uh.

699
00:40:06.360 --> 00:40:08.360
But you know, at the time, there was no there

700
00:40:08.440 --> 00:40:15.079
was no internet, so it was all direct mail, radio, newspaper, billboard,

701
00:40:15.920 --> 00:40:18.400
sometimes an airplane flying over a beach. But it was

702
00:40:18.639 --> 00:40:22.320
a multi yeah, it was. But it was a multi

703
00:40:23.159 --> 00:40:29.199
media campaign because by hitting people with different messages from

704
00:40:29.239 --> 00:40:34.360
different outlets, Uh, you're you're able to gain credibility at

705
00:40:34.440 --> 00:40:37.760
least over time. And and so let me explain how

706
00:40:38.679 --> 00:40:42.199
someone could do a multi media campaign uh now, and

707
00:40:42.519 --> 00:40:45.159
it's a lot easier than and a lot less expensive

708
00:40:45.199 --> 00:40:47.880
than what I just described when I was in the

709
00:40:47.880 --> 00:40:52.760
ski business. So uh, first of all, everybody knows about email,

710
00:40:53.000 --> 00:40:55.840
so that's one content point of contact, and that's one outlet.

711
00:40:56.920 --> 00:40:59.119
Next is ringless voicemail. I don't know if people know

712
00:40:59.199 --> 00:41:03.440
about that. There all types of CRM platforms that offer

713
00:41:04.360 --> 00:41:07.440
what's called a ringless voicemail where you have the telephone

714
00:41:07.519 --> 00:41:10.000
number of the of the of the client of the

715
00:41:10.039 --> 00:41:15.000
customer of the prospect, I should say, and they their

716
00:41:15.079 --> 00:41:20.000
phone doesn't ring, but a voicemail is left. You also

717
00:41:20.119 --> 00:41:24.440
have the telephone itself to call and and reach out.

718
00:41:24.519 --> 00:41:29.840
That's another way direct mail still works. I know. Contrary

719
00:41:29.840 --> 00:41:34.440
to popular belief, direct mail also adds to the credibility

720
00:41:34.599 --> 00:41:39.119
because you're not just spamming, as some people would perceive it.

721
00:41:41.000 --> 00:41:43.440
You could also text them and you can also send

722
00:41:43.480 --> 00:41:48.039
them a LinkedIn message. So by utilizing all those points

723
00:41:48.039 --> 00:41:53.159
of attack, all those different outlets, you gain credibility with

724
00:41:53.400 --> 00:41:56.960
the prospect. It's not because what you're doing is is

725
00:41:57.000 --> 00:41:59.559
you're not just slamming them once or twice, or it

726
00:41:59.719 --> 00:42:02.719
just us with one outlet like email, which is considered

727
00:42:02.760 --> 00:42:08.000
a lazy person's way of connecting. You're you're actually connecting

728
00:42:08.079 --> 00:42:11.000
them from all different angles and it builds your credibility

729
00:42:11.159 --> 00:42:14.679
as well as you know, your credibility as to what

730
00:42:14.840 --> 00:42:18.199
you do because you really have an intense interest in,

731
00:42:19.000 --> 00:42:21.199
you know, in meeting this person and talking to this person.

732
00:42:22.440 --> 00:42:25.079
Now I have a question you're talking about, and we've

733
00:42:25.159 --> 00:42:30.679
talked about it before, the ringless voicemail, Right, what is

734
00:42:30.800 --> 00:42:33.800
your research show of how people are reacting to that,

735
00:42:33.960 --> 00:42:37.400
Because part of me says, wow, that's a great idea,

736
00:42:37.559 --> 00:42:41.039
because it's the and the phone calls that are annoying,

737
00:42:41.199 --> 00:42:44.039
and I can choose to listen to the voicemail, but

738
00:42:44.199 --> 00:42:46.760
the phone calls are annoying. But then on the other

739
00:42:47.480 --> 00:42:50.800
side of it, I'm thinking, well, what if people are

740
00:42:50.840 --> 00:42:54.920
annoyed that you're just you know, spamming as they would

741
00:42:54.960 --> 00:42:56.599
think spamming a voicemail.

742
00:42:57.440 --> 00:42:59.559
Well, there's a couple of things on that. First of all,

743
00:43:01.920 --> 00:43:04.840
a lot of people think it's their phone cell phone

744
00:43:04.920 --> 00:43:08.679
especially that has been mistimed some way where they didn't

745
00:43:08.719 --> 00:43:11.519
get because many times I get calls that that should

746
00:43:11.559 --> 00:43:14.639
have run from people I know that should have the

747
00:43:14.719 --> 00:43:16.960
phone should have rang, and it didn't because of the cell,

748
00:43:17.920 --> 00:43:20.360
you know, being in the in between cells or something.

749
00:43:20.599 --> 00:43:26.079
So that's number one. Number two, No one particular outlet

750
00:43:26.239 --> 00:43:32.840
works by itself at all. And so with ringless voicemail,

751
00:43:32.960 --> 00:43:36.519
I found I have found less of an annoyance, but

752
00:43:37.280 --> 00:43:39.760
it does not work on its own. So if you're

753
00:43:39.800 --> 00:43:43.519
just doing a ringless voicemail campaign, forget it. That your

754
00:43:43.599 --> 00:43:48.400
credibility is shot. When you're attacking from all different outlets,

755
00:43:49.360 --> 00:43:52.719
it actually builds credibility because oh, this guy must really

756
00:43:52.760 --> 00:43:56.159
want to talk to me, or this person must be authentic,

757
00:43:56.559 --> 00:43:59.760
and or maybe it's the fifth message when they find

758
00:43:59.880 --> 00:44:02.159
this side to look you up online. Yeah, see that

759
00:44:02.280 --> 00:44:05.159
and see that you're credible. So it's it's it's the

760
00:44:05.280 --> 00:44:12.320
multimedia approach that is important, not necessarily uh, any one

761
00:44:13.079 --> 00:44:15.880
outlet or any one medium.

762
00:44:16.719 --> 00:44:19.559
Yeah, and you know, to that point, I find that

763
00:44:19.960 --> 00:44:21.960
even what we're doing right now is part of those

764
00:44:22.079 --> 00:44:23.280
multimedia campaign.

765
00:44:23.320 --> 00:44:29.719
That's correct, That's correct. Absolutely. So you know, any type

766
00:44:29.760 --> 00:44:34.719
of outreach uh, to any type of prospect, as long

767
00:44:34.800 --> 00:44:38.599
as it's in a multiple form, it's going to it's

768
00:44:38.679 --> 00:44:41.880
gonna separate you from the rest. And what happens is

769
00:44:42.079 --> 00:44:44.039
is like people don't want to use direct mail because

770
00:44:44.079 --> 00:44:46.679
it costs more, and it does. But remember back in

771
00:44:46.800 --> 00:44:50.880
my day we had we had direct mail, but we

772
00:44:50.960 --> 00:44:52.960
also had to be on the radio. That costs more

773
00:44:53.039 --> 00:44:56.599
than emailing or anything like that right. Yeah, yeah, we

774
00:44:56.679 --> 00:44:58.440
also had to be on the news in the newspaper

775
00:44:59.239 --> 00:45:00.960
that was that's a expensive.

776
00:45:01.519 --> 00:45:03.800
In the Yellow Pages. That was expensive.

777
00:45:04.400 --> 00:45:07.400
Oh god, I know, it unbelievable. So you think about

778
00:45:07.480 --> 00:45:13.280
the cost and when you talk about emailing, ringless, voicemail, texting, LinkedIn,

779
00:45:13.400 --> 00:45:17.400
connection and direct mail, you're not talking about big costs there.

780
00:45:18.119 --> 00:45:21.760
Yeah, And I think not just LinkedIn, I think all

781
00:45:21.840 --> 00:45:25.480
forms of social media. I think you, I think people

782
00:45:25.559 --> 00:45:28.159
look at you as more legitimate if you're on multiple

783
00:45:28.239 --> 00:45:29.119
social media.

784
00:45:29.480 --> 00:45:32.800
Just right, that's that's exact, excellent point. Excellent point. Yeah,

785
00:45:32.800 --> 00:45:35.079
that's right, if you're if you are on multiple social

786
00:45:35.159 --> 00:45:39.480
medias and direct messaging from multiple social media's absolutely that's

787
00:45:39.480 --> 00:45:42.960
another credibility factor because it shows you're working at it,

788
00:45:43.719 --> 00:45:46.360
and it shows that you know you're not you're not

789
00:45:46.559 --> 00:45:49.440
some type of scammer, because eventually you're going to be

790
00:45:49.519 --> 00:45:52.519
looked up and shown that you're credible as long as

791
00:45:52.559 --> 00:45:52.840
you are.

792
00:45:53.960 --> 00:45:54.119
Well.

793
00:45:54.159 --> 00:45:54.320
You know.

794
00:45:54.440 --> 00:45:55.199
It's funny too.

795
00:45:55.280 --> 00:45:58.119
You mentioned LinkedIn, which I think is such a powerful

796
00:45:59.000 --> 00:46:03.679
tool for business this and it goes but I also

797
00:46:03.840 --> 00:46:06.760
think that goes right in line with what you're saying,

798
00:46:06.960 --> 00:46:11.079
because I get ten million spam messages in my LinkedIn

799
00:46:11.360 --> 00:46:15.199
every day, and so the only ones I'll pay attention

800
00:46:15.360 --> 00:46:18.920
to are people that I know from some other campaign.

801
00:46:19.239 --> 00:46:22.239
That's it, not just the LinkedIn message right right.

802
00:46:22.840 --> 00:46:24.960
And by the way, you can use the telephone too,

803
00:46:25.239 --> 00:46:28.119
And what I do with that is, especially if I

804
00:46:28.199 --> 00:46:31.559
know I'm calling a cell phone, I you know, I'll

805
00:46:31.599 --> 00:46:33.519
make a call, I'll leave a message, and then I'll

806
00:46:33.559 --> 00:46:35.719
send a text right off that just left your message

807
00:46:35.840 --> 00:46:40.400
about ABC We'd love to speak to you, pop. And

808
00:46:40.800 --> 00:46:43.880
that once again, that combination that shows that you did

809
00:46:43.960 --> 00:46:45.559
some of the work. In other words, you just didn't

810
00:46:45.559 --> 00:46:48.320
spam the text, You actually made a phone call and

811
00:46:48.400 --> 00:46:50.400
made a concerted effort to speak to that person.

812
00:46:50.960 --> 00:46:51.360
There you go.

813
00:46:51.880 --> 00:46:54.039
It goes a long way. It goes much further than

814
00:46:54.239 --> 00:46:57.639
just just spraying stuff out there, which is what a

815
00:46:57.679 --> 00:46:58.440
lot of people are.

816
00:46:58.360 --> 00:47:01.679
Doing, oh no doubt about it. And you know, to

817
00:47:01.760 --> 00:47:04.360
be successful, you do have to show some effort and

818
00:47:05.119 --> 00:47:10.440
some ingenuity and create a relationship. And you don't create

819
00:47:10.519 --> 00:47:14.639
that by just spamming one thing, you know, with no

820
00:47:15.920 --> 00:47:16.960
effort put into it.

821
00:47:17.480 --> 00:47:19.559
And when you think about it, too, Dan, if your

822
00:47:19.639 --> 00:47:23.559
effort is targeted, really targeted, you know, I'm only talking

823
00:47:23.559 --> 00:47:27.079
about sending out one hundred direct mail pieces, you know,

824
00:47:27.239 --> 00:47:30.599
and then focusing on that one hundred people and hitting

825
00:47:30.639 --> 00:47:33.440
them from all angles. You know, I'm not talking about

826
00:47:33.639 --> 00:47:37.239
grabbing three thousand and once again springing it out there.

827
00:47:37.280 --> 00:47:40.079
You can't do it. Yeah, but if you maybe fifty

828
00:47:40.440 --> 00:47:47.079
fifty to one hundred direct mail postcards or pieces, as

829
00:47:47.119 --> 00:47:51.239
well as the phone calls, the ringless voicemails, the texting,

830
00:47:52.199 --> 00:47:55.480
the LinkedIn messages, they all they all.

831
00:47:55.480 --> 00:48:02.800
Add up to credibility absolutely, So any other bits of

832
00:48:02.920 --> 00:48:06.440
advice you could give people about multimedia campaigns and then

833
00:48:06.639 --> 00:48:09.000
how do they reach out to you to get even

834
00:48:09.039 --> 00:48:10.559
more help in this arena?

835
00:48:10.880 --> 00:48:11.039
Right?

836
00:48:11.119 --> 00:48:13.480
So I just I just want to reiterate that it

837
00:48:13.719 --> 00:48:19.039
just helps going over the noise that's out there, and

838
00:48:20.440 --> 00:48:23.920
most people are going to take that inexpensive, cheap route

839
00:48:24.000 --> 00:48:27.039
of slamming and this is and this is a way

840
00:48:27.400 --> 00:48:31.440
where it's still inexpensive, but it's it's you're showing that

841
00:48:31.559 --> 00:48:34.079
you're providing more effort, that you really want to speak

842
00:48:34.119 --> 00:48:38.519
to somebody. And so, uh, the ways to reach me

843
00:48:38.760 --> 00:48:41.360
is go to my website, NeXTSTEP CFO dot net. I

844
00:48:41.559 --> 00:48:46.880
love to do book interviews because because business is always changing,

845
00:48:47.800 --> 00:48:52.039
and that we wrote our book about a little over

846
00:48:52.079 --> 00:48:56.280
a year ago and we're constantly updating it with new information.

847
00:48:57.239 --> 00:48:59.840
And the way the book interview works, it's at six

848
00:49:00.119 --> 00:49:04.960
minutes on zoom. I present strategies from my book, and

849
00:49:05.079 --> 00:49:07.679
then I ask you if that strategy were implemented in

850
00:49:07.760 --> 00:49:12.679
your industry, if it would be effective, and you commented,

851
00:49:12.760 --> 00:49:14.960
and I comment on that, and I document it for

852
00:49:15.039 --> 00:49:15.320
the book.

853
00:49:16.360 --> 00:49:20.599
That nice, nice yes, And the uh.

854
00:49:21.360 --> 00:49:24.159
The person who's being interviewed gloves because they learned about

855
00:49:24.280 --> 00:49:26.960
new strategies that they didn't know before that their competition

856
00:49:27.079 --> 00:49:29.159
isn't doing well.

857
00:49:29.519 --> 00:49:30.840
You are a wealth of information.

858
00:49:31.000 --> 00:49:33.719
People definitely need to reach out to you and check

859
00:49:33.800 --> 00:49:37.079
out everything that you do, even if this subject doesn't

860
00:49:37.119 --> 00:49:42.440
pertain to them. You have some definite powerful business strategies.

861
00:49:43.199 --> 00:49:47.400
So thank you once again, Michael Barbarita from Next Step CFO.

862
00:49:47.960 --> 00:49:50.719
We look forward to talking to you next week where

863
00:49:51.639 --> 00:49:52.559
we're just gonna.

864
00:49:52.400 --> 00:49:58.280
Ask look forward to it. Thank you, Dan, Thank you

865
00:49:58.519 --> 00:50:04.199
For listening to the Adventures of Patement on w for

866
00:50:04.599 --> 00:50:06.119
c u I Radio.