Nov. 24, 2025

Powerful Business Strategies - Drip Campaigns

Still the most effective tool to use while prospects are on the buyer’s journey. https://www.spreaker.com/podcast/the-adventures-of-pipeman--941822/support for PERKS, BONUS Content & FREE GIVEWAYS! Take some zany and serious journeys with The...

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Still the most effective tool to use while prospects are on the buyer’s journey.

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Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”

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Hi, you have done to the censure.

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Wow for you your.

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This is the pipe Man here on the Adventure is

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pipe Man W four c Y Radio and we have

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another great positively pipe main segment with some powerful business

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strategies from resident expert Michael Barberita from Next Step CFO.

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How are you to have Michael, fantastic. Thank you again

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for having me, Tane. It's a pleasure to be here.

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So one of the things that happened just this week,

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three of my clients got a customer because of their

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drift campaign and I guess what, so did I because

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of my drift campaign. So what people don't understand. It's

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amazing the goal mine that is in your existing customer database.

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Uh this this could be former customers and in the

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case of the three clients that and me. Uh in

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that case they were former clients, but they could also

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be currect customers as well as prospects. One particular client

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is in the roofing business. But in the roof you know,

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the name of his company has the word roofing in it,

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and but what he also sold was, in addition to roofs,

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he sold gutters and sighting.

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And so we.

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Started to do a drip campaign to keep customers aware

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that the roofing company that he has roofing in the

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name also does gutters and siding. So he got a

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call for some gutters this week from the drip campaign

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because the customers didn't know he did gutters or other

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customers that didn't know they did citing.

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So it's credible.

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How just communicating to your former customers. Uh, and and

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the and the resistance business owners have for doing that.

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And one of the reasons why they don't do it

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is in the old days and I'm talking about just

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take two years ago as being the old days, they

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had to do the drip campaign manually. Now you have

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AI that can help you with it, and it makes

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it so much easier. We show our clients how to

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do that. We have the right prompts to give AI.

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In our case, we use Claude and they they they

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they type out the whole campaign and all we do

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is give it to the marketing person to put it

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in the drip. So uh, it's it's a heck of

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a lot easier. And what everybody's going to understand is

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that only one to three percent of customers in your industry,

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I don't care what industry, Okay, what time a day

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it is, it doesn't matter. Only one to three percent

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are ready to buy now. The other ninety seven to

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ninety nine percent are on the buyer's journey and the

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best way to capture them while they're on the buyer's

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journey is through the drift campaign. My client in the

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roofing business would have never gotten that client in a

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million years to buy gutters from them if it wasn't

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for the drift campaign, and if the people people are

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not using it the way it should be used. You

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put your former customers, you put your current customers, and

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you put prospects in it, because the prospects are on

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the buyer's journey for sure, and even your customers could

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be on the buyer's journey for services and products that

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they don't even know you sell. And so it's an

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incredible effect effective strategy, and a lot of marketing agencies

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they don't want to they don't want to do it anymore.

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They think it's kind of past a or it's in

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true so uh to the customer. Certainly, if you email

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them ten times a day, I could see how it

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could be intrusive. But for the most part uh, and

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we may and we monitor and the marketing agency will

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also monitor all the metrics, meaning what's the open rate,

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what's the unsubscribed rate, what's the click through rate if

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you have an opportunity for them to click in you

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in that in that particular email.

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So all the metrics are followed.

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And the fact if they are unsubscribing, it means they

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never would have been customers anyway, So I would I

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wouldn't even worry about that.

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I've I've had.

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Situations where one of you know, some of my clients

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would say, I can't do the drip campaign.

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It's too intrusive, but uh, you.

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Know, and and so they just don't bother doing it

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because they're afraid that people are gonna unsubscribe. Well, what

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good is it if you don't use your your uh

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the address anyway, you know, the list anyway?

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Right?

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Totally.

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I mean it's awful.

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I mean, I'm a big believer in drip campaigns because

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you just never know what people are looking for that

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they don't realize you have, that's right, and.

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They could be on the biased journey for the primary

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product that you do have, right, you know, which you.

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Know, sometimes a Buia's journey.

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You know, I had I had a client recently come

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on board that I made my first contact with fifteen

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years ago in a coke call uh and he came

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on board fifteen years.

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Later and had that happened too.

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I love it right, It's just it's like and if

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I didn't do the drip campaign, he would have forgot

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about me, or another competitor would have, you know, taken over.

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That's the other interesting thing about a drip campaign. The

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other interesting thing about a drip campaign is that when

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people are on the buyer's journey, they want information, and

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it's good to have a drip campaign that provides information

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and then another one that provides an.

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Offer relative to that information. Yeah.

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So you know, you do one, you do the informational

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uh piece the first week, and then the next week

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you sent out an offer relative to that information that

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you gave the previous week. But people always that's the

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biased journey. They're getting information, and if you're the one

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that's front and center with the information, guess who they're

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gonna Guess who they're gonna contact, It's gonna be you.

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People hold back from doing it because they think they're

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gonna offend somebody or I can't tell you how many

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times in my campaigns that prospects were like, actually, first

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of all, they were really impressed, and I remembered who

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they were, Number one, number two. I can't tell you

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how many times they've said, oh my god, you're telling

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me what's perfect. You know, I wasn't ready before and

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now I am. And I was just thinking about reaching

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out to you.

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So believable, and you know, one of the things, so Dean,

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and I said it earlier, I'll say it again. Business

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owners thought that they had to prepare the dript campaign themselves,

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which by the way, took a long time.

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But now you don't have to do that. With the

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proper prompts. In a tool like.

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Claude utilizing project Knowledge, which is a tool in cloud,

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you can have customized emails just for you, just just

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for your business, and you can and by the way,

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Claude doesn't have to go to the bathroom or anything

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like that. It just drills it out, and after he

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drills out twenty you can ask him to do twenty

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more and it just keeps on going.

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I have a feeling at some point in the future

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that'll be the sci fi that that then the AI

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is going to need to go to the bathroom and

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take sick days.

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And well, that might be an excuse they come up with,

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but I'm not sure it's going to work right.

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So how do people reach out to you to get

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more information and help with drip campaigns.

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Well, it's one of the it's one of the strategies

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that we talk about in our book interviews. And we

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love doing book interviews because what we do is where

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because business is always changing, we're able to update our book.

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So the way and and by the way, you'll learn

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business strategies that your competition isn't doing. That's the beautiful

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thing about the book interview. But it's very simple. It's

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it's sixty minutes on zoom. I present strategies from my

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book and then I ask the business owner if someone

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were to implement that strategy in their industry, what impact

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would it have? And then I documented for the book

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and that's it. And and the beautiful thing about it,

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as I said, is the business owner learns strategies that

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competition isn't doing. And it's a great way to learn

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to learn and understand these strategies, uh and.

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And implement them.

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In your big So you go to NEXTSTEPCFO dot net

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forward slash contact, fill out the contact form and in

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the message section type the words book interview. I'll get

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a calendar link over to here so that you can

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schedule it, and we're on our way.

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Nice. Well, once again, you've been in great help to

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our listeners and people worldwide with your powerful business strategies,

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so thank you for being here, and everybody make sure

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to tune in next week for more powerful business strategies

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on the Positively Pipeline segment of the Adventures of Pipeline.

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Thank you, Michael, thank you for having me tea.

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Thank you for listening to the Adventures of Pipemin. I'm

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w for CUI Radio.