Pet & Human ADDICTION + Position of Market Dominance Revisited – Positively Pipeman

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0:48 Why kind of America. It's time for the Adventures You'll Fight Man before see White I com List pm beeatch's number one internet radio station. Here's your host, the fight Man. Yeah, it's the pipe Man, and we're here on the Adventures pipe Man W four c Y Radio positively pipe Man here on Monday, and we're going to talk first. Okay, So later in the show, we're going to talk about some powerful business strategies, so you're gonna want stay tuned for that. We're also going to do some ticket giveaways, so we want to stay here for that. But for right now, we have a resident expert who one is going to bring on right now with himself. The pet health Guru is here to talk about one of my favorite and least favorite subjects, and that is addiction. So let's bring on studio night and the pet health Guru do do do.

1:48 All? Right? Hey, pet health Guru? What's up with addiction? Yes? Isn't up with addiction? Every place we turn around? You know, the shall we say the powers that be? One us addicted to something to distract from something else. And whether it's drugs, but it's food, whether it's entertainment. It's all designed so that we can make continue to make lots of money and keep you under control.

2:29 Well, that is what addiction is, isn't it? Like why why they give out fentanyl to people? Like I was just watching the whole cocain thing on Netflix, and you know he was hooked on fentanyls because of his back surgeries, and all they kept doing is given him stronger and more fentanyl. Like do they not realize that kills people? I'm just wondering, Well, it actually does, because any of those drugs is going to eventually get a result in death. It's just a very slow death. And you know when we look at the various places that it's happening. Of course, in the medical community we see that in pacts. It's even worse when it comes to painkillers and things like that, because your pet can't speak out and say, hey, this isn't working for me, you know, and we just watch them suffer. And of course, you know, I've watched the way they've been doing prescriptions on this stuff over time, and it's like, okay, you get a ten day supply.

3:35 Now you're off it. The body's going to have to go through withdrawal, and it's like there's nothing, there's no you know, no concern about it. If you will. Well, here's a scary part because I had my own experience not with that, because whenever they write me scripts for pain relievers, I just throw them in the garbage. I don't use them, I don't care, I don't want them, I don't need them. I'll deal with the pain. There a reason I'll deal with the pain is because listen, pain tells you not to do stupid stuff. So if you're masking the pain, then you're going to just make things worse, you know, Like I even as an example, you know, it was and we talked about how I went on a flying acrobatic trip here in the studio a couple of weeks ago, and I and I was still I still went about my business, did things, went to flotopia, you know, and uh, and then now where I have the bruised ribs, now it hurts more. And so I looked up and it's like, well, yeah, your your pain is worse a couple of weeks later because of the fact that at first it's kind of been flamed, so you don't feel the pain the same, and so then you're over exerted yourself in the beginning causing more.

5:03 So it's the same concept, you know. It's like, you know, and with pets, I don't get it. Can you talk to me about why people put pets on drugs. They don't have drugs. Because they're told to because a person with letters after their name wants to make a lot of money. And like I said, you know, the pet can't talk back, so we don't really know even if it's helping or not. You know, we think that that doctors are healers. They're not. And it's like you say, you know, if if for instance, if you hurt your shoulder. Okay, and because of the repetitive work you do or the types of you know, types of things of physical manual labor that you might be doing and it hurts, and they give you a painkiller.

5:56 You keep doing that job, and then, like you say, they're gonna kick it up another note, another dose, it's higher, higher, higher, and then all of a sudden you walk in and adopted. It's not looking anymore. Oh, we're gonna have to do replacement surgery for twenty grand, you know, I mean, it's it's The prescription is not for healing. The prescription is how can I make more money off of you? Mm hmm. Yeah. So so tell us what things? What are the things currently popular that pets are addicted to?

6:36 And then you know why they shouldn't be. And when I say that, that's more of a story, an opinion based thing, because like, of course we know why they shouldn't be, but you know what's really going on that why they shouldn't be addicted to these medicines. Well, the first and the worse in pet in the pet industry, addiction is pet foods. They actually use the synthetic sugars, the neotames, the aspartains all of those and there's literally hundreds of different ones, all proprietary for each of the companies. They all have their own variation of it, so that your animal can be fed up poor quality food and you never switch brands. It's all about brand identity.

7:27 And again it's all in the marketing. And you know, it's gotten worse and worse and worse over time, and it lowers the body's ability to even function in many cases. You know, we often wonder why are pets, you know, you put down the bowl of dry food, especially, and they go over and they pick one piece, two piece, three pieces and walk away and go back half hour and have another one. They're not fitting ears. They're not designed to be grazers. They're actually designed you know, a wolf is designed to hunt, grab, tear, and swallow and you can't Now obviously they can't do that with kimble.

8:13 They don't chew their food for the most part, but we've now conditioned them to be grazers. And the reason they're grazers then is because they know that that stuff is bad. You know, if you're starving to death, you'll eat some pretty nasty stuff, but you won't sit there and have you know, gorge yourself on it like you would a good meal. And that's you know, that's a big part of what's going on with that addiction right there. They do it to us in the same way. You take things like processed chicken or these TV dinner type things, pre made dinners, those of are all loaded with addictive substances so you'll always go back to it. And how I illustrate that, Let's take a look at you say, chicken, okay, why do some people only buy Purdue and others only by Tyson and never sell a two mix coke and pepsi basically the same formulation Burger King and McDonald's the same thing. It's those addictive drugs that are in all these foods that keep you going back to the same place.

9:21 And actually when they add those addictive formulas to it, they actually add substances that will make you sick of eat the competitives product. And that's why some animals when they which food, you know, we have now all kinds of gastric problems things of that nature. You know. Other things that they use on the animal side, of course, are different. You know, steroids for hip and joint problems. You know, now we're seeing dementia and dogs, we see autism and dogs. All of this is because of the chemicals. And you know, we're trying to trying to micromanage a body and you can't do that. You know that as well.

10:06 You can take some you can take a painkiller for your shoulder and it stops working. A good example of that is when CBD oil first came out and started being used. We actually produced it ourselves, all mammals do. But on the back side of that, it's not actually calming down the pain. It's actually turning on receptor site so the body can start to fight it, fight that pain and clean it out. But on the back side of that, so you take a dose and your shoulder was hurting, and it now feels a little bit better, but it's still hurts. So you take another dose. You don't feel anything because the body is now moving it to the next place where there's inflammation. And you know, ninety percent of what goes on in our body, we have no clue, you know, we only know that, Okay, whatever is bad in it either came up and vomit or diarrhea, or you know, skin rashes, we're only seeing the physical manifestation of it, but there's a whole bunch of stuff going on inside.

11:04 Oh yeah, I think, you know. I think that's even more true for pets because pets don't have a voice except for the pet health guru. But other than that, you know, they can't tell you what's up, you know, and you can guess. And I think that's part of the problem with leaving it in vets hands, is because the the pet can't say anything. So whatever the vet says, you have to kind of go by because like they're speaking for the pet. Yeah, but they're not. I mean, they really aren't. That's part of the problem because you know, there's so many environmental assaults as well, you know, with chemtrails and weather modification and blondes prays and all that stuff that you know, you wake up one morning and your pet doesn't want to get out of beds. It's lethargic, maybe you know, a little bit stiff whatever, So we run at a vat.

12:05 Of course, what do they do. Put them on pain killers and antibiotics, but they have no idea what was really wrong with them, that the animal was actually poisoned in the environment and it bolds up over time, and you know, again it's just like with the painkillers that they give to us. You know, the dog is not responding to this one, so we kick it up another level, kick it up another level, and then they want to do replacement surgery. And of course in the meantime, all all these chemicals are also eating a weight at the liver and the kidney and the elymphatic system, all the filters. So it's you know, it's important that pet owners recognize that, yes, my animal isn't feeling well, but don't go rushing to try to give us solution that's going to be a quick fix, because in most cases it's not a quick fix, it's just masking the symptoms and making it worse.

13:01 Well, that's the problem. We all want this quick fix nowadays. We've been brainwashed into it, trained into it. And the fact is, I always say, for humans, you spend that many years poisoning the body, you need to spend more than five minutes to healing it. Yes, yeah, that's a very important part of it. It's you know, the body is capable of regenerating itself. That's what it's really designed to do. Is when we get when we start doing our interventions, we're getting in the way of the bout doing what it's made to do, and that's to keep us healthy and keep our pets healthy.

13:42 Like you say, in nature, there is no pharmacy, there is no vitamins stores, there's no nutritional centers, you know, no urgent care. Basically they take care of themselves. And it's it's again, it's one of those amazing things that the body is actually able to do that. Yeah, absolutely, And I think when you start adding foreign substances in the body, it it disables your body's ability to do that. Yes, it does, you know. And a good illustration of that is a lot of the different peptides and antioxidants and that sort of thing that the body makes if we start supplying it, like when you know, all these people are running around getting glutacion and you know, other things and you're putting them into the body. And the best illustration I do is insulin with diabetics, because when you start putting insulin into the body, the body quits making it.

14:49 Yeah, it doesn't. That's why you're insulin dependent. Yeah exactly. So you know, I mean people eat off of it, but we have to go back to the core what caused it. And you know, generally speaking, most diabetes is caused by liver problems because the liver has to make the enzymes and the hormones that are going to utilize that insulin. And so you know when we do this, it's you know, it nullifies what the body is doing. The body says, oh, I got plenty of glutathion because I just got an infusion, or enough vitamin V because I got an infusion, and it quit, it quits utilizing it in a proper way.

15:30 And you know, people spend a lot of money on this stuff. Doctor said, So. What do you think about banging it right now? I think it's na D or NSD or something. What do you think of that new trend? Oh? All this stuff, that's all this stuff is. You know, the money makes most makes everything we need or is provided for in nature. You know, all money makers. That's all it is. Stem cells. I mean, you know, I use a technology that helped my body make brand new baby stem cells. Well, if you have your stem cells removed, spun down and processed by your doctor by a medical professional, and they injected back in, those are old stem cells that are dying. That's why you're relief only comes from a short period of time. Yeah, you know, but if you start producing, you clean your body up and get rid of the toxin so your body can actually function.

16:27 You function better, your pet will function better. And it's technologies out crossover. I mean, we can do a lot of the same things for our pets. And I've seen some of the results that we've been getting with with these technologies and with nutritional loam. It's just amazing. So how do people reach out to you besides shooting their camera on their phone at the QR code in the top left hand corner. How they reach out to my peliopat where you have tons of products, tons of things they can check out. They can reach out to you hand to check out your show, your podcast, the store, in person. You're moving, So let's give them all the intel.

17:12 Yeah, of course, my Paleo Pet. Use that QR code right now and go in and sign up as a VIP so you get the newsletters and all the announcements and everything else. Get on our mailing list. Of course, we're on social media things like Facebook and Instagram under my Paleo Pet Biocomplete Pet Health guru and of course myself my name. The show Health Cafe will continue on and get through this eighteenth season and start a brand new again with a lot of information for people. That's what we want to do. We want to keep you educated. We are moving into a new facility. A new facility is going to have a media center and an educational center so that we can do much more as far as this the education part of it is concerned. We do adding extra services that will go along with that and essentially trying to upgrade our premium products to even super premiums without using the addictive drugs and the addictive flavors.

18:20 Nice and so Okay, yeah, we're. Excited about it and we alread excited where we're going. We didn't talk about it yet. But how about do they give addictive things to fish like guppies? I think one wants to know. Absolutely they do. That's the flavors that they add to the fish food WOA. Because you know, if you look at the pellets, that's the same as kibble. That's the same as kibble. It's made the same way as kibble. Is that why when you put that like in the water, they like freak out. And they're all they want, They want it all and you can't stop gaining.

19:02 I think the question is like what eating the. Wild A lot of little bugs, most of the fish, or depending on the size of the fish, other fish, you know, anything that's smaller than they are. Basically is is prey, you know. I mean look at look at whales. They eat plankton. You can't even see plankton yet. The wild nor sign that is always so they go through there. Yeah, all that sea waters that they're filtering on, all that plankton, and yet the plankton keep reproducing like crazy.

19:43 Wow. Yeah, I always thought plankton was a SpongeBob character. If you would like to know the difference between a boomer, a gen X, and a millennial, that's the one right there. The millennials, like the gen X and the boomers, they know that whalesy planked in from Moby Dick, and then the millennials they just think that planked in is a TV character, a cartoon one at that. They are pretty cool looking in SpongeBob though. And the crazy thing is like this new generation, if you asked him, like was their favorite cartoon, most of them say YouTube.

20:29 Now that's funny. Yeah. Yeah, they don't have a favorite cartoon. They just like watching videos on YouTube. Speaking of addiction YouTube social media, like I see people on social media that are talking about their pets get hooked on these like TV shows and stuff, So even the pets are getting addicted to technology. I've got a friend with a German short haired pointer, which all easy dogs anyway, I have kidding, but anytime there's a golf match or animals on the TV, the dog sits in front of that TV watching it just like a person just mesmerized by it. My dog can care less of TVs. And that's like me, you know, we I just we picked our pets pick up our energy as well well.

21:25 And that leads me to a question, because we've heard before on on your episodes your bird okay, and I see a lot of tiktoks of cockatiels and parrots either dancing to music videos on TV or or even calling out this is great, calling out Alexa to play music. Yeah, does your bird around? Does your bird do your bird has been sheltered? Absolutely not? Yes, exactly. What does your bird do that no other bird does?

22:06 I want to know? Inquiring minds one though. Inquiring minds once. Now, Oh what am I? I mean? They bring me joy, They bring me peace of mind, because you know, you go on the wild today, you're not seeing the wild birds anymore. You're not hearing the you know, the the songbirds anymore because they're not there because we've sprayed and killed all their diet, all the buds and all the plants that they would normally feed them. And it's destroying nature now, I mean it used to be. You know I've done over the last couple of months. I've been into a couple of the parks and that throughout South Florida and up along the Treasure coasts and everything, and you walk through you don't even see a bird.

22:55 You don't see any but lies. I won't poison them, not like wand giving them those poisonous flakes. No. But seriously, I sit out on my balcony and they come visit me. They come hang out on the on the railing talk. I haven't been able to figure out what they're saying yet. I've been trying to use duo Lingo to do it, but Google Translator isn't helping either. But yeah, they come over, they talk, and then and then somebody else gets their attention, they leave, you know, kind of like a woman. Yep, a lot like a woman. Oh man, So I want to know too. It's like, okay, wan, is your guppy addicted to any TV or movies?

23:46 Not yet, but I'm willing to introduce them to some. I mean, have you ever seen that, Bill, where like fish literally stops swimming in their tanks? I have seen. So. I saw a video that's long ago and Bill can attests or something like this where they put the fishing right next to the TV and they were watching a movie about it was something about water related and they were all facing the TV at the same time, but they were like bigger fish. They're wearing guppies. Yeah. Well, A good example of that is shoot down into the keys. You know there's a couple of marinas down there where the tarpanyl hang out because they know they're gonna be fad and you know they're gonna get at the shed and you know that's behavior.

24:39 I Oh. You know when else I just found out recently, Bill, in all these years, I didn't even know, is that we actually it's not just down in Africa. We have anaconda's in the Everglades here. Did you know that? Yeah, yeah, the whole budget. That's why I said there's literally hundreds of species of animals that are invasive. You know. Part of that was, of course, you know, the major hurricanes that come through and you know, if you're where a supplier of wildlife or of exotic passages and your building got that down, you know, it wasn't that that people, you know, and you're trying to portray that people are just letting them loose out there. No, they happen to be during this, you know, during these kind of crisis and you know, it's unfortunate when it happens, but it's it's part of nature. And of course a lot of a lot of things too. Some of these snails and stuff they attached themselves to the ships, you know. So the ship is in Africa, it comes over to the snails fall. Oh often, now we got them.

25:46 Yeah, you know, it's funny said about you know, people just dropping them in. And I'm sure that happens too, because many years ago there were it's an alligator in the sewer systems of New York because somebody got little, a little pet alligator and then got rid of it by flushing it down the toilet like you do a goldfish. Yeah what you know what, well, you know what my thing is, why wait till they're dead to free them?

26:28 And by flushing them down the toilet, like, free them while they're alive. Let them go there. It'll take them out to wherever they gotta go. He said. You know, it's kind of like, why do we tell people how much we love them after they die? They can't hear you tell them wal they're living. Let you be addictive, addiction free while they're living. Don't kill your pets with addiction. Absolutely, that's the moral of the whole story. You have any final words for us? Pet health girl, You know.

27:13 The whole thing is educate yourself. If you're going to be a pet owner, be a responsible pet owner. It doesn't matter whether it's the smallest scuppy to an exotic animal. Learn what they what they need from to be describe in nature. And you know some of this stuff, I mean, I happen to be at a pet trade show about a month ago and looking at the aquatic stuff of fish, and they had a display of fish that they have bred two point and obviously it's some sort of GMO where they actually glow in the dark and have different colors that they've never had before, iridescent colors they've never had before. It's like we're trying to manipulate everything, you know.

28:02 Stick with the basics. Stick with the basics. Don't try to make it any better, because generally speaking, we screw everything up. So yeah, like the three eyed fish, and with Fort Laurerdale, they think on the Simpsons that was fake. No, that's Fort Laurerdale. They have the three eyed fish down there, down by what's that one little area where it's I think it's near like a nuclear plant or something. It's just like the Simpsons. Yeah, have you been there? Wand yeah too far Lauderdale. Yes, then no, no, not the. Fort Laurredelle to the waterway where they have all of the radioactive fish and three eyed and stuff like that.

28:47 Bill knows what I'm talking about. No, but after hearing these I'm never going there anyways. Yeah, yep, you could be the next superhero. Wand you could go and that that's. How all or I could be the next circus freak. That's well, that might be more fun, more money thenous, that's dangerous. Speaking of circus freaks who wants to win some festival tickets, you know, because we're gonna be given away. Oh one, do I have the Sonic Temple commercials still in there?

29:30 Yes? Okay, so we're going to play that right now because Sonic Temple is coming up and I actually have an opening for some free tickets. It's coming up in May. This is an incredible festival and we're giving you one last chance to win tickets to Sonic Temple, and then we're going to listen to some powerful business strategies. How about that? All right? Well, thanks for being here. Pet Health Guru once again your amazing help for our pet owners as the US and the pets and those of you that want to win tickets to Sonic Temple. It's your last chance. You need to DM me on Pipeman Radio on all socials and you will be entered to win.

30:16 Roll it one and oh wait. The Sonic Simple, the Sonic Simple. We're just messing with people now, okay, bring me back after son Temple. The Sonic Simple Hard and Music Festival returns May fourteen through seventeen with my Chemical Romance. So bring me the horizon. And shine down. Plus here's the Veil Looks, Charlotte the Offspring, Sublime God, Smack Breaking, Benjamin, Marilyn Manson, and so many more. Sonic Temple in Columbus, Ohio, May fourteen to seventeen. Passes on sale. Now for as low as one dollar down at Sonic Semple Festival dot Com.

30:59 Coming up at a couple of weeks, Pipe Man will be at Welcome to Rockville also right before Sonic Temple at Daytona International Speedway. Make sure that you know be there and hang out with the Pipe Man, and we don't have tickets left for that, but we do have tickets for Song Temple. Pipe Man Radio on all socials. And now let's have some powerful business strategies from Michael Barbarita of Next Step CFO. Hi, you lunt to be censure.

31:40 Wow, cra Young. This is the pipe Man here on the Adventures Pipe NW four c Y Radio. And this is our Positively Pipeman segment that we do every Monday, and our resident business expert is with us once again, so welcome to the show. Michael Barbarita, how are you. That's fantastic. Thank you for having me. Dean, You're like my next Step CFO hero. And today we got. We have to revisit something because it's so so important and it's one of my favorite subjects. So let's talk a little bit about position of market dominance.

32:28 We're going to revisit this because we've talked about it before, but let's expand on it. Yes, yeah, I think we talked about it back in July and Augustine, so I thought I would bring it up again because you know, getting attention is difficult, a B. Not competing on price, it's difficult. The mindset of many business owners out there, it's all about price. The whole world of all is around price with them, and it takes a while to really understand how value can take over from price. But you know, one of the ways that we found have been really effective in terms of getting not only attention, but making price irrelevant uh and uh getting creating more value for the customer. And that is what we call a position of market dominance. Now, in order to understand position of market dominance, you have to understand that the key to successful marketing is getting into the mind of the prospect.

33:28 But how do you do that? I mean, it's easy to say, but how do you do that? And so what we found is is that there are two major emotions that gets into the mind of the prospect. The problem the customer has it doesn't want the solution they want they can't find. And that and and that. Helped us create what we call the conversion formula. So uh and the and the position of market dominance happens to be the first two components of the conversion formula. So let me go through the conversion formula again. And that is so the first step of the formula. And you got to follow the formula in this exact order, otherwise it doesn't work because this is the way the mind works. The formula is positioned the way the mind works.

34:13 So the first step of the formula is what we call captivate. Captivate is a headline or the first thing you say or that your prospect sees when they come in contact with your brand. It's the problem that the customer has and doesn't want. And so that's the first step. The second step we call fascinate. Fascinate is the solution, your solution to that problem that they can't find. So the combination of the captivate and the fascinate is what we call a position of market dominance. The more positions of market dominance that you could create, the more value will be a given to the to the to the prospect and making making getting their attention number one and number two, making price irrelevant. So those first two components captivate, fascinate.

35:12 That's your position of market dominance. The third step is educate, where you now educate the customer on why your solution is superior. And then the fourth step is the close. And that's where you have to relate to the prospect an offer that's so compelling and so irresistible that they can't turn it down. Now, with respect to that, we have separate shows on compelling offers so that you understand what a compelling offer is. But the but the real value here is understanding how to create that position of market dominance. And nine out of ten times a good position of market dominance has to do with how you so all of an industry problem. For example, contractors never call you back, you know, that's one example.

36:09 I have one of those examples right now. Yeah, Or or they don't show up on the day they say they're going to start the job, or they start the job and then ghost the job for three or four weeks. And that way, it's just my daily life. You just talk right there. So it's these types of situations that are top of mind to a prospect. Yeah, they you know that, it's these types of situations where they are they are they know that this is kind of commonplace. But what are you going to do to solve that particular problem? And that's where the position of market dominance is the most effective, because if you could provide guarantees around showing up on time, and this is just an example for that. For the trades, it's not you know, there's there's millions of problems that customers perceive about a number of different industries, but I happen to be picking on the trades. But yeah, so, but but if you could guarantee, uh, make make some type of financial guarantee associated with showing up on time, associated with calling back, associated with uh, you know, once we start the job, we're not going to leave that has incredible value above and beyond price and so and then when you're guaranteeing it where you're actually giving them financial benefits, if you don't follow through with these promises,

37:40 it just makes it so much more compelling. So the conversion formula and the position, so position of market dominance, which is the first two components of the conversion formula, and have multiple positions of market dominance, and we can help you create those multiple positions of market dominance is the big separator between competing on price and offering value that makes price irrelevant and get people's attention. Well, and that's a key thing. This the thing you got to do first is catch people's attention. Right and then but so our research has shown that you have to get into the prospect's mind. Then you do that through identifying the problem that they have. They don't want, solution they want they can't find. And the beautiful thing about the conversion formula too, it follows a pattern.

38:32 The first two components are the emotional, the emotional components the problem and the solution. The third component is the logical. This is the way we solve this problem. And that's the logical component. Because people buy based on emotion and then back up that emotion logically, and so the formula follows that exact pattern, that psychological pattern. I love it and sales is a transfer of emotion. Right absolutely, And so that we found that when clients do it right, you could do it wrong. By the way, let me give you an example of doing it wrong. So a painting company would say, you know, the problem the customer has is they can't pick the right color paint. Well, unfortunately, every painter can pick the right color paint. There's really no no real and there's no way to really guarantee make a guarantee to back up the claim that you'll make sure that the client picks the right color paint, you know, unless you got to do the job again with the different color paint and for free. You know that kind of thing. So there are certain problems that people think they you know, customers have, but if everybody can solve those problems, that's not a position of my condominance, right right, So you have to you have to identify.

39:56 But there are there are many problems that the industry has that business owners simply ignored and if they really thought about it, what the perception is of the customer and how they can solve that problem. And lots of times it can be solved with a simple guarantee. As long as you have the skill set to be able to deliver on that, then it works incredibly. Well, totally so how do people reach out to you to get some more insight and beneficial advice for their business. Well, I'd like to give them a little template gain. So if they go to NEXTSTEPCFO dot net, forward slash contact, fill out the contact form and put in the message set section PMD Position of Market Dominance PMD, I will give them a template that will help them evaluate their own position of market dominance.

40:55 Nice. Well, it's always a play measure dealing with you and having you on the show, because man, you got some of the best business advice and people definitely need to reach out to you. So everybody reach out to Michael no matter what your business issue, solution, whatever you need. Michael Barbarita from Next Step CFO is your guy. And thank you once again for helping our listeners. Thank you, Dave you, thank you for listening to the Adventures of Pipemin. I'm w for CUI Radio.