April 27, 2026

Pet & Human ADDICTION + Position of Market Dominance Revisited – Positively Pipeman

Pet & Human ADDICTION + Position of Market Dominance Revisited – Positively Pipeman

Season 20, Episode 45 of The Adventures of Pipeman. It’s the Positively Pipeman weekly segment of The Adventures of Pipeman. Chapter 1: The Pet Health Guru is back and we will discuss ADDICTION - Learn why your pets could be addicted to so many...

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Season 20

Season 20, Episode 45 of The Adventures of Pipeman.

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.

Chapter 1: The Pet Health Guru is back and we will discuss ADDICTION - Learn why your pets could be addicted to so many things.

Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Position of Market Dominance Revisited. We are going to review the best strategy to get the prospects attention.

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The following show contains adult content. It's not our intent

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to offend anyone, but we want to inform you that

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if you are a child under the age of eighteen

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or get offended easily, this next show may not be

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to those show hosts. Thank you for listening.

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Hi, you lunto censure.

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I'm for see Why, Bring You Young?

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Why kind of America. It's time for the Adventures You'll

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Fight Man before see White I com List pm beeatch's

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number one internet radio station.

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Here's your host, the fight Man.

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Yeah, it's the pipe Man, and we're here on the

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Adventures pipe Man W four c Y Radio positively pipe

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Man here on Monday, and we're going to talk first. Okay,

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So later in the show, we're going to talk about

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some powerful business strategies, so you're gonna want stay tuned

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for that. We're also going to do some ticket giveaways,

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so we want to stay here for that. But for

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right now, we have a resident expert who one is

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going to bring on right now with himself. The pet

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health Guru is here to talk about one of my

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favorite and least favorite subjects, and that is addiction. So

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let's bring on studio night and the pet health Guru

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do do do.

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All?

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Right?

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Hey, pet health Guru? What's up with addiction?

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Yes? Isn't up with addiction? Every place we turn around?

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You know, the shall we say the powers that be?

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One us addicted to something to distract from something else.

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And whether it's drugs, but it's food, whether it's entertainment.

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It's all designed so that we can make continue to

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make lots of money and keep you under control.

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Well, that is what addiction is, isn't it? Like why

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why they give out fentanyl to people? Like I was

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just watching the whole cocain thing on Netflix, and you

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know he was hooked on fentanyls because of his back surgeries,

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and all they kept doing is given him stronger and

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more fentanyl. Like do they not realize that kills people?

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I'm just wondering, Well, it actually does, because any of

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those drugs is going to eventually get a result in death.

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It's just a very slow death. And you know when

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we look at the various places that it's happening. Of course,

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in the medical community we see that in pacts. It's

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even worse when it comes to painkillers and things like that,

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because your pet can't speak out and say, hey, this

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isn't working for me, you know, and we just watch

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them suffer. And of course, you know, I've watched the

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way they've been doing prescriptions on this stuff over time,

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and it's like, okay, you get a ten day supply.

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Now you're off it. The body's going to have to

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go through withdrawal, and it's like there's nothing, there's no

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you know, no concern about it. If you will.

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Well, here's a scary part because I had my own

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experience not with that, because whenever they write me scripts

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for pain relievers, I just throw them in the garbage.

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I don't use them, I don't care, I don't want them,

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I don't need them. I'll deal with the pain. There

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a reason I'll deal with the pain is because listen,

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pain tells you not to do stupid stuff. So if

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you're masking the pain, then you're going to just make

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things worse, you know, Like I even as an example,

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you know, it was and we talked about how I

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went on a flying acrobatic trip here in the studio

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a couple of weeks ago, and I and I was

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still I still went about my business, did things, went

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to flotopia, you know, and uh, and then now where

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I have the bruised ribs, now it hurts more. And

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so I looked up and it's like, well, yeah, your

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your pain is worse a couple of weeks later because

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of the fact that at first it's kind of been flamed,

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so you don't feel the pain the same, and so

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then you're over exerted yourself in the beginning causing more.

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So it's the same concept, you know. It's like, you know,

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and with pets, I don't get it. Can you talk

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to me about why people put pets on drugs. They

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don't have drugs.

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Because they're told to because a person with letters after

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their name wants to make a lot of money. And

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like I said, you know, the pet can't talk back,

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so we don't really know even if it's helping or not.

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You know, we think that that doctors are healers. They're not.

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And it's like you say, you know, if if for instance,

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if you hurt your shoulder. Okay, and because of the

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repetitive work you do or the types of you know,

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types of things of physical manual labor that you might

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be doing and it hurts, and they give you a painkiller.

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You keep doing that job, and then, like you say,

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they're gonna kick it up another note, another dose, it's higher, higher, higher,

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and then all of a sudden you walk in and adopted.

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It's not looking anymore. Oh, we're gonna have to do

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replacement surgery for twenty grand, you know, I mean, it's

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it's The prescription is not for healing. The prescription is

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how can I make more money off of you?

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Mm hmm. Yeah. So so tell us what things? What

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are the things currently popular that pets are addicted to?

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And then you know why they shouldn't be. And when

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I say that, that's more of a story, an opinion

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based thing, because like, of course we know why they

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shouldn't be, but you know what's really going on that

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why they shouldn't be addicted to these medicines.

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Well, the first and the worse in pet in the

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pet industry, addiction is pet foods. They actually use the

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synthetic sugars, the neotames, the aspartains all of those and

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there's literally hundreds of different ones, all proprietary for each

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of the companies. They all have their own variation of it,

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so that your animal can be fed up poor quality

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food and you never switch brands. It's all about brand identity.

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And again it's all in the marketing. And you know,

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it's gotten worse and worse and worse over time, and

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it lowers the body's ability to even function in many cases.

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You know, we often wonder why are pets, you know,

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you put down the bowl of dry food, especially, and

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they go over and they pick one piece, two piece,

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three pieces and walk away and go back half hour

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and have another one. They're not fitting ears. They're not

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designed to be grazers. They're actually designed you know, a

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wolf is designed to hunt, grab, tear, and swallow and

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you can't Now obviously they can't do that with kimble.

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They don't chew their food for the most part, but

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we've now conditioned them to be grazers. And the reason

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they're grazers then is because they know that that stuff

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is bad. You know, if you're starving to death, you'll

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eat some pretty nasty stuff, but you won't sit there

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and have you know, gorge yourself on it like you

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would a good meal. And that's you know, that's a

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big part of what's going on with that addiction right there.

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They do it to us in the same way. You

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take things like processed chicken or these TV dinner type things,

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pre made dinners, those of are all loaded with addictive

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substances so you'll always go back to it. And how

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I illustrate that, Let's take a look at you say, chicken, okay,

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why do some people only buy Purdue and others only

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by Tyson and never sell a two mix coke and

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pepsi basically the same formulation Burger King and McDonald's the

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same thing. It's those addictive drugs that are in all

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these foods that keep you going back to the same place.

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And actually when they add those addictive formulas to it,

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they actually add substances that will make you sick of

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eat the competitives product. And that's why some animals when

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they which food, you know, we have now all kinds

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of gastric problems things of that nature. You know. Other

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things that they use on the animal side, of course,

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are different. You know, steroids for hip and joint problems.

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You know, now we're seeing dementia and dogs, we see

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autism and dogs. All of this is because of the chemicals.

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And you know, we're trying to trying to micromanage a

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body and you can't do that. You know that as well.

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You can take some you can take a painkiller for

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your shoulder and it stops working. A good example of

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that is when CBD oil first came out and started

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being used. We actually produced it ourselves, all mammals do.

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But on the back side of that, it's not actually

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calming down the pain. It's actually turning on receptor site

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so the body can start to fight it, fight that

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pain and clean it out. But on the back side

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of that, so you take a dose and your shoulder

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was hurting, and it now feels a little bit better,

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but it's still hurts. So you take another dose. You

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don't feel anything because the body is now moving it

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to the next place where there's inflammation. And you know,

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ninety percent of what goes on in our body, we

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have no clue, you know, we only know that, Okay,

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whatever is bad in it either came up and vomit

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or diarrhea, or you know, skin rashes, we're only seeing

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the physical manifestation of it, but there's a whole bunch

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of stuff going on inside.

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Oh yeah, I think, you know. I think that's even

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more true for pets because pets don't have a voice

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except for the pet health guru. But other than that,

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you know, they can't tell you what's up, you know,

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and you can guess. And I think that's part of

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the problem with leaving it in vets hands, is because

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the the pet can't say anything. So whatever the vet says,

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you have to kind of go by because like they're

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speaking for the pet.

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Yeah, but they're not. I mean, they really aren't. That's

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part of the problem because you know, there's so many

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environmental assaults as well, you know, with chemtrails and weather

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modification and blondes prays and all that stuff that you know,

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you wake up one morning and your pet doesn't want

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to get out of beds. It's lethargic, maybe you know,

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a little bit stiff whatever, So we run at a vat.

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Of course, what do they do. Put them on pain

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killers and antibiotics, but they have no idea what was

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really wrong with them, that the animal was actually poisoned

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in the environment and it bolds up over time, and

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you know, again it's just like with the painkillers that

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they give to us. You know, the dog is not

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responding to this one, so we kick it up another level,

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kick it up another level, and then they want to

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do replacement surgery. And of course in the meantime, all

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all these chemicals are also eating a weight at the

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liver and the kidney and the elymphatic system, all the filters.

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So it's you know, it's important that pet owners recognize that, yes,

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my animal isn't feeling well, but don't go rushing to

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try to give us solution that's going to be a

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quick fix, because in most cases it's not a quick fix,

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it's just masking the symptoms and making it worse.

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Well, that's the problem. We all want this quick fix nowadays.

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We've been brainwashed into it, trained into it. And the

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fact is, I always say, for humans, you spend that

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many years poisoning the body, you need to spend more

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than five minutes to healing it.

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Yes, yeah, that's a very important part of it. It's

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you know, the body is capable of regenerating itself. That's

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what it's really designed to do. Is when we get

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when we start doing our interventions, we're getting in the

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way of the bout doing what it's made to do,

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and that's to keep us healthy and keep our pets healthy.

215
00:13:42.320 --> 00:13:45.200
Like you say, in nature, there is no pharmacy, there

216
00:13:45.240 --> 00:13:50.679
is no vitamins stores, there's no nutritional centers, you know,

217
00:13:51.720 --> 00:13:56.559
no urgent care. Basically they take care of themselves. And

218
00:13:57.480 --> 00:14:00.600
it's it's again, it's one of those amazing things that

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00:14:00.639 --> 00:14:02.519
the body is actually able to do that.

220
00:14:03.759 --> 00:14:07.360
Yeah, absolutely, And I think when you start adding foreign

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substances in the body, it it disables your body's ability

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00:14:13.000 --> 00:14:13.519
to do that.

223
00:14:15.840 --> 00:14:18.559
Yes, it does, you know. And a good illustration of

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00:14:18.559 --> 00:14:28.200
that is a lot of the different peptides and antioxidants

225
00:14:28.240 --> 00:14:31.480
and that sort of thing that the body makes if

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00:14:31.519 --> 00:14:34.039
we start supplying it, like when you know, all these

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00:14:34.080 --> 00:14:37.960
people are running around getting glutacion and you know, other

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00:14:38.519 --> 00:14:41.320
things and you're putting them into the body. And the

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00:14:41.320 --> 00:14:45.559
best illustration I do is insulin with diabetics, because when

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you start putting insulin into the body, the body quits

231
00:14:48.600 --> 00:14:49.159
making it.

232
00:14:49.919 --> 00:14:50.440
Yeah, it doesn't.

233
00:14:50.720 --> 00:14:54.799
That's why you're insulin dependent. Yeah exactly. So you know,

234
00:14:55.120 --> 00:14:56.799
I mean people eat off of it, but we have

235
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to go back to the core what caused it. And

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you know, generally speaking, most diabetes is caused by liver

237
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problems because the liver has to make the enzymes and

238
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the hormones that are going to utilize that insulin. And

239
00:15:11.399 --> 00:15:16.600
so you know when we do this, it's you know,

240
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it nullifies what the body is doing. The body says, oh,

241
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I got plenty of glutathion because I just got an infusion,

242
00:15:22.320 --> 00:15:26.960
or enough vitamin V because I got an infusion, and

243
00:15:27.000 --> 00:15:29.559
it quit, it quits utilizing it in a proper way.

244
00:15:30.879 --> 00:15:33.559
And you know, people spend a lot of money on

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00:15:33.600 --> 00:15:34.840
this stuff. Doctor said, So.

246
00:15:36.799 --> 00:15:40.080
What do you think about banging it right now? I

247
00:15:40.080 --> 00:15:43.600
think it's na D or NSD or something. What do

248
00:15:43.600 --> 00:15:44.840
you think of that new trend?

249
00:15:47.840 --> 00:15:48.840
Oh?

250
00:15:48.919 --> 00:15:50.960
All this stuff, that's all this stuff is. You know,

251
00:15:51.000 --> 00:15:54.679
the money makes most makes everything we need or is

252
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provided for in nature. You know, all money makers. That's

253
00:15:59.480 --> 00:16:02.000
all it is. Stem cells. I mean, you know, I

254
00:16:02.159 --> 00:16:05.039
use a technology that helped my body make brand new

255
00:16:05.240 --> 00:16:08.919
baby stem cells. Well, if you have your stem cells removed,

256
00:16:09.360 --> 00:16:13.039
spun down and processed by your doctor by a medical professional,

257
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and they injected back in, those are old stem cells

258
00:16:15.840 --> 00:16:19.240
that are dying. That's why you're relief only comes from

259
00:16:19.600 --> 00:16:21.960
a short period of time. Yeah, you know, but if

260
00:16:22.000 --> 00:16:24.159
you start producing, you clean your body up and get

261
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rid of the toxin so your body can actually function.

262
00:16:27.559 --> 00:16:31.080
You function better, your pet will function better. And it's

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00:16:31.159 --> 00:16:33.759
technologies out crossover. I mean, we can do a lot

264
00:16:33.759 --> 00:16:35.919
of the same things for our pets. And I've seen

265
00:16:35.960 --> 00:16:37.960
some of the results that we've been getting with with

266
00:16:38.000 --> 00:16:41.679
these technologies and with nutritional loam. It's just amazing.

267
00:16:44.519 --> 00:16:48.039
So how do people reach out to you besides shooting

268
00:16:48.080 --> 00:16:52.120
their camera on their phone at the QR code in

269
00:16:52.159 --> 00:16:54.639
the top left hand corner. How they reach out to

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00:16:54.639 --> 00:16:57.799
my peliopat where you have tons of products, tons of

271
00:16:57.840 --> 00:16:59.720
things they can check out. They can reach out to

272
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you hand to check out your show, your podcast, the store,

273
00:17:04.920 --> 00:17:08.799
in person. You're moving, So let's give them all the intel.

274
00:17:12.680 --> 00:17:16.079
Yeah, of course, my Paleo Pet. Use that QR code

275
00:17:16.160 --> 00:17:18.480
right now and go in and sign up as a

276
00:17:18.519 --> 00:17:21.440
VIP so you get the newsletters and all the announcements

277
00:17:21.480 --> 00:17:24.680
and everything else. Get on our mailing list. Of course,

278
00:17:24.720 --> 00:17:28.359
we're on social media things like Facebook and Instagram under

279
00:17:28.400 --> 00:17:32.680
my Paleo Pet Biocomplete Pet Health guru and of course

280
00:17:32.720 --> 00:17:41.359
myself my name. The show Health Cafe will continue on

281
00:17:42.079 --> 00:17:46.400
and get through this eighteenth season and start a brand

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new again with a lot of information for people. That's

283
00:17:49.839 --> 00:17:51.720
what we want to do. We want to keep you educated.

284
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We are moving into a new facility. A new facility

285
00:17:55.640 --> 00:17:59.640
is going to have a media center and an educational

286
00:17:59.680 --> 00:18:01.839
center so that we can do much more as far

287
00:18:01.880 --> 00:18:05.279
as this the education part of it is concerned. We do

288
00:18:05.519 --> 00:18:10.240
adding extra services that will go along with that and

289
00:18:10.359 --> 00:18:14.480
essentially trying to upgrade our premium products to even super

290
00:18:14.519 --> 00:18:19.440
premiums without using the addictive drugs and the addictive flavors.

291
00:18:20.720 --> 00:18:23.640
Nice and so Okay, yeah, we're.

292
00:18:23.480 --> 00:18:25.440
Excited about it and we alread excited where we're going.

293
00:18:26.519 --> 00:18:30.000
We didn't talk about it yet. But how about do

294
00:18:30.119 --> 00:18:34.079
they give addictive things to fish like guppies? I think

295
00:18:34.119 --> 00:18:34.839
one wants to know.

296
00:18:40.680 --> 00:18:43.759
Absolutely they do. That's the flavors that they add to

297
00:18:43.799 --> 00:18:47.440
the fish food WOA. Because you know, if you look

298
00:18:47.440 --> 00:18:49.480
at the pellets, that's the same as kibble. That's the

299
00:18:49.519 --> 00:18:51.880
same as kibble. It's made the same way as kibble.

300
00:18:53.000 --> 00:18:55.440
Is that why when you put that like in the water,

301
00:18:55.559 --> 00:18:59.160
they like freak out. And they're all they want, They

302
00:18:59.160 --> 00:19:01.400
want it all and you can't stop gaining.

303
00:19:02.680 --> 00:19:05.400
I think the question is like what eating the.

304
00:19:05.319 --> 00:19:13.720
Wild A lot of little bugs, most of the fish,

305
00:19:14.400 --> 00:19:17.559
or depending on the size of the fish, other fish,

306
00:19:17.920 --> 00:19:20.640
you know, anything that's smaller than they are. Basically is

307
00:19:21.200 --> 00:19:24.359
is prey, you know. I mean look at look at whales.

308
00:19:24.440 --> 00:19:27.359
They eat plankton. You can't even see plankton yet.

309
00:19:27.200 --> 00:19:34.319
The wild nor sign that is always so they go

310
00:19:34.400 --> 00:19:34.759
through there.

311
00:19:36.200 --> 00:19:39.119
Yeah, all that sea waters that they're filtering on, all

312
00:19:39.119 --> 00:19:42.720
that plankton, and yet the plankton keep reproducing like crazy.

313
00:19:43.400 --> 00:19:43.839
Wow.

314
00:19:44.279 --> 00:19:47.519
Yeah, I always thought plankton was a SpongeBob character.

315
00:19:51.480 --> 00:19:55.400
If you would like to know the difference between a boomer,

316
00:19:55.519 --> 00:19:59.640
a gen X, and a millennial, that's the one right there.

317
00:20:00.160 --> 00:20:03.960
The millennials, like the gen X and the boomers, they

318
00:20:04.000 --> 00:20:08.920
know that whalesy planked in from Moby Dick, and then

319
00:20:09.119 --> 00:20:12.440
the millennials they just think that planked in is a

320
00:20:12.440 --> 00:20:18.519
TV character, a cartoon one at that. They are pretty

321
00:20:18.559 --> 00:20:20.400
cool looking in SpongeBob though.

322
00:20:21.279 --> 00:20:23.799
And the crazy thing is like this new generation, if

323
00:20:23.839 --> 00:20:25.960
you asked him, like was their favorite cartoon, most of

324
00:20:26.000 --> 00:20:27.240
them say YouTube.

325
00:20:29.119 --> 00:20:30.440
Now that's funny.

326
00:20:31.039 --> 00:20:33.319
Yeah. Yeah, they don't have a favorite cartoon. They just

327
00:20:33.359 --> 00:20:35.960
like watching videos on YouTube.

328
00:20:36.160 --> 00:20:41.200
Speaking of addiction YouTube social media, like I see people

329
00:20:41.559 --> 00:20:44.960
on social media that are talking about their pets get

330
00:20:44.960 --> 00:20:50.200
hooked on these like TV shows and stuff, So even

331
00:20:50.319 --> 00:20:55.240
the pets are getting addicted to technology.

332
00:20:56.519 --> 00:20:59.519
I've got a friend with a German short haired pointer,

333
00:20:59.519 --> 00:21:03.319
which all easy dogs anyway, I have kidding, but anytime

334
00:21:03.559 --> 00:21:08.160
there's a golf match or animals on the TV, the

335
00:21:08.240 --> 00:21:10.640
dog sits in front of that TV watching it just

336
00:21:10.680 --> 00:21:15.039
like a person just mesmerized by it. My dog can

337
00:21:15.119 --> 00:21:19.160
care less of TVs. And that's like me, you know,

338
00:21:19.200 --> 00:21:21.720
we I just we picked our pets pick up our

339
00:21:22.599 --> 00:21:24.880
energy as well well.

340
00:21:25.079 --> 00:21:28.000
And that leads me to a question, because we've heard

341
00:21:28.039 --> 00:21:32.200
before on on your episodes your bird okay, and I

342
00:21:32.240 --> 00:21:37.759
see a lot of tiktoks of cockatiels and parrots either

343
00:21:37.960 --> 00:21:42.279
dancing to music videos on TV or or even calling

344
00:21:42.319 --> 00:21:50.960
out this is great, calling out Alexa to play music. Yeah,

345
00:21:51.400 --> 00:21:56.519
does your bird around? Does your bird do your bird

346
00:21:56.519 --> 00:21:57.519
has been sheltered?

347
00:21:57.680 --> 00:22:01.480
Absolutely not? Yes, exactly.

348
00:22:02.640 --> 00:22:05.720
What does your bird do that no other bird does?

349
00:22:06.079 --> 00:22:08.720
I want to know? Inquiring minds one though.

350
00:22:10.880 --> 00:22:14.319
Inquiring minds once. Now, Oh what am I?

351
00:22:14.319 --> 00:22:14.640
I mean?

352
00:22:15.240 --> 00:22:18.480
They bring me joy, They bring me peace of mind,

353
00:22:19.279 --> 00:22:22.000
because you know, you go on the wild today, you're

354
00:22:22.039 --> 00:22:24.920
not seeing the wild birds anymore. You're not hearing the

355
00:22:25.039 --> 00:22:28.519
you know, the the songbirds anymore because they're not there

356
00:22:28.960 --> 00:22:31.640
because we've sprayed and killed all their diet, all the

357
00:22:31.720 --> 00:22:35.880
buds and all the plants that they would normally feed them.

358
00:22:36.279 --> 00:22:39.680
And it's destroying nature now, I mean it used to be.

359
00:22:39.960 --> 00:22:43.359
You know I've done over the last couple of months.

360
00:22:43.400 --> 00:22:47.160
I've been into a couple of the parks and that

361
00:22:47.559 --> 00:22:51.720
throughout South Florida and up along the Treasure coasts and everything,

362
00:22:52.319 --> 00:22:55.200
and you walk through you don't even see a bird.

363
00:22:55.480 --> 00:22:56.759
You don't see any but lies.

364
00:22:58.839 --> 00:23:02.319
I won't poison them, not like wand giving them those

365
00:23:03.279 --> 00:23:04.599
poisonous flakes.

366
00:23:04.960 --> 00:23:05.000
No.

367
00:23:05.160 --> 00:23:08.079
But seriously, I sit out on my balcony and they

368
00:23:08.079 --> 00:23:11.079
come visit me. They come hang out on the on

369
00:23:11.119 --> 00:23:14.960
the railing talk. I haven't been able to figure out

370
00:23:15.000 --> 00:23:17.000
what they're saying yet. I've been trying to use duo

371
00:23:17.119 --> 00:23:21.119
Lingo to do it, but Google Translator isn't helping either.

372
00:23:21.720 --> 00:23:24.920
But yeah, they come over, they talk, and then and

373
00:23:24.960 --> 00:23:28.519
then somebody else gets their attention, they leave, you know,

374
00:23:28.720 --> 00:23:29.519
kind of like a woman.

375
00:23:31.720 --> 00:23:33.480
Yep, a lot like a woman.

376
00:23:35.160 --> 00:23:41.160
Oh man, So I want to know too. It's like, okay, wan,

377
00:23:41.480 --> 00:23:45.440
is your guppy addicted to any TV or movies?

378
00:23:46.960 --> 00:23:49.079
Not yet, but I'm willing to introduce them to some.

379
00:23:50.279 --> 00:23:53.119
I mean, have you ever seen that, Bill, where like

380
00:23:53.359 --> 00:23:56.160
fish literally stops swimming in their tanks?

381
00:23:56.200 --> 00:23:56.720
I have seen.

382
00:23:57.880 --> 00:23:57.960
So.

383
00:23:58.319 --> 00:24:04.559
I saw a video that's long ago and Bill can

384
00:24:04.559 --> 00:24:07.400
attests or something like this where they put the fishing

385
00:24:07.519 --> 00:24:09.240
right next to the TV and they were watching a

386
00:24:09.319 --> 00:24:14.319
movie about it was something about water related and they

387
00:24:14.359 --> 00:24:17.799
were all facing the TV at the same time, but

388
00:24:17.839 --> 00:24:19.640
they were like bigger fish. They're wearing guppies.

389
00:24:21.440 --> 00:24:25.079
Yeah. Well, A good example of that is shoot down

390
00:24:25.119 --> 00:24:28.160
into the keys. You know there's a couple of marinas

391
00:24:28.160 --> 00:24:30.880
down there where the tarpanyl hang out because they know

392
00:24:30.880 --> 00:24:32.960
they're gonna be fad and you know they're gonna get

393
00:24:32.960 --> 00:24:38.119
at the shed and you know that's behavior.

394
00:24:39.119 --> 00:24:42.000
I Oh. You know when else I just found out recently, Bill,

395
00:24:42.039 --> 00:24:46.279
in all these years, I didn't even know, is that

396
00:24:47.000 --> 00:24:50.759
we actually it's not just down in Africa. We have

397
00:24:50.920 --> 00:24:54.000
anaconda's in the Everglades here. Did you know that?

398
00:24:57.880 --> 00:25:00.720
Yeah, yeah, the whole budget. That's why I said there's

399
00:25:00.759 --> 00:25:05.519
literally hundreds of species of animals that are invasive. You know.

400
00:25:05.640 --> 00:25:08.720
Part of that was, of course, you know, the major

401
00:25:09.000 --> 00:25:11.559
hurricanes that come through and you know, if you're where

402
00:25:11.559 --> 00:25:15.799
a supplier of wildlife or of exotic passages and your

403
00:25:15.799 --> 00:25:19.799
building got that down, you know, it wasn't that that people,

404
00:25:19.880 --> 00:25:21.400
you know, and you're trying to portray that people are

405
00:25:21.400 --> 00:25:23.640
just letting them loose out there. No, they happen to

406
00:25:23.640 --> 00:25:26.400
be during this, you know, during these kind of crisis

407
00:25:27.119 --> 00:25:31.920
and you know, it's unfortunate when it happens, but it's

408
00:25:31.960 --> 00:25:33.759
it's part of nature. And of course a lot of

409
00:25:33.920 --> 00:25:36.000
a lot of things too. Some of these snails and

410
00:25:36.000 --> 00:25:40.000
stuff they attached themselves to the ships, you know. So

411
00:25:40.200 --> 00:25:42.079
the ship is in Africa, it comes over to the

412
00:25:42.079 --> 00:25:45.880
snails fall. Oh often, now we got them.

413
00:25:46.920 --> 00:25:51.640
Yeah, you know, it's funny said about you know, people

414
00:25:52.039 --> 00:25:54.680
just dropping them in. And I'm sure that happens too,

415
00:25:55.160 --> 00:26:01.920
because many years ago there were it's an alligator in

416
00:26:01.960 --> 00:26:06.559
the sewer systems of New York because somebody got little,

417
00:26:06.599 --> 00:26:09.759
a little pet alligator and then got rid of it

418
00:26:09.960 --> 00:26:13.400
by flushing it down the toilet like you do a goldfish.

419
00:26:16.200 --> 00:26:24.279
Yeah what you know what, well, you know what my

420
00:26:24.400 --> 00:26:27.640
thing is, why wait till they're dead to free them?

421
00:26:28.079 --> 00:26:30.680
And by flushing them down the toilet, like, free them

422
00:26:30.680 --> 00:26:34.359
while they're alive. Let them go there. It'll take them

423
00:26:34.359 --> 00:26:35.920
out to wherever they gotta go.

424
00:26:38.279 --> 00:26:38.720
He said.

425
00:26:40.559 --> 00:26:43.640
You know, it's kind of like, why do we tell

426
00:26:43.720 --> 00:26:47.720
people how much we love them after they die? They

427
00:26:47.720 --> 00:26:54.119
can't hear you tell them wal they're living. Let you

428
00:26:55.240 --> 00:27:01.079
be addictive, addiction free while they're living. Don't kill your

429
00:27:01.119 --> 00:27:05.519
pets with addiction. Absolutely, that's the moral of the whole story.

430
00:27:05.920 --> 00:27:08.680
You have any final words for us? Pet health girl,

431
00:27:13.160 --> 00:27:13.519
You know.

432
00:27:13.519 --> 00:27:17.200
The whole thing is educate yourself. If you're going to

433
00:27:17.240 --> 00:27:19.480
be a pet owner, be a responsible pet owner. It

434
00:27:19.480 --> 00:27:23.559
doesn't matter whether it's the smallest scuppy to an exotic animal.

435
00:27:24.039 --> 00:27:27.440
Learn what they what they need from to be describe

436
00:27:27.440 --> 00:27:32.480
in nature. And you know some of this stuff, I mean,

437
00:27:32.480 --> 00:27:34.920
I happen to be at a pet trade show about

438
00:27:34.920 --> 00:27:41.240
a month ago and looking at the aquatic stuff of fish,

439
00:27:41.279 --> 00:27:45.039
and they had a display of fish that they have

440
00:27:45.279 --> 00:27:50.920
bred two point and obviously it's some sort of GMO

441
00:27:51.640 --> 00:27:54.559
where they actually glow in the dark and have different

442
00:27:54.559 --> 00:27:57.640
colors that they've never had before, iridescent colors they've never

443
00:27:57.720 --> 00:28:01.759
had before. It's like we're trying to manipulate everything, you know.

444
00:28:02.000 --> 00:28:05.640
Stick with the basics. Stick with the basics. Don't try

445
00:28:05.680 --> 00:28:08.799
to make it any better, because generally speaking, we screw

446
00:28:08.839 --> 00:28:09.400
everything up.

447
00:28:10.160 --> 00:28:14.079
So yeah, like the three eyed fish, and with Fort Laurerdale,

448
00:28:15.119 --> 00:28:18.759
they think on the Simpsons that was fake. No, that's

449
00:28:18.839 --> 00:28:21.680
Fort Laurerdale. They have the three eyed fish down there,

450
00:28:21.759 --> 00:28:25.759
down by what's that one little area where it's I

451
00:28:25.759 --> 00:28:28.279
think it's near like a nuclear plant or something. It's

452
00:28:28.359 --> 00:28:34.079
just like the Simpsons. Yeah, have you been there?

453
00:28:34.160 --> 00:28:39.319
Wand yeah too far Lauderdale. Yes, then no, no, not the.

454
00:28:39.359 --> 00:28:42.599
Fort Laurredelle to the waterway where they have all of

455
00:28:42.799 --> 00:28:46.759
the radioactive fish and three eyed and stuff like that.

456
00:28:47.480 --> 00:28:48.839
Bill knows what I'm talking about.

457
00:28:49.279 --> 00:28:51.640
No, but after hearing these I'm never going there anyways.

458
00:28:52.839 --> 00:28:57.839
Yeah, yep, you could be the next superhero. Wand you

459
00:28:57.920 --> 00:28:59.440
could go and that that's.

460
00:28:59.319 --> 00:29:02.640
How all or I could be the next circus freak.

461
00:29:03.880 --> 00:29:10.960
That's well, that might be more fun, more money thenous,

462
00:29:11.200 --> 00:29:15.640
that's dangerous. Speaking of circus freaks who wants to win

463
00:29:15.759 --> 00:29:23.759
some festival tickets, you know, because we're gonna be given away.

464
00:29:24.160 --> 00:29:28.480
Oh one, do I have the Sonic Temple commercials still

465
00:29:28.519 --> 00:29:28.839
in there?

466
00:29:30.119 --> 00:29:30.359
Yes?

467
00:29:31.119 --> 00:29:33.960
Okay, so we're going to play that right now because

468
00:29:34.000 --> 00:29:38.119
Sonic Temple is coming up and I actually have an

469
00:29:38.160 --> 00:29:40.759
opening for some free tickets. It's coming up in May.

470
00:29:41.480 --> 00:29:44.920
This is an incredible festival and we're giving you one

471
00:29:45.039 --> 00:29:48.839
last chance to win tickets to Sonic Temple, and then

472
00:29:48.880 --> 00:29:51.400
we're going to listen to some powerful business strategies. How

473
00:29:51.400 --> 00:29:56.000
about that? All right? Well, thanks for being here. Pet

474
00:29:56.039 --> 00:29:59.359
Health Guru once again your amazing help for our pet

475
00:29:59.400 --> 00:30:04.960
owners as the US and the pets and those of

476
00:30:05.039 --> 00:30:07.160
you that want to win tickets to Sonic Temple. It's

477
00:30:07.200 --> 00:30:12.160
your last chance. You need to DM me on Pipeman

478
00:30:12.319 --> 00:30:15.559
Radio on all socials and you will be entered to win.

479
00:30:16.599 --> 00:30:18.519
Roll it one and oh wait.

480
00:30:18.720 --> 00:30:21.039
The Sonic Simple, the Sonic Simple.

481
00:30:22.839 --> 00:30:26.519
We're just messing with people now, okay, bring me back

482
00:30:26.559 --> 00:30:27.519
after son Temple.

483
00:30:29.039 --> 00:30:32.599
The Sonic Simple Hard and Music Festival returns May fourteen

484
00:30:32.680 --> 00:30:35.200
through seventeen with my Chemical Romance.

485
00:30:37.079 --> 00:30:41.519
So bring me the horizon.

486
00:30:43.319 --> 00:30:44.240
And shine down.

487
00:30:44.839 --> 00:30:48.200
Plus here's the Veil Looks, Charlotte the Offspring, Sublime God,

488
00:30:48.279 --> 00:30:51.559
Smack Breaking, Benjamin, Marilyn Manson, and so many more. Sonic

489
00:30:51.599 --> 00:30:54.240
Temple in Columbus, Ohio, May fourteen to seventeen.

490
00:30:54.400 --> 00:30:55.519
Passes on sale.

491
00:30:55.279 --> 00:30:57.359
Now for as low as one dollar down at Sonic

492
00:30:57.400 --> 00:30:58.599
Semple Festival dot Com.

493
00:30:59.440 --> 00:31:01.799
Coming up at a couple of weeks, Pipe Man will

494
00:31:01.880 --> 00:31:05.640
be at Welcome to Rockville also right before Sonic Temple

495
00:31:05.720 --> 00:31:10.279
at Daytona International Speedway. Make sure that you know be

496
00:31:10.480 --> 00:31:13.720
there and hang out with the Pipe Man, and we

497
00:31:13.799 --> 00:31:16.240
don't have tickets left for that, but we do have

498
00:31:16.359 --> 00:31:20.000
tickets for Song Temple. Pipe Man Radio on all socials.

499
00:31:20.440 --> 00:31:25.359
And now let's have some powerful business strategies from Michael

500
00:31:25.400 --> 00:31:28.319
Barbarita of Next Step CFO.

501
00:31:34.240 --> 00:31:37.359
Hi, you lunt to be censure.

502
00:31:40.440 --> 00:31:50.640
Wow, cra Young. This is the pipe Man here on

503
00:31:50.720 --> 00:31:53.279
the Adventures Pipe NW four c Y Radio. And this

504
00:31:53.480 --> 00:31:57.559
is our Positively Pipeman segment that we do every Monday,

505
00:31:58.119 --> 00:32:03.680
and our resident business expert is with us once again,

506
00:32:04.279 --> 00:32:07.039
so welcome to the show. Michael Barbarita, how are you.

507
00:32:07.119 --> 00:32:09.079
That's fantastic. Thank you for having me.

508
00:32:09.160 --> 00:32:16.480
Dean, You're like my next Step CFO hero. And today

509
00:32:17.519 --> 00:32:20.559
we got. We have to revisit something because it's so

510
00:32:20.920 --> 00:32:24.000
so important and it's one of my favorite subjects. So

511
00:32:24.119 --> 00:32:27.519
let's talk a little bit about position of market dominance.

512
00:32:28.000 --> 00:32:30.119
We're going to revisit this because we've talked about it before,

513
00:32:30.200 --> 00:32:31.279
but let's expand on it.

514
00:32:31.920 --> 00:32:34.160
Yes, yeah, I think we talked about it back in

515
00:32:34.240 --> 00:32:36.119
July and Augustine, so I thought I would bring it

516
00:32:36.200 --> 00:32:40.240
up again because you know, getting attention is difficult, a B.

517
00:32:41.799 --> 00:32:46.519
Not competing on price, it's difficult. The mindset of many

518
00:32:46.640 --> 00:32:49.240
business owners out there, it's all about price. The whole

519
00:32:49.359 --> 00:32:52.920
world of all is around price with them, and it

520
00:32:53.079 --> 00:32:56.400
takes a while to really understand how value can take

521
00:32:56.440 --> 00:32:59.880
over from price. But you know, one of the ways

522
00:33:00.119 --> 00:33:04.400
that we found have been really effective in terms of

523
00:33:04.640 --> 00:33:09.079
getting not only attention, but making price irrelevant uh and

524
00:33:10.039 --> 00:33:16.880
uh getting creating more value for the customer. And that

525
00:33:17.240 --> 00:33:19.839
is what we call a position of market dominance. Now,

526
00:33:19.960 --> 00:33:23.000
in order to understand position of market dominance, you have

527
00:33:23.119 --> 00:33:27.440
to understand that the key to successful marketing is getting

528
00:33:27.480 --> 00:33:28.799
into the mind of the prospect.

529
00:33:28.880 --> 00:33:29.599
But how do you do that?

530
00:33:29.720 --> 00:33:32.039
I mean, it's easy to say, but how do you

531
00:33:32.119 --> 00:33:34.680
do that? And so what we found is is that

532
00:33:35.039 --> 00:33:38.000
there are two major emotions that gets into the mind

533
00:33:38.039 --> 00:33:40.880
of the prospect. The problem the customer has it doesn't

534
00:33:40.920 --> 00:33:43.119
want the solution they want they can't find.

535
00:33:44.079 --> 00:33:46.039
And that and and that.

536
00:33:47.559 --> 00:33:51.640
Helped us create what we call the conversion formula. So

537
00:33:52.480 --> 00:33:55.279
uh and the and the position of market dominance happens

538
00:33:55.319 --> 00:33:57.839
to be the first two components of the conversion formula.

539
00:33:57.920 --> 00:34:01.599
So let me go through the conversion formula again. And

540
00:34:01.720 --> 00:34:04.160
that is so the first step of the formula. And

541
00:34:04.200 --> 00:34:06.599
you got to follow the formula in this exact order,

542
00:34:06.680 --> 00:34:08.760
otherwise it doesn't work because this is the way the

543
00:34:08.880 --> 00:34:13.719
mind works. The formula is positioned the way the mind works.

544
00:34:13.800 --> 00:34:19.039
So the first step of the formula is what we

545
00:34:19.199 --> 00:34:24.280
call captivate. Captivate is a headline or the first thing

546
00:34:24.360 --> 00:34:28.239
you say or that your prospect sees when they come

547
00:34:28.360 --> 00:34:31.159
in contact with your brand. It's the problem that the

548
00:34:31.280 --> 00:34:35.880
customer has and doesn't want. And so that's the first step.

549
00:34:35.960 --> 00:34:41.599
The second step we call fascinate. Fascinate is the solution,

550
00:34:42.280 --> 00:34:46.760
your solution to that problem that they can't find. So

551
00:34:47.000 --> 00:34:50.159
the combination of the captivate and the fascinate is what

552
00:34:50.320 --> 00:34:54.400
we call a position of market dominance. The more positions

553
00:34:54.440 --> 00:34:58.000
of market dominance that you could create, the more value

554
00:34:58.800 --> 00:35:01.519
will be a given to the to the to the

555
00:35:01.639 --> 00:35:06.400
prospect and making making getting their attention number one and

556
00:35:06.519 --> 00:35:12.199
number two, making price irrelevant. So those first two components captivate, fascinate.

557
00:35:12.280 --> 00:35:16.719
That's your position of market dominance. The third step is educate,

558
00:35:16.840 --> 00:35:22.199
where you now educate the customer on why your solution

559
00:35:22.400 --> 00:35:26.440
is superior. And then the fourth step is the close.

560
00:35:26.880 --> 00:35:31.559
And that's where you have to relate to the prospect

561
00:35:31.719 --> 00:35:35.079
an offer that's so compelling and so irresistible that they

562
00:35:35.119 --> 00:35:38.440
can't turn it down. Now, with respect to that, we

563
00:35:38.559 --> 00:35:43.599
have separate shows on compelling offers so that you understand

564
00:35:43.679 --> 00:35:46.800
what a compelling offer is. But the but the real

565
00:35:47.719 --> 00:35:51.440
value here is understanding how to create that position of

566
00:35:51.519 --> 00:35:56.679
market dominance. And nine out of ten times a good

567
00:35:56.760 --> 00:35:59.719
position of market dominance has to do with how you

568
00:35:59.800 --> 00:36:03.920
so all of an industry problem. For example, contractors never

569
00:36:04.000 --> 00:36:08.320
call you back, you know, that's one example.

570
00:36:09.480 --> 00:36:11.760
I have one of those examples right now.

571
00:36:15.559 --> 00:36:18.000
Yeah, Or or they don't show up on the day

572
00:36:18.000 --> 00:36:19.760
they say they're going to start the job, or they

573
00:36:19.840 --> 00:36:22.119
start the job and then ghost the job for three

574
00:36:22.239 --> 00:36:23.119
or four weeks.

575
00:36:23.440 --> 00:36:26.039
And that way, it's just my daily life. You just

576
00:36:26.639 --> 00:36:27.679
talk right there.

577
00:36:29.679 --> 00:36:33.599
So it's these types of situations that are top of

578
00:36:33.760 --> 00:36:37.639
mind to a prospect. Yeah, they you know that, it's

579
00:36:37.679 --> 00:36:41.280
these types of situations where they are they are they

580
00:36:41.440 --> 00:36:44.599
know that this is kind of commonplace. But what are

581
00:36:44.639 --> 00:36:48.880
you going to do to solve that particular problem? And

582
00:36:49.079 --> 00:36:52.079
that's where the position of market dominance is the most effective,

583
00:36:52.639 --> 00:36:57.239
because if you could provide guarantees around showing up on time,

584
00:36:57.320 --> 00:36:59.480
and this is just an example for that. For the trades,

585
00:36:59.760 --> 00:37:02.800
it's not you know, there's there's millions of problems that

586
00:37:02.920 --> 00:37:06.559
customers perceive about a number of different industries, but I

587
00:37:06.639 --> 00:37:09.960
happen to be picking on the trades. But yeah, so,

588
00:37:10.199 --> 00:37:15.079
but but if you could guarantee, uh, make make some

589
00:37:15.239 --> 00:37:18.360
type of financial guarantee associated with showing up on time,

590
00:37:18.519 --> 00:37:23.519
associated with calling back, associated with uh, you know, once

591
00:37:23.599 --> 00:37:25.920
we start the job, we're not going to leave that

592
00:37:26.360 --> 00:37:32.880
has incredible value above and beyond price and so and

593
00:37:33.000 --> 00:37:36.679
then when you're guaranteeing it where you're actually giving them

594
00:37:36.800 --> 00:37:40.079
financial benefits, if you don't follow through with these promises,

595
00:37:40.880 --> 00:37:44.039
it just makes it so much more compelling. So the

596
00:37:44.159 --> 00:37:47.480
conversion formula and the position, so position of market dominance,

597
00:37:47.519 --> 00:37:49.840
which is the first two components of the conversion formula,

598
00:37:50.599 --> 00:37:54.519
and have multiple positions of market dominance, and we can

599
00:37:54.599 --> 00:37:59.440
help you create those multiple positions of market dominance is

600
00:37:59.519 --> 00:38:05.320
the big separator between competing on price and offering value

601
00:38:05.599 --> 00:38:09.719
that makes price irrelevant and get people's attention.

602
00:38:10.920 --> 00:38:13.480
Well, and that's a key thing. This the thing you

603
00:38:13.559 --> 00:38:15.800
got to do first is catch people's attention.

604
00:38:15.800 --> 00:38:18.880
Right and then but so our research has shown that

605
00:38:19.559 --> 00:38:21.519
you have to get into the prospect's mind. Then you

606
00:38:21.639 --> 00:38:25.559
do that through identifying the problem that they have. They

607
00:38:25.599 --> 00:38:28.000
don't want, solution they want they can't find. And the

608
00:38:28.079 --> 00:38:31.199
beautiful thing about the conversion formula too, it follows a pattern.

609
00:38:32.599 --> 00:38:36.440
The first two components are the emotional, the emotional components

610
00:38:36.480 --> 00:38:40.519
the problem and the solution. The third component is the logical.

611
00:38:41.119 --> 00:38:45.159
This is the way we solve this problem. And that's

612
00:38:45.199 --> 00:38:48.119
the logical component. Because people buy based on emotion and

613
00:38:48.159 --> 00:38:51.039
then back up that emotion logically, and so the formula

614
00:38:51.159 --> 00:38:55.199
follows that exact pattern, that psychological pattern.

615
00:38:55.800 --> 00:38:58.800
I love it and sales is a transfer of emotion.

616
00:38:59.320 --> 00:39:04.679
Right absolutely, And so that we found that when clients

617
00:39:04.840 --> 00:39:07.039
do it right, you could do it wrong. By the way,

618
00:39:07.199 --> 00:39:08.679
let me give you an example of doing it wrong.

619
00:39:10.039 --> 00:39:13.960
So a painting company would say, you know, the problem

620
00:39:14.000 --> 00:39:19.119
the customer has is they can't pick the right color paint. Well, unfortunately,

621
00:39:19.320 --> 00:39:22.239
every painter can pick the right color paint. There's really

622
00:39:22.360 --> 00:39:26.639
no no real and there's no way to really guarantee

623
00:39:27.119 --> 00:39:30.239
make a guarantee to back up the claim that you'll

624
00:39:30.280 --> 00:39:32.480
make sure that the client picks the right color paint,

625
00:39:33.119 --> 00:39:34.719
you know, unless you got to do the job again

626
00:39:35.000 --> 00:39:37.559
with the different color paint and for free. You know

627
00:39:37.719 --> 00:39:41.199
that kind of thing. So there are certain problems that

628
00:39:41.360 --> 00:39:46.719
people think they you know, customers have, but if everybody

629
00:39:46.840 --> 00:39:50.760
can solve those problems, that's not a position of my condominance,

630
00:39:51.559 --> 00:39:55.320
right right, So you have to you have to identify.

631
00:39:56.039 --> 00:39:59.960
But there are there are many problems that the industry

632
00:40:00.199 --> 00:40:03.519
has that business owners simply ignored and if they really

633
00:40:03.679 --> 00:40:06.800
thought about it, what the perception is of the customer

634
00:40:06.880 --> 00:40:09.480
and how they can solve that problem. And lots of

635
00:40:09.559 --> 00:40:12.119
times it can be solved with a simple guarantee. As

636
00:40:12.159 --> 00:40:14.400
long as you have the skill set to be able

637
00:40:14.440 --> 00:40:19.440
to deliver on that, then it works incredibly.

638
00:40:18.920 --> 00:40:23.840
Well, totally so how do people reach out to you

639
00:40:24.039 --> 00:40:29.320
to get some more insight and beneficial advice for their business.

640
00:40:29.760 --> 00:40:33.039
Well, I'd like to give them a little template gain.

641
00:40:33.480 --> 00:40:37.679
So if they go to NEXTSTEPCFO dot net, forward slash contact,

642
00:40:38.480 --> 00:40:41.400
fill out the contact form and put in the message

643
00:40:41.440 --> 00:40:48.280
set section PMD Position of Market Dominance PMD, I will

644
00:40:48.320 --> 00:40:52.320
give them a template that will help them evaluate their

645
00:40:52.360 --> 00:40:53.960
own position of market dominance.

646
00:40:55.960 --> 00:41:01.079
Nice. Well, it's always a play measure dealing with you

647
00:41:01.639 --> 00:41:05.239
and having you on the show, because man, you got

648
00:41:05.440 --> 00:41:08.239
some of the best business advice and people definitely need

649
00:41:08.320 --> 00:41:11.800
to reach out to you. So everybody reach out to

650
00:41:11.880 --> 00:41:17.400
Michael no matter what your business issue, solution, whatever you need.

651
00:41:18.119 --> 00:41:21.440
Michael Barbarita from Next Step CFO is your guy. And

652
00:41:21.920 --> 00:41:24.559
thank you once again for helping our listeners.

653
00:41:25.079 --> 00:41:28.960
Thank you, Dave you, thank you for listening to the

654
00:41:29.360 --> 00:41:31.039
Adventures of Pipemin.

655
00:41:31.679 --> 00:41:35.079
I'm w for CUI Radio.