Breeds Mythology + Position of Market Dominance as Employer of Choice - Positively Pipeman

0:04 Hi, you have done to the censure wow for you your. This is the Pipe Man here on the Adventures Pipe Man W four c Y Radio and this is our positively pipe main segment with the Pet health Guru talking health for humans and health for pets. And but today we're going to talk about Greek mythology. Oh wait, no, not Greek mythology, breeds mythology. To health grew. What is breeds mythology?

0:47 Well, it happened to originate basically out of the veterinary community, out of the animal health community as a whole, to sell different products. You know, you go to your veterinarian and your dog's got some sort of condition or the so called diagnosed with some sort of condition, and the first thing you're going to hear is, oh my god, this breed has that problem all the time. And there's nothing farther from the truth. Because a wolf is a wolf is a wolf is a wolf, and it doesn't matter whether the tiny little toy breeds or those giant breeds are everything in between. Their physiology is all the same.

1:33 And of course a few companies out there then decided to capitalize diet as well. That you know, your goodle needs a special diet because it's a poodle, and then that's only going to cost twenty five percent more than that same food in a regular bag. But it says this, and of course part of that was also another one of these mystical mythical things that are out there is the so called DNA testing for breeds and breed characteristics. Because every single one I've looked at it has no history of gray wolf. So if you're looking at DNA, that's what it is. But they've made a whole business of this so they could sell the diets. You know how your dog is fifty percent whatever, thirty percent this, yeah, okay, which means that, okay, you're you're breeding female dog has been doing the whole neighborhoods, you know, indiscriminately. And so now we have a bunch of mixed breed puppies and kittens that are all over the place, but basically their basic needs are all the same. Now do certain breeds have you know, predispositions? Again, it goes back to environment and diet, you know, big breeds. Of course, we've talked about hip displacia and some other bone joint things. Well,

3:04 let's cause by a bad diet to start with, because when the dog is growing, if you don't have the right components in the right ratios, the minerals and the the vitamins and foremones, enzymes and all of that, you will get malformations in the skeletal itself. And if we don't maintain it as well with a good diet, then you end up with you know, having to go to the dog chiropractor and get your dog adjusted because everything's out of joint. So there's a lot of different things about you know, they approach that as well. Again in a previous show, I was talking about exercise. You know some dogs, you know, why does one dog can you walk five miles in the next week camp because it would bread for specific things. Sporting breach, humming dogs, you know, I mean they were bred for certain characteristics, you know, retrievers.

4:04 You know, depending on whether you're hunting ducks on the water or you're hunting pheasant in the uplands. Okay, certain breeds do better at swimming, certain breeds do better at finding stuff, you know, in the grass and things of that nature. Working breeds, you know, if you've ever watched a border colleague or you know, a couple of border colleagues hurting sheep. I mean, they know, they're just first off, they're so trainable, and secondly they're like magic. They're they're like streaks of lightning and they can move so fast. That's because of the breed characteristic. But that physiology is the same in all different breeds. It's just that we It's like, you know, some people are better at sitting in a desk, some people are better off as a construction worker. You know, it's depending on the way you use your body in a way the body is designed, so you know that that has a lot to do with that. You know, when you have you know, oh, I want to get a I wanted a certain breed because I like the look of it. And then you know, you're you know, you're you made it into a house dog and you're never at home. You know, you take a border collie, put it into a into a two bedroom apartment with a couple that works all day long.

5:22 They're not going to take that dog out and let them run and that sort of thing. You know. The classic example of that is, of course, these Belgian melonoaws that climb walls and bounce off ceilings. You know, so you have to pick your breeds also for that characteristic. But again it all boils down to still good nutrition, you know, good upbringing, creating an ultimate environment that's going to keep them healthy. What do you think about the designer hybrids. They're MutS, They're mixed breeds. That's all it is. And again, the selective breeding process occurred in the breeds themselves. Okay, we're looking for a certain characteristic. Well, of course in the early days it was a working model. I need to need them for hurting cattle and livestock, protecting us you know, garb dogs and things like that, more nurturing animals.

6:20 Today it's all about appearance. It's all about cosmics, just like just like society. Oh yeah, totally look. A certain way. You know, you're not you don't fit in. Well, that even goes to grooming, right, like, so who determined what a dog is supposed to look like? You know, like I had Beesean Friese's most of my adult life as a younger adult, and I mean most of my life as a younger adult and child. And there's like a specific way you have to groom them or else you're doing it wrong. Like and who determined this well, Again, because of the coat and the coat types and things like that, you have to work around it. And again it comes down some of the same things. You know, a beshon, of course with long hair, got to keep it brushed, okay, keep them decently groomed. But that process is also challenged by the bad food because if you're feeding, for instance, a kibble, low protein, low fats, you know, which is a craze today, you're not going to get proper hair growth.

7:28 So that hair, that strand of hair is not going to have a nice smooth edge to it, a nice smooth sheath, if you will, where the cone will glide through. Instead it gets it gets brittle and fragments and looks like barbed wire. And of course on that particular breed and a lot of other breeds, when that happens, it's Matt City and then you're shaving them down all kinds of torture. I have child the trauma from Matt's City on the Beshans because my mother used to make me be the one that blow dryer and brush her and they get madded and you know, there was no my mother was not allowing a shaving, you're gonna get those maps out and they are brutal on be shot, you know.

8:21 Yeah, well they can be in this discomfort to the animal when it happens, because it's basically quite often we'll start pulling on the skin. Yeah, and you know it'd be like when your mother grabbed you, you. Know, by the cheek, right exactly, you know. And so here's something too, I have to say from real life experience about designer dogs. So, as you know, I had April. She was a pug, and pugs during that time were the most popular ones to create a designer hybrid because pugs are like one of the greatest dogs except for their smushed in face and there you know, signus problems and all that. So they create these new dogs that don't have it. Now, when I got married to Thing two, I got her one of those designer hybrids, which was a puggle. And I can tell you right now, April was a way better dog than that designer hybrid. That designer hybrid was a pain in the behind, just saying, I don't see where the advantage was either.

9:32 Yeah. Well, the thing is is you're dealing you're playing basically roulette with the genetics. Yeah, you know you want one trade and okay, like the pushed in face, Okay, that might look cute, but the trauma that it puts the animals through because they can't breathe, they can't eat properly. You know, the jaw is malformed and therefore over time it's gonna hurt. And all the these little things, and then of course you know on some of them, like you take a sharp pai and you know with a folded skin, Oh yeah, that looks really cute, but in that fold you've got every fungus, every bacteria, every you know.

10:14 You know, you know what you made me think of? Right, those folds are like foreskin. It's it's like it's like not having a oil, you know, take your forcement skin. Yeah, I mean it's you know, we think we're doing good, but in many cases we're just creating havoc with the animal and you know, and they're their physiology. It's all about the money. It's not about good or the dogs or whatever. It's all about money because you can sell it for amazes me how much money people spend on months. Yeah, you know, like used to be while I was a kid, you know, like a bi shon was an expensive dog. A b shon is cheap compared to some of these munts, which just blows my mind.

11:03 The whole reason the b shon was more money or any other because it was pure bread, not because it was a mutt. Yeah, it was pure bread and had standards, absolute standard. When you start crossing it, you're not going to get a standard. Basically, you're gonna get hit or miss. And what characteristics are being transferred back and forth when you go to the next generation, they can go back completely backwards, okay, like a labradoodle okay, And then if you preach you labradoodles, you might get a labrador again, you might get a poodle again, and you might get something completely different because the genes.

11:45 Yeah, and it's funny what you should say about the standards, because you know, we used to show our b shons too, and you know, the b shon that you got had to have certain standard characteristics or else they did not qualify, you know, and that included their you know, their leg sizes, you know how they were groomed, all these different things. And you're right, I think it's just like society in general. There are no standards anymore. Yeah, it's just totally right. And in fact, it's funny because I quite often use the dog shows as an example. You know, when you're getting into those pure bed dogs with that standard, and you watch a dog show judge, Okay, they do a much more thorough physical examination of that animal than any veterinarian I've ever seen. You know, they're handling their feeling with the joints. Are they watch the way the animal moves, you know, from the side, from the back, from the front, so you can actually see that that physiology working. And once you get outside that breed standard, it's all lost.

12:58 And of course a lot of those letter Roose trades, it was bad traits equate to pain, discomfort, ill health, all of that. And again we have to add back in, get that specific diet into that dog so you can maintain that ultimate position. So that brings me to a question too, because I haven't watched or you know, been into dog shows in a long time. You know, so do they now like allow these designer hybrids to be part of dog shows or is there still a purity that to a dog show. Basically, you know, I mean, because now we've got several breed groups that register them in that. But for the most part, you know the AKC and the UKC that have been around forever. You know, a CAC has been around like I don't know, one hundred and fifty years, they still have maintained standards. You can enter a new greed, however, you then have to document that when you do breed.

14:02 You know you've you've worked on this modification. But when you work on that modification, we need so many generations where you are getting basically cookie cutter puppies. You know that they're all coming up with the same standard. And that's very, very important because then now you've got to establish They said, once you start up cross crossing on different breeds and networking your first, second, third generations, you can end up with some real disasters. And how can you judge something that doesn't fit a standard? Yeah you can't. Yeah, but but I know how you could judge how you take care of your animal, and that is by reaching out to the pet health guru. So tell everybody how they could reach out to you. Reach out to my Paleo Pet Pet Health Cafe and all that good stuff.

14:57 Yeah, I mean, you know, I'm available for consultations through my paleopat dot com, my Paleo Pet the store down in Pompino Beach, And of course they can watch me and listen to me on this show and on the Pet Health Cafe podcast every Thursday night. It's live, available twenty four to seven on a number of different venues such as YouTube and Spotify, iHeartRadio. You can listen to me while you're driving down the road. Pick out your topics that you want, get educated, learn how to do it right. Our retail outlet down in Pampino Beach, we're in a brand new location educational center going into it.

15:47 We actually produced a lot of our products there, which is the biocomplete line. A lot more information on you know, things like herbals and botanicals and ancient remedies are available on biocomplete Naturaldiets dot com. And you know, we've been doing I've been doing this for you know, commercially. We've been worn on twentieth year at the store. This is the eighteenth season of Pet Health Cafe as well. You know, I started out with you and you know, I mean it's it's been just ongoing. It's the same basically, it's a lot of it is the same message but trying to reach different people. Yeah, everybody learns at a different rate in a different way. You know. Sometimes I get exasperated because you know, you tell somebody something twenty times and the twenty first time, it's like it goes like, oh.

16:43 You know, yeah totally. And there's the way it is, isn't it it? Sure is? Well. You Pet Health grew and Pet Health Cafe and my Paleo Pet definitely have a standard and it's the highest standard there is. Everybody needs to follow you. And I want to thank you once again for giving us a wealth of information that can keep our pets healthy and happy, which makes us healthy and happy. And all of you that are here now don't leave. We're going to be given away tickets to festivals in just a couple of minutes, and then we're going to have some powerful business strategies that we're going to discuss.

17:27 So stay tuned here on the adventures of pipe Man right here on W four CY Radio. Louder than Life, North America's loudest rock and metal festival, returns to Louisville this September with my Chemicormance, Iron Maidens, tul Rimp, Biscuit Plus, and Sarah, Here's the veil to Kira pop a Roach more nearly two hundred vans across seven stages. Louder than Life at the Kentucky expos Center September seventeenth through twentyeth passes are on sale now starting at only one dollars out on a Louder than Live festival dot com. After Shock, the West coast largest rock, metal and punk festival, returns to Sacramento this October with My Chemical Romance.

18:13 To Limp, Biscuit, Pierced. The Failus, Suicide Boys, Ings of the Stone Age, The Offspring, a Data, Remember ten Clan and more. After Shock October fourth passes are on sale now starting in only one dollar down at Aftershock Festival dot com. Hi, you have unto censure? Wow, pray you. This is the pipe Man here on the Adventures pipe Man W four c Y Radio with our powerful business strategy experts Michael Barberita here for to give us some great strategies and clean Today we're going to talk about position of market dominance as employer of choice.

19:10 Tell us what it's all about, Michael. Will do Dean, thanks for having me so. As you know from previous shows, the position of market dominance is the problem the customer has and doesn't want, and the solution they want they can't find. You come up with that combination and you'll get more business that you can handle. If it's the right problem. You got to identify the right problem. So a lot of my clients have come to me and asked me, you know I'm having problems getting good people. Well, it involves a little bit more than just what I'm about to say, but not much more, and that is this a position of market dominance works extremely well with customers, but it also works extremely well in finding employees and becoming the employer of choice because you're identifying the problem the employee has that they don't want, along with the solution that they're looking for that they can't find. So it not the position of market dominance not only works with customers and acquiring customers, acquiring leads, and converting people into your process, but it also helps you become the employer of choice because you're identifying problems employees have that they don't want and that they are looking for and they can't find it anywhere, or they can't find it many in many places. And that's the

20:44 value that's how an employer can become an employer of choice by really brainstorming the problems that employees have. And one great way to do it is asking your current employees why they like working there and getting fees back from them as to how things can improve and if you can make that improvement, that's a problem that you're solving for a new employee. So interviewing your employees is really important in terms of getting a perspective as to what problems that they have or what they like about working there, and if it's just running the mill stuff that they give you, you've got to figure out what the real problem is that that that that employee has, because you're going to stand out.

21:28 Uh. If you can identify those problems solve them, you're going to stay, You're gonna stand out, you're going to become the employer of choice. So we've always talked about position a market dominance as a marketing strategy, and it is, but it's also an employee acquisition strategy as well, and so uh it works well on both sides of the of the dynamic. So tell us a little bit about how people can uh find out more from you about them and what strategies you could implement for them. Well, what we do with it's a whole The Position of Market Dominance Employer of Choice is a ninety day program that we have. We have a ninety day program for ninety days to pass cash. It's a cash flow program.

22:21 So we have that. We have a ninety day program called Position of Market Dominance Employer of Choice. We have a ninety day program called Position of Market Dominance. So to get more information is you go to our website. You go to the contact page. Our website is NEXTEPCFO dot net. Go to the contact page, fill out the contact form and write in the description section Employer of Choice. And then what we would do is it's a ninety day program because it involves understanding the culture of your company. It involves really dig and how do you go about it. Also how you go about finding the problem that the employees have that they don't want. And it also involves taking a look at your benefits package. Uh, maybe streamlining that, maybe even reducing it. I've seen situations where we reduced it because whatever benefit that that company had was not a real problem that employees had. You know, so if it's not a real problem, that they have, then you know, why offer it?

23:27 Why? Why and why promote offering it if it's not a problem that. They have, and maybe it's not a benefit to them if it's not a problem they have, Yeah, exactly. So if it isn't, Yeah, so you know you've gotta you've got to kind of review those things as well, uh, in terms of your benefits that you're offering. And like I said, if you've got to really stot understanding what employees problems are through your employees number one. Number two, I've also done it with in my situation, uh, in hiring employees. I've also done it in interviews where I don't like the person that much and I don't think I'm going to hire them, I still want to ask them what is problem, you know, with the problems that he has with with other places that you know, he chose to interview here, so you could actually you can actually get feedback from from interviews. And by the way, you can deal with a good interview too. With someone you want to hire, you can do with this, but you can do it with someone you do hire as well.

24:28 Well. You gets too, right, exactly, And look, the whole thing in both marketing and finding employees is identifying that problem that they have, and it could be with it. Many times the problem they have is with the industry. In other words, from a marketing standpoint, they have a you know, the customer has a problem with contractors not shown up on time or making a mess of the house after they leave. All that, so you will deal with you address those issues in your marketing. And this same thing with marketing for employees. You find you've got to find out what is their hot button, what what what turns them on about a company, because ninety percent of the time, it's not money.

25:11 It's not money. So in the contracting business, it's career development, a career path. There's no real career path for a carpenter. You know, they could be a lead, but that's it. You know what we've done with many of my clients in the construction businesses, we've had levels of coppentry. So a coppenter one is at the entry level, but then you can get promoted to coppenter two. In order to get promoted to competent two, you have to understand this, this, this, and this and then copy it to three before they become a lead. But it's a career path. Career path, that's something that's missing in the trades.

25:52 Yeah, that's true. And so why do you think businesses may not focus on more coet dominance with their employees or you know, maybe why don't they you know, why don't they even think about it? Sometimes? Well, they just they they look at the messages that the one adds and the messaging that they've been attracted to m and or has historically worked or uh, is what everybody else is doing. Okay, they'll look at other people's ads. It's they'll copy that, they copy it. And but but if it doesn't identify the problem the customer has, you're not going to get the action and you're not going to get the quality, you're gonna get the you know, the scrubs.

26:49 Is there ain't disadvantage to them putting a focus on those employees, on the market dominance with the employees? Is there a benefit to an employer? Why they wouldn't want to do that? Oh? No, other than that's different. You know, change, change is hard, uh, Dean change hard. It's hard for some business owners just repel it, uh completely, And I could never work with that kind of situation. You have to be open minded, uh, in order to work with me, because we create strategies that your competition isn't doing. So Yeah, therefore that's change, that's change, and change is difficult.

27:32 I was just having this discussion last night with my son. Actually, you know, uh, like in the industry, I'm in you you either change or you die, because when technology is moving so fast and things are evolving so fast, because so you constantly have to reevaluate. And we were talking about a perfect example of the absolute disaster when you don't change and you're resistant to change and you don't want change. And that's the company IBM, because they're still to this day and we're talking about we're going back like forty years to this day. They still haven't figured it out and still they were the serious dominant technology company.

28:19 But they refuse to let the main frame go away, and they. Were very resistant to Bill Gates idea of a PC in every home and here we are, you know, you know so, and to this day they still struggle and they will never be the relevance they ever were again because of the resistance to change. Yep. And business owners are the same way. It's hot. Change is hard, Yeah, and it's hard to convince business owners to change, especially when they have a certain, you know, parochial method that they've always used and you know that's always worked. Well, well, I say, thanks a different.

29:01 Now, yeah, I say they need to reach out to you and schedule something with you, because the only thing constant in life is change. There you go, I agree. Thanks once again, Michael, and uh we'll see you next week as we are going to build some twenty twenty seven strategic plans in quarter three. So everybody, thanks for listening to the adventures of pipe Man and our powerful business strategies with our resident expert from Next Step CFO, Michael Barbarita, and we will see you again next week. Thank you for listening to the Adventures of pipe Man on w for CUI Radio.