PipemanRadio Interviews Infinite Objects

0:04 Hy you love done to censure? Wow? Crazy you? Why coup America. It's time for the Adventures of pipe Man on W four C Y. I'm found wis pon Beach is number one internet radio station. Here's your host, the vipe Man. This is the pipe Man here on the Adventures of pipe Man W four C Y Radio. And I'm really excited about this next interview because I don't know. I got this email that came in my inbox and I and the first thing I thought of is like, wow, something about the doors cool. I want to check that out. And then I found out that it's even cooler than that. So I decided I had to interview you the brainstorm behind this, and that's who we have on the show today. So let's welcome Clay and Joe. How are you. I'm doing good, Dean, how you doing doing amazing? So while both of you tell the listeners a little bit about who you are and what you do and why we're talking today, Joe, you go first. Bro, Well, let's so people know the voices. This is Clay speaking, by the way.

1:25 Awesome, thanks so much for having us pipe Man. And yeah, I'm really excited to talk about this new project, this drop that just came out with The Doors. A little bit about what it is. It is a new generation of collectibles for music and band moments and culture in general. So what it is is actually a display, a video display, but it's one that you can never change. It's actually something we call a moving poster. And so what you're actually buying is a digital piece of media like this moment in this case the e Fic nineteen sixty eight Doors performance at the Hollywood Bowl, and you're actually purchasing the entire performance in video format as a beautiful display collectible. And so it is really a new concept in terms of display technology and how we think about what this kind of video can mean and why it's so exciting. But what it does is really turns it into something that you can own, that you can have in your house, on your coffee table or bookshelf and really appreciate this really cinematic, beautiful capture of that performance, which was actually only one of two performances by the Doors that was ever captured on color video. So yeah, it is a really unique idea.

2:49 Again, my company is called Infinite Objects, and so we think about video as beautiful collectible objects in these displays for a lot of different things, ranging from music to art to even video games and entertainment. But with music, we've really really evolved the concept of what a band or music collectible can be and what it can look like. And and we're so happy to be doing this in the music space, working with Clay and having all of our music moments is what we're calling them curated by Clay and Zeal. So I'll let Clay talk about that. Yeah, and thanks Joe, and thanks beeeing again for having us on and talking about this exciting new collectible and new technology.

3:35 And me as a music fan, me as being in the space is all I have from from Interscope Records, where a lot of your listeners probably recognize me from with allowed of the live festival and the Danny Warren present shows. It's all about moments and and all these these live performances or these or these music videos or other things that go on in time are captured and they've been captured in the past just with a static photo. And we all have these hanging on our walls, and we have our favorite moments, you know, I personally have one from the Lopalooza with Pearl Jam and Sound Garden sitting in the green room before they were who they worried and bag of sonships and that's great and and and and this is the next layer that this is the evolution of the of the music collectible and and and what Joe and I are trying to do is really curate an incredible collection for for all music fans. And and the doors drop is the first of many incredible moments that we're gonna be sharing with the world. Uh. And and like Joe said, this is their entire performance, uh, one of two shows in color nine millimeters shoot, I believe. But it's it's just a beautiful piece to have in your man cave, on your desktop wherever you display your art piece or one of flex what you got and what you're collecting. Uh. But it's also seen the other drops with other kind of you know, other artists. You know, we just did something with the Dimebag, the early estate with with Dime and his history of Pantera. Uh. We have other select pieces from our lad piece to Kevin Destrada's select images, which include green Day and and and and and Blink twenty two moments that he shot early on their careers. So it's just like credible new technology in a way of displaying our favorite artists that were passionate about. And that's what zeal. That's why we call this thing Zeal's the all means passionate. What are you passionate about? And so the

5:09 more and more Zeal collectibles that are out there, the more community we can build people and start sharing, you know, what they're collecting and recalling these great moments in time that they probably personally intended hopefully. Well, one thing I want to ask, because I think the listeners are probably thinking to themselves. I know the difference, and I know it's way cooler, but how would you compare this to like an NFT. Well, you can't hold an NFT in your hand. It's that's a digital collectible and a digital object and lives in the digital realm. I mean, we've been messing with NFTs longer than we think. I mean, I always make the joke about how Apple started going to the digital NP three format you were buying music, remember that, Dean, Yeah, those were all NFTs. Those things were coded and licensed to you the buyer, and those had value. And if those ever showed up on a file sharing site, universal music group, where one of the big dogs would come after you and ensue you because you're illegally distributing their product. That's an NFT. This is not you can't hold NFT in your hand. There's an NFT component if we wanted it to be, if we took the content that was living on these screens and put it up for you to own on your hard drive and do as you will. But that's not what we're doing with the fitted objects and zeal. You know, this is a moment of time that's in a beautiful, physical, tangible format. You know, there was someone that made a joke on Twitter that I was joking about. I was like, oh, it looks like a three hundred dollars gift. I was like, a gift? Is it something you can hold in your hand? This is this is a picture, This is this is basically a picture where that's authentic, that has a certificate of authenticity. There's only x amount made and once they're gone, they're gone. So you have

6:40 anything to add to that. I'm very passionate about this NFT music moment stuff, as you can tell. Yeah, no, I mean you said it perfectly right. This is a physical object and it is something that is really beautiful. It is the entire hour and I think ten minute performance looping forever. And let me describe the product a little bit more. It is imagine a baseball card that is housed in like an acrylic frame. This is like that, except it's a ten inch display inside of an acrylic block. So it feels it's really heavy. It is very very it feels a little bit modern. But with the with the doors units, we've customized them to include the actual concert poster from nineteen sixty eight, so it's the backside of the unit actually is the concert poster from nineteen sixty eight with with all four of them on there and the date and all of the kind of information about the concert that you are holding right that moment that you are holding. And like Clay said, it is limited edition. We also have a non edition version, but that the limited edition version even is hand numbered and it really feels like a very special piece of memorabilia. The display has no buttons or switches.

7:49 It turns on in your hands when you take it out of the box, so it has the kind of magical vibe to it. But then it's meant to be plugged in and always on in a part of your space. Like Clay said, it could be in your main cave, on your mantle, or a bookshelf for coffee table. It's really something that turns people's heads when they see it, are always like what am I looking at? And then when they're watching that entire performance, it's just very, very very striking. Another important note, it has no audio. That's because audio, when it is always on and a part of your space, becomes real annoying, real fast. On the backside, there is a QR code that takes you directly to the Spotify at live album of that performance, so you can totally listen along. But it is very much a moving poster. That's why we call it that. See I love that, and I love that you can hit a QR code and listen if you want, because I'm sure people were thinking about that too. I'm glad you brought that up of like, oh geez, I gotta listen to this and loop it. It'll drive me crazy after like the third or fourth time, if not sooner, you know.

8:50 So totally totally, but I totally love this concept because to me, it's better than just having some poster that you know, the posters cool and all, but I think that the moving part of it, that's what makes this like super cool that I would definitely want in my man cave for sure. That's what another thing is like. With this performance being one hundred and ten minutes or so plus or minus. You know, every time you come in your room wherever this is played, it's always a new, unique moment, so that poster is always changing for you, the interactor, the user, the consumer. So you know, go in your room, lea leave, come back three hours later, and you're gonna see a completely different moment of that of that show. And that might be the moment when it's just isolated Jim Morrison close in, or that might be a moment of a Robbie Krieger doing what he does, or the whole band performing is a beautiful backdrop up as a Hollywood Bowl. You know, That's that's the cool thing about this.

9:45 It's always evolving and changing, and to Joe's point, you know, it's limited. Once they're gone, they're gone, especially the hand numbered limited edition ones that we've done, and being the last thing I was gonna say on it, which I love about the backs is the poster, but it shows the four dollars ticket price. Wow, could you imagine today? Imagine going to the Hollywood Bolt in today's world watching the doors for four dollars let's go, I know, right, and you know, probably it would be cool if you can get a shirt for five dollars, you know, like, oh my god, four dollars to go see the doors at the Hollywood Bowl. Like it's so that is like so unreal to me because it is real. Like, you know, I've seen playing his shows in la that were like two dollars, four dollars five dollars at now would be like three hundred dollars. So like imagine the point of like showing the old poster not to cut you off, Like that's the whole point of it is, Like it's like it's the iconic moment. That's what they use to advertise. So it's like you need to see the time, the date, who the band was, and that that ticket price. You know, it shows that the iconic moment of Wow, people saw the doors for four dollars, and when you look back at that compared to what we're paying now to see our favorite artists, it's It's incredible to connect with it in that sense, no doubt.

11:03 So what was the what was a moment that this like brain child came about that you decided to do this. So I'll jump in because Joe's a music fan himself and he's probably been thinking about this longer than I have as well. But you know my story of how I, me and Joe came to the spaces during COVID. Obviously the NFT conversation was very hot. Me being in new business in the music space and new business development, trying to find new art artist opportunities to make money because to quote Snoop Dogg, you can have a billion streams and not make a million dollars. So it's my job to find out where those where those money can live. And as I've jumped deeper and deeper, you know, I always connect you with infiniteve objects.

11:43 I always thought there had to be a tangible experience with come select music and anything the artist is doing. It can't just be here's a digital piece of art that includes a record and that's it. It's like it had to be more, had to be an experienced, had to be built around community. It wasn't about the crypto punks thing. It wasn't about you know, what Ozzie did, which I think was incredible to you know, to me, those are novelty projects. To me, it's like, how do you consolidate the entire music space? And to me, it's through collectibles. And it was always through moments. And I kept looking back at the posters and the art work that lives in my office in my house, and I kept going back to infinite objects, and I had some projects I was working on and you know, trying to navigate what we were going to do in the space. And over time, Joe and I got to meet each other and I got to explain my passion points and where I was coming from and what I wanted to do, and Joe took a chance on me, and I just wanted to start by seeing if people would buy this. You know.

12:35 We went to Danny Wimmer Presents Loud and Live Festival. Joe sent some of his staff out there to help me educate people. Danny Wimmer, you know, wanted to chase new technology for his business and his brand, so we wanted to try the lad and Life festival. And we were there and there's a big hit people loved it. We moved some units. We knew that people wanted to buy these moving posters that include the Loud and Life festival on the back, but also just cool art on the front. But then to me, it evolved from there where it's like, how do we get this to the next layer? And that was the band moments. That was people playing the shows, getting the old content from the old doors. Nineteen SIXTI performance of the Hollywood Bowl, that's the content. I think we wanted to start showcasing because I automatically went back to the picture that was hanging on my wall of Nevada, the picture hanging on my wall of Pearl Jam and Sound Garden. I kept going back to those. I'm like, man, would it be cool if Eddie Vedder was slaying on that rafter picture that that is iconic? Like what if he was moving? And that was the actual momentum moving. And then I got like, I said, I'm going around circles here. But that's how Joe and I met, And Joe was a gigantic music fan himself, so I think we just both connected from a fan perspective.

13:37 Joe, I'll pass it you to continue on. Yeah, totally I mean, I was a musician. I studied music in college, and you know I was in bands from middle school all the way through college. So you know, music has been such a big, huge part of my life. I myself am like a product person, so I've been building you know, software side, the hardware side. I started Infinite Objects about five years ago. And the entire concept is always about content that you love, content that you care about, right, and that you know our company we do you know, personal videos so you can print a TikTok if you want. We also do art like that could be really you know digital art and the whole NFT space. Yeah, we definitely we were a part of physicalizing NFTs.

14:20 But when it comes to really the crux of what we do, we just elevate content, content that you care about, content that is really special, that is historic. Right, This is the most kind of emotional content, and our product is a very emotional product. R It's it's shit that is not just beautiful but also meaningful. And so, you know, meeting Clay a couple of years ago and talking through what the music industry is seeing in terms of how artists and bands are you know, thinking about their legacy and how they connect with their fans and what kind of offerings they provide with their fans. Our product is a totally new category in terms of what it means, what memorabilia can mean, and what it can look and feel like.

15:00 And again, you know, it's not vaporware. It's something that you're gonna hold, you're going to treasure, it's going to live in your space. And it's so fucking unique. That is really the exciting things. It's something you've ever seen before. But then when you look at it, you're like, oh my god, I know exactly what this is. Like that's Raymond's Ark, that's you know, Jim Morrison, and it's really iconic. This drop in particular is a really exciting one. Yeah, I mean, I love the concept and that's why I even brought up in the beginning about because you know, NFTs, if I can't hold it in my hand, I'm like, I don't want to go on my computer to look at my poster. I want it sitting right behind exactly, you know, or right in front of me, and I want to be able to feel it.

15:43 And you know, and the idea with the video part of it, like and just you know, having it something that is moving and animated. That makes it just way cool. And also the one thing that you know, we didn't bring up. It's like how I got to know infinite objects. You know, it was two places. One was this artist that used to do music videos back when I was a interesstco nam, Mike Winkleman, who's now known as People. He was doing some drops on infinite objects or objects on nifty Gateway and I was watching him and he was a friend, So I'm like, seeing this crazy success this guy's having. But he was always including a tangible, you know, the tangible aspect of it. So the one of one was a gold plated infinite objects. I'm like, this is so cool how he's taking the digital form and turning tangible. And then I did more and more research, and you know, I was already a current fan of the NBA top Shot, which is you know, music sports collectibles for basketball, which is basically the highlights that ESPN shows, and I was actively collecting those and and Joe, Joe, I would love you to mention what you're doing with the NBA and top shots and all the other stuff in sports, but you know, to me, that's That was the proof of concept to me that music would work because I saw what was happening with the NBA, specifically in the top shot where I was engaging naturally like I used to do is collecting sports cards. Oh, I was just gonna say, I was thinking about the fact that, you know, you go to a show, a live show, and then let's say it's captured in something like this, Like let's say there's somebody that was at that actual Door show.

17:11 The emotions that this can bring out in somebody, because it's one thing you look at a picture of a show you're at and it brings back memories, but when you actually see the actual show man, that just triggers some serious feelings totally. And and you know when Clay is you know, thinking about who we should be working with, you know, like you said, we've we've dropped several already with like Win Any two, Green Day, Dive Back, Darryl, and now the Doors. We're very much thinking from the lens of the fan, right like what is going to be exciting for the fan and you know, being a fan of the Doors, obviously that this is a legacy act. You know, this is not you know, and is you know, like it's I know, uh, I think Rob Grieger is on tour now, but like there's it's just such a it's a historical thing and exactly like you said, if you were there, and obviously when we think about the modern next, that's exactly what we're thinking about. What is the most exciting thing that can capture that same feeling and that memory of being a part of that of that show. So totally on. Absolutely, So tell everybody how they can check out your websites and connect you on socials and and check out all of the cool stuff that you're doing. Yeah, you can head to Infinite objects dot com. Slash Music, that's one spot.

18:37 We're also on the Doors store, so I think that's store dot thedors dot com or just the Doors dot com. And we've got tons of stuff coming out. Anything else, Clay, you want to shout out, I think you nailed it. It's just Infinite objects dot Com. You get everything, see the drops, join the mailing list you wanted to if you never bought anything. I think first first time buyers get ten percent off. But the whole thing is we're gonna do these often. We're gonna do monthly drops. The October has been all about the doors. We got the grunge drop coming up soon, which we're really excited about, which I'll announce those bands later on down the road. But you know, like to Joe's point, we're looking at this through the lands of a fan, because Joe and I are fans first. That's why we're in the business of what we do. That's why we chase the things we do, that's why we continue to do everything else that kind of supports what we do on our day to day jobs.

19:19 So we're always looking at from the fans perspective. And if people have ideas and want to see stuff, hit us up on socials. Infinite Objects is on socials, follow zeal tell us if you want to want us to look into stuff, we want to hear from the fans and and we want fans to start sharing the collectibles and and and there's gonna be more to come. And like I said, as we're really excited about the space and how there's a new wave of connecting and communicating and sharing these moments with fans. And so that's why I wanted to ask too, is like the bands that you've talked to, how do they react to this, they flip out. I mean, unfortunately, we haven't done We've been really selective, you know. That's why we're curing the thing. It's not open to everybody. So unfortunately the dimebag, you know, Dime never saw this, but it is what Rita did right, and Rita loves it, and and the videographer behind the content that we're showcasing that helped put everything together and shot it with Dime.

20:12 You know, it's another moment for them to relive Dime. I mean, you should hear the ideas that this one piece did to Rita and how all these other ideas of these moments of Dime's career. She wants to showcase down the road to the fans, and the fans can have a piece of him. I think overall, the reception from the band's been incredible. It's just more of like it's new technology, you know, and I think everyone wants to see what happens as time goes on. But you got the early adopters, and a lot of times it's the estates that are early adopters because they're trying to keep the legacies alive somehow, and this is a great way we brought up, you know, nineteen sixty eight. If you were at that show. I'm not sure if my mom was there or not, but I knew she was living in Hollywood during in nineteen sixty eight. She was a fan of the door. So guess what mom's getting for Christmas? You know, because I want her to feel that and relived, because you know, I'm where I'm at because of my mom, and I want her to relive moment that created what we're all at today, you know. So that's that's the beautiful thing about these There's the emotional touch point that a certain consumer will feel if they attended these things one hundred percent. Like, I'm all about the emotional part of it. That's why, you know, That's why I think it's way cool because it's, like I said before, not just an image. This is something and vokes emotions and brings you back to a time that you know you felt good. It's almost even you could call these like motivational too. We'll add that to our campaign. These are motivational moments brought to you by the objects. See there you go. Is there anything we haven't covered yet that you want the listeners to know about? The whole project

21:44 or anything about it that you know it's official. I think, you know, officially licensed, right. This is you know Jampole that we worked with, who runs the Doors of State. This is you know, official Doors merchandise. And I think that's another part that makes it even more special that it is really coming from the Doors the State is fully sanctioned. Obviously, we worked with them on the design. They you know, provided all the video itself, which again is archival video shot on sixteen millimeter film in color in nineteen sixty eight. It's just wow. It's a really exciting iteration of collectibles for music merchandise. And I totally love that it's official because I'm all about that. I think that makes it not only I think it's not only important, but that proves the legitimacy of your product and how great it is and why it's worth everybody checking out and getting their own, of course, so that they can have it in wherever they want to put it on.

22:38 Thanks for coming up with this idea. It is badass, and I do really love the doors concept and I can't wait to see all the other ones that you're gonna come out with. I assure listeners need to go to the website, go check everything out, connect on the socials and get your piece of history, because to me, it's not only history of back of the this is history right now what you're doing. And I thank you for that and thanks for being on the Adventures of pipe Man. Thanks so much, pipe Man, Thanks for having us, Thanks for having us brother. Thank you for listening to the Adventures of pipe Man on w for CUI Radio.